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To aim your golf shot properly, both your clubface and body need to be perfectly aligned. Learn how to align your golf shot with these Titelist golf tips.
Without proper aim, your chances to hole the putt are very slim. Learn how to properly aim on the green with an inexpensive tool with Titleist.
Put your training aids to good use. Give Titleist member John Kostis' alignment stick drills a try and start swinging freely with more confidence in your aim.
The core is the engine of the golf ball. It is made primarily from Polybutadiene to return a tremendous amount of energy when a force is applied to it.
What is Zinc Diacrylate and how is it used in golf ball manufacturing? Find out how it is added to the polybutadiene mixture of golf ball cores.
Titleist 910H hybrids, released in 2011, features a higher moment of inertia for enhanced control and produces higher launch, lower spin and a straighter ball flight.
Titleist's 910Fd is a strategically designed fairway wood focused on adding forgiveness and creating a lower trajectory from the tee vs. the 910F.
The Titleist 910D3 Golf Driver is built for total performance, offering a longer distance, more control, a better fit, and that classic Titleist look.
Titleist 910F fairway woods, released in 2011, features a pear shaped head design with a deep CG for easier launch off the turf and straighter more consistent ball flight.
There's more than one way to swing a golf club. In fact, there are infinite ways to swing a club, but find the most efficient method for your game.
Titleist 910D2 drivers, released in 2010, feature a 460cc full-pear shaped head designed for maximum playability and forgiveness, promoting a straighter ball flight with higher launch and low-to-mid spin.
Make your golf game uniquely yours with custom golf balls from Titleist. From personalized messages to custom company logo packaging, we've got you covered.
Titleist custom corporate golf balls are the perfect way to promote your business, celebrate an event, or create a memorable gift. Brand with Titleist today.
Which is the best golf ball for your game? Titleist’s free golf ball selection tool helps you begin the golf ball fitting process by recommending the best golf ball for your game. Use our golf ball selector to find the best Titleist golf ball to match your golf game.
Golf Ball Fitting helps you choose the best golf ball for your game. Attend a Titleist ball fitting event or use our online golf ball fitting tool today.
Which is the best golf ball for your game? Titleist’s free golf ball selection tool helps you begin the golf ball fitting process by recommending the best golf ball for your game. Use our golf ball selector to find the best Titleist golf ball to match your golf game.
How does temperature affect golf ball distance? Find out what happens to golf ball performance in both colder and warmer weather conditions.
Interested in testing prototypes and new products? Sign up for an opportunity to be considered for future test panels. Join the Titleist Golf Ball Testing Team.
The flight or trajectory of a golf shot is the path taken by the golf ball from the moment it is struck by a golf club until it contacts the ground.
What is ball speed in golf? Ball speed refers to the speed at which the ball leaves the club face along its initial path, also sometimes called Smash Factor.
Find out how Titleist pairs aerodynamics (the art and science of golf ball cover design) with speed and spin to optimize flight and performance.
The Axis of Rotation is the imaginary line running through the center of the golf ball about which the golf ball spins (also referred to as backspin.)
Welcome to Titleist Golf Ball Subscriptions. Just choose your ball, set your preferred delivery schedule, and always be prepared to play your best. Start your golf ball subscription today.
Find out how Radar Capture Technology (RCT®) enhances the capture of golf ball launch data through radar reflective technology in an indoor environment.
Paint precision is a major focus in the golf ball manufacturing process because anytime you put a layer on the golf ball its aerodynamics are impacted.
Teeing your golf ball correctly can be the difference between hitting the fairway or the rough. Learn to to tee your golf ball correctly with Titleist.
The core is the center-most component and engine of the golf ball. Core formulation is critical to golf ball performance. It can also be complicated. You have questions, Titleist R&D and our product management team has answers.
Launch Angle is measured in degrees at which the golf ball leaves the club face, relative to the ground. It is sometimes referred to as the Initial Path.
Have you ever felt like you're swinging with a lot of effort, but the ball isn't going anywhere? The problem could be simple - your attack angle. Titleist Staff Member Michael Breed explains in this video that to hit a golf ball farther you need to get wide and attack the ball on a more shallow angle. The result? More efficient energy transfer and shots that fly higher, carry farther and stop on a dime.
Want to HALVE your handicap? Click here 👉https://bit.ly/3CaP3aL If you enjoy our coaching, you will love our online membership! Join the 1000’s of golfers who are seeing huge improvements in their game.
Watch this video with Titleist staff instructor John Kostis explaining the strategy for teeing up the golf ball, every round. Improve your game with Titleist Tips.
Watch this video with Titleist member Mark Blackburn as he explains how to fade a golf ball. Add Mark's adjustments to your setup next time you hit the greens.
Did you know that the dimples on a golf ball serve an important purpose? If the core of the golf ball is like the engine, then the dimples are like the wings on an airplane.
Listen to the sounds of the #1 ball in golf. Titleist Pro V1.
The Axis of Rotation is the imaginary line running through the center of the golf ball about which the golf ball spins (also referred to as backspin.)
Scary tee shots? The answer involves purposely curving the golf ball. Watch as Titleist member Michael Breed explains two main strategies for scary tee shots.
Hear more from Ludvig Åberg and Will Zalatoris on why they've made the move to the NEW 2025 Pro V1x.
Join Iona Stpehen for an exclusive behind-the-scenes journey at Titleist HQ, where we uncover what makes the Pro V1 the No.1 ball in golf.
Titleist White Box symbolizes the next level of golf ball innovation and is critical in gathering feedback from Tour Players and amateurs worldwide.
How do I hit the golf ball farther? is a frequently asked question by players who visit TPI, and as TPI co-founder and Titleist staff member Dr. Greg Rose shares in this video, there are two ways to make the golf ball go farther: increased torque and increased ramp time. For more tips and drills from Dave and other Titleist Staff Members, visit Titleist Instruction: https://bit.ly/2W4QkIR
Launch Conditions refer to the initial trajectory of a golf ball, including variables such as Ball Speed, Launch Angle, Launch Direction and Spin Rate.
Titleist golf balls with Radar Capture Technology (RCT). This is the story of how we went searching for spin and ultimately developed a new golf ball innovation designed to enhance the data capture of launch conditions in an indoor environment and deliver the most accurate information possible.
If you're looking to find the Titleist golf ball that is best for your game, we're here to help with three different options designed to help you get
Titleist golf ball experts share the science behind what makes a golf ball fly. Different golf ball models feature different constructions and aerodynamics, resulting in significant differences in flight. By playing the golf ball model with optimal flight for your game, you will have an opportunity to shoot your lowest scores possible.
Viktor Hovland tests Titleist Pro V1, Pro V1x and Pro V1x Left Dash with No Laying Up
To drive the golf ball farther, you need to swing the golf club faster. Pretty logical, right? But what's the best way to increase your swing speed? If learning how to hit the golf ball farther is your goal, Titleist staff member and TPI co-founder Dr. Greg Rose suggests that a huge component of effective speed is strength – and in particular, PULL STRENGTH. Explore even more tips and drills from some of the best instructors in the game at https://www.titleist.com/instruction
Every golfer wants to hit their golf ball father, and there’s a simple tip that can achieve that. Learn why it's all in the tilt of your hips with Titleist.
How high do golf balls go? Find out about the apex of a golf ball's trajectory - the highest point reached by a golf ball during its Flight.
What is the purpose of dimples on a golf ball? Golf ball scientists and engineers use dimples to optimize the aerodynamic forces of Lift and Drag.
In 2025, Titleist Pro V1 celebrates its 25th anniversary. The story of the iconic Pro V1 is a shining example of golf innovation at its finest.
Getting your swing started on track is the key to hitting a good shot. Join Titleist as we show you the Ball Push Drill, a sound way to get your swing on track.
The paint layer on a golf ball is about much more than aesthetics. Paint precision is a major focus in the Titleist golf ball manufacturing process because
In this video, Titleist staff member Joe Hallett shares a secret for hitting a reliable, straight drive when the pressure is on and you must find the fairway at all costs.
What is golf ball concentricity? In golf ball manufacturing it is a measurement of the centeredness of each layer in the golf ball's construction.
In golf ball engineering, consistency is everything. Visit Titleist to find out why a consistent golf ball is going to lead to consistent performance.
You owe it to yourself to find out which Titleist Women’s Golf Equipment fits you best. We can help you fit into the ideal ball and clubs for YOUR game.
How high do golf balls go? Find out about the apex of a golf ball's trajectory - the highest point reached by a golf ball during its Flight.
Hitting the golf ball farther is on every golfer's wish list, but Titleist can help you achieve it. Join us as we walk through a three swing training exercise.
As James shows with the aid of a Foresight Quad launch monitor, when it comes to spin and stopping power - crucial performance factors in the short game - Titleist premium golf ball models like Pro V1 can't be matched.
Why do golf balls have dimples? Dimples are what make the golf ball fly, and they come in a variety of depths, shapes, patterns and edge angles that
We tell you How Altitude Affect Golf Ball Flight from the golf experts in the Titleist Learning Lab
In golf ball engineering, consistency is critical. Learn more from our experts about how we focus on delivering this consistency from ball to ball and dozen to dozen to ensure to deliver consistent performance. You need to trust that when you execute a shot exactly the way you planned to, your golf ball will fly and react on the green the way you expect it to.
At Titleist, we choose to define players by swing characteristics, not gender. By focusing on objective attributes like speed, launch, spin, and impact, we are able to fit you into the ideal ball and clubs for your game.
What is golf ball compression? Find out why it requires an understanding of the layers, materials, dimple pattern, and other construction characteristics.
Titleist Custom Fitting helps you choose the best equipment for your game. Attend a Titleist fitting event or use our online selector tools today.
Swing rotation is a cornerstone of any professional golfer's golf swing. Join Titleist as we explore a drill to improve swing rotation and arm structure.
Precisely engineered with over thirty shape and blend improvements. The California Golf Putter from Titleist is the best choice for the best golfers.
Drag on a golf ball can be thought of as wind resistance. It is the force that air exerts, directly opposite to the motion of the ball, slowing it down.
Find out how Titleist pairs aerodynamics (the art and science of golf ball cover design) with speed and spin to optimize flight and performance.
If you're looking to find the Titleist golf ball that is best for your game but don't have access to a launch monitor, we're here to help with three
Listen in as our golf ball experts and R&D team take us under the cover of the Titleist Pro V1x Left Dash golf ball.
How does altitude affect golf ball distance? Visit Titleist to find out how the golf ball flies further at higher altitudes due to changes in air density.
In this video, Titleist staff member Dave Phillips offers some tips and drills to improve your golf swing for better ball flight, sharpening your skills to overcome faulty patterns like slices and hooks, and allowing you to curve the ball at will to help the bottom line on your scorecard!
Join Titleist's Michael Breed and Frederick Waddell, as they explain the process of testing feel, flight and spin of the Pro V1 and Pro V1x golf balls.
Titleist White Box symbolizes the next level of golf ball innovation and is critical in gathering feedback from Tour Players and amateurs worldwide.
The Casing Layer of a golf ball is a secondary, stiff thermoplastic layer, under the urethane cover made of ionomers and encapsulating the golf ball core.
Urethane Elastomer, a soft yet tough, synthetic polymeric material that is used to form the covers on premium, tour-played Titleist golf balls.
Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple rounds of testing.
Golfers experience the feel of the golf ball in different ways, from firmness to softness, to the location where they are making their shot on the course.
What is the purpose of dimples on a golf ball? Golf ball scientists and engineers use dimples to optimize the aerodynamic forces of Lift and Drag.
The core is the engine of the golf ball. It is made primarily from Polybutadiene to return a tremendous amount of energy when a force is applied to it.
In golf ball engineering, consistency is everything. Visit Titleist to find out why a consistent golf ball is going to lead to consistent performance.
What is golf ball compression? Find out why it requires an understanding of the layers, materials, dimple pattern, and other construction characteristics.
To make practice productive, it helps to make it fun. Follow Titleist golfer Justin Parsons' two-ball chipping drill to make practice more like real play.
Ever wondered where Titleist golf balls are made? The Titleist Golf Ball Experience gets you a behind-the-scenes tour of Ball Plant 3. Schedule today!
Paint precision is a major focus in the golf ball manufacturing process because anytime you put a layer on the golf ball its aerodynamics are impacted.
Titleist is committed to the continuous improvement and quality of the products we make. Discover our industry-leading golf balls, clubs, gear, and more.
A reputation for producing the best ball in golf doesn't happen overnight. Learn about our golf ball manufacturing process and why we're the best.
Validation is the final stage in golf ball product development that all Titleist golf ball products must pass before the new models are introduced to market.
Find out how the thermoset urethane cover formulation on Titleist premium golf ball models (Titleist Pro V1®, Pro V1x® and Pro V1x Left Dash) is created.
Take a closer look at the golf stinger shot and find out how to hit one from Mike Madson, Senior Project Manager of Aerodynamics and Tooling at Titleist.
Golf Ball Spin is the rate of rotation of the ball when hit by a golf club. Spin rate is expressed in RPM and measured about the ball's Axis of Rotation.
What is Polybutadiene? It is a resilient synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores.
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PGA TOUR | Wyndham Championship From his GT metals to Scotty Cameron Phantom putter, Titleist Brand Ambassador Cameron Young had every shot in the bag this week in Greensboro, running away with his first PGA TOUR victory after making the move to a Titleist Pro V1x prototype golf ball. Young, whose all-Titleist equipment setup includes his Pro V1x golf ball model, GT2 driver, GT3 fairway, GT2 hybrid, blended set of T200 , T100 and 631.CY prototype MB irons, Vokey Design SM10 wedges and Scotty Cameron Phantom putter, gained over 19 shots on the field (+19.184) on his way to rounds of 63-62-65-68 and a six-shot victory. From tee to green, Young gained nearly nine shots (+8.852/3rd) on the field, showing total control from off the tee (+4.571/2nd) and on approach (+3.107/22nd). On the greens, he was lights-out, gaining over 10 shots (+10.335) while making 110 feet of putts with his Phantom mallet. What’s in the Bag? | Cameron Young www.youtube.com/watch Golf Ball: Titleist Pro V1x prototype Driver: GT2 9.0° | A•1 SureFit hosel setting | Mitsubishi Tensei 1K Pro Orange 70 TX Fairway Metal: GT3 15.0° | A•1 SureFit hosel setting, Neutral CG | Mitsubishi Tensei 1K White 80 TX Hybrid: GT2 21.0° | A•1 SureFit hosel setting, Heel 5g, Toe 7g weights | Fujikura Ventus HB Black Velocore+ 10 X Irons: T200 4 | True Temper Dynamic Gold X7, T100 5 | True Temper Dynamic Gold X7, and 631.CY 6-9 | True Temper Dynamic Gold X7 Wedges: Vokey Design SM10 48.10F, 52.12F, 56.14F, WedgeWorks 60K* | True Temper Dynamic Gold X7 Putter: Scotty Cameron Phantom 9.5R tour prototype MEISSNER FINISHES RUNNER-UP, 8 OF TOP 10 PLAY TITLEIST GOLF BALL Runner-up and fellow Titleist Brand Ambassador Mac Meissner recorded his best career TOUR finish, making it a 1-2 finish for players gaming Pro V1x , GT drivers, T-Series irons, Vokey wedges and Scotty Cameron Phantom putters. Eight of the top 10 also played a Pro V1 or Pro V1x . What’s in the Bag? | Mac Meissner Golf Ball: 2025 Titleist Pro V1x Driver: GT3 9.0 | Mitsubishi Tensei 1K Red 70 TX Fairway Metal: GT2 15.0° | Mitsubishi Tensei 1K White 80 TX Irons: NEW T250 3 | Graphite Design Tour AD DI 105 X, and NEW T100 4-9 | | Nippon N.S. Pro Modus3 120 X Wedges: Vokey Design SM10 48.10F, 52.12F, 56.14F, 60.04T | Nippon N.S. Pro Modus3 120 X Putter: Scotty Cameron Phantom 9.2 tour prototype INSIDE CAMERON YOUNG’S MOVE TO PRO V1 x PROTOTYPE Cameron Young's breakthrough PGA TOUR victory at this week’s Wyndham Championship began with a crucial decision to tee up a Pro V1x prototype golf ball for the first time, following recent testing sessions with the Titleist Golf Ball R&D team. Titleist R&D is constantly soliciting feedback from the world's best players on the performance of their golf ball and their evolving performance needs. This process will often result in the development of new prototypes, some of which are designed to finely tune very specific flight, spin and feel characteristics. These Custom Performance Options (CPOs) – such as Pro V1 Left Dot and Pro V1x Left Dash – play an important role in the discovery of new technological advancements that are frequently incorporated into next generation Pro V1 and Pro V1x models. CPOs also provide key learnings in the continued development of more robust custom performance options for all golfers and their unique launch conditions. During a visit to the Titleist Performance Center at Manchester Lane (Acushnet, Mass.), Young, who was previously playing Pro V1 Left Dot, spent a range session with Fordie Pitts, Titleist’s Director of Tour Research & Validation , testing early iterations of what would eventually become the ball he used to win his first PGA TOUR title. This week at the Wyndham Championship marked the first opportunity for Young to test the final Pro V1x prototype on site at a TOUR event and potentially play it in competition. “We weren't sure if he was going to test it this week, but as he was warming up, he asked to hit a couple on the range,” Pitts said. “He was then curious to see some shots out on the course.” Young, accompanied by Pitts, teed off Sedgefield’s first hole with both his gamer and the Pro V1x prototype. By the second hole, he was exclusively hitting shots with the Pro V1x. Said Pitts: “Performance-wise, he was hitting tight draws everywhere. His misses were staying more in play. He hit some, what he would call ‘11 o'clock shots,’ where again he's taking a little something off it. He had great control there.” Further validation came on the seventh hole, a par 3 that played between 184 and 225 yards during the tournament. The setup on Tuesday's practice round called for a 5-iron from Young, who thought there was “no way” he could fly a 6-iron to the flag with his Left Dot. “He then hits this 6-iron [with the Pro V1x prototype] absolutely dead at the flag, and it lands right next to the pin, ending up just past it,” Pitts said. “And his response was, ‘remarkable.’ He couldn't believe that he got that club there.” After the nine-hole practice round on Tuesday, Pitts walked with Young for nine more holes on Wednesday. Following the round, Young asked the team to put the Pro V1x prototypes in his locker. The results were immediate. Young opened the week 63-62, making 16 birdies over the two rounds before running away with a six-shot victory. “I think it definitely contributed to some of the good play this week,” he said in his press conference following the win, “so I’m excited about the next few weeks.” HOW CAMERON YOUNG MARKS HIS GOLF BALL Sixty percent of PGA TOUR players who play a Titleist golf ball use alignment aids when putting. Cameron Young is one of many professionals who elect to mark their golf ball with a long, straight line – the common marking that inspired Titleist’s new AIM Performance design now available on Pro V1 , Pro V1x and Pro V1x Left Dash golf balls. Said Young: “I go back and forth whether I'm using the line to putt, and I've had short stints of trying other colors if the ball just will not go in the hole. I've tried blue, I've tried green for a week or two here and there, but I always come back. The line on my putter is black, and so I just always come back to a black line and lining those two up and hitting a putt.” “I guess the other thing I do with it is on the tee, I'll put [the line] kind of on whichever side I'm working it away from for whatever reason. When I go to hit a draw, I put the line on the outside. Same thing when I putt, if I'm not using a line, when I get a right to left putt, I'll put the big black stripe on the outside, kind of on the high side for whatever reason. It's just how it makes sense in my head to look down at it.” YOUNG DIALED OFF THE TEE WITH GT2 DRIVER, GT3 FAIRWAY, GT2 HYBRID Cameron Young's victory marked the 12th win for TItleist drivers this season on the PGA TOUR, more than any other brand, and the third victory for GT drivers in the last three weeks (3M Open, Barracuda Championship). The top end of Young’s bag consists of three GT metalwoods: a GT2 9.0° driver, a GT3 15.0° fairway and GT2 21.0° hybrid. He used that setup to gain over 4.5 shots on the field off the tee (+4.571), ranking second this week. He also ranked second in Driving Distance and T14 in Driving Accuracy. “I've just got a GT2 9-degree set on A•1... I feel like I was more comfortable with this right off the bat than really anything previously. So it was a very easy switch. I went from the 3 [model] to the 2 and I, I've really had no trouble doing that and making that switch. And I've driven it pretty well thus far.” After driver, Young typically decides between two different 3-wood setups: a 15-degree GT3 or a 13.5° GT2. “Currently, I will decide which one to use any day, but I've got a 13.5 GT2 and a 15-degree GT3. That GT2 is a little bigger head, kind of more geared toward just consistency off the tee,” explained Young back in late June. In Young’s past three starts, he has opted for the 15-degree GT3 3-wood, which gives him more workability than the stronger-lofted and larger GT2: “For me, sometimes I feel like I need a little more versatility. I just think that I need the ability to manipulate it a little bit more than I do with that 13.5-degree 3-wood.” Finally, Young moves to a 21° GT2 hybrid, which he first added to the bag at the Travelers Championship this year and has played in each start since. He was previously gaming a T350 3-iron in its place. According to Young, the hybrid fits better for tee shots that call for a 250-yard carry and a softer landing, where the 3-iron carries the ball closer to 245 yards but with more roll. INSIDE YOUNG’S CUSTOM BLADE IRONS, BLENDED SET For his irons, Young plays a blended set comprised of a T200 4-iron, a T100 5-iron and 631.CY prototype 6-9 irons. Young's T-Series long irons give him optimal peak heights and gapping through the top end of his iron setup. Young’s custom blades were designed with a pre-worn leading edge and a slightly wider sole to help reduce dig and improve turf interaction for Young’s delivery. Titleist R&D also moved weight lower in the head for slightly higher launch and peak height. Said Young on the development process: “It started just as basically a question. It was, ‘Hey, if your irons could do anything different what would they do?’ I said, ‘help me not dig quite as quickly into the ground at impact, and if anything, launch a little higher.’” “I think it was one year from then they came and handed me a blank iron and said, ‘here, hit this,’” Young continued. “And I hit about three shots. They said, ‘what do you think?’ I said, ‘that seems great.’ Didn't hear from him for about six more months. And then they handed me a 6-iron and I said, ‘that feels great.’ And then all of a sudden, bang, I had my own set, and I wouldn't change anything about them. They’re honestly everything I could have ever asked for.” This week, Young’s ball-striking was dialed into the greens, as he gained over three shots on the field with his approach play (+3.107, 22nd). He hit 57 of 72 greens in regulation (72%), ranking T11. YOUNG GAINS WITH VOKEY SM10 SETUP; ANOTHER WIN FOR K* GRIND PLAYERS Gaming four Vokey Design SM10 wedges (48.10F, 52.12F, 56.14F (@ 57), WedgeWorks 60K* (@ 62)), Cameron Young got up-and-down for par 11 of 15 attempts (5th) and gained 1.171 shots on the field around the greens (28th). Over the past four years, Young has worked closely with Vokey Tour Rep Aaron Dill to dial in his wedge setup. One of the key changes involved moving from 56-degree (@ 57) M Grind to, eventually, a 56.14F (@ 57), which improved consistency in carry numbers from distance and gave him more purpose greenside with his sand wedge. Young’s victory also makes it back-to-back wins on the PGA TOUR for Vokey K* Grind lob wedge users, with the winner of the 3M Open also gaming a WedgeWorks 60K* lobber. Aldrich Potgieter won the Rocket Classic in late June with a 60K*, while the men’s world No. 1 won two majors in 2025 with a 60.06K lob wedge, the wedge from which K* originated. Instead of the full, smooth sole of the .06K Grind, the sole of the K* Grind features a steeper pre-wear on the leading edge to provide forgiveness from the square-faced position. K* – now one of the most popular lob wedge grinds on the PGA TOUR – also has heel, toe and trailing edge relief, which allows the leading edge to sit closer to the ground when the face is opened. And like all K Grind variations, K* has a wide sole that excels out of the bunker. For Cameron Young, bunker performance was the primary motivation to move to K* last May from his previous lower-bounce T Grind lob wedge setup: “The 62 is a 60 bent a little weak just to get the bounce right, but that's what I use mostly around the greens,” Young said. “So I've got a little bit more bounce than I used to have. Probably last time we did this, I was on a very low bounce version of it, and we went to this just to help improve bunker play... That one was a switch we made just over a year ago, PGA Championship Valhalla. I came to Aaron Dill and was having some issues and he said, ‘Hey, try this.’” “Cameron's 60T lob wedge was doing well but lacked the effortless height around the greens that he needed,” said Dill. “We built a 60K* that day, and it performed exactly as he had hoped. The added height around the greens freed him up to swing harder. He hit the ball higher and produced more spin and stopping power.” Said Young: “I think I went 10 for 10 out of bunkers that week, and [K* has] been in ever since.” YOUNG LEADS SG: PUTTING WITH SCOTTY CAMERON PHANTOM PUTTER Cameron Young was locked in on the greens with his Scotty Cameron Phantom 9.5R tour prototype putter, gaining over 10 shots on the field on the greens (+10.335, 1st). Young also ranked second in Putts per GIR (1.61). Young began this year with Scotty Cameron Phantom 5 head shape but moved into a Phantom 9 head at the Cognizant Classic. While he started with a 9.2R (.2 models feature a plumbing neck), he quickly switched to a 9.5R model that featured a short jet neck. Young has stuck with his gamer since, which features a single black line for alignment and rounded contours. “I've actually had a really, really good year putting, and I’ve always been one to switch around a little bit with the putter, but I'm pretty well on this one for now,” said Young on his gamer back in late June. “I feel like it’s just a really, really nice clean look. The long line helps with my alignment and yeah, I've putted really nicely lately.” Young currently ranks 10th on TOUR in SG: Putting (+0.534) for the 2025 season. “Scotty's the best,” he continued. “I think they've always had a reputation for extremely high quality, and I think it feeds into all the feel stuff that you guys at Titleist do. I mean, the feel to me is just what I want. Kind of just that milled face, solid piece of metal. That's what I've always liked.” TOP-RANKED AMATEUR KOIVUN FINISHES T5 The world’s top-ranked amateur Jackson Koivun made it three straight starts of recording his best-ever finish on the PGA TOUR, bettering his T11 finish at the John Deere and his T6 finish at the ISCO with a T5 finish this week. Koivun shot rounds of 68-66-65-67 around Sedgefield Country Club, posting 14 under for the week after draining a 25-foot birdie putt on the 72nd hole. The 20-year-old's game was dialed across the board, as he gained strokes off the tee, approaching the green, around the green and on the green. He led the field in Driving Accuracy (46 of 54 fairways, 82%) and ranked 3rd in Putts per GIR (1.65). What’s in the Bag? | Jackson Koivun Golf Ball: Titleist Pro V1 Driver: GT2 9.0° | Fujikura Speeder 661 TR X Irons: NEW T250 3-iron | Graphite Design Tour AD HY 95 X, NEW T100 4-iron | Project X 6.5, and 620 MB 5-9 | Project X 6.5 Wedges: Vokey Design SM10 46.10F, 50.08F, 54.08S, WedgeWorks 60L | Project X 6.5 (46°-50°), Project X 6.0 (54°), Project X I/O 6.0 (60°) Putter: Scotty Cameron Phantom 9 tour prototype KORN FERRY TOUR | Utah Championship Julian Suri (Pro V1) made five birdies over his final eight holes to come home in 31 on Sunday and stage a comeback win. Suri carded rounds of 64-63 over the weekend en route to an 18-under total, good for a two-shot margin of victory. The win is his first career PGA TOUR-sanctioned title. Suri is projected to climb 40 spots in the season-long Points List, up to No. 16 from No. 56 with six events left on the schedule. JGTO | Richard Mille Charity Tournament Tomoyo Ikemura (2025 Pro V1) carded four sub-70 rounds (65-66-69-64) to post 24 under and win by two. The 29-year-old rallied for a come-from-behind victory on Sunday, carding a bogey-free 8-under final round that featured four birdies and an eagle on the back nine. The win marks Ikemura’s third career JGTO title. KLPGA | 2025 Aurora World Ladies Championship Gaming an all-Titleist setup that included her 2025 Pro V1x golf ball, GT3 driver, GT2 fairway, NEW T250 and T100 irons, Vokey SM10 wedges and Scotty Cameron Newport 2 prototype putter, Titleist Brand Ambassador Sohyun Bae earned her fourth career KLPGA title. Bae closed in 5-under 67 on Sunday to post 19 under and win by one. What’s in the Bag? | Sohyun Bae Golf Ball: 2025 Titleist Pro V1x Driver: GT3 9.0° Fairway Metal: GT2 13.5° Hybrid: TSR3 19.0° Irons: NEW T250 4, NEW T100 5-PW Wedges: Vokey Design SM10 48.10F, 54.14F, 58.10S Putter: Scotty Cameron Newport 2 CS tour prototype AMATEUR | Western Amateur The winner of the 123rd Western Amateur cruised to a 6-and-5 victory, tying the largest margin of victory for the championship match in the history of the Western Am. The champion, gaming his 2025 Pro V1 golf ball, GT3 driver, blended set of T100 and 620 CB irons, Vokey SM10 wedges and Scotty Cameron Phantom putter, made it to match play after posting a 1-under total in medal play. It was an all-Pro V1 final, as the No. 9-ranked amateur took down this year’s winner of the Amateur Championship (No. 3 in WAGR). What’s in the Bag? | Western Amateur Champion Golf Ball: 2025 Titleist Pro V1 Driver: GT3 10.0° Irons: T100 4-5, and 620 CB 6-PW Wedges: Vokey Design SM10 50°, 54°, 60° Putter: Scotty Cameron Phantom 9.2 tour prototype ... #TeamTitleist
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Next generation T100, T150 and T350 irons, along with all-new T250 model, set new standard for performance and consistency throughout the set Titleist officially introduces the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike. The new T-Series family is comprised of the next generation T100 , T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launching T250 Launch Spec model also joins the T-Series lineup, fitting an entirely new player profile within the T250 platform. Each iron is designed around a specific set of performance characteristics while built to blend seamlessly with one another in the bag. “When I think about our team’s iron philosophy, it starts with this idea of: how are we going to make you better?” said Josh Talge, Titleist’s Senior Vice President of Golf Club Marketing . “With the new T-Series lineup, not only do we have higher-performing products across the board, but we truly have an iron for every dedicated golfer out there. And if you break it down further, each model is designed with the same goal in mind, which is, we want to get you closer to your target more often.” As the most played iron brand on the PGA TOUR for 11 straight seasons and counting, Titleist’s pool of input in the design process runs deep, ranging from many of the game’s best ball-strikers, to discerning and dedicated amateur players, to Titleist’s worldwide network of consumer fitters. “Taking all that feedback, there really were three clear design objectives for this next generation of T-Series,” said Marni Ines, Titleist’s Director of Iron Development . “We wanted to increase our long iron launch, tighten our mid- and short-iron spin consistency and improve overall carry distance consistency throughout the bag. Irons are made to hit very specific distances within a specific flight window, and so we’re always trying to make that more repeatable for every iron in your bag.” When it comes to custom fitting, Titleist has a laser focus on optimizing the 3 D’s – distance control, dispersion and angle of descent – for every golfer. However, the concept of the 3 D’s goes beyond just a fitting philosophy. It is also a north star for product development, with Titleist engineers looking to maximize those three performance parameters at every stage of the design process. The product of this relentless commitment to raising the bar on iron design with each generation is the best-performing T-Series lineup yet. New T-Series irons are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21. Find a fitting near you T100: THE MODERN TOUR IRON Packaged in a forged multi-material clubhead with a tour player-preferred profile, new T100 irons deliver unmatched precision and feel with improved performance throughout the set. “The main design goals with T100 were in alignment with our priorities across the entire lineup: improve long-iron launch and carry distance consistency,” Ines said. “T100 has a new muscle channel in the 3- and 4-irons to raise launch and peak height, and its new Variable Face Thickness, lower CG and progressive groove design are all really working to tighten up front-to-back distance dispersion.” One of the most significant improvements in T100 from the prior generation model is found in its performance out of the rough. Titleist engineers designed more aggressive, steeper-walled grooves in the mid- to short-irons (7-iron through PW), which helps maintain spin rates out from the rough or wet conditions, allowing golfers to hit their number more consistently. Each new T-Series model features a progressive groove design to drive performance across a variety of conditions, no matter the player’s set makeup. T100 has been the most played iron model on the PGA TOUR since its introduction in 2019. Players who game sets of T100 irons include Ludvig Åberg , Russell Henley , Wyndham Clark and Jordan Spieth . Other players, like Justin Thomas and Billy Horschel , game T100 irons towards the top end of their blended set. Performance and technology Forged player-preferred design: New T100’s forged, multi-material platform and Variable Bounce Sole offer exceptional feel off the face and through the turf. Its compact profile includes a thin topline and minimal offset. Superior flight and stability: Split high-density tungsten weighting and a progressive dual-cavity construction together deliver tremendous stability, trajectory control and consistent carry distance. Consistent speed and spin: A new Variable Face Thickness (VFT) design in the 3- through 7-iron maintains speed and launch on off-center strikes, while new, more aggressive grooves in T100’s mid- to short-irons improve performance from the rough and wet conditions by adding consistency in spin control and helping to mitigate fliers. Elevated long-iron launch: A new muscle channel design in T100’s 3- and 4-irons helps lower CG and increase launch and peak height. The muscle channel also helps to increase ball speed, which in turn helps facilitate proper gapping at the top end of the set. T100's Tour-Inspired Lofts New T100 irons are designed with one-degree stronger lofts (33-degree 7-iron) than the previous generation T100. This choice in the design process came after two separate requests from PGA TOUR and LPGA players. On the PGA TOUR, there was a common ask for a marginal increase in bounce for T100. On the LPGA, many players gravitated towards the smaller profile of T100 (compared to T150) but needed less loft for more distance. The now-current lofts of T100 are exceptionally playable for all golfers, but bending them weak (increasing bounce) or strong (increasing carry) satisfies a range of needs from the tour without compromise. T150: THE FASTER PLAYER’S IRON New T150 irons retain their positioning in the T-Series lineup as the faster player’s iron, delivering extraordinary feel, stability and control along with added speed and launch. T150's profile, slightly larger than that of T100, offers a clean and compact look at address. T150 irons have been validated at the highest level of professional golf, with players on tour both opting to game T150 as the primary iron in a blended set, like Will Zalatoris , or at the top end of their bag to provide added launch, like Byeong-Hun An and Aldrich Potgieter. Said Ines: “The constructions of T150 and T100 are very similar, and they share a lot of the same improvements, like the new progressive grooves and VFT design. But T150 has a slightly bigger body, stronger lofts and an improved muscle channel in the mid- to long-irons, which give the T150 player more speed and launch than they’d get with a T100.” Performance and technology Confidence-inspiring profile, forged design: The classic, player-preferred shape of new T150 is slightly larger than T100 for a more confidence-inspiring look at address. T150 is forged to deliver a pure feel at impact. More speed, more launch: T150 irons feature one-degree stronger lofts than T100 and an improved muscle channel from 7-iron up, which lowers long-iron CG. The result is faster ball speeds and higher launch. Superior flight and stability: CG location is optimized using split high-density tungsten weighting and a progressive dual-cavity construction, which delivers tremendous stability in a compact design. Consistent speed and spin: A new VFT design improves speed and launch across the face, and T150 benefits from the same progressive groove design as T100, with steeper-walled grooves in the mid- to short-irons improving spin consistency across a range of playing conditions. T250: THE REDEFINED PLAYER’S DISTANCE IRON Undergoing a transformative redesign from its predecessor (T200) as well as a name change, new T250 irons deliver an exceptional combination of speed, launch and forgiveness along with a clean, sharp appearance from its new all-steel construction. Featuring a thicker topline and wider sole than T100 and T150 models, T250’s profile adds confidence at address without straying from the classic, player-preferred DNA found in the more compact models. Said Ines: “The most obvious change in T250 is its looks, and that really started with our innovation team finding a way to leverage Max Impact technology within an all-steel construction. This allowed us to design all models in the lineup to have a really consistent look in the bag, which is especially important to golfers with blended sets.” “Performance-wise, T250 is all about speed, but it’s consistent speed,” Ines continued. “We don't want ‘jumpers’ and we design to minimize them. The hollow-body construction of T250 allows us to utilize technology that drives ball speed and launch up while promoting stability and consistency across the face.” Since launching on tour, new T250 long irons and T250•U utilities have been popular options at the top end of blended sets. Justin Thomas added a T250 4-iron to his bag immediately at the Memorial Tournament, while Wyndham Clark added a T250 3- and 4-iron to the bag that same week. Performance and technology Singular design: New T250 irons feature a high-strength steel construction, providing a clean look in the bag while concealing T250’s high-performance technology under the hood. Elevated speed: T250’s forged L-Face construction, lower CG and V-Taper design improve ball speed and raise launch on off-center and low-face strikes to promote consistent distance and peak heights. Enhanced consistency: Improved Max Impact technology delivers more distance across the face while T250’s progressive groove design boosts spin consistency. High flight and stability: T250 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and stability. T250 LAUNCH SPEC: THE HIGH-LAUNCH PLAYER’S DISTANCE IRON A brand-new addition to the T-Series lineup, T250 Launch Spec provides the same technology and features the same construction as T250 but with a lighter headweight and added loft , promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens. “T250 Launch Spec is a brand-new offering for us, and we’re really excited about it because it brings optimized T-Series performance to more golfers,” Ines said. “We saw there was opportunity in our lineup to fit the needs of the golfer who is maybe a moderate swing speed player that really needs launch and can’t achieve the 3 D’s without more help. T250 Launch Spec has all the player’s distance iron tech we leverage in T250, but the loft and headweight work to get the ball up faster and fly in a much higher window.” T250 Launch Spec is designed for players looking to maximize launch and peak height. Its 7-iron has a loft of 35 degrees, 4.5 degrees weaker than the standard T250 7-iron (30.5), and its headweight is 6 grams lighter than that of T250. T350: THE ULTIMATE GAME IMPROVEMENT IRON Across the T-Series lineup, T350 gives golfers maximum levels of distance, forgiveness and speed. The T350’s appearance is brand new, as it too benefits from an all-steel construction like T250, giving the lineup a more uniform look across the board – especially in blended sets. Under the hood, T350 benefits from a number of technological advancements that drive performance for the player looking for a forgiving, long-hitting and high-launching iron. Said Ines: “Compared to the rest of our T-Series models, the new T350 has the largest clubhead, it’s got the fastest face, and it has a deeper CG. This is really geared towards the player looking for all-out distance and stability. And then, like T250, we were able to create this high-performing hollow-body iron in an all-metal construction to make it look as good as anything in the lineup.” Performance and technology Ultra-clean design: The technology behind T350’s performance is housed within a clean, high-strength steel clubhead design. Maximized distance: T350 features an L-Face construction with a unique multi-zone VFT design, which drives high-launch performance on low-face strikes and generates ultra-fast ball speeds across the face. Unmatched forgiveness and consistency: T350 benefits from improved Max Impact technology, which promotes more consistent carry distance and dispersion. Like all new T-Series models, T350 also adds spin consistency from a progressive groove design. Higher trajectory: Split high-density tungsten in T350 allows for strategically placed perimeter weighting to optimize CG and raise launch, stability and consistency throughout the set. T-SERIES ON TOUR Titleist irons have been the longstanding top choice of the best players in the world. In each of the last 11 seasons – and 20 of the last 21 – more players on the PGA TOUR have had Titleist irons in their bags than any other brand. On the DP World Tour, Titleist has been the most played iron brand for 16 straight seasons and counting. New T-Series irons made their global debut in May at the PGA TOUR’s Charles Schwab Challenge and the DP World Tour’s Soudal Open, with a total of 39 players across both sites choosing to put the new models in play immediately. Two weeks later at the ShopRite LPGA Classic, LPGA players were introduced to new T-Series, and the tour seeding and validation process rolled on across the worldwide professional tours in the weeks that followed. T-Series tour adoption highlights: Among the first group of PGA TOUR players to game new T-Series irons at the Charles Schwab Challenge was Bud Cauley , who added new T250 3- and 4-irons to the top end of his set before finishing third, his best result of the season. Justin Thomas immediately moved into a new T250 4-iron and new T100 5-iron at the Memorial, seeing added height and gaining consistency compared to his previous gamers. Wyndham Clark also added new T250 long irons (3-4) as well as new T100 6-9 irons. Byeong-Hun An put new T150 4- and 5-irons, along with a new U•505 1-iron, in play at the RBC Canadian Open before recording a season-best T6 finish. Tom Kim and J.T. Poston made wholesale changes to their iron setups at the U.S. Open Oakmont, with Kim moving to new T100 4-9 irons and J.T. Poston adding a new T150 4-iron and new T100 5-9 irons at the start of the week. Russell Henley put a new T250 4-iron in the bag at the Travelers Championship, where he went on to finish T2. After a visit to the Titleist Performance Center at Woburn, Aldrich Potgieter added new T150 4-5 irons and new T100 6-9 irons to his bag, having previously played T100 long irons and 620 MB blade short irons. He saw immediate results, winning in his first start with the new models at the Rocket Classic and crediting his improved approach play to the new setup. Potgieter’s victory marked the first worldwide win for new T-Series irons. LOFTS T100 : 20 degrees (3-iron), 23, 26, 29, 33 (7-iron), 37, 41, 45 (P), 49 (W) T150: 19 (3-iron), 22, 25, 28, 32 (7-iron), 36, 40, 44 (P), 48 (W) T250 : 18 (2-iron), 20, 22, 24, 27, 30.5 (7-iron), 34.5, 38.5, 43 (P), 48 (W) T250 Launch Spec : 27 (5-iron), 31, 35 (7-iron), 39, 43, 47 (P), 52 (W) T350 : 20 (4-iron), 23, 26, 29 (7-iron), 33, 38, 43 (P), 48 (W48), 53 (W53) FEATURED SHAFTS, GRIP T100 True Temper AMT Tour White | X, S, R | Low launch, low spin (steel) T150 New True Temper AMT Tour Silver | X, S, R | Mid launch, mid spin (steel) T250 True Temper AMT Tour Black | S, R | Mid/high launch, mid spin (steel) Mitsubishi MMT AMC Blue 85 | S, R | Mid/high launch, mid/high spin (graphite) T250 Launch Spec New Nippon N.S. 750GH NEO | S, R, R2 | High launch, high spin (steel) New Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite) T350 True Temper AMT Tour Red | S, R | Mid/high launch, mid/high spin (steel) New Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite) Grip Titleist Universal 360 New T-Series irons can be ordered with a wide range of steel or graphite shafts and grips from a variety of manufacturers through custom order. CUSTOM OPTIONS Loft and lie angles can be altered by at least 2 degrees in both directions (strong/weak, flat/upright) via custom order on all new T-Series irons. Loft adjustments are in 1-degree increments, and lie adjustments are in half-degree increments. Players can also configure their setup to be up to 2 inches longer than standard and 4 inches shorter than standard via custom order. Ladies build is 1 inch under standard, and junior build is 2 inches under standard. Length adjustments are in quarter-inch increments. SUREFIT IRONS Now used for Titleist iron fittings are all-new T-Series SureFit irons. The new design gives fitters the ability to adjust lie angle (2 degrees flat to 4 degrees upright, 1-degree increments), loft (2 degrees weak to 1 degree strong, 1-degree increments) and head weight (standard weight, -6 grams) on the fly and easier than ever before. BLENDED SET OPTIMIZATION Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. With the goal of providing players proper distance gapping between clubs and sufficient green-holding ability throughout the bag, Titleist fitters look to find a setup that unlocks the following criteria: Ball speed gaps: Golfers should see 5 mph gaps between clubs. Peak height: Players should be able to maintain consistent peak height between long irons and the 7-iron. Angles of descent: Long-iron landing angles should be no lower than that of the 7-iron. AVAILABILITY New T-Series irons are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21. | MAP: $1499 per 7-piece set (steel), $1599 per 7-piece set (graphite). ... #TeamTitleist
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New utilities complete all-new T-Series iron lineup, delivering launch, speed and stability off the tee and into the green Titleist rounds out the new T-Series iron lineup with the introduction of the all-new T250•U and next generation U•505 utility irons, designed to launch the ball higher with consistently fast ball speeds and maximum stability. While differentiated by shaping and performance characteristics, both new utilities leverage key technologies featured across the T-Series family to maximize performance on both tee shots and approach shots. “Utilities occupy a very specific part of the bag for most players,” said Marni Ines, Titleist’s Director of Iron Development . “They may be distance clubs, but golfers still need them to go a precise number and fly in a specific window so that you can hit and hold greens on the golf course. Our focus is to design a lineup of utilities that launch the ball up in the air really high, fly consistently far and offer plenty of stability and forgiveness, which is exactly what new T250•U and U•505 utilities are built to do.” The all-new T250•U utility is designed with the same construction and technologies as the all-new T250 irons and features the same shaping and loft progression. T250•U, the more compact utility compared to U•505, is available in 2-, 3- and 4-iron models. Available in 1-, 2-, 3- and 4-iron models, new U•505 utilities offer a larger footprint and a slightly higher-launching design than T250•U. In addition to benefitting from all-new T-Series technology under the hood, the latest generation U•505 now features progressive shaping, with sole width decreasing and face height increasing progressively from the stronger-lofted models to the weaker-lofted models. “The shape changes to the U•505 3- and 4-irons were among the most significant across the entire lineup,” Ines said. “The new profile really was inspired by the prior generation T350 prototype 3-iron that we brought out on tour. That 3-iron, which was more compact and taller than the previous U•505 3-iron but didn’t have as much offset as the standard T350, proved to be a preferred shape by a number of tour players. We decided to work that shape into the higher lofts of the U•505 while still retaining that familiar, wider-soled and shallow-faced U•505 shape in the lower lofts.” Both models feature player-preferred profiles with minimal offset, allowing them to blend into the top end of a mixed setup seamlessly. They have slightly heavier headweights due to their lighter graphite shaft builds, and their tip section is a parallel bore to accommodate .370-inch diameter hybrid shafts. New T250•U and U•505 utilities are available for fittings and pre-sale today and will arrive in golf shops beginning Thursday, August 21. T•250 AND U•505 UTILITIES ON TOUR Week in and week out, Titleist is the most played utility iron on the PGA TOUR, providing launch, speed and consistency to many of the game’s best ball-strikers. Through the U.S. Open, Titleist had accounted for 60% of the utility irons played on TOUR in 2025. Among those with new T-Series utilities in the bags are Titleist Brand Ambassadors Tom Hoge (T250 3-iron), Byeong-Hun An ( U • 505 1-iron, T250 3-iron), Davis Riley ( T250 3-iron) Joe Highsmith ( T250 2-iron), Cameron Davis ( U•505 3-iron) and Lee Hodges ( T250 3-iron) as well as the 2013 Masters champion ( T250 3-iron). Aldrich Potgieter earned the first worldwide victory for new T-Series irons and utilities, winning the Rocket Classic with a new T250 2-iron in the bag as well as a blended set of new T150 4-5 irons and T100 6-9 irons. T250•U AND U•505 TECHNOLOGY Singular design: Both T250•U and U•505 irons feature high-strength, hollow-body steel constructions, providing a clean look in the bag while concealing high-performance technology under the hood. T250•U features the same profile as the standard build T250 2-, 3- and 4-irons, and U•505 utilities feature progressive shaping, with sole width decreasing and face height increasing progressively from the stronger-lofted models to the weaker-lofted models. Elevated speed: T250•U and U•505 both benefit from forged L-Face constructions, lower CG positions and V-Taper designs, improving ball speed and raising launch on off-center and low-face strikes to promote consistent distance and peak heights. U•505 is the higher-launching utility between the two. Enhanced consistency: Improved Max Impact technology in both models delivers more consistent speed, distance, launch and spin rates. High flight and stability: T250•U and U•505 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and increase forgiveness. LOFTS T250•U : 18 (2-iron), 20 (3-iron), 22 (4-iron) U•505 : 16 (1-iron), 18 (2-iron), 20 (3-iron), 22 (4-iron) FEATURED SHAFT Project X HZRDUS Black 5G (80g, 90g; low/mid launch, low/mid spin) PREMIUM SHAFTS Graphite Design Tour AD DI (85g; high launch, high spin) Graphite Design Tour AD VF (85g, 95g; low/mid launch, low spin) FEATURED GRIP Titleist Universal 360 New T250•U and U•505 utilities can be ordered with a wide range of shafts and grips from a variety of manufacturers through custom order. AVAILABILITY New T250•U and U•505 utilities are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21 for $279 ($399 with premium shaft). ... #TeamTitleist
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New tour-inspired model offers GT1 fairway launch and stability with lower spin Titleist announces the addition of the GT1 3TOUR fairway to the tour-proven GT metalwood lineup, rounding out its fairway offerings with an all-new, tour-inspired 3-wood setup. The new model, packaged in GT1’s shallow fairway profile, delivers high launch and stability, but a stronger loft – 14.5 degrees – and lower center of gravity from its multi-material construction drive down spin compared to GT1 fairways. “Tour feedback is incredibly valuable, so we involve our players in testing for all products — even those that may be designed with a different player in mind,” said JJ Van Wezenbeeck, Titleist’s Senior Director of Club Promotions . “During GT1 fairway testing, we found some tour players really loved the shaping and face height, but we knew that many of them would need a little less loft and lower CG for a stronger flight. Tom Bennett [Principal Product Manager, Titleist Metalwood R&D] and the R&D team were able to give us a product in GT1 3TOUR that gave us all the benefits of the GT1 shaping while lowering spin to a more optimal window for those players. Since bringing it out on tour, we’ve seen strong adoption from several players who like a shallow, easy-to-launch design, but need a little less spin.” This season on the PGA TOUR, GT1 3TOUR has been a mainstay in a number of player’s bags, including those of Titleist Brand Ambassadors Doug Ghim and Cameron Davis. GT1 3TOUR is available for fittings today and in golf shops worldwide beginning Thursday, August 7 . GT1 3TOUR TECHNOLOGY Seamless Thermoform Crown: GT1 3TOUR features an ultra-lightweight crown design comprised of Titleist’s Proprietary Matrix Polymer. The multi-material construction afforded Titleist engineers significant weight savings to reposition GT1 3TOUR’s center of gravity lower than that of GT1, optimizing launch and spin. GT1 3TOUR also features a very shallow profile, increasing playability and launch from the turf. Stronger Tour Loft Performance: Based on tour player feedback, GT1 3TOUR features a stronger loft (14.5 degrees). This helps keep spin rates in a more optimal range for the GT1 3TOUR player, while the fairway’s construction still promotes high launch and exceptional stability. Dual Performance Control Settings: Just like existing GT1 fairways, GT1 3TOUR features adjustable fore/aft weights to allow greater control over ball flight and launch conditions on the fitting tee. A heavier flat weight positioned forward delivers faster ball speed and lower spin, while flipping the heavy weight to the aft increases stability and launch. The heavy weight is set forward in the stock position. Redesigned Internal Hosel: Titleist engineers redesigned GT1 3TOUR’s internal hosel, gaining even more discretionary weight to optimize the fairway’s mass properties and performance. SPECS Dexterity : RH/LH Loft : 14.5 degrees Head size : 180cc Length : 43 inches Fore / Aft weights : 11g, 3g (11g forward in stock setup) Grip : Titleist Universal 360 While GT1 fairways are available in lightweight or standard builds, GT1 3TOUR is only available in a standard build. FEATURED SHAFTS Project X Denali Red Launch: Mid/High Flex: 4.0, 5.0, 5.5, 6.0 Weight : 40g – 60g Torque : 4.0 – 6.2 Mitsubishi Tensei 1K Blue Launch : Mid Flex : R2, R, S, X, TX Weight : 55g – 75g Torque : 3.9 – 5.3 Project X HZRDUS Black 5th Gen Launch : Low/Mid Flex : 5.5, 6.0, 6.5, TX Weight : 60g – 80g Torque : 2.8 – 3.5 Mitsubishi Tensei 1K Black Launch : Low Flex : S, X, TX Weight : 65g – 75g Torque : 2.8 – 3.6 PREMIUM SHAFTS NEW Graphite Design Tour AD-VF Launch: Ranges Flex : R2, R1, SR, S, X, TX Weight : 5 – 8 Torque: 2.8 – 4.3 Graphite Design Tour AD-DI Launch : Ranges Flex: R2, R1, SR, S, X Weight : 5 – 8 Torque : 2.9 – 4.7 Graphite Design Tour AD-UB Launch : Ranges Flex : R2, R1, SR, S, X, TX Weight : 5 – 8 Torque : 2.8 – 4.4 Titleist offers a wide range of shafts and grips from a variety of manufacturers through custom order. AVAILABILITY The GT1 3TOUR fairway will be available for fittings and pre-sale beginning today and will be in golf shops worldwide on Thursday, August 7. MAP: $399 | $599 (Premium) Schedule a fitting near you ... #TeamTitleist
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AIM 360 is newest addition to Titleist’s suite of Alignment Integrated Marking products; joins Performance Alignment and Enhanced Alignment models Titleist introduces AVX and Tour Soft AIM 360 golf balls , featuring a new 360-degree marking designed to improve precision and accuracy in alignment. The new AIM 360 design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes Pro V1 , Pro V1x and Pro V1x Left Dash Performance Alignment and Enhanced Alignment golf balls. “Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management . “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer. Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.” The all-new AIM 360 AVX and Tour Soft golf balls are the first models introduced by Titleist to feature a full 360-degree marking. “AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” Waddell continued. “It expands our AIM offerings to AVX and Tour Soft golfers, and the 360-degree marking on the golf ball gives players a very different look than Performance Alignment and Enhanced Alignment. It’s designed for players who prefer a larger alignment feature than our other golf balls with AIM Technology.” Titleist AVX and Tour Soft AIM 360 golf balls are available now online and in golf shops worldwide. AIM VALIDATION MORE PRECISION The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the very first time. This integration was a direct result of tour player feedback, many of whom were already adding alignment features to their golf ball themselves. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers better aim their putts and tee shots. In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball. “When we started the design process, we wanted to make sure we created designs that both resonated with golfers but also offered a real performance benefit,” Waddell explained. To validate their design concepts, Titleist Golf Ball R&D conducted a controlled test to measure precision in alignment between four markings: AIM 360, Performance Alignment, Enhanced Alignment and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target, and precision was evaluated by measuring the left-right proximity to the hole of the aligned marking through absolute angles. The results showed that each one of the three AIM products improved precision in alignment by up to 35 percent compared to the standard Pro V1 sidestamp. “The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said. AVX PERFORMANCE Titleist AVX golf balls are designed for players seeking a low-flying and low-spinning golf ball with very soft feel and excellent greenside control. The latest generation AVX was reengineered from core to cover to deliver longer distance from tee to green, more greenside spin and control, and an even softer feel. AVX AIM 360 MSRP: $50 per dozen TOUR SOFT PERFORMANCE Titleist Tour Soft golf balls are designed for players who prioritize soft feel without sacrificing all-around performance throughout the bag. Compared to the prior generation, the latest generation Tour Soft model features faster core technology and a reformulated cover system. Tour Soft AIM 360 MSRP: $40 per dozen PRO V1, PRO V1 x , PRO V1 x LEFT DASH PERFORMANCE ALIGNMENT Titleist’s new Performance Alignment design – available on Pro V1 , Pro V1x and Pro V1x Left Dash golf balls, the overwhelming #1 ball on the PGA TOUR, LPGA and across the worldwide professional tours – offers golfers a tour-proven marking straight out of the sleeve. Offered in black, red, blue and pink (new color offering), the Performance Alignment marking is designed after one of the most common additions tour players make to their Pro V1 or Pro V1x golf ball: a long, straight line. “I use a black line, because I cannot putt without this,” Pro V1 player Viktor Hovland said. “I literally cannot aim ... I’ve just never been good at just standing over the ball and being able to aim that way. I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” “I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon , former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” The 105-degree Performance Alignment line features a new double-sided arrow shape, custom-printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 65 percent longer than the standard 2025 Pro V1 sidestamp. Titleist Pro V1, Pro V1x and Pro V1x Left Dash Performance Alignment golf balls are currently available in black only on Titleist.com. Black Performance Alignment as well as red, blue and pink models will all be available on Titleist.com and in golf shops beginning on June 15. MSRP: $55 per dozen PRO V1, PRO V1 x , PRO V1 x LEFT DASH ENHANCED ALIGNMENT Titleist’s suite of Alignment Integrated Marking also includes Enhanced Alignment on Pro V1 , Pro V1x and Pro V1x Left Dash models. The Enhanced Alignment marking is a performance-oriented alignment aid designed to promote more precise aim and accuracy on putts. The extended alignment sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard 2025 Pro V1 sidestamp. Titleist Pro V1, Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls are available online and in golf shops worldwide now. MSRP: $55 per dozen PRO V1, PRO V1 x and PRO V1 x LEFT DASH PERFORMANCE While Pro V1 , Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel. ADDITIONAL CUSTOM OPTIONS In addition to AIM 360, Performance Alignment and Enhanced Alignment , Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. Play Numbers 00-99 are available on both Pro V1 and Pro V1x as a custom order. Personalization of text and custom logos are also available at once through Titleist.com or local golf shops. ... #TeamTitleist
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All-new metalwood blends GT driver and fairway technology to deliver performance and versatility from the tee and turf Titleist introduces the all-new GT280 , the newest addition to Titleist’s GT metalwood family. The mini driver, designed for distance and control off the tee as well as playability from the turf, leverages generational technology from both Titleist’s GT driver and fairway lineups to give golfers versatile performance at the top end of their bags. Engineered to be longer and more forgiving than a fairway metal, yet easier to control and more workable than a driver, GT280 gives players an entirely unique set of performance characteristics compared to previous Titleist metalwoods. “GT280 is a completely new offering that was born from golfer feedback,” said Josh Talge, Titleist’s Vice President of Golf Club Marketing . “We heard from more and more players who were looking for a club that gapped between their driver and 3-wood. For some, this club is for tee shots only. Others need to be able to hit this club off the turf. GT280 is designed to perform exceptionally under both conditions, and it will be a really valuable addition to our metalwood lineup.” “The design process for GT280 began with a request from J.J. [Van Wezenbeeck, Titleist’s Senior Director of Club Promotions] , and when we brought out our first mini driver prototype last year, we quickly saw that it fit a performance need for both tour players and amateurs.” said Tom Bennett, Principal Product Manager for Titleist Metalwood R&D. “Whether GT280 is going to have a permanent spot in a player’s bag and replace their strongest-lofted fairway, or if it’s more of a situational ‘15th club,’ there’s a lot of interest in another go-to distance club that performs how GT280 does.” GT280 features a Seamless Thermoform Crown, made from the same Proprietary Matrix Polymer (PMP) that comprises the crowns of GT drivers. The design allowed Titleist engineers significant weight savings while maintaining Titleist's signature player-preferred sound and feel. The mini driver has forward/aft weighting adjustability like that of the GT4 driver, giving fitters and golfers two distinct CG settings from which to choose. GT280 also has a forged L-Cup face design to maximize performance on strikes low on the face, and its profile features a lower leader edge to improve playability from the turf. The model is named for its 280cc head volume, which sits between the head volumes of GT drivers and GT fairway metals. GT280 has 13 degrees of loft, and its stock shaft length – 43.5 inches – is two inches shorter than the stock GT driver shaft length. GT280 is available for fitting and pre-sale today, and it will be in golf shops worldwide beginning Friday, April 18. GT280 Technology “The design goals for GT280 were multi-faceted,” said Bennett. “GT280 needed to have exceptional distance and speed off the tee, it needed to perform from the turf, and it needed to offer adjustability for fitting purposes. That’s a long list of demands, but we approached the challenge by building off both our GT driver and fairway platforms.” Seamless Thermoform Crown GT280's clubhead has a titanium body, but it features a Seamless Thermoform Crown made from Titleist's Proprietary Matrix Polymer (PMP). This unique composite helps Titleist engineers achieve critical weight savings, allowing them to strategically position GT280’s center of gravity to promote ultra-fast ball speeds, high stability and optimal launch conditions. Due to its tunable acoustic properties, the PMP also works to preserve Titleist’s signature sound and feel. Forward/Aft CG Adjustability Like the GT4 driver, GT280 has forward/aft CG adjustability, giving fitters and golfers the ability to fine-tune launch conditions and swing weight. A heavier, 11-gram flat weight comes stock in the aft position, with a lighter, 3-gram flat weight positioned forward. Flipping the weighting setup will lower launch and spin for players seeking a more penetrating flight. “What we saw with our tour players, some were only looking for performance off the tee – this is like a second driver to them,” said Bennett. “Other ones were really interested in performance off the turf. So having these two CG options to adjust is going to be very valuable in both tour and amateur fittings depending on player needs.” Forged L-Cup Face GT280 features a forged L-Cup face, which is comprised of a new insert that wraps around the bottom of the clubface. Because GT280’s face is deeper than that of a fairway wood, Titleist engineers put particular emphasis on improving performance on strikes low on the face. The L-Cup design helps retain ball speed, eliminate excessive spin and enhance sound and feel for such impacts, be them from the tee or the turf. Lower Leading Edge In addition to GT280's L-Cup design, the club’s profile and shaping is also engineered to improve performance from the turf. GT280’s leading edge sits low to the ground, and Titleist engineers softened the sole curvature from heel to toe, creating a confidence-inspiring look at address and helping to raise strike location on the face. The profile changes also add forgiveness on off-center or low strikes. “We took the leading edge of a typical driver and really dropped it closer to the turf,” said Bennett. “That’s been one of the first things players have noticed when they set it down at address. It looks more inviting to hit off the turf than a club with its face depth typically would.” GT280 Specs Loft: 13.0 (RH and LH) Clubhead volume: 280cc Standard lengths: 43.5” (Men’s), 42.5” (Women’s), 41.5” (Junior) Standard lie: 56.0 Weight options: 11 Gram (Aft) / 3 Gram (Forward), with +6, +4, +2, -2, -4, -6 options SureFit Hosel Note: GT280 is compatible with Titleist’s Fairway SureFit sleeve. Due to the GT280’s longer hosel, a 43-inch fairway shaft (stock 3-wood length) plugged into a GT280 clubhead will play a half inch longer at 43.5 inches. Featured Shafts Mitsubishi Tensei 1K Blue (65g): R, S, X Mitsubishi Tensei 1K Black (75g): S, X Featured Grip Titleist Universal 360 Availability GT280 is available for fitting and pre-sale today and will be available in golf shops worldwide beginning Friday, April 18 for $499.
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Darker, more durable Titanium Carbide Vapor finish available on T100, T150, T200 and T350 models Titleist, the most played iron on the PGA TOUR for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons . Available on each T-Series model – T100 , T150 , T200 and T350 – for the first time, the new, more durable Titanium Carbide Vapor finish features a darker look than previous T-Series Black irons. The smudge-resistant finish is consistent across models, creating a seamless transition from iron to iron in blended sets. The T100 , T150 , T200 and T350 models, each gamed at the highest level of professional golf, deliver unrivaled feel and performance, engineered to maximize Titleist’s three dimensions of iron performance: distance control, dispersion control and descent angle. The entire lineup of T-Series irons is designed to facilitate blended sets of multiple iron models, giving fitters and golfers the opportunity to optimize ball speed, peak heights and landing angles throughout the bag. Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. T-Series Black irons feature a consistent finish across the lineup and can be custom ordered for any blended set. T-Series Black irons, offered in both right- and left-hand, will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide while supplies last beginning Friday, February 28. Cameron Smith's T-Series Black Setup One of the first players to ask for a black finish on his Titleist irons, Titleist Brand Ambassador Cameron Smith games a setup that includes T100 Black irons (6-9). “I've used the black finish since the AP2’s came out, I can't remember how long ago,” said Smith, who won the 150 th Open Championship with a set of T100 Black irons. “I think for me just how they look, looks like a tighter finish line on top. They also look a little bit smaller, so I feel like you kind of have to concentrate a little bit more to see it.” Smith’s setup also includes a T150 Black 5-iron, which he added to the bag to achieve a higher ball flight: “We went to the 150, just a little bit more kind of CG down the bottom, helped get the ball up and stop a little bit more. For one, it doesn't look too dissimilar, because I love the look of these [T100’s]. It was just really a flight thing for me. I feel like if I mishit the 5-iron, it still gets on the front, still gives myself a putt at birdie, and then I can really send it up in the air if I'm flying some water or something on a par 5. So yeah, a really versatile club. This has been really a game changer for me in the long irons.” Model Overview T100 | THE MODERN TOUR IRON T100 irons are designed for players looking for precision control and unrivaled feel. Each year since the first generation of T100 was introduced in 2019, T100 irons have been the most trusted Titleist iron model on the PGA TOUR. Players gaming T100 irons include Ludvig Åberg , Tom Kim and Jordan Spieth . Improvements to the newest iteration of T100 were born out of the constant feedback and testing from some of the world’s best ballstrikers. A refined, forged dual-cavity construction in T100 delivers a more solid feel at impact, and a precision CNC face milling process results in a more consistent and controlled ball flight. T100 features dense D18 tungsten and a 2,000°F aerospace brazing process, allowing Titleist engineers to be ultra-precise with CG placement for better performance and feel. The model moves faster and smoother through the turf due to its improved Variable Bounce Sole. T150 | THE FASTER TOUR IRON T150 irons are engineered for players seeking the exacting precision and feel of T100 with increased speed, distance and forgiveness. Titleist Brand Ambassador Will Zalatoris games T150 5-9 irons (along with a T200 4-iron and T350 3-iron). The models are built on the same fully forged platform as T100 but with 2-degree stronger lofts and a more confidence-inspiring shape. T150 features a refined Muscle Channel which is situated closer to the face to create an even more solid feel at impact. Also driving performance in T150: Precision CNC face milling, ultra-dense D18 tungsten, a 2,000°F aerospace brazing process and an improved Variable Bounce Sole. T200 | THE PLAYERS DISTANCE IRON Designed for players seeking added distance and forgiveness without compromising on looks, feel, trajectory or stopping power, T200 represents the ultimate Players Distance iron. T200 irons deliver incredible feel and performance in a clean, player-preferred profile. The model’s completely re-designed internal structure consists of a more stable chassis, refined Max Impact Technology and a dual taper face, bringing tour-level feel and speed to this forged-face iron model. T350 | THE ULTIMATE GAME IMPROVEMENT IRON T350 is built to launch high and provide exceptional distance and forgiveness, packaged in a refined, confidence-inspiring profile. With a hollow-body construction inspired by the tour-proven T200 chassis, the T350 maximizes speed and forgiveness through refined Max Impact Technology, a dual-taper forged face and dual tungsten weighting. Every aspect of T350 is designed to promote high launch and consistently fast ball speeds. Titleist Iron Fitting Methodology Titleist believes in a holistic approach to iron fitting, which includes three key dimensions: Distance Control , Dispersion Control and Angle of Descent . Every T-Series iron is designed for maximum performance in these three areas. T-Series irons are also designed to facilitate blended sets of multiple iron models , allowing golfers to reach optimal ball speeds, peak heights and landing angles throughout the bag. Titleist fitting experts believe in 5 mph gaps between irons, consistent peak heights from 7-iron through the long irons, and long iron landing angles no lower than that of the 7-iron. Players with optimized iron setups will benefit from proper distance gapping between clubs and sufficient stopping power into the greens throughout their setup. TITLEIST IRON SELECTOR TOOL T-Series Black: Featured Shafts, Grip Shafts T100 | True Temper AMT Tour White Onyx T150 | Project X LZ Onyx T200 | True Temper AMT Black Onyx T350 | True Temper AMT Red Onyx Grip All-Black Golf Pride Tour Velvet 360 Flat Cap Titleist’s full offering of iron shafts and grips are available with T-Series Black through custom order. Availability T-Series Black irons will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide beginning Friday, February 28 for $271 per iron; $1,899 for the 7-piece set.
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New offerings complement tour-validated GT models, delivering increased launch, ball speed and stability in lightweight and standard setups Titleist introduces the all-new GT1 driver , fairway and hybrid , rounding out the tour-validated GT metalwood lineup with models in each category designed to deliver high launch, fast ball speeds and increased stability. New GT1 metalwoods feature ultra-lightweight configurations to facilitate effortless launch and speed for moderate swing speed players, yet all are configurable in a standard build to accommodate all players seeking higher launch and mid-spin performance. GT1 drivers, fairways and hybrids offer the deepest center of gravity (CG) placements across the GT metalwood family in their respective categories. “When we began thinking about how we evolve and improve upon the ‘1’ models, we started by tapping into our global network of fitting specialists to understand what it is that would really advance performance for GT1 players,” said Stephanie Luttrell , Director of Titleist Metalwood Product Development. “The resounding feedback that we heard across the board for the driver, fairways and hybrids is that anything we can do to increase launch is going to help this player improve their overall trajectory, consistency and distance. Making the line launch higher, while maintaining optimal spin rates, is really going to benefit both the moderate speed player as well as the player that is naturally low spin.” Just as in the GT2, GT3 and GT4 driver designs, Titleist engineers achieved significant weight savings while retaining exceptional sound and feel in the GT1 driver through its Seamless Thermoform Crown , made from Titleist’s Proprietary Matrix Polymer (PMP) . The driver features a Split Mass Construction , with weight redistributed internally for higher launch and optimal speed, spin and stability for the GT1 player. Faster clubhead speed was unlocked through improved aerodynamic shaping , and faster ball speed was achieved with GT1 driver’s Speed Ring and VFT technology. “Along with raising launch, we’re always looking at ways we can increase speed for this player,” said Luttrell. “The GT1 driver has a very aerodynamic shape – it is the shallowest head in terms of face depth and profile in the lineup. We worked hard to refine crown and sole shape curvatures to make it even faster through the air. And with its Speed Ring and VFT technology, which drive performance across all GT models in the lineup, GT1 is faster off the face as well.” GT1 fairways and hybrids both offer new Dual Performance Control Settings through forward-aft flat-weight adjustability, allowing fitters and golfers to adjust launch conditions, speed and stability by flipping the position of a heavier weight and a lighter weight. The fairway metals and hybrids also feature subtle shape refinements , increasing playability off the turf. GT1 Driver Technology Overview GT1 drivers feature an ultra-lightweight configuration , complete with lightweight shafts and a lightweight grip, to facilitate faster clubhead speed and improve launch conditions for the moderate swing speed player. GT1 drivers are also available in a standard build , with a 15-gram (+6) headweight option and standard shaft and grip offerings. The standard setup is ideal for any player looking to increase launch and stability while preserving spin, without going to a lightweight build. Titleist engineers unlocked significant weight savings with GT1’s Seamless Thermoform Crown , made from Titleist’s new Proprietary Matrix Polymer , a material never previously used in golf clubhead design before the GT line. The lightweight PMP material preserves the classic Titleist sound and feel, and the crown is seamlessly wrapped to the club body to maintain a clean look at address. The discretionary weight unlocked from GT1’s crown is redistributed internally in its Split Mass Construction , with strategically positioned weight helping to increase launch and optimize speed, spin and stability. GT1’s CG is the deepest in the GT family. GT1 features more aerodynamic shaping , with refined crown and sole shape curvatures and a shallower face depth to promote faster clubhead speeds. An upgraded titanium Speed Ring reinforces and stabilizes the perimeter of GT1’s clubface, maximizing ball speed for on-center strikes, while GT1’s Variable Face Thickness (VFT) technology works to preserve consistently fast ball speeds on off-center strikes. An interchangeable back weight on GT1 allows for control over headweight in the fitting process. Specs Head volume: 460cc Lofts: 9.0, 10.0, 12.0 (RH and LH) Standard length: 45.5” (Men’s), 44.5” (Women’s) Standard lie: 59.0 Featured grip: Golf Pride TV 360 Lite Gray Flat Cap Weight options: 9-gram flat weight (nominal) with +6, +4, +2, -2, -4, -6 options SureFit Hosel Featured Shafts Fujikura Air Speeder Next Gen 40g (Men’s - R2, R, S) Fujikura Air Speeder Next Gen 35g (Women’s - R3) Project X Denali Red 50 (Men’s - 5.0, 5.5, 6.0) Mitsubishi Tensei 1K Blue 55 (Men’s - R, S) GT1 Fairway Metals Technology Overview GT1 fairway metals feature an ultra-lightweight configuration , complete with lightweight shafts and a lightweight grip, to promote fast speeds and high launch for the moderate swing speed player. GT1 fairways are also available in a standard build for players who prefer the launch conditions and shaping of GT1 in a standard weighted setup. New to the GT1 fairways are the Dual Performance Control Settings , with new adjustable forward-aft flat-weights giving the fitter and golfer greater control over launch conditions. The heavier, 11-gram weight is positioned in the aft position, with the lighter, 3-gram weight in the forward position for a high-MOI, stable setup. The weights can be flipped to lower spin and increase speed. GT1 fairways feature the deepest CG position in the lineup with maximized inertia , offering improved stability while increasing launch. The GT1 fairways also have a shallower face profile for better playability off the turf, and its redesigned internal hosel provided Titleist engineers with additional weight savings. “With the GT1 fairways, we received feedback from fitters that having two CG positions would be a real benefit,” said Tom Bennett , Principal Product Manager, Titleist Metalwoods. “Having the option to move that weight forward in the fairway really gives fitters a good opportunity to fit different types of players into GT1 than we could have with TSR1. We’ve done a lot of consumer testing and what we found was that about 60 percent of players preferred the heavy weight in the aft, while 40 percent preferred it moved forward. That tells us that having both options makes a big difference.” Specs Head volumes: 180cc, 180cc, 165cc, 165cc Lofts: 15.0, 18.0, 21.0, 24.0 (RH and LH) Standard lengths: 43”, 42”, 41.5”, 41” (1” under standard for Women’s) Standard lies: 56.5, 57.5, 58.0, 58.5 Featured grip: Golf Pride TV 360 Lite Plus Dark Gray Flat Cap Weight options: 11-gram flat weight (Aft) / 3-gram flat weight (Forward), with +6, +4, +2, -2, -4, -6 options SureFit Hosel Featured Shafts Fujikura Air Speeder Next Gen 40g (Men’s - R2, R, S) Fujikura Air Speeder Next Gen 35g (Women’s - R3) GT1 Hybrids Technology overview GT1 hybrids feature a lightweight configuration , designed to benefit the moderate swing speed player. They are also available in a standard build for players who prefer the performance and profile of the GT1 but would not benefit from a lightweight setup. GT1 hybrids offer high-MOI performance , with tremendous forgiveness and playability for players seeking higher flight and mid-spin performance. CG placement can be controlled in the GT1 hybrids through Dual Performance Control Settings , with forward-aft adjustability similar to the GT1 fairways. The models feature increased MOI by 5 percent compared to TSR1 hybrids with the heavier, 11-gram weight in its stock, aft position. The heavy weight can be flipped to the front to lower launch and spin, but it remains an ultra-high MOI setup with similar inertia properties to TSR1. GT1’s clubface is longer from heel to toe than its predecessor, helping retain speed on off-center strikes and adding forgiveness. GT1 hybrids also feature a .335” tip section to accommodate a fairway shaft. The fairway shafts play softer, and their balance point is higher than that of a hybrid shaft, helping to facilitate high launch and decrease swingweight. GT1 hybrids are also available with a .370” tip section and the same hybrid shaft selection as GT2 and GT3 through custom order. Specs Head volumes: 138cc, 138cc, 133cc, 133cc Lofts: 20.0, 23.0, 26.0, 29.0 (RH and LH) Standard lengths: 40.5”, 40”, 39.5”, 39” (1” under standard for Women’s) Standard lies: 57.5, 58.0, 58.5, 59.0 Featured grip: Titleist Universal 360 Weight options: 11-gram flat weight (Aft) / 5-gram flat weight (Forward), with +6, +4, +2, -2, -4, -6 options SureFit Hosel Featured Shafts Fujikura Air Speeder Next Gen 50g (Men’s - R2, R, S) Fujikura Air Speeder Next Gen 40g (Women’s - R3) AVAILABILITY AND PRICING GT1 drivers, fairways and hybrids are available for fittings from Tuesday, February 4 and in golf shops worldwide beginning Friday, February 21 . GT1 Driver $649 | GT1 Fairway $399 | GT1 Hybrid $329
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Lineup delivers increased stability and CG adjustability in three distinct setups Building on the Generational Technology of the new GT drivers and fairways, Titleist adds to its family of metalwoods with the introduction of the all-new GT1 , GT2 and GT3 hybrids. The new lineup offers improved stability and forgiveness along with new flat-weight adjustability, giving fitters and golfers greater control over center of gravity (CG) placement to dial in ball flight and launch conditions. All three models, each uniquely designed for a different player profile, offer higher inertia setups than the prior generation along with refined shapes to improve playability. The new GT1 hybrid is the highest-launching model in the lineup, featuring a lightweight, high-MOI configuration and new forward-aft weight settings to control launch conditions. New GT2 hybrids feature a refined, playable shape and the highest total MOI across the lineup, making them an exceptionally forgiving and consistent long-iron replacement. The new GT3 model has a more compact, iron-like profile , offering workability with increased forgiveness. Both GT2 and GT3 hybrids feature all-new heel-toe CG adjustability to optimize speed, launch and shot shape. GT1, GT2 and GT3 hybrids will be available for fittings from February 4 and will be available in golf shops worldwide beginning February 21. High MOI-Designs “When we set out to improve our hybrid lineup, one of the first things we looked at in terms of our design goals was stability,” said Tom Bennett , Principal Product Manager, Titleist Metalwood R&D. “Hybrid forgiveness is particularly important because for most players, these are scoring clubs. Eliminating excessive distance drop-off is a huge benefit not just off the tee, but maybe even more so in approaching the green.” Greater stability was unlocked through higher-MOI designs across the board. GT1 hybrids offer dual CG positions with new forward-aft weight adjustability, and the models feature increased MOI by 5 percent compared to TSR1 hybrids with the heavier, 11-gram weight in its stock, aft position. The heavy weight can be flipped to the front to lower launch and spin, but it remains an ultra-high MOI setup with similar inertia properties to TSR1. GT2 hybrids, which feature the highest total MOI in the lineup, have a 10 percent MOI increase compared to TSR2, while GT3 hybrids have a 15 percent increase from TSR3, despite being 6 percent smaller in size. The result is the most stable and forgiving hybrid lineup Titleist has ever created. New CG Adjustability “The next question we asked ourselves in the design process was, ‘how do we really optimize performance for the player?’” said Bennett. “We wanted golfers to unlock the best possible performance out of these models through the fitting process. With the forward-aft adjustable weights on GT1 and the heel-toe adjustable weights on GT2 and GT3, we’ve added a considerable amount of customization to each model, which will go a long way in dialing in launch conditions and ball flight.” CG position in the stock setup for all three models is controlled by the position of an 11-gram flat weight and a 5-gram flat weight. In GT1, the 11-gram weight comes stock in the aft position, with the 5-gram weight in the forward position. When the weights are flipped, golfers can unlock a lower-launching, lower-spinning GT1 hybrid setup. GT2 and GT3 hybrids offer a heel-toe weighting system, with the neutral stock setup positioning the 11-gram weight in the heel and the 5-gram weight in the toe. Flipping the weights to position the heavy weight in the toe and the lighter weight in the heel allows for a more fade-biased setup and aligns the CG with an impact location slightly on the toe side of face center, where many players tend to impact the ball. Aligning the CG with a player’s typical impact location in the fitting process can optimize performance by unlocking significant ball speed gains, as well as higher launch, lower spin and straighter ball flight. In addition to the 11-gram and 5-gram flat weights that come standard, fitters are equipped with 3-gram, 7-gram, 9-gram and 13-gram weights for even more control over the CG setting. There are six different weight combinations in total at the standard headweight, ranging from a 13-gram and 3-gram setup for the most significant CG shift to a 9-gram and 7-gram setup for the most minimal shift. Total headweight can be customized from -6 grams to +6 grams, also in 2-gram increments. Refined Shaping Each of the three new GT hybrid models feature refinements to their shape to improve performance. GT1 has a longer face from heel to toe than its predecessor, helping retain speed on off-center strikes and adding forgiveness. Inspired by feedback from tour players, GT2 has a sleeker profile than TSR2, and it features a flatter leader edge that sits flush to the turf, similar to GT fairways. GT3’s profile has a smaller footprint than that of TSR3, and like GT2, has a flatter leading edge, which helps playability off the turf and improves performance on low-impact strikes. Model Overviews GT1 HYBRID The highest-launching model in the lineup, GT1 offers tremendous forgiveness and playability for players looking for higher flight and mid-spin performance. Its lightweight configuration is designed to benefit the moderate swing speed player, and it is available in a standard build through custom order. The new forward-aft flat-weight adjustability gives fitters and golfers more control over launch and spin, and GT1 features a confidence-inspiring profile at address. GT1 hybrids also feature a .335” tip section to accommodate a fairway shaft. The fairway shafts play softer, and their balance point is higher than that of a hybrid shaft, helping to facilitate high launch and decrease swingweight. GT1 hybrids are also available with a .370” tip section and the same hybrid shaft selection as GT2 and GT3 through custom order. Specs: Lofts: 20.0, 23.0, 26.0, 29.0 (RH and LH) Head volumes: 138cc, 138cc, 133cc, 133cc Standard lengths: 40.5”, 40”, 39.5”, 39” (1” under standard for Women’s) Standard lies: 57.5, 58.0, 58.5, 59.0 Weight options: 11 Gram (Aft) / 5 Gram (Forward), with +6, +4, +2, -2, -4, -6 options SureFit Hosel GT2 HYBRID The GT2 hybrid features the highest total MOI across the lineup, offering exceptional stability and forgiveness. GT2 delivers a high ball flight and is packaged in a sleeker, refined profile with a flatter sole design that sits flush to the turf. Its heel-toe CG adjustability allows fitters and golfers to position weights optimally, dialing in ball flight and launch conditions. Specs: Lofts: 18.0, 21.0, 24.0 (RH and LH) Head volumes: 126cc, 124cc, 123cc Standard lengths: 40.5”, 40”, 39.5” (1” under standard for Women’s) Standard lies: 57.0, 57.5, 58.0 Weight options: 11 Gram (Heel) / 5 Gram (Toe), with +6, +4, +2, -2, -4, -6 options SureFit Hosel GT3 HYBRID The GT3 model offers exceptional workability and forgiveness along with a mid-high ball flight. It features a smaller, more iron-like profile, yet GT3’s improved perimeter weighting boosts MOI considerably compared to the prior generation. GT3 features the same heel-toe CG adjustability as GT2, providing fitters and golfers the opportunity to optimize their weighting setup. Specs: Lofts: 19.0, 21.0, 24.0 (RH and LH) Head volumes: 108cc, 109cc, 106cc Standard lengths: 40.5”, 40”, 39.5” (1” under standard for Women’s) Standard lies: 57.0, 57.5, 58.0 Weight options: 11 Gram (Heel) / 5 Gram (Toe), with +6, +4, +2, -2, -4, -6 options SureFit Hosel Featured Shafts Mitsubishi Tensei 1K Black 85g HY (S, X): GT2, GT3 Project X HZRDUS Black 5 th Gen 80g HY (6.0, 6.5): GT2, GT3 Mitsubishi Tensei 1K Blue 65g HY (R, S): GT2, GT3 Project X Denali Red 60g HY (5.0, 5.5, 6.0): GT2 Project X Denali Red 50g HY (4.0): GT2 Fujikura Air Speeder Next Gen 50g (Men’s – R2, R, S): GT1 Fujikura Air Speeder Next Gen 40g (Women’s – R3): GT1 Featured Grip Titleist Universal 360 AVAILABILITY AND PRICING GT hybrids are available in golf shops worldwide beginning Friday, February 21 for $329.
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New models offer more speed off the tee, more control with the irons and more spin with the wedges Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x , engineered to deliver more speed off the tee, more control with the irons and more spin with the wedges. The new models feature a faster high gradient core , reformulated to maintain low long game spin, increase ball speed and add spin on shots into and around the greens. “The golf ball has to do everything,” said Frederick Waddell , Titleist’s Director of Golf Ball Product Management. “It’s never just about maximizing one area – golfers need performance on every single shot. Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.” “We're always trying to improve the golf ball in some way, and it's all driven by golfer feedback,” said Mike Madson , Vice President, Titleist Golf Ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we're going to use every tool we have in the toolbox.” The solution for the newest generation of Pro V1 and Pro V1x was found in the chemistry of the high gradient core. Through a complete core reformulation, Titleist engineers were able to steepen the so-called “spin slope,” effectively maintaining low spin off the tee while increasing spin with the scoring clubs. Combine that with a measurable gain in ball speed, and the result is a product that is demonstratively better than its predecessor. The new models, which will be available in golf shops worldwide on January 25 , officially launched on the PGA TOUR last October at the Shriners Children’s Open, marking the start to year No. 25 for the game’s most trusted and best-selling golf ball models. Five weeks later, new 2025 Pro V1 and Pro V1x had already been brought to the winner’s circle twice on the PGA TOUR, with the winner of the ZOZO Championship gaming 2025 Pro V1x and the champion of The RSM Classic winning in his first week with 2025 Pro V1. More than 40 players on the PGA TOUR had already made the move to the new models by The RSM. It’s a constant cycle of innovation – one that has no beginning or end – for Titleist Golf Ball R&D that has created a foundation of high performance on which 2025 Pro V1 and Pro V1x will continue to build. “What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone , Titleist’s Senior Vice President of Golf Ball Marketing and U.S. Sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.” Pro V1 and Pro V1x Technology NEW Pro V1 features a new faster high gradient core , which produces more speed along with increased iron and wedge spin for more control. Its spherically tiled, 388 tetrahedral dimple design optimizes distance and delivers a penetrating and consistent flight. NEW Pro V1x features a new faster high gradient dual-core , which delivers more speed and increases spin on approach shots for more control. Pro V1x’s spherically tiled 348 tetrahedral dimple design is optimized for high flight with even more consistency. Both models are equipped with a speed amplifying high-flex casing layer , which contributes to low long game spin. Pro V1 and Pro V1x’s soft cast Urethane Elastomer Cover provides excellent greenside spin. Comparing Pro V1 and Pro V1x Pro V1 offers the greatest combination of speed, spin and feel in the game, with mid-flight trajectory, low long game spin, maximum short game spin and soft feel. Compared to Pro V1, Pro V1x will fly higher, spin more on full swing shots and have a firmer feel. Pro V1 and Pro V1x By the Numbers The advanced performance of 2025 Pro V1 and Pro V1x is the result of Titleist’s industry-leading Golf Ball R&D team that comprises more than 75 associates, many of whom have advanced degrees in fields such as chemistry, mechanical engineering, chemical engineering, material science, aerodynamics, physics, statistics and mathematics. A typical day of data collection accumulates approximately 20,000 data points, and more than 5 million per year . Titleist associates observe every shot to ensure accurate and reliable data at either the Titleist Performance Center at Manchester Lane, in Acushnet, MA or the Titleist Performance Institute in Oceanside, CA. Over 1,700 golf ball patents line the walls of the Golf Ball R&D department, representing an unparalleled amount of innovation and intellectual property in the golf ball space. A total of 34 patents went into the creation of the original Pro V1 . More than 125 patents have been implemented on subsequent generations of Pro V1 and Pro V1x. The Titleist R&D team has designed, manufactured and tested over 2,500 dimple patterns since the original Pro V1 was introduced. Every Titleist golf ball model has a unique dimple pattern to optimize flight and distance. Every Pro V1 and Pro V1x golf ball must pass more than 90 quality checks , while the dual core Pro V1x must pass more than 120 . Following 2025 Pro V1 and Pro V1x ’s official introduction, more than 40 players on the PGA TOUR had already made the move to the new models by The RSM Classic, just five weeks after the Shriners Children’s Open. 2025 Pro V1 and Pro V1x players earned four wins across the global professional tours in the six weeks that followed the new models’ official launch at the Shriners: ZOZO Championship winner (2025 Pro V1x) | PGA TOUR The RSM Classic winner (2025 Pro V1) | PGA TOUR Hiroshi Iwata (2025 Pro V1x) | JGTO (Casio World Open Golf Tournament) Peter Uihlein (2025 Pro V1x) | Asian Tour (International Series Qatar) According to Darrell Survey, Titleist golf balls continue to be the overwhelming #1 choice of players on the PGA TOUR, with players teeing up a Pro V1 and Pro V1x a total of 4,103 times (70%) over the 2024 season, compared to 649 (11%) for the nearest competitor. Titleist golf ball players won 34 times last year on the PGA TOUR, more than six times the nearest competitor (5). Availability and Price New Pro V1 and Pro V1x golf balls, available in both White and High Optic Yellow, will be in golf shops worldwide on January 25 for $54.99. Customization Options available immediately include Enhanced Alignment , a performance-oriented alignment aid designed to promote more precise aim and accuracy on putts. The extended alignment sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard 2025 Pro V1 sidestamp. In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. Custom Play Numbers 00-99 are available on both Pro V1 and Pro V1x as a custom order. Personalization of text and custom logos are also available at once through Titleist.com or local golf shops.
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PGA TOUR | Sony Open in Hawaii Nick Taylor came up clutch once again with his Pro V1x golf ball on Sunday, closing out his fifth PGA TOUR victory with an eagle-birdie-birdie finish. Two shots off the lead playing the 72nd hole, Taylor chipped his Pro V1x in from 59 feet for eagle on Waialae’s par-5 18th to finish regulation at 16 under and force a playoff. He birdied the 18th twice in extra holes, getting up-and-down both times to close out the title. Over the four days in Honolulu, he made 21 birdies and an eagle (including his two playoff birdies), closing out the week with a pair of 5-under 65’s. He was in total control of his golf ball, leading the field in Strokes Gained: Tee-to-Green (+8.232), with more than 5 ½ of those shots coming from his approach play (+5.853, 4th). He also ranked 4th in Greens in Regulation percentage (61/74, 82%) and gained 1.511 strokes on the field around the greens (17th). Taylor’s last three PGA TOUR wins have now been won in a playoff, playing those combined eight playoff holes in 7 under par. Last season, Taylor won the WM Phoenix Open after forcing a playoff with a 72nd hole-birdie and then playing the two extra holes in birdie-birdie. WHY NICK TAYLOR PLAYS PRO V1 x “The windows, we talk about flight windows, but also spin windows. Like any golfer, you want predictability not only on your good shots, but your slight mishits and misses. The windows of my spin are super tight. The flight windows that you want – the low ones, if it's a knockdown shot or into the wind, or the high ones with certain shots you might need to get to a pin or not – when I look up, I see it in the window that I’ve imagined when I was trying to hit it, so that’s super important.” “I have so much confidence in the Titleist golf ball. When you’re in trouble and you have to hit through a 3 foot by 3 foot circle in a tree, that’s when you have the confidence in the back of your mind that, you know, I envision this with a 7-iron and you think it’s going to come out of that window – that’s telling in itself right there. It’s nice to have the windows, when you’re on a tee box with nothing in the way, but when you get in trouble, which we do on occasion, it’s important to have that confidence.” “To me (with Pro V1x) it’s a soft but clicky feel. It’s obviously two opposites there, but it gives me the variety of clickiness with the wedges that I feel like it’s getting the spin, but also with the really short shots I have the soft feel. And then with the irons and the woods, obviously it comes off kind of somewhere in the middle there. So the feel is important. It gives you confidence when it comes off the face.” HOW NICK TAYLOR MARKS HIS PRO V1 x “I’ve always used blue for a long time. I put a C and an H by the numbers on both sides. C is for Charlie, it’s my son, and Harper's my daughter. I used to do a circle, abbreviated to a C when my son was born, and then did the C-H when she was born. (On why he marks his ball with a straight blue alignment line) “I use this to line up on 99 percent of my putts. I’ve used this line on really any putt from distance, 3 feet all the way up to 72 feet like the Canadian Open. Again, it gives me a general area of where I’m trying to aim, gets me tighter and it gets me just focused on speed. I feel like once I have the line down, I’m not really considered or worried about where I’m aiming, so I use a line in all putts.” TEN MORE PLAYERS MAKE MOVE TO 2025 PRO V1 AND PRO V1 x On Monday in Hawaii, Kevin Streelman played 2025 Pro V1x for the first time in competition, posting a 7-under 65 at Kapolei Golf Club to earn one of the four spots available in the Sony Open’s Monday qualifier. On Thursday at Waialae Country Club, Streelman was one of 10 players who teed up 2025 Pro V1 and Pro V1x for the first time on the PGA TOUR. That list included Gary Woodland , who led the field in SG: Off the Tee (+4.289) with his NEW Pro V1 , and Mac Meissner who gained more than six shots (+6.043/2nd) on approach with his NEW Pro V1x . Ludvig Åberg , Wyndham Clark and Will Zalatoris were among seven players who gamed ‘25 models for the first time last week at The Sentry. More than 60 players have now teed up 2025 Pro V1 and Pro V1x on the PGA TOUR since they debuted last fall. In total, 105 players (73%) played a Titleist golf ball this week in Honolulu, seven times the nearest competitor (15). TITLEIST IS THE MOST PLAYED DRIVER AT SONY Titleist, the most played driver on the PGA TOUR for each of the last six seasons, was the most played driver this week in Hawaii, with 43 percent of the field (62 players) gaming a Titleist at the top end of their setup. That included nine players who moved into NEW GT models to begin the 2025 season. Forty-five players gamed GT2 or GT3 driver models. NEW SCOTTY CAMERON NEWPORT 2, FASTBACK MODELS GETS FIRST TOUR STARTS Scotty Cameron’s next generation blade and mid-mallet putters officially launched on the PGA TOUR, with competitors in Hawaii being introduced to more than 10 new prototype head and neck configurations. Titleist Brand Ambassador Rafa Campos made the early move to a new Newport 2 model last week at The Sentry, needing only a few putts on the practice green before putting it in the bag. This week, the OWGR No. 43, who has finished inside the top 5 in Strokes Gained: Putting five of the last six seasons, put a new Fastback model in play. He finished the week T16 and gained 5.459 strokes on the field (8th), averaging 1.65 putts per GIR (6th). PGA TOUR OF AUSTRALASIA | WebEx Players Series Perth Jordan Doull (Pro V1x) made birdie on both playoff holes, the first to extend and the second to clinch his first career PGA Tour of Australasia title. Doull shot a final round 5-under 67 to post 17 under for the week before claiming the title in extra holes.
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New GT2, GT3 and GT4 models deliver generational leap in Titleist driver design Titleist, the most played driver on the PGA TOUR for five years and counting, introduces three all-new GT driver models , the most advanced and best-performing drivers to ever bear the Titleist script. GT2 , GT3 and GT4 drivers are engineered to deliver total driver performance without sacrifice. In addition to exceptional looks, feel and sound, the new line is faster, longer, straighter and more forgiving across the face than any Titleist driver to precede it. “The GT line represents a monumental leap forward for Titleist driver design and engineering,” said Stephanie Luttrell , Director, Titleist Metalwood Product Development. “The breakthroughs we made in material, construction, shaping and design weren’t possible in prior generations. All the advancements found in GT are working in concert to create the highest-performing driver we have ever made.” The new GT line consists of three models. GT2 is designed for speed and forgiveness across the face with a higher-MOI setup. GT3 is designed for fine-tuned speed and control, maximizing distance and optimizing flight. GT4 is a low-spin, 430cc driver designed to eliminate excessive spin and deliver a fast, penetrating trajectory. Each driver in the GT line features an all-new Seamless Thermoform Crown comprised of a new Proprietary Matrix Polymer . This unique, ultra-light material allowed Titleist engineers to place discretionary mass in the optimal locations for each model, providing exceptional speed and stability with GT’s Split Mass Construction . GT maintains the classic Titleist driver look at address with a clean transition between the crown and the club’s titanium body, and the acoustic properties of the Proprietary Matrix Polymer preserve a player-preferred sound and feel. Refined aerodynamics increase clubhead speed, and a new Speed Ring and VFT face design contribute to faster ball speed on on- and off-center strikes. The sum of these advancements creates an exceptionally fast driver that offers extremely consistent spin and launch conditions across the face. “When we release a new product, it has to outperform the previous line,” said Josh Talge , Vice President, Titleist Golf Club Marketing. “For GT, it needed to be faster than TSR. It needed to be longer and straighter, and it had to sound better, look better and feel better. GT delivers across the board without compromise.” GT drivers are available for fittings today and in golf shops worldwide beginning August 23 rd . GT TECHNOLOGY OVERVIEW “When we set out to build a better performing driver in GT, it was important for us to take a step back and consider all performance attributes,” said Luttrell. “Our design philosophy has always been about balanced performance. We’re never looking to execute just one parameter to the maximum level. We are looking to improve upon all performance attributes to optimize and deliver total driving performance.” Seamless Thermoform Crown Each model in the GT lineup features an ultra-lightweight crown made from a new Proprietary Matrix Polymer. The material, never used previously in golf clubhead design, afforded Titleist engineers unprecedented design solutions regarding internal weight positioning, unlocking gains across multiple categories of driver performance. The crown is wrapped to the sole using an advanced thermoforming process, resulting in a clean look with no visible seam or transition between material. “One of our first goals with GT was to make it faster than TSR,” said Chuck Golden , SVP, Titleist Club Research & Development. “And the only way to achieve our design goals was to break out of an all-titanium construction.” “The density of this crown is approximately three times lighter than where we were in an all-titanium construction,” said Luttrell. “By wrapping the crown down to the sole, we optimize the mass distribution throughout the head, allowing us significant advantages in designing to our center of gravity and inertia goals.” In moving to a multi-material construction, one of the top priorities from Titleist’s R&D team was to preserve the classic sound of Titleist metals. The unique acoustic properties of the Proprietary Matrix Polymer allowed Titleist engineers to fine-tune tremendous sound and feel while still maximizing the weight-saving gains from GT’s new construction. Split Mass Construction The weight savings that resulted from GT’s Seamless Thermoform Crown gave Titleist engineers the ability to re-position discretionary weight in optimal positions within the clubhead. Mass was strategically pushed both towards the front of the club, unlocking greater speed through CG placement, and towards the rear, offering stable, high-MOI performance. CG placements across the three models vary, giving players the opportunity to find the right combination of speed, launch angle and spin for their games with three unique setups. “The discretionary mass we gained from the Thermoform Crown allowed us to move the centers of gravity exactly where we wanted them,” said Luttrell. "How did we distribute the mass savings? We split the mass, isolating it incredibly low and forward, and taking the remainder of the mass and pushing it to the back of the head. We were able to get incredible speed along with stability from that balanced mass position.” Improved Aerodynamics Improvements to internal construction and weight distribution have allowed greater optimization of aerodynamics across the three models, a breakthrough that was previously impossible to execute due to design constraints. The GT drivers feature refined profiles that help reduce drag and increase clubhead speed. “In our aerodynamic research and engineering, we study head shaping, particularly crown and sole curvature, to optimize air flow connection, reducing turbulence and drag,” said Luttrell. “The result is a significant gain in clubhead speed." Enhanced Speed Ring with VFT GT’s exceptionally fast face has two key technologies behind it. An upgraded titanium Speed Ring reinforces and stabilizes the perimeter of the clubface, which produces maximum ball speed for on-center strikes, while Variable Face Thickness (VFT) works to preserve consistently fast ball speeds on off-center strikes, eliminating excessive distance drop-off. “The Speed Ring maximizes COR [coefficient of restitution] on the center and as a result maximizes ball speed,” said Lutrell. “But Speed Ring naturally constrains the face perimeter, which could result in lower performance off center. That’s where VFT comes into play. VFT effectively allows us to discretely thin the face, expanding the sweet spot size and maximizing speed on mishits.” Tour-Inspired Face Graphics GT models feature new face graphics, which are designed to frame the ball squarely at address. This change, driven by specific Tour player prototyping and feedback, helps golfers align the golf ball with the center of the club with more confidence. TITLEIST GT DRIVER MODELS GT2: Speed and forgiveness across the face The GT2 driver is designed for golfers who would benefit from a fast and forgiving driver on both on- and off-center strikes. Players who struggle to find a consistent impact point on the clubface will see exceptionally fast ball speeds across the face from GT2’s upgraded Speed Ring and Variable Face Technology along with maximum stability from GT2’s higher MOI design. GT2’s shaping has been refined for a confidence-inspiring look and upgraded for maximum aerodynamic performance. The clubhead is longer front-to-back and its clubface is marginally shallower. Compared to previous generation ‘2’ models, GT2 features a more traditional pear shape, bringing its profile closer to that of GT3. An interchangeable weight in the rear position allows for control over headweight and swingweight to produce personalized performance and feel. Like all GT models, GT2 benefits from the all-new Seamless Thermoform crown and Split Mass Construction, which work in concert with the model’s other improvements to deliver total driver performance. GT2 Details and Specs High launch, low spin Head: 460cc Lofts: 8.0, 9.0, 10.0, 11.0 (RH/LH) Standard Length: 45.5” Standard Lie: 58.5” Featured Grip: Titleist Universal 360 Grip Weight Options: 9 Gram (Nominal) w/ +6, +4, +2, -2, -4, -6 SureFit Hosel: Compatible with TSR, TSi, TS GT3: Speed-tuned distance and control GT3 delivers extremely fast ball speed along with maximum adjustability for players seeking to optimize distance and control ball flight. With a new Adjustable CG Track, now positioned closer to the face compared to TSR3, fitters and golfers can select between five CG locations (H2, H1, N, T1, T2), lining up the CG setting to their strike location tendencies. An optimal CG location will extract more speed and greater consistency in ball flight. These benefits are magnified even more in GT3 due to the new, more forward location of the track. Like GT2, GT3’s clubhead is 460cc, though its shape appears more compact and pear-shaped, and its clubface sits taller. Compared to TSR3, GT3’s shape is more aerodynamic, translating to faster clubhead speeds for the golfer. At the center of all GT3’s advancements are its new Seamless Thermoform Crown and Split Mass Construction, which allow for faster ball speeds and more stability. GT3 Details and Specs High launch, lower spin Head: 460cc Lofts: 8.0, 9.0, 10.0, 11.0 (RH/LH) Standard Length: 45.5” Standard Lie: 58.5” Featured Grip: Titleist Universal 360 Grip Weight Options: 8 Gram (Nominal) w/ +6, +4, +2, -2, -4 SureFit Hosel: Compatible with TSR, TSi, TS GT4: Exceptional low-spin performance GT4 is designed for players looking to eliminate sub-optimal spin rates – usually over 3,000 RPMs – to create a more penetrating and efficient ball flight. GT4’s dual-spin control settings allow golfers to choose between more aggressive spin reduction or a more balanced and stable setting with more moderate spin reduction. This is accomplished by flipping a heavier (11 gram) and lighter (3 gram) weight between two positions. GT4 also has a smaller profile than the GT2 and GT3 models at 430cc. GT4’s performance improvements begin with its Seamless Thermoform Crown and Split Mass Construction, as Titleist engineers pushed its internal mass distribution farther apart, maintaining back-weighted stability while driving CG forward for greater spin reduction. GT4 Details and Specs Mid launch, lowest spin Head: 430cc Lofts: 8.0, 9.0, 10.0 (RH/LH) Standard Length: 45.5” Standard Lie: 58.5” Featured Grip: Titleist Universal 360 Grip Weight Options: 11 Gram (FWD) / 3 Gram (AFT) SureFit Hosel: Compatible with TSR, TSi, TS GT DRIVERS ON TOUR The next generation of the PGA TOUR’s most played driver made its debut in June at the Memorial Tournament, with 13 players immediately putting new GT driver models in play in the limited-field event. A week later at the U.S. Open, 19 players had a GT driver in the bag, with some of the world’s best – including the 2021 FedExCup (GT2) and 2013 Masters champions (GT2) – making the switch the week of a major. After making the move to his new GT2 driver at the Travelers Championship, Brian Harman finished the week second in Strokes Gained: Off the Tee, gaining more than five shots on the field (+5.086) while recording his two best driving rounds and fastest clubhead speed of the season. Thirty-one more players added a GT driver to the bag the following week at the Rocket Mortgage Classic. By the Genesis Scottish Open in July, more than 100 players had already played a GT driver on the PGA TOUR, including Max Homa (GT3) , Tom Kim (GT3) , Cameron Young (GT2) , Justin Thomas (GT2) , Byeong-Hun An (GT4) , J.T. Poston (GT3) , Will Zalatoris (GT2) and the 2024 WM Phoenix Open champion (GT3) . Billy Horschel and the 2013 U.S. Open champion finished runner-up at the Open Championship both gaming GT3 drivers. The rapid adoption of the new GT2, GT3 and GT4 drivers extended to the DP World Tour (28 immediate moves to GT in its first week), LPGA (12), Korn Ferry Tour (25) and across the worldwide professional tours. The list of players making the move to GT on the LPGA includes Jin Hee Im (GT3) , Albane Valenzuela (GT3) , Emily K. Pedersen (GT3) and Frida Kinhult (GT3) , as well as the World No. 3 (as of July 29) , who switched to GT2 from a competitive model. *As of July 22, 2024 WILL ZALATORIS : “Immediately I’m picking up a mile and a half of ball speed. That equates to about another six-ish, seven yards of carry. The feel is amazing. That’s probably the biggest thing that I’ve really picked up. And the first time I hit it, it was just this euphoric, really solid, really fast off the face. I always love kind of the dampened sound.” BILLY HORSCHEL : “It feels more solid to me. I know where the ball is better…Even the ones I missed, the dispersion is still tight. We haven’t lost anything. It’s faster, spin rate is more consistent.” MAX HOMA : “I’ve got the GT3, and I was beyond stoked to get this because J.J. [Van Wezenbeeck, Titleist’s Senior Director of Club Promotions] told me it was basically built for everything I like in a driver. The big benefit to me is that this driver likes to go higher with a little less spin. I struggle when I try to get height. I need to feel like I’m swinging and hitting a lower drive. [With GT] you can kind of play for a low one and it’s going to launch up in the air with very little spin.” CAMERON YOUNG : “There's something rewarding about the sound it makes when you hit one in the middle. It just feels like it's coming off really fast, which is a really rewarding kind of feeling." ... " It's easy to look at [GT’s construction] and kind of see all the cool materials and stuff they use, and then when J.J. hands you a driver, you’ve still got to hit it. And the fact that it looks so much like what we're used to and a shape that I think everybody likes, it's nice to know that underneath you've got some help, but at the same time it's the same thing you're used to. And the things that you like have stayed consistent.” FEATURED SHAFTS NEW Project X Denali Red Launch: Mid/High Flex: 4.0, 5.0, 5.5, 6.0 Weight: 40g – 60g Torque: 4.0 – 6.2 NEW Mitsubishi Tensei 1K Blue Launch: Mid Flex: R2, R, S, X, TX Weight: 55g – 75g Torque: 3.9 – 5.3 NEW Project X HZRDUS Black 5th Gen Launch: Low/Mid Flex: 5.5, 6.0, 6.5, TX Weight: 60g – 80g Torque: 2.8 – 3.5 Mitsubishi Tensei 1K Black Launch: Low Flex: S, X, TX Weight: 65g – 75g Torque: 2.8 – 3.6 PREMIUM SHAFTS NEW Graphite Design Tour AD-VF Launch: Ranges Flex: R2, R1, SR, S, X, TX Weight: 5 – 8 Torque: 2.8 – 4.3 Graphite Design Tour AD-DI Launch: Ranges Flex: R2, R1, SR, S, X Weight: 5 – 8 Torque: 2.9 – 4.7 Graphite Design Tour AD-UB Launch: Ranges Flex: R2, R1, SR, S, X, TX Weight: 5 – 8 Torque: 2.8 – 4.4 AVAILABILITY GT drivers are available in golf shops worldwide beginning Friday, August 23rd for $649 | $849 (Premium). ... #TeamTitleist
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GT2 and GT3 fairways offer high flight with optimal spin, fast ball speeds and added forgiveness The new Titleist GT2 and GT3 fairway metals build upon the engineering breakthroughs that created the GT driver line, delivering exceptional performance from material and construction advancements. GT fairways offer fast speeds, higher flight, optimal spin and longer carry in two unique models. The line provides total performance both off the tee and into the green. “A line of high-performing fairway metals needs to excel in a number of different ways,” said Stephanie Luttrell , Director, Titleist Metalwood Product Development. “For most golfers, fairway metals need to be highly versatile. They need to be fast and long off the tee, and they need to fly high and hold greens. Playability and forgiveness are hugely important as well. The changes we made to GT fairways help deliver across all these performance attributes.” Both GT2 and GT3 fairway metals feature all-new constructions, beginning with their Seamless Thermoform Crown , made from Titleist’s Proprietary Matrix Polymer . The crown maintains the classic Titleist look while the acoustic properties of the Proprietary Matrix Polymer provide the classic Titleist sound and feel. Much like the GT driver line, the ultra-light crown on GT2 and GT3 fairways allows for the redistribution of discretionary mass, leading to optimized center of gravity positions in each model. The result is higher flight with similar or lower spin and fast speeds in both models. A new L-Cup Face improves performance on low impact shots, and refined shaping on each model gives players two distinct options to choose from. GT fairways – available for fittings today – will be in golf shops worldwide on August 23 rd . GT FAIRWAY TECHNOLOGY “The first step in our process when we turn to designing the next generation of a product line is Tour feedback,” said Tom Bennett , Titleist Clubs’ Principal Product Manager. “We get a lot of input from J.J. [ Van Wezenbeeck, Titleist’s Senior Director of Club Promotions ] from his work with Tour players. With GT fairways, our primary direction was to elevate the flight, but not the spin.” Seamless Thermoform Crown The ultra-lightweight Seamless Thermoform Crown on GT2 and GT3 fairways is made of the same new Proprietary Matrix Polymer found in GT drivers. The density of the Proprietary Matrix Polymer is about five times lighter than steel, giving Titleist engineers significant weight savings in comparison to prior generation fairway crowns, while maintaining Titleist’s classic sound and feel. The crown is also completely seamless, offering a player-preferred look at address without compromising any of the performance gains from GT’s multi-material construction. To accommodate varying center of gravity targets between the two models, GT2’s crown uses more Proprietary Matrix Polymer than does the GT3. Low CG The discretionary mass gained from GT fairways’ Seamless Thermoform Crown allowed Titleist engineers to reposition the center of gravity in each model to achieve optimal performance. GT2’s CG is pushed lower and closer to the face, producing higher launch and lower spin than its TSR2 predecessor. GT3's CG is moved deeper to allow for higher launch while keeping spin in a low but playable window. “We had very ambitious CG targets for both models, and the only way we were going to get the CG where we wanted it was through the multi-material crown,” said Bennett. “That discretionary weight allowed us to significantly increase launch in both models, drop spin considerably in GT2 and keep spin low in GT3.” Forged L-Cup Face The clubface on GT fairways is specifically designed to improve performance on strikes low on the face. A new insert wraps around the bottom of the club to preserve ball speed, eliminate excessive spin and enhance sound and feel. “For the L-Cup Face, we used Forged 465 Stainless Steel, one of the strongest steels that exists,” said Bennett. “The resiliency of the face material allows us to go really thin with our L-Cup Face, which keeps ball speed high on low impacts. It also comes with better feel: Tour players have said that their thin shots don’t feel quite as sharp.” Tour-Inspired Shaping Both GT2 and GT3 fairways feature refinements to their shaping. Titleist engineers flattened the sole curvature from heel to toe on both models, which gives the head the appearance of sitting lower. Impacts on the toe and heel side also hit higher on the face now, adding forgiveness. Based on Tour feedback, the GT3 face is now taller, which differentiates the two models, helping accommodate a wider range of player preference. GT2 FAIRWAY The GT2 fairway delivers high flight, low spin and exceptional forgiveness. The model comes in five different lofts, allowing players to dial in their distance gapping at the top end of their bag. GT2 has an inviting profile with a shallow face, ideal for players who have a more sweeping delivery with their fairway metals. GT2 Fairway Specs: High launch, low spin Lofts: 13.5, 15.0, 16.5, 18.0, 21.0 (RH/LH) Standard Lengths: 43”, 43”, 43”, 42”, 41.5” Standard Lie: 56.5, 56.5, 57.0, 57.5, 58.0 Head: 200cc, 170cc, 170cc, 150 cc, 145 cc Featured Grip: Titleist Universal 360 Grip Weight Options: 9 Gram (Nominal) w/ +6, +4, +2, -2, -4 Options SureFit Hosel: Compatible with TSR, TSi, TS GT3 FAIRWAY The GT3 fairway offers controlled flight, fast ball speed and maximum adjustability. Each of the three GT3 loft configurations features a refined SureFit Adjustable CG Track System, which allows fitters to move a sliding weight track into one of five positions: H2 (Heel), H1, N (Neutral), T1 (Toe), T2. A taller face helps differentiate GT3 from GT2, a profile preferred by many players who like to hit down on the ball with their fairway metal and prefer the look of a deeper face. GT3 Fairway Specs: Mid/high launch, low spin Lofts: 15.0, 16.5, 18.0 (RH/LH) Standard Lengths: 43”, 43”, 42” Standard Lie: 56.5, 57.0, 57.5 Head: 177cc, 177cc, 153cc Featured Grip: Titleist Universal 360 Grip Weight Options: 12 Gram (Nominal) w/ +6, +4, +2, -2, -4 Options; SureFit CG Track SureFit Hosel: Compatible with TSR, TSi, TS FEATURED SHAFTS NEW Project X Denali Red Launch: Mid/High Flex: 4.0, 5.0, 5.5, 6.0 Weight: 40g – 60g Torque: 4.0 – 6.2 NEW Mitsubishi Tensei 1K Blue Launch: Mid Flex: R2, R, S, X, TX Weight: 55g – 75g Torque: 3.9 – 5.3 NEW Project X HZRDUS Black 5th Gen Launch: Low/Mid Flex: 5.5, 6.0, 6.5, TX Weight: 60g – 80g Torque: 2.8 – 3.5 Mitsubishi Tensei 1K Black Launch: Low Flex: S, X, TX Weight: 65g – 75g Torque: 2.8 – 3.6 PREMIUM SHAFTS NEW Graphite Design Tour AD-VF Launch: Ranges Flex: R2, R1, SR, S, X, TX Weight: 5 – 8 Torque: 2.8 – 4.3 Graphite Design Tour AD-DI Launch: Ranges Flex: R2, R1, SR, S, X Weight: 5 – 8 Torque: 2.9 – 4.7 Graphite Design Tour AD-UB Launch: Ranges Flex: R2, R1, SR, S, X, TX Weight: 5 – 8 Torque: 2.8 – 4.4 AVAILABILITY GT fairways are available in golf shops worldwide beginning Friday, August 23rd at $399 | $599 (Premium). ... #TeamTitleist
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Titleist introduces Pro V1 , Pro V1x and Pro V1x Left Dash golf balls with Enhanced Alignment , offering a performance-oriented alignment design straight out of the sleeve. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more precise aim and accuracy. The elongated sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard Pro V1 sidestamp. “Enhanced Alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash,” said Jeremy Stone , Vice President, Titleist Golf Ball Marketing. “We saw overwhelming interest in the single-colored line on Pro V1 Performance Alignment, and this is another alternative for players who prefer a slightly different look.” In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com. PRO V1, PRO V1x and PRO V1x LEFT DASH PERFORMANCE Titleist Pro V1 , Pro V1x and Pro V1x Left Dash golf balls are designed with the singular goal of helping all golfers play their best. While Pro V1, Pro V1x and Pro V1x Left Dash golf balls all provide golfers with best-in-class performance and quality, there are key performance differences between models that are relevant when considering which ball is the best fit for your game. Each model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared to Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full swing spin and a firmer feel. Each golfer’s game is different, and selecting the model that meets your unique flight, spin, and feel requirements is key to playing your best. To learn more, visit titleist.com/fitting/golf-ball-fitting . PRO V1 ALIGNMENT ON TOUR In a recent survey of Titleist golf ball players, 64 percent of golfers on the PGA TOUR, LPGA, DP World Tour and Korn Ferry Tour said they regularly use a marking on their golf ball to help with alignment. Of the college golfers surveyed, 73 percent said they regularly use a marking for alignment. Many players including Wyndham Clark , Celine Boutier , Viktor Hovland and Lydia Ko draw a single line on their golf ball, similar to the marking that inspired Pro V1 and Pro V1x Performance Alignment . Some players such as Tony Finau and Tom Kim draw multiple alignment markings, while others, like Ludvig Åberg , simply use the Pro V1 or Pro V1x sidestamp to line up their putts. “I’ve used a line on every single putt I’ve hit professionally since the early 90’s,” said Titleist Brand Ambassador Brad Faxon , former PGA TOUR player and current instructor. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.” AVAILABILITY Pro V1 , Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls are available to order through titleist.com and at authorized Titleist retailers beginning on May 17 in the United States only for $54.99 per dozen . Enhanced Alignment is available globally on July 1. ... #TeamTitleist
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Team Titleist Members are invited to an exclusive golf experience at Greystone Golf & Country Club in Birmingham, Alabama on Wednesday, June 5 th . Step into the rolling hills of Double Oak Mountain with your playing partner for a one-of-kind Titleist brand opportunity and enjoy the chance to engage with other members for a day filled with fun and world class golf. Team Titleist Exclusive at Tour Legacy Greystone Golf takes place on Wednesday, June 5th, and includes: Titleist Tee Gift valued at $300 value for each player 1 Round of Golf on the Tour Legacy Course Lunch and On-course Snacks and Beverage Stations On-course Proximities Post Round Prize Reception, Dinner, and Drinks Travel and accommodations are to be covered by attendees. Event Format/Pricing: 2 -person Team Best Ball Prizes for Gross & Net $500 per person Please plan for an approximate start time of 11:00am Registration: Register as a single (Team Titleist Staff will assign you a playing partner), a two-person team, or a foursome. Reservations will be filled on a first-come, first-serve basis. All sales are considered final and non-refundable. In the event that you are unable to attend after payment is collected, we will make every effort to facilitate the transfer of your purchase to another individual, with the aim of providing a refund to you. PRE-REGISTER HERE
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PGA TOUR | Valspar Championship Titleist Brand Ambassador Peter Malnati was unflappable down the stretch Sunday, coming home in 31 to win his second PGA TOUR title by two shots while leading a 1-2-3-4 finish for Titleist golf ball players. Of the 13 events played this season on the PGA TOUR, 12 have been won with either a Pro V1 or Pro V1x golf ball model. Malnati, trusting his Pro V1x Yellow golf ball and full bag of Titleist equipment , including his TSR3 driver, blended set of T-Series irons, NEW Vokey SM10 wedges and Scotty Cameron putter, shot a final round 4-under 67 to reach his winning 12-under total. Malnati, 36, was in total control of his golf ball on the back nine on Sunday, hitting eight of nine greens and converting four birdies from stellar approach shots to pull away from the pack: No. 10: 133 yards to 16 inches No. 11: 83 yards to 4 feet, 5 inches No. 12: 161 yards to 15 feet No. 17: 198 yards to 6 feet, 2 inches He gained over 2.5 shots with his approach play alone over the final round (+2.79). Over the 72 holes in Tampa, Malnati made a field-best 20 birdies. He gained 3.45 strokes on the field off the tee (4th) and over eight shots (8.31, 3rd) on the field on the greens. He led the field in putts per GIR (1.60) and ranked T5 in GIR (65.28%, 47/72). What’s in the Bag? | Peter Malnati Golf Ball: Titleist Pro V1x Yellow Driver: TSR3 10.0° | Project X Denali Blue 60 TX Fairway Metal: TSi3 15.0° | Fujikura Ventus TR Blue 70 X Hybrid: 818H2 19.0° | Graphite Design Tour AD DI 95 X Irons: T200 4 iron | True Temper AMT Tour White S400, T150 5 iron | True Temper AMT Tour White S400m and T100 6-9 irons | True Temper AMT Tour White S400 Wedges: Vokey Design SM10 48.10F, 52.12F, 56.08M (@57), 60.04T (@62) | True Temper Dynamic Gold Tour Issue S400 Putter: Scotty Cameron TourType Special Select Masterful 1.5 tour prototype MALNATI MAKES IT 12-OF-13 FOR TITLEIST GOLF BALL PLAYERS IN 2024, LEADS 1-2-3-4 FINISH FOR PRO V1 & PRO V1 x AT VALSPAR Malnati's victory at the Valspar marked the 12th victory for Titleist golf ball players through the first 13 events to start the 2024 PGA TOUR season: 1. The Sentry Champion (Pro V1x) 2. Grayson Murray (Pro V1) – Sony Open in Hawaii 3. The American Express Champion (Pro V1) 4. Matthieu Pavon (Pro V1) – Farmers Insurance Open 5. Wyndham Clark (Pro V1x) – AT&T Pebble Beach Pro-Am 6. Nick Taylor (Pro V1x) – WM Phoenix Open 7. Jake Knapp (Pro V1 Left Dot) – Mexico Open at Vidanta 8. Austin Eckroat (Pro V1) – Cognizant Classic 9. Arnold Palmer Invitational Champion (Pro V1) 10. Brice Garnett (Pro V1) – Puerto Rico Open 11. THE PLAYERS Champion (Pro V1) 12. Peter Malnati (Pro V1x Yellow) – Valspar Championship Additionally, Malnati led a 1-2-3-4 finish for Titleist ball players this week in Tampa: 1. Peter Malnati (Pro V1x Yellow) 2. Cameron Young (Pro V1 Left Dot) T3. Chandler Phillips (Pro V1x+ prototype) T3. Mackenzie Hughes (Pro V1x+ prototype) MALNATI ON HIS PRO V1 x “I remember I was out on the course with J.J. [Van Wezenbeeck, Titleist Director of Player Promotions] in San Antonio, maybe in 2016 or ’17. I was playing [Pro V1] and I loved the way the V flew off the driver, but J.J. was just watching some iron shots. He's like, ‘Man, I think we could get you some more control. We can get you the flight you want by doing other stuff with the driver, shaft, loft, whatever. But your iron play, you’re just going to have more control of the ball. It’s going to stop faster on the greens for you in the X. And I’ve played it ever since and it has been right. My iron stats have improved. All the elements of the game are important out here, but being able to hit it on the green, get it close to the hole – that’s what it’s all about.” “It's the perfect ball for me, gives me just the right amount of spin off the irons and wedges to feel like I’m totally in control. And it still obviously has a great flight with the longer clubs too. “I started using it (Pro V1x Yellow) in Minnesota at the 3M Championship last summer. And the reason I switched to it is because my, at the time, 3-year-old, who is now four, liked them. And so, he's kind of over it now, but it still makes me think of him, and that’s worth a smile or two, which is worth a lot out there for me.” MALNATI WINS WITH T-SERIES IRONS, CLINCHES VICTORY WITH T150 5-IRON Peter Malnati took his blended set of T-Series irons ( T200 4 iron, T150 5 iron, T100 6-9 irons; True Temper AMT Tour White S400 shafts) to the winner’s circle, putting on a ball striking clinic on Sunday. Malnati gained 2.79 shots on the field with his approach play in the final round and hit eight of nine greens on the demanding back nine. One of Malnati’s best shots came on the 198-yard par-3 17th. Tied for the lead, he pulled his T150 5 iron and took dead aim, sticking his Pro V1x to 6 feet, 2 inches from the cup. He converted the birdie to go up one shot with one to play. Malnati’s T150 5 iron was a new addition to his bag this season, and he first put it in play at the Sony Open seeking more height and forgiveness. “I’ve played a T200 4-iron for several generations, and that’s a great transition for me because it’s a little bit more forgiving, but just easy height,” he said. “I was like, if the 150 is kind of in the middle, would that be a nice transition to go to that in the 5 iron? So J.J. sent me one, just purely experimental, but instantly, my carry distance was the same, but launch was a little higher and height was a little higher. And I can easily make it go lower if I need to, but I can't necessarily easily make it go higher if I need to. So that club, having the same look and feel as my [T100] 5 iron, but just launching it a little higher without losing any speed or carry distance seems like a no brainer.” Said Malnati of his Sunday 5-iron at 17: “I remember telling my caddie I needed to make a 2 – I needed to hit it 208. And 208’s a pretty big 5 iron for me, but in the situation I was in, it was just a very normal 5-iron. ... But that was really fun in that moment to just step up, not overthink it, just it's a full 5 iron at the TV tower, go. And to watch that ball fly was a really cool feeling, to have it like tracking the hole there, that was really nice.” MALNATI DIALED WITH TOUR’S FAVORITE DRIVER Gaming his TSR3 9.0° driver (Project X Denali Blue 60 TX), Peter Malnati gained over three shots on the field off the tee (+3.45), setting himself up for field-best 20 birdies. Titleist has been the most played driver on the PGA TOUR for five seasons and counting, with a total of 60 players (39%) gaming a Titleist driver this week in Tampa, 27 more than the nearest competitor. That list also included Titleist Brand Ambassador Cameron Young , who finished two shots back in solo second. Young, gaming a TSR3 9.0° driver (Accra Tour Z5 65 M5) as well as a TSR 2W 13.0° prototype 2-wood, led the field in Strokes Gained: Off the Tee, gaining 4.95 shots. FOUR WINS IN A ROW FOR VOKEY WEDGE PLAYERS Peter Malnati made the move to four NEW Vokey Design SM10 wedges – 48.10F, 52.12F, 56.08M (@57) and 60.04T (@62) – in his first opportunity earlier this season at the American Express Championship. His victory Sunday makes it four straight wins – and five of the last six – for players gaming Vokey Design wedges on the PGA TOUR: Valspar Championship – Peter Malnati (NEW Vokey Design SM10 48.10F, 52.12F, 56.08M (@57), 60.04T (@62) wedges) THE PLAYERS Championship & Arnold Palmer Invitational Champion (Vokey Design SM8 50.12F, 56.14F, SM9 WedgeWorks 60T wedges) Puerto Rico Open Champion (Vokey Design SM9 50.08F, 54.14F, NEW SM10 WedgeWorks 60A+ wedges) Malnati on his lob wedge setup: “At the advice of [Vokey Wedge Rep] Aaron Dill a couple of years ago, I was struggling with some of my pitch shots around the greens, feeling like I was just having to work too hard to hit those ones where the chipping area sits down low and the green sits up high. And he said, ‘you want to try a 62-degree?’ And so I did... And I've had a 62 in the bag ever since. And it helps me a lot.” MALNATI LIGHTS OUT WITH SCOTTY CAMERON PUTTER Peter Malnati gained over eight strokes on the field (+8.31, 3rd) with his Scotty Cameron TourType Special Select Masterful 1.5 tour prototype putter this week at Innisbrook, leading the field in putts per GIR (1.60) with the Newport-style blade. Malnati first put his current gamer in play at last season’s Farmers Insurance Open after a testing session with Scotty Cameron Tour Rep Brad Cloke . In the two events leading up to the Farmers, Malnati had tried a Phantom X 11.5 mallet. “I wanted him to get back to his feels, get back to feeling the blade and not fighting the mallet,” Cloke said. “He experimented with higher MOI, but he’s a feel guy, he doesn’t get real technical. He’s more of, I see it, I want to feel it. This was something that allowed him to get back to putting naturally, like he does. He’s stuck with it ever since Farmers and his putting stats have been outstanding.” For the season, Malnati ranks 13th in total putting and 16th in one-putt percentage. DP WORLD TOUR | Porsche Singapore Classic Jesper Svensson (Pro V1) prevailed in a sudden-death playoff to earn his first DP World Tour title, having shot a course record-matching final round 63 to force extra holes. Svensson, 28, began Sunday five shots off the lead before starting birdie-birdie-eagle. He went out in 30 and continued to take it deep on the back nine, eventually signing for a 9-under round that featured eight birdies and two eagles. Clutch birdies on Nos. 17 and 18 saw him reach 17 under, sending him back to the 18th tee for a playoff. Svensson matched his opponent with a birdie and a par on the first two go-arounds before making a tournament-winning par on the third extra hole. For the week in Singapore, Svensson was in total control of his Pro V1 , gaining 2.72 strokes on the field off the tee, 1.56 strokes with his approach play and 3.48 strokes around the green. PGA TOUR CHAMPIONS | Hoag Classic Newport Beach Playing a Pro V1 golf ball, three-time major champion Padraig Harrington secured his seventh PGA TOUR Champions victory at Newport Beach CC. Harrington made six birdies in his final round — including three in his last four holes — to reach 14-under-par for the tournament and win by one shot. This followed Harrington’s impressive closing stretch on Saturday, which included an eagle and two birdies in his final four holes. He is projected to jump to No. 5 in the Schwab Cup standings. JLPGA | AXA Ladies Golf Tournament Reika Usui (Pro V1x) shot a bogey-free 6-under final round 66 to post 13 under and win for the first time on the JLPGA. ... #TeamTitleist
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PGA TOUR | WM Phoenix Open After opening the week with a course-record 60, Nick Taylor (Pro V1x) made three consecutive birdies with the tournament on the line Sunday to win his fourth PGA TOUR title. Each of those birdies came on TPC Scottsdale’s par-4 18th. The first one, Taylor’s 72nd hole, forced an all- Pro V1x golf ball playoff with Titleist Brand Ambassador Charley Hoffman at 21 under. Both players birdied the playoff opener, setting up Taylor’s clinching birdie on the second extra hole. Taylor, who draws a blue line on his Pro V1x to help with alignment on his putts, rolled it in from 11 feet, 5 inches for the win. Including the playoff, Taylor’s Pro V1x golf ball found the bottom of the cup for 26 birdies. Eleven of those came during his bogey-free first round, which he played in 29-31. Taylor was in complete control of his Pro V1x throughout the week in Scottsdale, gaining more than five shots on the field on approach shots (+5.114/9th), while getting up-and-down on 12 of 13 attempts (92.31%), including a perfect 2-for-2 on sand saves. He hit 61 greens in regulation, ranking T2 for the event. SIX WINS IN A ROW FOR TITLEIST GOLF BALL PLAYERS TO START 2024 SEASON Titleist golf ball players have won every event to start the 2024 PGA TOUR season, with three wins each apiece for Pro V1 and Pro V1x : The Sentry: Pro V1x player Sony Open: Grayson Murray (Pro V1) The American Express: Pro V1 player Farmers Insurance Open: Matthieu Pavon (Pro V1) AT&T Pebble Beach Pro-Am: Wyndham Clark (Pro V1x) WM Phoenix Open: Nick Taylor (Pro V1x) This week, Taylor also topped a leader board that featured four Titleist golf ball players in the final top 5: 1. Nick Taylor (Pro V1x) 2. Charley Hoffman (Pro V1x) T3. 2022 Masters Champion (Pro V1) 5. Sahith Theegala (Pro V1) Over the last six weeks on the PGA TOUR, a total of 507 players have teed up a Pro V1 or Pro V1x golf ball, more than five times the nearest competitor (95). WHY NICK TAYLOR PLAYS PRO V1 x “The windows, we talk about flight windows, but also spin windows. Like any golfer, you want predictability not only your good shots, but your slight miss hits and misses. So the windows of my spin are super tight and like I said, the flight windows that you want – the low ones, if it's a knockdown shot or into the wind, the high ones with certain shots you might need to get to a pin or not – when I look up, I see in the window that I’ve imagined when I was trying to hit it, so that's super important.” “I have so much confidence in the Titleist golf ball, I am not really ever questioning it. When you’re in trouble and you have to hit through a 3 foot by 3 foot circle in a tree, that's when you have the confidence in the back of your mind that, you know, I envision this with a 7 iron and you think it's going to come out of that window – that's telling in itself right there. It's nice to have the windows, when you're on a tee box with nothing in the way, but when you get in trouble, which we do on occasion, it’s important to have that confidence.” “To me (with Pro V1x) it's a soft but clicky feel. It's obviously two opposites there, but it gives me the variety of clickiness with the wedges that I feel like it's getting the spin, but also with the really short shots I have the soft feel. And then with the irons and the woods, obviously it comes off kind of somewhere in the middle there. So the feel is important. It gives you confidence when it comes off the face, kind of again, the feel that you want.” HOW NICK TAYLOR MARKS HIS PRO V1 x “I've always used blue for a long time. I'll change up occasionally, but I put a C and an H by the numbers on both sides. C is for Charlie, it's my son and Harper's my daughter. My daughter's 9 months old, so I had just a C for four years. I used to do a circle abbreviated to a C when my son was born and then did the C-H when she was born in May.” “I use this to line up on 99 percent of my putts. I've used this line on really any putt from distance, 3 feet all the way up to 72 feet like the Canadian Open. Again, it gives me a general area of where I'm trying to aim, gets me tighter and it gets me just focused on speed. I feel like once I have the line down, I’m not really considered or worried about where I'm aiming, so I use a line in all putts.” What’s in the Bag? | Charley Hoffman Golf Ball: Titleist Pro V1x Driver: TSR2 8.0° | Tensei 1K Pro Orange 50 TX Fairway Metal: TSR2+ 14.5° | Tensei CK Pro Orange 80 TX and TSR3 18.0° | Tensei CK Pro Orange 80 TX Hybrid: 913Hd 20.0° | Motore Speeder HB 9.8 Tour Spec X Irons: NEW T100 5-9 | NS Pro Modus3 Tour 105 X Wedges: NEW Vokey Design SM10 46.10F, 50.12F, 56.14F, WedgeWorks 60L | NS Pro Modus3 Tour 105 X (46, 52); NS Pro Modus3 125 Wedge (56); Dynamic Gold Tour Issue S400 (60) Putter: Scotty Cameron Phantom X 8 tour prototype KORN FERRY TOUR | Astara Golf Championship Kevin Velo (Pro V1) made three straight birdies to close out his first career Korn Ferry Tour victory in extra holes. Velo, 26, birdied the par-4 17th and par-5 18th to post 22 under and force a sudden-death playoff with Brian Campbell (Pro V1x) . One more birdie down the 18th gave Velo the win in his 30th career KFT start. For the week in Bogota, Velo carded four sub-67 rounds (64-67-64-66) and made 25 birdies (T2 in the field). Velo and Campbell’s 72-hole scores of 261 (22 under) apiece set the new tournament scoring record. After prevailing in the playoff, Velo is projected to jump 47 spots to No. 2 in the Korn Ferry Points List. CRISTOBAL DEL SOLAR SHOOTS LOWEST ROUND IN PGA TOUR-SANCTIONED HISTORY Cristobal Del Solar tapped in his Pro V1x for par and a 13-under 57 in Round 1, making history by carding the lowest round ever in a PGA TOUR-sanctioned event. Del Solar made six birdies in his first eight holes before making an eagle on No. 9 to go out in 27. He added three more birdies and an eagle on his way in to finish off the historic round. Del Solar began the 2023 Korn Ferry Tour season playing a competitive golf ball brand. In late May at the AdventHealth Championship, Del Solar made a mid-season move to Titleist, switching to a Pro V1x Left Dash . Two months later, Del Solar worked with Jeff Beyers of Titleist Golf Ball R&D , looking for more spin at the bottom end of his bag. He moved to 2023 Pro V1x at the Price Cutter Championship and went on to record his then-best finish on the Korn Ferry Tour – a solo 5th at the NV5 Invitational – in his next start. “Cristobal really liked Left Dash but we thought he could benefit from a little bit more spin with his short irons and wedges,” Beyers said. “He tried 2023 Pro V1x and it was a pretty easy change for him. The numbers were great. He played really well, made a late season push to get his TOUR card and now he’s off to a great start this year.” 2023 Pro V1x is engineered with a high gradient dual core design that delivers lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1x players rely on to play their best. POTGIETER BECOMES YOUNGEST PLAYER TO SHOOT 59 Titleist Brand Ambassador A ldrich Potgieter became the youngest player to break 60 in a PGA TOUR-sanctioned event after carding a 59 in Round 2. Potgieter, 19, birdied his final three holes (Nos. 7-9 at Country Club de Bogota – Pacos) to post 11 under on his Friday round. He ended the day with 10 birdies and an eagle. Just two weeks ago, Potgieter became the youngest champion in Korn Ferry Tour history, as he claimed the Bahamas Great Abaco Classic. He gamed his Pro V1x golf ball and 14 Titleist clubs in accomplishing both feats. What’s in the Bag? | Aldrich Potgieter Golf Ball: Pro V1x Driver: TSR3 9.0° | Fujikura Ventus Black 60 X Utility Iron: NEW U·505 2 | Mitsubishi MMT Hybrid 90 TX Irons: NEW T200 3| Mitsubishi MMT Hybrid 100 TX and NEW T100 4-PW | True Temper Dynamic Gold Tour Issue Onyx X100 Wedges: Vokey Design SM9 50.08F, 54.10S, WedgeWorks 60T wedges | True Temper Dynamic Gold Tour Issue Onyx X100 (50-54), Dynamic Gold Tour Issue Onyx S400 (60) Putter: Scotty Cameron Futura 5W PGA TOUR AUSTRALASIA | Webex Players Series – Sydney Titleist Brand Ambassador Kazuma Kobori earned his third PGA Tour Australasia victory in the last four weeks. Kobori, who is just months into his professional career, trusted his Pro V1x golf ball and full bag of Titleist equipment to card a final round 66 and post 24 under for the week, good for a one-shot win. Before turning professional in late 2023, Kobori captured the Western Amateur, the Australian Amateur, the individual title at the World Amateur Team Championship and the Elite Amateur Series Cup. He also recorded top-10 finishes at the North and South Amateur, the Trans-Mississippi Amateur and the Southern Amateur. Including his three professional victories, the 22-year-old has finished inside the top-10 six times in nine starts since turning pro. He is currently first on the PGA Tour Australasia’s Order of Merit, which would earn him his DP World Tour card for 2025. What’s in the Bag? | Kazuma Kobori www.instagram.com/.../ Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2+ 14.5° Hybrid: TSR3 19.0° Irons: NEW T150 4-5 and T100 6-9 Wedges: Vokey Design Wedges 46.10F, 50.12F, 54.12D, WedgeWorks 60.06K wedges Putter: Scotty Cameron Newport Why Kazuma Kobori Plays Pro V1 x www.instagram.com/.../ SUNSHINE TOUR | Bain's Whisky Cape Town Open Mikael Lindberg (Pro V1x) made birdie on the second hole of a sudden-death playoff to close out his victory at Royal Cape Golf Club. Lindberg carded rounds of 65-67 over the weekend to reach 16 under before sealing the win on his third trip around the 18th hole. ... #TeamTitleist
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LPGA TOUR | Solheim Cup Spain’s Carlota Ciganda stuck her Pro V1x golf ball to two feet on the par-3 17th Sunday at Finca Cortesin, setting up the birdie that clinched her singles victory and the Solheim Cup for Team Europe. Ciganda’s point was the sixth and final point of the day for Europe, bringing their total to 14 – enough to retain the cup. Titleist golf ball players secured all six European points on Sunday with Leona Maguire (Pro V1) , Anna Nordqvist (Pro V1) , Caroline Hedwall (Pro V1) , Maja Stark (Pro V1) and Ciganda all winning their matches outright. Georgia Hall (Pro V1x) and Gemma Dryburgh (Pro V1x) each secured half points. All square after the 15th, Ciganda made consecutive birdies on 16 and 17 to win her match, 2 up. No one earned more points over the three days than Ciganda, who went a perfect 4-0-0 on home soil. “I'm very happy to win the four points in Spain in front of the home crowd. … I think there is nothing like this,” Ciganda said. “To play in Spain in front of your home crowd on Spanish soil, and to have my name being chanted, it's really amazing, very special and just something that I won't forget. Hedwall also provided Europe a crucial point late Sunday, having been 3-down with six holes to play before making birdies on Nos. 13, 14, 16, 17 and 18 to win, 2 up. In total, 10 ½ of the 12 points earned Sunday were by Pro V1 and Pro V1x players, including U.S. match winners Megan Khang (Pro V1) , Danielle Kang (Pro V1x) , Angel Yin (Pro V1) and Lilia Vu (Pro V1x) . Cheyenne Knight (Pro V1) earned a half point. TITLEIST IS #1 BALL AT SOLHEIM CUP Titleist was the overwhelming most played golf ball this week in Spain, with 18 competitors (75%) across both teams teeing up a Pro V1 or Pro V1x . Ten of the 12 players on Team Europe played a Pro V1 or Pro V1x en route to retaining the Solheim Cup. Pro V1 player Carlota Ciganda , the Cup’s leading point-getter, won all four of her matches playing a Pro V1x. Pro V1 players Megan Khang (3-0-1) and Cheyenne Knight (2-0-1) also went undefeated. Team Europe (10) Celine Boutier – Pro V1x Carlota Ciganda – Pro V1x Gemma Dryburgh – Pro V1x Linn Grant – Pro V1 Georgia Hall – Pro V1x Caroline Hedwall – Pro V1 Leona Maguire – Pro V1 Anna Nordqvist – Pro V1 Emily Kristine Pedersen – Pro V1 Maja Stark – Pro V1 Team U.S.A. (8) Allisen Corpuz – Pro V1 Ally Ewing – Pro V1x Danielle Kang – Pro V1x Megan Khang – Pro V1 Cheyenne Knight – Pro V1 Jennifer Kupcho – Pro V1 Lilia Vu – Pro V1x Angel Yin – Pro V1 EMILY K. PEDERSEN’S HISTORIC ACE: PRO V1 + NEW T100 Titleist Brand ambassador Emily Kristine Pedersen aced the par-3 12th hole during Friday’s fourball matches for just the second hole-in-one in Solheim Cup history. Faced with a 178-yard shot from an elevated tee, Pedersen pulled her NEW T100 7-iron and aimed for the left side of the green. Her Pro V1 landed just off the edge of the putting surface, taking a soft hop before rolling down the slope and into the cup. What’s in the Bag? | Emily K. Pedersen Golf Ball: Titleist Pro V1 Driver: TSR3 10.0° | Tensei CK Pro White 60 S-Flex Fairway Metal : TSR2 16.5° | Tour AD GP 7 S-Flex Hybrid: TSR2 21.0° | Hzrdus Smoke Black RDX 80HY 6.0-Flex Irons : NEW T100 4-9 | KBS Tour 120 S-Flex Wedges: Vokey Design SM9 46.10F, 52.08F, 54.12D, WedgeWorks 58.04L wedges | KBS Tour 120 S-Flex Putter: Scotty Cameron Timeless Plus tour prototype PGA TOUR CHAMPIONS | PURE Insurance Championship Thongchai Jaidee (Pro V1x ) emerged victorious from a four-hole playoff, making par on the par-5 18th at Pebble Beach to clinch his second career PGA Tour Champions title. Jaidee carded rounds of 65-67 over the weekend to vault to the top of the leader board and post 14 under. He made 19 birdies over the three rounds (Round 1 at Spyglass Hill, Rounds 2 and 3 at Pebble Beach). KPGA | 2023 iMBank Open Inhoi Hur (Pro V1x Yellow) shot a final round 9-under 62 to earn his fifth career KPGA title in runaway fashion. The only player to post all four rounds in the 60’s, Hur ended the week at 20 under par, four shots clear of second place and eight shots clear of third. Twelve of the 13 players in the top 10 of the final leader board played a Titleist golf ball , while Titleist was the most played brand in every major equipment category ( ball , driver , fairway , hybrid , iron , wedge , putter ). JGTO | Panasonic Open Golf Championship Tomoharu Otsuki (Pro V1) claimed his third career JGTO title, turning in a bogey-free final round 66 to win by three. Otsuki carded four back-nine birdies on his way to pulling away from the field and reaching 20 under for the week at Onotoyo Golf Club. ASIAN TOUR | Yeangder TPC Titleist Brand Ambassador Poom Saksansin earned his fourth career Asian Tour title, winning by three in Thailand while leadng a 1-through-8 finish for Titleist golf ball players. Saksansin, gaming a Pro V1x golf ball and TSR3 driver among his all-Titleist setup, shot a final 6-under 66 – his fourth round of 68 or better – to reach 24 under for the week. What’s in the Bag? | Poom Saksansin Golf Ball: Titleist Pro V1x Driver: TSR3 10.0° Fairway Metal: TSR3 15.0° Hybrid: 910H 19.0° Irons: T100 4-PW Wedges: Vokey Design SM9 52.08F, 56.10S, 60.04L Putter: Scotty Cameron Phantom X 7.5 tour prototype SUNSHINE TOUR | PGA Championship Rupert Kaminski (Pro V1x) earned his first career Sunshine Tour victory, closing with rounds of 66-72 through difficult conditions on a 36-hole final day. Kaminski’s 8-under total was good for a one-shot victory and moved him to No. 5 in the season-long Order of Merit. ... #TeamTitleist
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PGA TOUR | TOUR Championship With ball-striking accuracy and short-game precision, longtime Pro V1 golf ball player Viktor Hovland etched his name on the FedExCup with a 7-under 63 Sunday, winning his first TOUR Championship in a runaway, five-shot victory. Hovland rolled his Pro V1 in for birdie on each of East Lake’s final three holes, finishing off a bogey-free 63 that set the TOUR Championship record for low finish by a winner. It marked Hovland’s 11th-consecutive round in the 60’s and seventh round of 66 or better during the FedExCup Playoffs. His closing 10-birdie 61 to win last week’s BMW Championship, Hovland’s career-low on TOUR, is also the lowest final round ever shot during the FedExCup Playoffs. In his back-to-back wins, Hovland played the eight rounds in 36 under par. All week in Atlanta, Hovland was locked in, leading the field with 10.647 strokes gained tee to green. More than half of those came on approach shots (+4.730) and around the green (+1.103). No one hit more greens in regulation (58 of 72, 81%, T1) and he also ranked first in Scrambling (12 of 14, 86%) and Sand Saves (5 of 6, 83%). HOVLAND ON HIS PRO V1 GOLF BALL www.instagram.com/.../ “First of all, it gives me a lot of consistency around the greens. I like how it feels off the face. I like how I’m able to spin the ball around the greens. But at the same time, I don’t sacrifice anything to the full shots. When I hit a drive on a par-5 and I’m trying to get after it, I don’t have to worry about the spin creeping up too high. I can still hit a high launch with low spin and then if I missed the green in two, I can still hit a short-sided shot with a lot of spin. So I think just the versatility is the key with the Pro V1 ball for me – and especially in the wind because we do play in a lot of wind. And I think that’s kind of the biggest challenge. If you don’t have a good ball in the wind, it really plays a big difference. The consistency in the wind, knowing how much it’s going to curve in certain wind directions and stuff like that – it just plays really well for me.” “I think for me, when I hear or feel the clickier feel, it’s hard for me to get the right distance control because sound and feel does matter for how hard you feel like you need to hit it. And I just feel like the Pro V1 kind of stays on the face a little bit longer. It’s like you’re almost throwing it to the hole instead of it kind of shooting off the face a little bit more, even though that’s not what it does. But in my mind, that’s kind of how it feels like.” “I mean, I've played it since I was a junior. Going out fishing for lake balls, trying to find the Pro V1’s and just been playing those. Growing up in Norway, we had a cabin growing up about two hours away from Oslo. It’s a tree-lined kind of golf course in the woods and it had a lot of rivers, so that’d be a perfect spot to sit there after a member guest or something where everyone's just dumping Pro V1’s in the water. The next morning we’d be out there trying to catch as many as possible. Those would kind of be the balls that we played for the whole summer.” HOVLAND’S 'PERFORMANCE ALIGNMENT’ BALL MARKING Viktor Hovland , who marks his Pro V1 with a long, black line that he uses to help line up putts, is among the group of players who inspired the launch of the new Performance Alignment marking now available on Pro V1 and Pro V1x golf balls. “I use a black line, because I cannot putt without this,” said Hovland, who used his line to roll in birdies putts of 10, 11 and 7 feet on his final three holes Sunday, as well as key 23-foot par saver on the 14th. “I literally cannot aim.” A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. Titleist’s new Performance Alignment aid provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Read More: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-performance-alignment-on-pro-v1-and-pro-v1x-golf-balls LPGA TOUR | CPKC Women’s Open Megan Khang (Pro V1) earned her breakthrough LPGA victory, prevailing from a sudden-death playoff after pouring in a must-make birdie on the 72nd hole. Khang’s 3 on the par-4 18th got her to 9 under, matching Jin Young Ko’s (Pro V1) clubhouse lead and forcing extra holes. The 25-year-old found the fairway with her tee shot and the green with her approach, setting up a two-putt and a tournament-winning par. Over 72 holes of regulation play at Shaughnessy Golf and Country Club, Khang made 19 birdies, more than anyone in the field. KHANG ON HER PRO V1 GOLF BALL “I've used Titleist almost my whole golfing career from junior golf on, and it’s always been very consistent. I know what it's going to do for me. I think that alone, the confidence of knowing what my ball's going to do helps me perform my best.” “I would probably say any time I have a hundred-yard shot or in, I know whether or not if I give it a little extra juice, it’s going to spin back and check up or not. And I mean, everyone always says that those are the money shots and it’s no lie… It’s stuff that you’re going to have to do and rely on, and I think a ball’s a huge part of it.” DP WORLD TOUR | D+D Real Czech Masters Titleist Brand Ambassador Todd Clements claimed his first DP World Tour title Sunday in Prague, shooting a flawless final round 9-under 63 to win by one. Clements, playing a Pro V1x golf ball and TSR3 driver among his Titleist setup, began the day three shots back of the lead and went out in 30, birdieing Nos. 1-3 and 6-9. The Englishman made another string of birdies (Nos. 11-13) on the back nine to hold off Matt Wallace (Pro V1x) , who finished runner-up. “Given the circumstances that’s got to be the best round of my life. I’m over the moon,” Clements said. “Three shots to make up is a tough ask but I knew I was playing well enough to get in amongst it. I feel like I did my job on every shot and obviously the luck was with me today because I holed a few long ones.” What’s in the Bag? | Todd Clements Golf Ball: Titleist Pro V1x Driver : TSR3 10.0° Utility Iron: U•500 4 Irons: 620 CB 5-9 Wedges: Vokey Design SM9 46.10F, 50.08F, WedgeWorks 54M, 58.08M Putter: Scotty Cameron Phantom X 7.2 tour prototype SIX OF TOP 10 FINISHERS PLAY TITLEIST DRIVER, INCLUDING CHAMPION AND RUNNER-UP Titleist was the most played driver this week at the Albatross Golf Resort with 59 players (38% of the field). Six of the top 10 finishers played a Titleist driver , with Clements (TSR3) and the runner-up (TSR3) leading the way. Also gaming a Titleist driver: the No. 1 player in the 2023 PGA TOUR University ranking (TSR2), the Genesis Scottish Open runner-up (TSi3) and Yannik Paul (TSR3), along with another T4 finisher (TSR3). KORN FERRY TOUR | Albertsons Boise Open presented by Chevron Chan Kim (Pro V1) locked up his PGA TOUR card after winning in back-to-back starts on the Korn Ferry Tour. A week after breaking through for his first KFT title at the Magnit Championship, Kim shot four rounds of 66 or better (66-62-64-64) on his way to posting 28 under for the week, two shots clear of second place. In total control of his Pro V1 , the 33-year-old did not surrender a single bogey over 72 holes around Hillcrest Country Club (becoming the first player in Korn Ferry Tour history to go bogey-free for the week and win) and made five birdies and an eagle on Sunday to claim the trophy. “[Earning a PGA TOUR card] definitely means the world to me,” Kim said. “This is what I came here to do. That was a goal from the beginning of the year. I took the risk of coming over here to play instead of just playing in Japan. Yeah, to achieve the goal is great. Now I'd like to finish off strong in the last three.” U.S. Senior Women's Open Championship Trish Johnson (Pro V1) captured the fifth U.S. Senior Women’s Open Championship, posting 4 under to win by one shot. The Englishwoman shot the lowest round of the week on Saturday – a 5-under 67 – and remained steady on Sunday with a closing round of even par. Johnson had finished T2 in 2019 and third in 2018 before breaking through this week at Waverley Country Club. She is now exempt into the 2024 U.S. Women’s Open at Lancaster Country Club. KPGA | KPGA Gunsan C.C. Open Titleist Brand Ambassador Yubin Jang shot a final round 7-under 65, posting 20 under for the week and winning in a sudden-death, all-Titleist golf ball playoff. Jang, playing a Pro V1x golf ball, TSR3 driver and full bag of Titleist equipment , prevailed on the first extra hole, beating Galam Jeon (Pro V1x) for his first KPGA Tour victory. What’s in the Bag? | Yubin Jang Golf Ball: Titleist Pro V1x Driver: TSR3 9.0° Fairway Metal: TSR2 15.0° Utility Irons: 718 T-MB 2-3 Irons: 620 CB 4-5 and 620 MB 6-9 Wedges: Vokey Design SM9 46.10F, 52.08F, 58.08M Putter: Scotty Cameron Phantom X 5S JAPAN TOUR | Sansan KBC Augusta Young-Han Song (Pro V1) shot a final round 3-under 69 to post 17 under for the week and win by one. The 32-year-old South Korean made six birdies on Sunday to pull ahead from the chasing pack, breaking into the winner’s circle for the first time this season on the JGTO. ASIAN TOUR | St. Andrews Bay Championship The winner of the St. Andrews Bay Championship played a Pro V1 golf ball on his way to victory, prevailing in a grueling 10-hole sudden-death playoff. The champion made birdie on the 72nd hole to shoot 5-under 67 around the Torrance Course at Fairmont St. Andrews, posting 19 under and joining his opponent (Pro V1x) in extra holes. It took until the 10th playoff hole to break the deadlock, with the champion making a winning par to claim the title. Eleven out of the top 13 finishers on Sunday’s final leader board played a Titleist golf ball. U.S. Senior Amateur Championship At this week’s U.S. Senior Amateur, more players are trusting their performance to Titleist than any other brand – including the stroke-play medalist, who posted even-par rounds of 72-72 over the weekend at Martis Camp Club to head into Monday’s first round of match play as the No. 1 seed. Of the 156 players competing at Martis Camp Club, Titleist is the overwhelming #1 golf ball and most played driver , hybrid , utility iron , iron and wedge : 91% of the field (142 players) is teeing up either a Titleist Pro V1 , Pro V1x , Pro V1x Left Dash or AVX golf ball, more than 23 times the nearest competitor (6). Titleist is the most played driver with 56 in play (36% of the field). There are more Titleist iron sets (35, 22%) and utility irons (19, 63%) in players’ bags than any other brand. Titleist is also the most played hybrid (49, 31%). There are 259 Vokey Design gap, sand and lob wedges in play, more than four times the nearest competitor (62). What’s in the Bag? | 2023 U.S. Senior Amateur Medalist Golf Ball: Pro V1x Driver: TSR3 8.0° Fairway Metals: TSi 13.5° & 16.5° Utility Irons: U•500 3-4 Irons: 620 MB 5-PW Wedges: Vokey Design SM9 50 & 56 Putter: Scotty Cameron California Monterey putter. PGA TOUR CANADA | CentrePort Canada Rail Park Manitoba Open Titleist Brand Ambassador Hayden Springer shot a final round 66 to earn his first professional victory. Springer, gaming a Pro V1 golf ball and TSR3 driver, made 27 birdies for the week en route to a three-shot win and is now projected to move up to No. 7 in the Fortinet Cup standings. What’s in the Bag? | Hayden Springer Golf Ball: Titleist Pro V1 Driver: TSR3 8.0° Fairway Metals: TSR2 13.5°, TSR3 18.0° Irons: T100 • S 4-PW Wedges: Vokey Design SM9 50.08F, 56.10S, 60.08M CHINA TOUR | Guotai Cup Men's and Women's Professional Match Play Titleist Brand Ambassador Linqiang Li earned his second career China Tour victory and second win in just five starts this season. Gaming his Pro V1x golf ball and TSR2 driver among his Titleist setup, Li defeated fellow Titleist Brand Ambassador Enhua Liu , 1 up, in Saturday’s championship match. What’s in the Bag? | Linqiang Li Golf Ball: Titleist Pro V1x Driver: TSR2 9.0° Fairway Metal: TSR2 15.0° Utility Iron: T200 3 Irons: T100 4-PW Wedges : Vokey Design SM9 50°, 54°, 58° ... #TeamTitleist
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PGA TOUR | BMW Championship In absolute control of his Titleist Pro V1 golf ball, Viktor Hovland posted a 9-under 61 Sunday at Olympia Fields Country Club to claim his second win of 2023 and fifth-career PGA TOUR title, seizing the trophy with a final-nine 28 that included five approach shots inside 9 feet. His career low round on the PGA TOUR, Hovland’s 10-birdie finale set a new course record at Olympia Fields County Club. It’s also the lowest final round ever shot in the FedEx Cup Playoffs. Hovland led a 1-2-3 finish for Titleist golf ball players, with Matt Fitzpatrick (Pro V1x) taking second place. Six of the Top 7 and 16 of the top 21 played a Pro V1 or Pro V1x . “To win at a place like this and amongst the best players in the world, it’s pretty cool,” Hovland said, “and to do it that way, making seven birdies the last nine holes, and yeah, to beat those guys, that was pretty cool.” Hovland, who hasn’t missed a cut all season on the PGA TOUR (21-for-21), hit 58 greens in regulation (81%) over the four days at Olympia Fields, including his final nine. Seven of his final nine approaches finished within 15 feet of the hole. (The field’s average proximity for the week was 33’5”.) He made eight 3’s and gained 3.48 strokes with his approach play on the back nine Sunday. HOVLAND ON HIS PRO V1 www.youtube.com/watch “It's just something that I’ve always played. I remember growing up in Norway when we would in the summer at night, we would go out and fish for lake balls and try to find as many Pro V1's as possible.” “I just always grew up with the Titleist Pro V1 feel and always loved it. There was not a thought in my head that occurred, ‘Oh, I should maybe try a different ball.’ Why would I? I was really happy with the consistency. I think there’s always been this consensus that you go in the pro shop and you buy a sleeve of balls, you’re going to get the same ball as the last time you bought the sleeve of balls. I think that consistency gives you that reassurance that you know what you’re going to get.” “It's been number one for so long. I don’t think that’s a coincidence. So knowing that I have the best product when I go out there and play, I think that gives me confidence. I don’t have to wonder or think I’m giving shots away before I’ve even started the round. So I think that’s a nice thing to have with you.” HOVLAND’S 'PERFORMANCE ALIGNMENT’ BALL MARKING Viktor Hovland , who marks his Pro V1 with a long, black line that he uses to help line up putts, is among the group of players who inspired last week’s launch of the new Performance Alignment marking available on Pro V1 and Pro V1x golf balls. “I use a black line, because I cannot putt without this,” said Hovland, who rolled in seven back-nine birdies Sunday, ranging from 19 inches to 12 feet. “I literally cannot aim.” A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. Titleist’s new Performance Alignment aid provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Read More: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-performance-alignment-on-pro-v1-and-pro-v1x-golf-balls CHAMPION WINS WITH NEW U•505 UTILITY IRON The winner of the BMW Championship gamed a NEW Titleist U•505 3 utility iron which he put in play for the first time at this summer’s U.S. Open. He has carried a Titleist U-Series driving iron ever since the Tokyo Olympics, where he was looking for a high-launching option in an iron profile. For the player seeking increased launch and speed at the top end of their bag, the NEW U•505 is an extremely versatile, high-launching utility iron that now looks and feels dramatically better. NEW U•505 features an updated, clean design that inspires confidence at address, while the refined Max Impact Technology, re-engineered chassis and new Variable Bounce Sole work together to drastically improve feel and playability. The result is an extremely fast, forgiving and versatile utility iron. “Between all the changes that we made to U•505, the performance goal was to make all launch parameters across the face more consistent – from spin to launch to speed,” said Marni Ines, Director, Titleist Irons Development , Golf Club R&D . “And along with improving U•505’s playability, feel and looks were paramount. We worked extremely hard on fine-tuning sound on this iron so that impact feels fantastic. Along with that improved feel, U•505 also got an updated, tour inspired profile, so that from address, it presents a really clean and player-preferred shape.” Week in and week out, Titleist is the most played utility iron on the PGA TOUR, providing players an unparalleled combination of high launch, increased ball speed and forgiveness at the top end of their set. Read more: https://www.titleist.com/teamtitleist/b/tourblog/posts/titleist-introduces-new-u-505-and-t200-utility-irons LPGA | ISPS Handa Invitational Titleist Brand Ambassador Alexa Pano birdied the third hole of a sudden-death playoff to claim her first career LPGA victory – on her 19th birthday. Gaming a Pro V1 golf ball, TSR3 driver and 14 Titleist clubs , Pano made five back-nine birdies Sunday to shoot 6-under 66 and post the clubhouse lead at 8 under. The LPGA rookie birdied the first extra hole and after a par on the second, birdied the 18th for the third time in four trips (including regulation) to claim the trophy. “I've been dreaming of this for so long, even just putts on the practice green saying, this is to win an LPGA event,” Pano said. “To finally have that putt and have that opportunity, it just exceeded my expectations and it was so much fun.” What’s in the Bag? | Alexa Pano Golf Ball : Titleist Pro V1 Driver : TSR3 8.0° Fairway Metals : TSR3 13.5°, 18.0° Hybrid : 818 H1 21.0° Irons : T100•S 5-9 Wedges : Vokey Design SM9 46.10F, 50.12F, 54.14F, 58.12D Putter : Scotty Cameron Phantom X 5.5 tour prototype PANO ON HER PRO V1 “I play the Pro V1 model, and I play that because it’s the best fit for me. I can rely on the spin with low and high shots and distance off the tee. I have a lot of confidence in that model. I’ve been using it basically my whole life. It’s really reliable and good for me.” “I’m a big feel player when I compete, so probably the feel of the Pro V1 [is most important]. Even trying other balls on a range or playing an alternate shot round, there’s nothing like the Pro V1, and I can rely on that feel when I’m playing and feel confident in what I’m hitting every time.” DP WORLD TOUR | ISPS Handa Invitational Daniel Brown (Pro V1) won his first career DP World Tour event in runaway fashion, posting a final round 69 to reach 15 under and win by five shots. The win comes in just the 20th DP World Tour start for Brown, who led the entire way after an opening 64. Brown has shown steady play all year in his first season on tour, making 16 of 19 cuts, recording three top-10s and more recently, turning in 12 consecutive sub-70 rounds. Eight of the top ten finishers played a Pro V1 or Pro V1x golf ball, including runner-up Alex Fitzpatrick (Pro V1) . KORN FERRY TOUR | Magnit Championship Chan Kim (Pro V1) claimed his first career victory on the Korn Ferry Tour, shooting a final round 8-under 64. Kim's final round, which tied for the low round of the day, featured four birdies and an eagle coming down the stretch on holes 12-18. His strong finish saw him reach 20 under par for the week at Metedeconk National and secure a three-shot margin of victory. Kim – who has won eight times on the JGTO – is now projected to move to No. 12 in the KFT season-long points list with the win. Thirteen of the top 15 finishers on Sunday’s final leader board played a Pro V1 or Pro V1x golf ball. PGA TOUR CHAMPIONS | Shaw Charity Classic Ken Duke (Pro V1) shot three rounds of 66 or better (66-64-66) on his way to posting 14 under and clinching the one-shot win. Duke made 18 birdies for the week around Canyon Meadows Golf and Country Club while hitting 74% of his greens in regulation and getting up-and-down 79% of the time. With Duke’s victory, Titleist golf ball players have now won 14 straight Champions Tour events, as well as 18 of 19 total events this 2023 season. AMATEUR | U.S. Amateur Championship Trusting a Pro V1 golf ball, the 123rd U.S. Amateur Champion made history on Sunday at Cherry Hills Country Club, as his 4-and-3 victory in the 36-hole championship match made him just the second player in history to win both the U.S. Amateur and the U.S. Junior Amateur. The Alabama-native closed out the tournament with a winning-par 3 on the 33rd hole of the day of the all-Titleist golf ball final. Sunday’s match was one for the books, as both competitors shot matching 66’s around Cherry Hills’ difficult par-71 layout in the morning, all tied heading into the afternoon. After making six birdies in his first 18 holes, the eventual champion built a 2-up lead with four birdies in the first five holes of the second 18. He won three more holes before halving the last for victory. A win in Denver this week also makes it the third win this summer for the U.S. Am champ, as he was victorious in two of the seven Elite Amateur Golf Series events (Northeast Amateur, North & South Amateur). In addition to taking home the Havemeyer Trophy, this week’s champion receives an exemption into the 2024 U.S. Open at Pinehurst Resort & C.C. as well as an invitation into the 2024 Masters and an exemption into the 2024 Open Championship, provided he remains amateur. TITLEIST SWEEPS EQUIPMENT COUNTS AT THE U.S. AM This week at Cherry Hills, Titleist was the overwhelming #1 ball and the most played brand in all major equipment categories: A total of 262 players teed up a Pro V1 or Pro V1x golf ball, more than ten times the nearest competitor (25) and 84% of the 312-player field. There were 132 players gaming a Titleist driver (43%), compared to 70 (23%) for the nearest competitor. The field's favorite model was TSR3 , with 78 in play this week. Titleist was the top choice in fairways (139, 38%) and hybrids (38, 43%), and there were 106 Titleist utility irons in play in stroke play (62%), more than five times the nearest competitor (21). 133 players were gaming Titleist iron sets , accounting for 42% of the field. Nearest competitor: 55 (18%). There were a total of 558 (61%) Vokey Design gap, sand and lob wedges in play, more than all other brands combined. On the greens, 115 players gamed a Scotty Cameron putter, compared to 67 for the next closest brand. Following two rounds of stroke play (one at Cherry Hills C.C., the other at Colorado Golf Club), 64 players out of the 312-player field advanced to match play. After the 36-hole cut: Fifty-one players played a Pro V1 or Pro V1x (80%), compared to the nearest competitor (7).There were 27 Titleist drivers in play as well as 27 Titleist iron sets . Thirty-one players had at least one Vokey Design wedge in the bag. Seven of the eight competitors in the quarterfinal matches played a Pro V1 or Pro V1x, including the champion (Pro V1) and the runner-up (Pro V1x). Five of the eight quarterfinalists played a TSR3 driver, including the runner-up (TSR3 8.0°). The clear favorite among the best amateurs in the world, Titleist also swept the counts at last week's U.S. Women’s Amateur, as well as this year’s NCAA Division I Men’s and Women’s National Championships, the U.S. Junior Amateur Championship, U.S. Four-Ball Championship and all seven Elite Amateur Golf Series events (Sunnehanna Amateur, Northeast Amateur, North and South Amateur, Trans-Mississippi Amateur, Southern Amateur, Pacific Coast Amateur, Western Amateur). ASIAN TOUR | International Series England Titleist Brand Ambassador Andy Ogletree won his third Asian Tour title in the past nine months, recording a final round 7-under 64 to win by seven shots. Ogletree – playing a Pro V1 golf ball and TSR2 driver among his Titleist set-up – extended his lead at the top of the International Series Order of Merit with his win this week in Newcastle. Each of the top eight finishers played a Titleist golf ball this week in England. What’s in the Bag? | Andy Ogletree Golf Ball: Titleist Pro V1 Driver : TSR2 10.0° Utility Iron: U•505 3 Irons: 620 CB 5-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.10S, 60.08M SUNSHINE TOUR | SunBet Challenge Titleist Brand Ambassador Malcolm Mitchell earned his maiden Sunshine Tour victory following a final round 66. Mitchell, gaming a Pro V1x golf ball, finished at 14 under, good for a four-stroke victory. This week at Wingate Park Country Club, 108 players (82%) teed up a Pro V1 or Pro V1x golf ball. PGA TOUR AUSTRALASIA | Northern Territory PGA Championship Titleist Brand Ambassador Daniel Gale won by four shots after closing with a final round 65 and posting 14 under. Gale gamed a Pro V1x golf ball, TSR3 driver, Titleist irons , Vokey wedges and a Scotty Cameron putter en route to victory at the Palmerston Golf Club. The win comes on the heels of a three-month stretch in the U.S., which was highlighted by a course-record 60 – and eagle hole-out on the 18th – in Monday qualifying for the 3M Open. Each of the top eight finishers played a Titleist golf ball while all players finishing inside the top five played a full bag of Titleist equipment . Titleist was the #1 ball and most played brand in all equipment categories, with over half the field playing a Titleist driver (57 players, 51%). What’s in the Bag? | Daniel Gale Golf Ball: Titleist Pro V1x Driver: TSR3 8.0° Utility Iron: T200 3 Iron: T100 4-PW Wedges: Vokey Design SM9 50.08F, 54.12D, 60.08M Putter: Scotty Cameron Phantom X 5 S tour prototype ... #TeamTitleist
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Many of the world’s best players – including major champions Lydia Ko , Matt Fitzpatrick , Celine Boutier , Wyndham Clark and Allisen Corpuz – mark their Titleist golf ball with a long, straight line that helps them with alignment. Titleist’s new Performance Alignment aid – now available on Pro V1 and Pro V1x golf balls, the overwhelming #1 ball on the PGA TOUR, LPGA and at every level of competitive golf – provides golfers with this tour-proven marking straight out of the sleeve. Available in black, red, blue and green, the Performance Alignment aid is designed with a subtle arrow shape, 105 degrees in length, custom printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 60 percent longer than a standard Titleist sidestamp. “Performance Alignment emulates how many of the best players in the game mark their Titleist,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing . “The benefit of players marking their golf ball with an alignment aid – specifically a long, straight line – is evident across all levels of competitive golf and plays a significant role in helping them improve their aim and accuracy.” Additionally, Titleist offers more than 40 different alignment aid designs through custom order on Titleist.com. INSPIRED BY THE WORLD’S BEST A long, straight line is one of the most common markings found on the Pro V1 and Pro V1x golf balls that are put in play across the worldwide professional tours, helping players take dead aim and hit their start-lines with confidence. “I use a black line, because I cannot putt without this,” said Pro V1 player Viktor Hovland. “I literally cannot aim.” “I’ve just never been good at just standing over the ball and being able to aim that way,” Hovland said. “I’ve found it’s really helped my putting, especially on the short ones, when there’s not too much break involved. I just did a blind test with a line on and then without a line, and I just aimed it miles better with a line on.” Leona Maguire (Pro V1): “I start off with a blue line. I like a line on my ball for putting, for lining up my putts. I’ve done it for a long time now so it’s an essential part of my routine. Ally Ewing (Pro V1x): “I choose to putt with a black line. It helps me confirm my target and really put away the thought of where I’m rolling the ball.” Stewart Cink (Pro V1x): “To me, the alignment line, it just takes away that little bit of doubt that you might have when you put your putter down behind the ball and you aren’t 100% sure where you’re pointing it. We work really hard on where we’re starting the ball on our putts. And the alignment line helps make sure it takes that one piece of variability out.” A sampling of tour players who mark their Titleist with a long, single line: PGA Tour: Cameron Young , Will Zalatoris , Justin Thomas , Wyndham Clark , Matt Fitzpatrick , Billy Horschel , Sungjae Im , Viktor Hovland , Sahith Theegala , Joaquin Niemann , Mito Pereira , Harris English , Ryan Palmer , K.H. Lee , Stewart Cink and Scott Stallings . LPGA: Lydia Ko , Celine Boutier , Allisen Corpuz , Patty Tavatanakit , Pajaree Anannarukarn , Pauline Roussin , Nanna Koerstz Madsen , Alexa Pano , Leona Maguire , Gaby Lopez , Ally Ewing , Matilda Castren , Jodi Ewart Shadoff , Danielle Kang and Emily Pedersen . PRO V1 and PRO V1 x PERFORMANCE & TECHNOLOGY The 2023 Titleist Pro V1 and Pro V1x golf balls set the standard for tee-to-green performance and consistency through advanced core technologies validated by the best players in the world. Pro V1 and Pro V1x are engineered with high gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining the Drop-and-Stop greenside control that Pro V1 and Pro V1x players rely on to play their best. Read more: Titleist Introduces New Pro V1 and Pro V1x Golf Balls AVAILABILITY Pro V1 and Pro V1x Performance Alignment golf balls are available to order through titleist.com and authorized Titleist retailers today in the United States and Canada only. PRICING MAP: $59.99 per dozen
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Improvements to the Tour-Proven T-Series Line Deliver Unrivaled Feel, Looks and Performance The next generation Titleist T-Series irons family establishes a new standard in iron engineering, reaffirming Titleist’s commitment to creating the world’s best irons while providing golfers with optimized performance options from their shortest to longest iron. The new tour-proven T-Series models – T100 , T150 , T200 and T350 – deliver unrivaled feel with effortless turf interaction in four tour-inspired shapes, each designed to maximize the three dimensions of iron performance: distance control, dispersion control and descent angle. “The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, VP, Titleist Golf Club Marketing. “Down to the finest details, this new line delivers best-in-class performance with stunning aesthetics and feel. Each model has been designed to feel as good as it looks, look as good as it performs, and perform better than any iron we’ve created before it.” Titleist has been the most played iron on the PGA TOUR for 18 of the last 19 seasons, including each of the last nine, while T100 continues to be most played iron model by the world’s best since the first generation’s introduction on TOUR in 2019. All four new T-Series models, which debuted this summer at the PGA TOUR’s Memorial Tournament, have been played at the highest level of professional golf. Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. “New T-Series irons raise the bar in terms of total performance. Players are always looking for iron performance to be more consistent,” said Marni Ines, Director, Titleist Irons Development , Golf Club R&D. “We want players to hit their distance as often as possible, we want players to hit their preferred flight as often as possible, and we want as tight a dispersion pattern as possible. Each new T-Series iron – from T100 all the way to T350 – feels outstanding, and all of them perform better across the board.” NOW AVAILABLE FOR FITTINGS The new T-Series irons will be available for fittings starting today and available in golf shops globally beginning Aug. 25. An authorized Titleist fitter will help determine the best combination of T-Series models to unlock the golfer’s ability to hit the golf ball more consistently closer to the pin. Golfers can find a Titleist fitting location beginning today by visiting https://www.titleist.com/locator?searchtype=fit . T100 | THE MODERN TOUR IRON For the better player who is looking for precision control and unrivaled feel from the TOUR’s most played model. Chosen by more touring professionals than any other iron in the world, T100 irons have been in the bags of the world’s best since its introduction in 2019. Players such as Jordan Spieth , Cameron Smith , Justin Thomas , Max Homa , Will Zalatoris , Sungjae Im and Tom Kim are among the many players to trust T100 models in their iron setups. PERFORMANCE AND TECHNOLOGY Improvements to the newest iteration of T100 are born out of the constant feedback and testing from some of the world’s best ballstrikers. A refined, forged dual-cavity construction in new T100 delivers a more solid feel at impact, and a new precision CNC face milling process results in more consistent contact and control. Enhanced Feel: T100’s dual-cavity forged construction features an updated and enhanced back bar, producing an even more solid feel at impact. Informed by modal testing and tour input, the new models are tuned to provide the same sensation and stability desired by the world’s best from a well-struck shot. Better Tungsten for Better Flight: With the use of dense D18 tungsten and a 2000° aerospace brazing process, Titleist engineers have eliminated weld points to be ultra-precise with CG placement. The result: all the benefits of modern engineered performance with a solid forged feel. Refined for Greater Control: In addition to improvements in body construction, new T100 features a new precision CNC face milling process. Complimenting a subtle shift in CG, the process now delivers more control and consistency in ball flight, especially between the fairway and the first cut. Effortless Turf Interaction: Collecting input from both tour pros as well as Vokey Design grind experts, Titleist engineers were able to improve T100’s Variable Bounce Sole by smoothing and softening its trail edge. The result is a faster move through the turf, even after contact. QUOTING MARNI INES: “We worked hard to enhance feel and performance in T100. We're still starting with forging, we're still starting with dual cavity construction. However, this has been completely re-engineered. By strengthening the back bar of T100, we were able to carve out material in the heel, toe, and face to save weight. This gives us greater control over CG placement and results in a better feeling, more forgiving iron with tightened dispersion. With the CNC face milling process, now we have a more consistent face, more consistent grooves, which gives you more consistent spin and distance.” STEEL FEATURED SHAFT: True Temper AMT Tour White Ascending Mass Technology: 3g per club (106-130g) Low launch, low spin GRAPHITE FEATURED SHAFT: MCA Tensei White AM2 Ascending Mass Technology: 2g per club (94-108g) Low launch, low spin GRIP: NEW proprietary Titleist Universal 360 Grip PRICING: $200 MAP/club and $1,399 MAP/7-piece set (Steel); $216 MAP/club and $1,499 MAP/7-piece set (Graphite) T150 | THE FASTER TOUR IRON For the player who wants the exact precision and feel of T100 with increased speed, distance and forgiveness. Built on the same fully forged platform as T100, T150 is engineered to be faster and longer. Built with 2° stronger lofts compared to T100, T150 now features a more confidence-inspiring shape and improved forgiveness, all while retaining the same blade length and offset measurements as T100 for a true player-preferred look. PERFORMANCE AND TECHNOLOGY Sharing many of the tech features of T100, T150 delivers even more performance exactly where players need it. From its fully forged feel to slightly strengthened lofts, T150 offers outstanding touch and flight control. A refined Muscle Channel and updated shape blend under-the-hood performance with an inviting profile. Enhanced Feel & Consistency: Built for added speed, the all-new refined Muscle Channel in T150 is situated close to the face to create an even more solid feel at impact. The precision CNC face milling process eliminates imperfections on the surface, driving ultimate levels of consistency. Better Tungsten for Better Performance: Ultra-dense D18 tungsten and a 2000° aerospace brazing process gives Titleist engineers precision with CG placement, delivering outstanding MOI and launch dynamics to the player – all within a solid, fully forged design. Shaped to Suit the Player: Based on player input, T150 presents an optimized, confidence-inspiring topline. The slightly larger profile promotes forgiveness without sacrificing a compact, tour look. Effortless Turf Interaction: Improvements to the Variable Bounce Sole are also found in T150, with a softened trailing edge bringing a tour-level feel through the turf to the new models. QUOTING MARNI INES: “The main difference in T150’s construction versus T100 is the Muscle Channel through the back bar, which has been re-engineered. The Muscle Channel has been shifted forward towards the face, and our CG placement with D18 tungsten has allowed us, again, to create tighter distance control for this iron. We also listened to those players that felt as though the shape of T100•S was on the smaller side. With this iron, we took that feedback and increased the topline thickness and widened the sole, which also gave us the ability to drive the CG lower. Whether they’re playing T150 throughout the set or taking advantage of its performance through a blended set, players will get the ball speeds and launches they need throughout the bag with T150.” STEEL FEATURED SHAFT: Project X LZ Loading Zone Technology allows the player to load the shaft more for increased energy transfer while also getting a unique feel Low launch, low spin GRAPHITE FEATURED SHAFT MCA Tensei White AM2 Ascending Mass Technology: 2g per club (94-108g) Low launch, low spin GRIP: NEW proprietary Titleist Universal 360 Grip PRICING: $200 MAP/club and $1,399 MAP/7-piece set (Steel); $216 MAP/club and $1,499 MAP/7-piece set (Graphite) T200 | THE PLAYERS DISTANCE IRON For the player who wants added distance and forgiveness without compromising on looks, feel, trajectory or stopping power. Meeting a player-preferred profile with total performance and dramatically enhanced feel, new T200 represents the ultimate tour-proven players distance iron. “The looks and performance of the previous generation T200 was really a first of its kind,” Talge said. “To have a model look like a Player's iron but perform like a Game Improvement iron was a massive step forward, and that was reflected in the tour adoption of T200. But we knew in this generation if we could improve feel, while also pushing performance gains, we could take T200 to the next level, and that’s exactly what Marni and his team accomplished.” PERFORMANCE & TECHNOLOGY The newest version of T200 features an unmistakable leap forward in feel. A completely re-designed internal structure takes T200 to a new level, with a more stable chassis, refined Max Impact Technology and a new dual taper face bringing tour-level feel and speed to this forged-face iron model. Enhanced Feel: Every update to T200 contributes to a more solid feel at impact across the face. A re-engineered chassis creates a stiffer structure and allows the refined Max Impact Technology to fit tighter against the new dual taper forged face. Better Tungsten for Better Scoring: Dense D18 tungsten and a 2000° aerospace brazing process affords Titleist engineers the ability to maximize performance in each club – from fast, high-launching long irons to accurate and forgiving short irons. Clean and Confident Shape: Despite the drastic updates inside T200, the popular, tour-inspired shape of T200 remains consistent. A clean look from address promotes confidence, and identical blade length and offset measurements to T100 and T150 create seamless transitions throughout blended sets. Effortless Turf Interaction: The variable bounce sole design, successfully introduced in T100 to give players preferred feel through the turf, has now been added to the T200 iron. Input from tour pros and Vokey Design grind experts were instrumental in perfecting the trailing edge design in T200, which works faster and smoother through the turf. QUOTING MARNI INES: “When we set out to improve T200, feel was the top priority for the project. Listening to our players’ feedback, we didn't change T200’s shaping. On the inside, everything changed. We re-engineered the chassis and moved the core support bar closer to the center of the face. We also re-designed the flange to which the polymer muscle is attached and altered the thickness of the polymer core. All that went into these changes stemmed from the goal of making T200 feel as good as it looks.” STEEL FEATURED SHAFT: True Temper AMT Black Ascending Mass Technology: 3g per club (95-116g) Mid launch, mid spin GRAPHITE FEATURED SHAFT: MCA Tensei Blue AM2 Ascending Mass Technology: 2g per club (74-88g) Mid launch, mid spin GRIP: NEW proprietary Titleist Universal 360 Grip PRICING: $200 MAP/club and $1,399 MAP/7-piece set (Steel); $216 MAP/club and $1,499 MAP/7-piece set (Graphite) T350 | THE ULTIMATE GAME IMPROVEMENT IRON For the player who wants high launch, exceptional distance and forgiveness they can count on. High, far and forgiving, T350 is the best performing, best looking and best feeling Game Improvement iron to bear the Titleist script. PERFORMANCE & TECHNOLOGY With an all-new hollow-body construction inspired by the tour-proven T200 chassis, the T350 maximizes speed and forgiveness through refined Max Impact Technology, a new dual-taper forged face and dual tungsten weighting. The advanced engineering trusted on tour can now be experienced by all players, especially those requiring launch and distance. “T350 is the best Game Improvement iron we’ve ever made. The performance – high, far, forgiving – speaks for itself, and when you add the feel and looks, it really sits in a class on its own,” Talge said. “To see our most forgiving iron model be put in play on tour really proves the versatility of this entire line and shows that the performance benefits from an iron like this is not limited to just one kind of player.” True Player’s Construction: Designed to be larger and more forgiving than T200, T350 gives players maximum forgiveness while retaining a pure player’s feel at impact. New levels of performance and feel are driven by the new multi-material, hollow-body construction, directly inspired by T200’s chassis. Better Tungsten for Better Results: Continuing to bridge the gap between the Player’s iron and the Game Improvement iron, T350 features the same dual-tungsten weighting found in T100, T150 and T200, which further promotes solid feel paired with maximum forgiveness. Fast Across the Face: Refinements and reinforcements to Max Impact Technology couples with a new dual-taper, forged face to impart tremendous speed across the entire hitting surface. T350’s face design promotes long and consistent carry distances on on- and off-center strikes, resulting in predictable and playable distance. Effortless Turf Interaction: Consistent with T100, T150 and T200, T350 also incorporates the variable bounce design as well as refinements to the trailing edge which have been meticulously crafted to optimally flow through the turf, making each strike feel even better. QUOTING MARNI INES: “The overall construction for T350 represents a massive step forward from the previous generation. We’ve gone from a one-piece cavity back construction to this forged, dual-taper face and hollow-body construction. T350 benefits from a re-vamped Max Impact core support, which we moved closer to the center of the face. The entire chassis has been stiffened, which helps to dampen vibration. We moved from a single tungsten weight to heel/toe tungsten weighting, which gives T350 a bump in MOI. With all these changes, we’ve created a platform that is all-around better performing versus the old model. It’s faster across the face, it flies higher, and it has tighter dispersion.” STEEL FEATURED SHAFT: True Temper AMT Red Ascending Mass Technology: 3g per club (94-106g) High launch, high spin GRAPHITE FEATURED SHAFT: MCA Tensei Red AM2 Ascending Mass Technology: 2g per club (54-68g) High launch, high spin GRIP: NEW proprietary Titleist Universal 360 Grip PRICING: $200 MAP/club and $1,399 MAP/7-piece set (Steel); $216 MAP/club and $1,499 MAP/7-piece set (Graphite) T SERIES ON TOUR Since their debut this summer on the PGA TOUR, new T-Series models have become a mainstay in bags across the worldwide professional tours. Cameron Young was one of the first players to game new T-Series models in competition, adding new T100 4-5 irons to his blended set the first week they were available. QUOTING YOUNG: “I probably like the way that the T100s go through the ground better than, say, an MB, because I'm pretty steep and I take some big divots. Just the shape of that sole and just the little extra width I think really helps me in the longer irons, helps me get it up in the air, just helps me take the divots I want to... But [the T100 and MBs] look so similar. Especially when you hit one solid, they feel so much the same. I don’t get to that part of the bag and say, well, I really want to hit 6 because it’s the MB. It’s almost the other way around sometimes. “Where you notice the difference is when you miss one. With the T100s, it just works out better than when you miss an MB. But I feel like they really just fit me well in that part of the bag. They do what I want out of that 4- or 5-iron. I want them to go high. I don't want them to be curving all over the place. I don't need to work them really hard left to right, right to left. I just want them to be a little bit more simple and I think that's where they fit in for me.” “I think the work [R&D puts in] to make them feel consistent throughout the line from an MB all the way up through some of the bigger heads I think, one, creates a consistency that you need to know what you're going to get because that way, you know what you're looking for in that strike. Two, I think the way these new ones feel, the new T100s are unbelievable. They feel so much like a blade. Just to know that it’s going to be that rewarding when you do get it right is something that obviously, you strive for.” Both Tom Kim and Cameron Smith put new T-Series in play for the first time at the U.S. Open at The Los Angeles Country Club. Smith (T100 5-9 irons) went on to finish solo 4 th while Kim (T200 3 iron, T100 4-9 irons) finished T8, his best finish in a major championship to date. QUOTING TOM KIM: “The feel was just so much better than the ones I've used. And to be honest, I’ve gone through three sets of T100s, and every time I hit the new ones, I kind of question, ‘Man, can it get any better?’ And for some reason it does.” KIM ON NEW T200: “The sound just completely changed, especially, not when you hit it good, but the mishits, the sound was really similar to the solid ones. The ball flight didn't change much, and obviously the ball flight of it, where the curve was and everything was really similar to my good shots.” Also gaming a new T100 4 iron is Titleist Brand Ambassador Davis Riley : QUOTING RILEY: “I hit it and I was like, ‘I could game this thing immediately.’ And it’s crazy how similar the look is over the ball [to the MBs]. The top lines are so tight, but just the feeling through impact, and that’s why I love the MB so much is because it’s got that really good turf interaction and feel. But, with these T100s, I was like, ‘These are pretty similar. I could game these pretty immediately,’ and it was really cool. And it might be a thing where I might throw a couple more T100s in there just because I feel like they're so similar, and I’m getting that very similar feel and turf interaction. And if you’re doing that, I don't see why not.” Peter Malnati put a blended set of T100 (5-9 irons) and T200 (4 iron) in the bag at the Memorial. The next week, he also added a T350 long iron to his set. Also among those now gaming new T-Series: Justin Thomas (T100 4), Byeong Hun An (T200 3, T150 4-5), Jordan Spieth (T100 4), Antoine Rozner (T100 3-5), Ben Taylor (T100 4-9), Beau Hossler (T200 5), Lee Hodges (T100 4-6) and Garrick Higgo (T100 4-9). The third-ranked player in the Rolex Women’s World Ranking has a new T200 5-iron in the bag. Jordan Spieth (T150 3) and Max Homa (T200 2) also added new T-Series long irons to their bags at The Open Championship at Royal Liverpool. TITLEIST IRON FITTING METHODOLOGY Titleist believes in a holistic approach to its irons which includes three key dimensions: Distance Control, Dispersion Control and Angle of Descent. Every T-Series iron is designed for maximum performance in these three areas: Distance Control: We look to maximize carry distances while maintaining an even and consistent 5 mph gap in ball speed between clubs, sometimes using a blended set of irons or including a utility or hybrid to achieve this ideal gapping. Dispersion Control: Analyzing left to right variance across different models and mixes, we fit you into a set of irons that will keep you closer to your target and in prime scoring position more often. Descent Angle: Great stopping power is the key to creating more scoring opportunities. We work to ensure that your final setup always keeps your ball coming down steep enough to stop quickly, measured against an optimal descent angle for every loft, from the shortest to longest iron in your bag. BLENDED SET OPTIMIZATION Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. With the goal of providing players optimal distance gapping between clubs and sufficient green stopping ability throughout the bag, Titleist has introduced all-new long iron fitting tools to help all golfers find their ideal T-Series setup. The introduction of 4 and 5 irons into T-Series fittings will allow fitters to evaluate the following three metrics: Ball speed gaps: Golfers should see 5 mph gaps between clubs. Peak height: Players should be able to maintain consistent peak height between long irons and the 7 iron. Angles of descent: Long iron landing angles should be no lower than that of the 7 iron. 4 iron fitting tools: T100 AMT Tour White S300 T150 Project X LZ 6.0 T200 AMT Black S300 T350 AMT Red S300 5 iron fitting tools: T100 AMT Tour White S300 T150 Project X LZ 6.0 T200 AMT Black S300 T350 AMT Red S300 T350 Tensei Red Regular (Graphite) Golfers can find a Titleist fitting location by visiting www.titleist.com. ... #TeamTitleist
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The introduction of the new Titleist U•505 and T200 utility irons provides golfers with enhanced feel and improved accuracy in two tour-proven shapes engineered to create more scoring opportunities from distance. Week in and week out, Titleist is the most played utility iron on the PGA TOUR, providing players an unparalleled combination of high launch, increased ball speed and forgiveness at the top end of their set: The new U•505 – available in 1, 2, 3 and 4 irons – is an extremely versatile, high-launching utility iron that now looks and feels dramatically better. The new T200 utility – offered in 2, 3 and 4 irons – provides more solid feel across the face for the player seeking utility iron performance in a tour-preferred compact profile. “Both new U•505 and new T200 build on the success of their predecessors and feature key refinements in feel and playability,” said Josh Talge, Vice President, Titleist Golf Club Marketing . “With this line, we have created two high-launching, forgiving and fast utility iron options that feel incredible. We have continued to drive performance while also putting a priority on exceptional feel through the strike. Combine that with an ultra-clean look, and you arrive at the new U•505 and T200 models.” “With the new U•505 and T200 utility irons, we have two distinct models that both offer the long-iron player distance, height, and consistency across the face,” said Marni Ines, Director, Titleist Irons Development, Golf Club R&D . “For golfers seeking the ultimate option to deliver launch and forgiveness in a larger profile, U•505 is the perfect long iron for that player. Others want the benefits of a utility iron packed into a more compact, player’s shape. T200 is that club. Crafted with extensive tour feedback and input, both models are designed to look remarkably clean at address while feeling and performing exceptionally, blending seamlessly into the rest of the player’s bag.” The new U•505 and T200 utility irons will be available for fittings starting today and available in golf shops globally beginning Aug. 25. U•505 | UTILITY PERFORMANCE, IRON FEEL For the player seeking increased launch and speed at the top end of their bag, new U•505 is an extremely versatile, high-launching utility iron that now looks and feels dramatically better. PERFORMANCE AND TECHNOLOGY New U•505 features an updated, clean design that inspires confidence at address, while the refined Max Impact Technology, re-engineered chassis and new Variable Bounce Sole work together to drastically improve feel and playability. The result is an extremely fast, forgiving and versatile utility iron. Tour-Validated Looks: Inspired by feedback from tour players, U•505 now features a shorter blade, sitting even cleaner behind the ball and eliminating distraction. Enhanced Feel: Titleist engineers refined Max Impact Technology and added dampening in the muscle plate to guide the frequencies at impact to impart the feel that a discerning player looks for from a well-struck shot. Improved Off-Center Accuracy: With an all-new stable, re-designed chassis and an even lower CG position, U•505 maintains speed and stability on strikes across the entire hitting surface. U•505’s new single taper face improves performance towards the heel to tighten dispersion and sharpen distance control. Effortless Turf Interaction: With the help of tour pro feedback and input from the grind experts at Vokey Design, U•505 now integrates the Variable Bounce Sole along with a softened trailing edge to allow a faster move through the turf, bringing a scoring iron refinement to the longest clubs in the bag. QUOTING MARNI INES: “Between all the changes that we made to U•505, the performance goal was to make all launch parameters across the face more consistent – from spin to launch to speed. And along with improving U•505’s playability, feel and looks were paramount. We worked extremely hard on fine-tuning sound on this iron so that impact feels fantastic. Along with that improved feel, U•505 also got an updated, tour inspired profile, so that from address, it presents a really clean and player-preferred shape.” GRAPHITE FEATURED SHAFT: Project X HZRDUS Black 4G 80g/90g Dual Torsional Design – optimized torque and maximum stability Mid launch, mid spin PREMIUM GRAPHITE FEATURED SHAFT: Graphite Design Tour AD-DI Hybrid Shaft – 85g #1 played hybrid shaft on the PGA TOUR Mid launch, low-mid spin PREMIUM GRAPHITE FEATURED SHAFT: Graphite Design Tour AD-IZ Hybrid Shaft – 95g #1 played hybrid shaft on the PGA TOUR Low-mid launch, low spin GRIP: NEW proprietary Titleist Universal 360 Grip Golf Pride Z-Grip (Premium Grip) PRICING: $269 MAP/club (Featured Graphite), $399 MAP/club (Premium Graphite) T200 UTILITY IRONS | THE TOUR’S DISTANCE IRON For the player looking to increase launch and speed in their longest irons, without sacrificing a compact profile. Featuring the same technology as the new T200 irons, but offered in 2, 3 and 4 iron heads (17°, 20°, 23° of loft, respectively), T200 utility irons are engineered to be a high-launching and forgiving option at the top end of the bag. T200 is the most played utility iron on the PGA TOUR, as its tour-inspired shape (featuring the same blade length and offset measurements as T100 and T150) and all-around performance makes it as simple as ever to blend into a mixed set. PERFORMANCE & TECHNOLOGY The new T200 utility iron features an unmistakable leap forward in feel. A completely re-designed internal structure takes T200 to a new level, with a more stable chassis, refined Max Impact Technology and a new dual taper face bringing tour-level feel and speed to this forged-face iron model. Enhanced Feel: Every update to T200 contributes to a more solid feel at impact across the face. A re-engineered chassis creates a stiffer internal structure and allows the refined Max Impact Technology to fit tighter against the new dual taper forged face. Better Tungsten for Better Scoring: Dense D18 tungsten and a 2000° aerospace brazing process affords Titleist engineers the ability to maximize performance in each club – from fast, high-launching long irons to accurate and forgiving short irons. Clean and Confident Shape: Despite the drastic updates inside T200, its popular, tour-inspired shape of T200 remains consistent. A clean look from address promotes confidence, and identical blade length and offset measurements to T100 and T150 create seamless transitions throughout blended sets. Effortless Turf Interaction: The variable bounce sole design, successfully introduced in T100 to give players preferred feel through the turf, has now been added to the T200 iron. Input from tour pros and Vokey Design grind experts were instrumental in perfecting the trailing edge design in T200, which works faster and smoother through the turf. QUOTING MARNI INES: “With T200 utility irons, our primary goal was to enhance feel. With so many players playing T200 in their longest irons, we wanted to build an iron that would feel as solid as the rest of a mixed set, while improving upon the speed, forgiveness, and launch that T200 is known for. With the changes we made to T200’s chassis and Max Impact Technology, we were able to dial in this improved feel without sacrificing the performance benefits that come from its multi-material, hollow-body construction.” GRAPHITE FEATURED SHAFT: Project X HZRDUS Black 4G 80g/90g Dual Torsional Design – optimized torque and maximum stability Mid launch, mid spin PREMIUM GRAPHITE FEATURED SHAFT: Graphite Design Tour AD-DI Hybrid Shaft – 85g #1 played hybrid shaft on the PGA TOUR Mid launch, low-mid spin PREMIUM GRAPHITE FEATURED SHAFT: Graphite Design Tour AD-IZ Hybrid Shaft – 95g #1 played hybrid shaft on the PGA TOUR Low-mid launch, low spin GRIP: NEW proprietary Titleist Universal 360 Grip PRICING: $269 MAP/club (Featured Graphite), $399 MAP/club (Premium Graphite) ... #TeamTitleist
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PGA TOUR | 3M Open Titleist Brand Ambassador Lee Hodges – playing a Pro V1 golf ball and bag full of Titleist equipment , including his TSR2 driver and NEW T100 irons – used four days of precision ball-striking and short game control to win his first PGA TOUR title by seven shots, the TOUR’s second-largest margin of victory since 2019. The 28-year-old closed out the first wire-to-wire victory this season on the PGA TOUR (and the first one in 3M Open history) with a 4-under 67 at TPC Twin Cities that included two Sunday eagles on the par-5 6th and 12th holes, each set up by his TSR2 9.0° driver and TSR3 15.0° fairway metal, and then converted with his NEW Scotty Cameron GOLO 6 putter. It was a shot making week for the books for Hodges, who opened the tournament with bogey-free rounds of 63-64 and never looked back, setting the event’s new scoring record at 24 under par. He ranked first in Strokes Gained: Tee to Green, gaining more than 12 shots (+12.383) on the field while making a field-best 25 birdies. Hodges, who plays a combo set of NEW T100 (4-6) and 620 CB (7-9) irons along with four Vokey Design SM9 wedges, led in SG: Approach (+9.393), while hitting 81% greens in regulation (58 of 72). He also gained more than a stroke off the tee (+1.769/T27) and around the green (+1.218/27th). Hodges was just as locked in on the greens, gaining more than six shots (+6.196) with his NEW GOLO 6 to rank 4th. With the win, Hodges moves to No. 33 in the FedEx Cup Points Standings and is projected to jump to No. 54 in the Official World Golf Ranking, the highest position of his career. What’s in the Bag? | LEE HODGES Golf Ball: Titleist Pro V1 Driver: TSR2 9.0° | Fujikura Speeder 757 Evolution 6 TX Fairway Metal: TSR3 15.0° | UST Mamiya LIN-Q Red M40X 8F5 X Hybrid: TSR3 21.0° | KBS TOUR 95g Prototype Graphite Hybrid X Irons: NEW T100 4-6 | KBS TOUR C-Taper 130 X and 620 CB 7-9 | KBS TOUR C-Taper 130 X Wedges: Vokey Design SM9 46.10F, 52.08F, 56.10S, 60.04L | KBS TOUR C-Taper 130 X (46-52), KBS Tour Hi-Rev 2.0 Wedge 125 S (56-60) Putter: NEW Scotty Cameron GOLO 6 tour prototype MOVE TO PRO V1 A ‘GAME CHANGER’ FOR HODGES www.instagram.com/.../ A longtime Titleist golf ball player, Lee Hodges was in complete control of his Pro V1 this week in Minnesota, leading the field with 12.383 strokes gained on the field from tee to green, 2.4 more shots than second place in that category. Last season, Hodges began his PGA TOUR career playing Pro V1x , which he had used to earn his card through the Korn Ferry Tour. He made the move to Pro V1 following a range session with Fordie Pitts of Titleist Golf Ball R&D at the 2022 Byron Nelson. “Lee had always been an X guy, but had been starting to fight a little trajectory and spin,” Pitts said. “So we went from X to V and it just brought him right back down, into the right window with the right amount of spin. The V, with that lower flight and spin, just fit him better and he'll tell you it’s been a game changer.” “I’ve never found a better golf ball,” Hodges said earlier this season at The American Express. “It’s perfect.” HODGES WINS WITH NEW T100 IRONS www.youtube.com/watch Lee Hodges was one of the first players in the world to hit the NEW T-Series T100 irons, which made their debut earlier this summer at The Memorial. Hodges, who plays a mixed set of T100 and CB irons, was on the range early Monday morning at Muirfield Village with Titleist tour reps, testing his NEW T100 4, 5 and 6 irons for the first time. “That 6-iron might be the best club I've ever hit, in my whole life,” Hodges said after one of his strikes. “I may just lay up to 6-iron...” Hodges, who is 37th on TOUR in approaches from 200-225 yards, put the new irons immediately in play that week on his way to a T12 finish. This week at the 3M, Hodges gained more than nine shots on the field on approach shots (+9.393) and 81% greens in regulation (58 of 72). “They’re fantastic (the T100’s). They still launch the ball really high, which you need with the higher irons, and are very forgiving for off center strikes,” Hodges said. TSR DRIVER & FAIRWAY = TWO SUNDAY EAGLES FOR HODGES Lee Hodges played four key shots during the final round at TPC Twin Cities – two with his TSR2 9.0° driver and two with his TSR3 15.0° fairway metal – that resulted in two of the biggest 3’s (and eagles) of his career: On the par-5 6th, Hodges hit his TSR2 driver 300 yards down the right side of the fairway, 257 yards from the hole. He pulled his TSR3 3-wood and took aim, over the water hazard, directly at the flag. His Pro V1 came to rest 11 feet, 2 inches from the hole. On the par-5 12th, his TSR2 driver split the fairway, 306 yards downrange, leaving him – once again – 257 yards to the pin. He went right back to his TSR3 15-degree and went flag-hunting. His Pro V1 took two small bounces and rolled to 2 feet, 8 inches. “Anytime you hit two 3-woods inside 10 feet you're being pretty aggressive,” he told the media after the round. “Those were two of the greatest shots I ever hit.” “I had the exact same number both times and in the exact same wind. I just had to hold a little 3-wood. And it was 257 both times. I just had to get it up in the air and hold it and I did it pretty well.” Hodges on his TSR driver: “It’s really added some distance to my game and I’ve really got accuracy with it, too. So that’s the best of both worlds.” “Feel-wise, there’s a little more feel off the face (with TSR). Kind of more like you can hear it and see it come off. It comes off pretty hot. It's still solid in the middle, but the misses kind of seemed like it stays on the golf course a little better. Golf’s a game of misses. You've heard that a million times. But if my misses can stay in the fairway or closer to where I’m looking, you’re going to play better golf.” Hodges on his TSR fairway: “Forgiveness, long off the tee. When you need to, you can launch it high and land it soft. This club has been unreal.” HODGES BRINGS NEW GOLO 6 PUTTER TO WINNER’S CIRCLE Lee Hodges gained more than six shots (+6.196) on the field with his NEW Scotty Cameron GOLO 6 tour prototype putter, a new model he put in play for the first time this season at the Waste Management Open. The rounded compact mallet, with a mid-bend shaft and new dual-milled face technology, is sized in between the previous GOLO 5 and 7 models. “Biggest thing players like is the round shape combined with a really clean top line,” said Scotty Cameron tour rep Brad Cloke. “What that does is it gives players some freedom on big, breaking putts when they get on some slopey greens on tours. Lee Hodges is one player that mentions that since going to the GOLO 6, that has helped him with breaking putts, helps him kind of see the line, feel the line a little bit better as opposed to getting locked in.” LPGA | The Amundi Evian Championship Celine Boutier (Pro V1x) claimed her first career major championship title in a runaway, posting a final round 3-under 68 to finish at 14 under, six shots clear of second place for the largest margin of victory in a women’s major in eight years. Conquering high winds, precarious hole locations and firm conditions, Boutier was the only player to shoot all four rounds in the 60’s (66-69-67-68), making 19 birdies while surrendering just five bogeys all week. Boutier, who got her Pro V1x up-and-down 75% of the time (12 of 16) around the Evian Resort Golf Club, now leads the LPGA Tour in both Scrambling and Bogey Avoidance for the year. It marked the second win of 2023 and fourth career LPGA title for Boutier, who became the first French player to win on home soil at the Evian Championship. “It's everything,” Boutier said. “Like I said, it's definitely like the biggest dream of mine. If I was going to win one tournament it had to be Evian. Yeah, I just really did not expect it to be this week.” www.instagram.com/.../ CHAMPIONS | The Senior Open Alex Cejka (Pro V1x) birdied the second hole of an all-Titleist golf ball playoff to earn his first Senior Open and third career senior major championship title after conquering a week of extreme conditions. On a second consecutive day in which no player was able to break par around the wind- and rain-swept Royal Porthcawl Golf Club, Cejka shot a final round 76 to post +5 for the week and force extra holes with Padraig Harrington (Pro V1) . After both players traded birdies on the first extra hole, Cejka’s two-putt birdie on the second clinched the title. “I can't believe I'm standing with the trophy here,” Cejka said. “Seeing all those great names on the trophy, coming in here with all the pictures and everything, all the guys who won it before me, now holding it myself, it's surreal.” KORN FERRY TOUR | NV5 Invitational presented by Old National Bank Titleist Brand Ambassador Trace Crowe earned his first career Korn Ferry Tour title, emerging from a two-hole playoff. Crowe shot a final round 66, his fourth score of 66 or better this week at The Glen Club (66-64-63-66), to equal the 25 under total posted by Patrick Fishburn (Pro V1) . The two exchanged birdies on the 561-yard par-5 18th on their first extra hole. On their second trip down 18, Crowe sealed the victory with a par. Gaming his Pro V1 golf ball, TSR driver and fairway, NEW T100 irons and SM9 wedges, Crowe led the field in birdies (30) and only dropped shots on four holes all week. What’s in the Bag? | Trace Crowe Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSR3 13.5° Irons: NEW T100 4-9 Wedges: Vokey Design SM9 46.10F, 50.08F, 54.10S, 60.08M SUNSHINE TOUR | FNB Eswatini Challenge Peter Karmis (Pro V1x) claimed his seventh career Sunshine Tour title, turning in a final round 2-under 70 to win by one shot. The 42-year-old opened the week at the Nkonyeni Lodge and Golf Estate with a 6-under 66, following it up with back-to-back rounds of 70 to reach his winning 10-under total. Five of the six players finishing T3 or better played a Pro V1 or Pro V1x golf ball, and 82% of the field (100 players) relied on a Titleist golf ball for the week. AMATEUR | U.S. Junior Amateur Championship The 2023 U.S. Junior Amateur Champion, gaming his Pro V1 golf ball, closed out the championship match in style, making birdie on the 35th and 36th holes to win 2-up and clinch the title. The winner shot rounds of 74-70 in stroke-play qualifying to earn a spot in match play, before defeating six different opponents over 118 holes on his path to victory. Saturday’s 36-hole final was a back-and-forth match, as just five holes were tied in the first 18. Weather pushed the match’s conclusion to Sunday after 25 holes, with the eventual champion 1-up at the restart. Five more holes were traded back and forth before the winner’s back-to-back birdies on Nos. 17 and 18 to close out his opponent. With the win, the champion receives exemptions into the 2024 U.S. Open to be held at Pinehurst Resort & Country Club’s Course No. 2 as well as the 2023 and 2024 U.S. Amateur Championships (Cherry Hills Country Club and Hazeltine National Golf Club, respectively). TITLEIST TOPS COUNTS AT U.S. JUNIOR Titleist was the overwhelming #1 golf ball and top choice of players in all major equipment categories at the U.S. Junior Amateur. Of the 264 players that teed it up at the Daniel Island Club, more of the game’s best juniors used Titleist golf balls , drivers , fairways , hybrids (T1) , utility irons , irons , wedges and putters than any other brand, with all four semifinalists playing a Titleist Pro V1 and three of the four trusting Titleist equipment from tee to green: The #1 ball in golf is the #1 choice of players competing on the game’s biggest stages. More than 80 percent of the field chose to play a Titleist golf ball with 214 players (81.1%) gaming a Pro V1 , Pro V1x or Pro V1x Left Dash golf ball, including seven of the championship’s eight quarterfinalists and all four semifinalists. That’s 10 times more than the nearest competitor (21/8%). Titleist was the most played driver with 118 players (45% of the field), building further upon the momentum of the Titleist Speed Project and the performance of Titleist drivers on the PGA TOUR and at every level of competitive golf. The U.S. Junior’s most popular driver model, played by more than one-quarter of the field? TSR3 (67 players). Titleist was also top choice in fairway metals (120/38%) and hybrids (29/35%/T1). Three of the four semifinalists had a TSR driver and fairway in the bag. Sixty percent of the utility irons in play were Titleist models (85), more than six times the nearest competitor (14/10%). The clear favorite among U.S. Junior competitors is T200 . Three of the four semifinalists gamed Titleist irons, the PGA TOUR’s longstanding most played irons, with a total of 101 Titleist iron sets in play (38.3%) this week in South Carolina, compared to 52 (20%) for the nearest competitor. The most trusted model at the U.S. Junior, as well as on the PGA TOUR? T100 . The most trusted wedge for nearly two decades running on the PGA TOUR, Vokey Design gap, sand, and lob wedges accounted for 59% (466) of the wedges in the field and more than all other brands combined. Scotty Cameron (110/42%) was once again the field’s most trusted putter brand, compared to 58 (22%) for the nearest competitor (49), with three of the four semifinalists using a Scotty. The most popular models in play at Daniel Island: Phantom X 5.5 and Newport 2 . AMATEUR | Pacific Coast Amateur Championship Making his second-ever Elite Amateur Golf Series appearance, the winner of the 56th Pacific Coast Amateur Championship trusted his Pro V1 golf ball en route to a final round 62 and a victory in extra holes. The champion, whose bogey-free 8-under final round matched the competitive course record at Capilano Golf and Country Club, traded pars with his opponent on the first playoff hole before two-putting for birdie on the second to clinch the win. By tournament’s end, he was one of just four players to shoot four rounds under par (69-69-67-62, -13). ... #TeamTitleist
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Should you be told at the age of 7 that your life will be faced with obstacles and hurdles because of a condition beyond your control, does that mean you can’t do everything in your power to meet the challenges? Should the actions and the words seep out of you a little more slowly than one would expect, does that mean you harbor any less passion? At every step of his beautiful life, Marcus Narcisse has faced those questions and the answer has always been the same. No. No. Unequivocally no. Let him put his autism in perspective: “I don’t like the word ‘disability.’ I don’t see it that way. My brain works very well. Slowly, but it works. That comes with the package. I’m still a loving person. I’m still me.” And what sits at the heart of this gentle, 30-year-old, is a burning passion for golf that is on par with yours and mine. He loves the game, but it’s how and why he fell for golf that should tug at your heart. “When I was diagnosed with autism, my mother (Marie) told me that I was very bright, but I had to take my time with things. She would always tell me, ‘Take your time, Marcus.’ “When I discovered golf, she encouraged me. It was such a natural game; I could go at my own pace. I fell in love with it.” At a time when the world of pro golf is inside out and obscene piles of money are obnoxiously being seen as testaments to the game’s wealth, Marcus Narcisse’s saga accentuates the rich character possessed by many people within golf’s borders. “I just believe that he has a powerful story to be shared and that golf is a game for everyone,” said Mary Lou Bohn, President, Titleist Golf Balls. “To invite and include everyone to love this game is what matters.” Bohn came to know Narcisse through a friend, Mike Curtin, whose introduction to the young man was owed to the Lee Elder Internship program during the U.S. Open at The Country Club in Brookline, Mass. Narcisse’s application for the internship might have frightened some people away knowing that he had autism, but cheers to folks at The Country Club for opening their arms. “And thanks to Kamille (Ramos, the USGA’s Director DE & I Culture and Community) and her team for making me feel welcomed,” said Narcisse. “It was a very touching week for people so selfless to see me as a person, not someone with a disability.” If you get the sense that Narcisse made an impact at the U.S. Open as real as Matt Fitzpatrick’s victory, you’re correct. “He has such a high golf IQ,” said Curtin, who spent some of his volunteer hours helping Narcisse get through large crowds. “He tugged at your heart.” Nick Lussier, the head golf professional at Shawnee CC in Delaware, Penn., knows that better than most. You could say that it’s about a 25-mile ride from East Stroudsburg State University to Shawnee CC, but that isn’t what Lussier thought about when he met Narcisse for the first time. He marveled at the seemingly insurmountable odds Narcisse had overcome, a child with autism who had gotten his bachelor’s degree at East Stroudsburg and was now pursuing his masters. “Knowing that he comes from a part of New Jersey (Orange) where you don’t get these opportunities very often, he is very aware,” said Lussier. As one who has an autistic brother who is involved in Special Olympics back in Rhode Island, Lussier leaped into the opportunity to interview Narcisse, who had applied for a job at the club. “His passion for golf shines,” said Lussier, who has found perfect roles for Narcisse on a part-time basis, mostly helping with junior camps. “Nothing deters Marcus. When he meets an obstacle, he goes in another direction to find a way.” During his free time when Marcus Narcisse can move at his own pace, he loves to chip and putt. That is the casualness of golf that his mother always loved for him. But it was on those Saturdays as a young boy when he traveled to Montclair Golf Club with his father, Paciene, the club’s locker room attendant, where he first came in touch with the game. “Our neighborhood was bad and my father didn’t want me to get in trouble,” said Marcus. The golf course was a sort of sanctuary for Marcus, as it was for an older brother, Kasem, who would caddie, a profession that still takes him winters to Calusa Pines GC in Naples, and to Baltusrol in the summers. “The head pro saw me pick up a club and he taught me how to hold it. That is where I learned about golf.” But even with passion, one requires a compass. For Marcus, that was Marie Narcisse, like her husband, an immigrant from Haiti. “She was my best friend. She believed in me and she gave me the confidence to believe in myself,” said Marcus. When she died of cancer several years ago, Marcus Narcisse thought of quitting college, then changed his mind. “She was a Super Hero to me and I had made a promise to her to finish college, so I did.” He didn’t stop there, either. “It was weird, but I wasn’t satisfied,” so he got his masters in behavioral analysis. “Like I said,” laughed Lussier, “he’s a special human. Nothing will stop him.” Which is why after the U.S. Open concluded at The Country Club, Narcisse asked if he could be part of the volunteer force at the first annual U.S. Adaptive Open at the Pinehurst Resort in North Carolina. “I encountered so many people with challenges, all I could do was cry,” said Narcisse. “They made me so proud.” Committed to being an advocate for the disability community and being “a strong promoter of using golf to unlock the potential of youths with disabilities,” he said, Marcus Narcisse will continue to bask in those calm moments on the putting green and the quiet pursuits to get better as a golfer. “I want to bring this (mission) to a wider audience. All we are asking for is to enjoy the game like everyone else. I want to be a beacon of light.” This article was originally published on Power Fades by Jim McCabe on June 7, 2023. More from Jim M c Cabe "I have a passion for playing golf that is surpassed only by my passion for writing about people who have a passion for playing golf, for working in golf, for living their lives around golf. Chasing the best professional golfers around the world for The Boston Globe, Golfweek Magazine, and the PGA Tour for more than 20 years was a blessing for which I’ll be eternally grateful. I’ve been left with precious memories of golf at its very best, but here is a takeaway that rates even more valuable – the game belongs to everyone who loves it. 'Power Fades' will be a weekly tribute with that in mind, a digital production to celebrate a game that many of us love. If you share a passion for golf, sign up down below for a free subscription and join the ride. And should you have suggestions, thoughts, critiques, or general comments, feel free to pass them along." Cheers, Jim McCabe jim@powerfades.com ... #TeamTitleist
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The most demanding major of the year, The United States Open, gets underway this week, marking the first time since 1948 that the national championship has been contested in Los Angeles. Los Angeles Country Club will welcome the golf world to the heart of Beverly Hills, where players will battle over the club's renowned North Course. Designed by George Thomas in 1927, the layout winds through a shallow canyon and courses along and across a dry barranca that can be both visually intimidating and strategically taxing. The North Course demands creativity and rewards players who can use the terrain, not fight against it. Picking the player who will best respond to LACC's unique examination is anyone's guess, but one thing is certain – more players will trust a Titleist Pro V1 or Pro V1x than any other golf ball at the 123rd U.S. Open. At Los Angeles Country Club, there will be an almost dead-even split between those who play a Pro V1 and those who tee up a Pro V1x . You may wonder, 'Why do players trust two different Titleist golf balls. Isn't one model better than the other?' The answer is no. Players are unique and different players need different performance from their equipment. We design different golf ball models so players can get the individualized performance they need – without adjusting their technique or shot selection to make one ball work. To illustrate how important it is to play the golf ball that best fits your game, consider two prominent Titleist golf ball players in the field this week – U.S. Open defending champion, Matthew Fitzpatrick and 2022 PGA Tour Rookie of the Year, Sahith Theegala . Both players enjoyed distinguished amateur careers. Matthew captured the 2013 U.S. Amateur (at The Country Club in Brookline, MA – the same site as his 2023 U.S. Open victory!) and in 2014 became the first player since Bobby Jones in 1930 to hold low amateur titles at The Open Championship and U.S. Open at the same time. Sahith was an All-American at Pepperdine University and he capped off his collegiate career by becoming just the fifth player to sweep the top awards in 2020—the Haskins Award, the Jack Nicklaus Award and the Ben Hogan Award. Both Matthew (306.5 yard avg.) and Sahith (303.1 yard avg.) are long off the tee. They're both exceptional putters and scramblers. And they both have the ability (and affinity) to curve their iron shots at will. It wouldn't surprise anyone if either of these players triumphed at the U.S Open this week, but their approaches to playing the game are markedly different. Matthew is a highly analytic golfer who relies heavily on statistical data and the careful notes he takes to track his performance and progress. "I have stacks of notes at home," he told us. "I keep my notes from the golf course and then I'll keep notes in practice as well. And then any other thoughts that I might have, I'll write them in my yardage book as the week goes on and go through them the following week when I've got more time to process. "I was talking to Eduardo Molinari, my stats guy, and just in passing I said, 'Oh yeah, it's only a yard.' And he said, 'Well, a yard is the difference between going in the bunker or winning a major.' So, I think that's kind of the level of detail that I'd like to get to, because he's right, and it's something that I believe in too. You've got to be precise. The idea of Aim Small, Miss Small. For me, that's been really important in all the analytics that I keep track of. Over time, these small little numbers, they add up and they make it easier to figure out how to practice, how to create new goals and what levels you need to get to, to have success." We asked Matthew how this relates to the golf ball: "It's vital that every single shot you hit, you know it's going to be within a same window. And for me, that's what the Pro V1x does. All balls have deviation, but I feel like Titleist is much tighter than the rest. I think that's why the best players tend to have the most success with a Titleist golf ball. A good example, distance control is massive. If you are pin high all the time, if you're pin high and five yards right, you've got a 15-foot putt. If you're five yards past and five yards right, then you've got like a 25-foot putt, so there's a big difference there. And that's what it means to be precise and why it’s so important to play the best ball. To be able to perform at your highest level possible. And I think if the ball can't do that, then obviously you're missing some serious opportunities to have success." In contrast to Fitzpatrick's deliberate process, Sahith Theegala's game relies more on intuition and inspiration. In his practice sessions he'll typically hit shots spontaneously, mixing in 30-yard cut shots and high draws as the mood moves him. He's also fond of hitting shanks on purpose during warm-ups at big events. Does he do this to psych out his fellow competitors? To see the puzzled looks on their serious faces? Sahith wouldn't say. What is clear, though, is that it feeds his healthy sense of humor and helps him keep the game in perspective. A high ball, high spin player, Sahith benefits from the lower flight and lower spin that Pro V1 offers, compared to Pro V1x. But perhaps the biggest factor in his ball selection equation is feel. "I just really like the feel of the Pro V1," Sahith explained. "For me, short game is kind of where I feel the golf ball the most, and I just love how the V feels like it sticks on the face, just a hair, and I just feel like I have ultimate control around the greens. And with the longer shots, I've always been a high spin player. So the Pro V1 kind of lets me not worry about spinning it too much, which is great." During golf ball testing, Sahith, like many players, took a close look at greenside performance. He also hit many shots from off the fairway, focusing on shots where it's crucial to have sufficient spin. "I will not mess with performance around the green or out of the rough," Sahith said. "You're going to miss fairways and if you can't control your ball out of the rough, you're in big trouble. I play with so many amateurs who think they need low spin, when in fact, they need just the opposite. You see their drives diving out of the air and these shots that squirt eighty yards sideways out of the rough. If you're not a high spin player, you need to make sure your golf ball is providing spin for you." This year, we're celebrating the 75th consecutive year that Titleist will be the #1 golf ball at the U.S. Open. What does that mean to players? "It's crazy to think about," Sahith said. "That's three times my age. It tells me that Titleist isn't settling just because they're number one. They're always trying to push the boundaries and trying to make their product better. It gives me the utmost confidence." "75 years certainly adds to my confidence. I think it is so important to have the best equipment that's going to help you perform your best and I feel like the golf ball for me is a very, very significant part of that. It's the one thing I don't think I can ever see myself changing from." • • • Thanks to Matthew and Sahith and good luck to all of #TeamTitleist at the 123rd U.S Open! Matthew Fitzpatrick | Why I Play the Titleist Pro V1x www.youtube.com/watch Sahith Theegala | Why I Play the Titleist Pro V1 www.youtube.com/watch
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LADIES EUROPEAN TOUR | Aramco Saudi Ladies International Lydia Ko (Pro V1x) earned her third win in her last four worldwide starts, capturing her second LET title by one shot. The No. 1 player in the Rolex Rankings closed in 4-under 68 to win in her first start of 2023. KO ON HER PRO V1 x “Consistency is super important. That’s a big goal of mine, personally, to be more consistent. And if you’re unsure, and sometimes [your golf ball] takes a little bit more wind, sometimes it doesn’t take enough wind, then you’re questioning yourself. And I’d say it’s pretty hard out there without having to deal with all of that.” “I changed to the Pro V1x, and I think it’s a really good balance for me around the green with short game and being able to spin it. Also in the long game, it puts me at a right range within 2,000 to 2,500 RPM for my driver spin, and then works out good for my irons as well. So, I think it’s a good balance for me to have a ball that I can believe in, and I know that it’s going to react pretty similar on similar conditions. I think it’s a huge bonus as a player.” “I’ve used the Titleist ball for a really long time and I can speak from my experience that every time I’ve tried something new I’ve been able to see a difference, and I just love how it is the #1 golf ball. It’s not just an advertisement. It is something that I believe and something that I really trust. The golf ball is such a crucial part of the equipment standpoint and in the game.” CHAMPION WINS WITH NEW TSR DRIVER The champion at Royal Greens Golf & Country Club earned Win No. 3 with her new TSR3 driver in the bag. She switched to the new driver from her prior generation TSi3 model at the Amundi Evian Championship in July, following a fitting with J.J. Van Wezenbeeck , Titleist’s Director of Player Promotion , having seen increased ball speed with more consistent spin. In her last start at the LPGA’s 2022 season-ending CME Championship, she put on a stellar performance off the tee, hitting 53 of 56 fairways (94.6%) over the four rounds while averaging 270 yards. In her first 11 starts with the new TSR3, she has recorded three wins and eight finishes of T5 or better. In addition to her driver, she also plays NEW TSR2+ 13.0° and TSR2 18.0° fairway metals, a T200 5-iron, four Vokey Design SM9 wedges and Scotty Cameron putter. What’s in the Bag | Rolex World No. 1 Golf Ball: Titleist Pro V1x Driver: NEW TSR3 9.0° | Mitsubishi Kurokage XD50 S Fairway Metals: NEW TSR2+ 13.0° | Mitsubishi Kurokage XD60 S and NEW TSR2 18.0° | Mitsubishi Diamana PD60 S Iron: T200 5 | AeroTech SteelFiber FC 70 Wedges: NEW Vokey Design SM9 46.10F, 48.10F, 54.10S and WedgeWorks 58.04L | AeroTech SteelFiber FC 80 Putter: Scotty Cameron P5 GSS tour prototype (center shaft) PGA TOUR CHAMPIONS | Chubb Classic Playing a NEW Pro V1x golf ball, Bernhard Langer birdied five of his final seven holes to win by three shots and equal the all-time PGA TOUR Champions record with Win No. 45. The oldest winner in the tour’s history, the 65-year-old Langer closed with a bogey-free 7-under 65 to make it back-to-back Chubb Classic titles. He ranked first in Scrambling for the week at Tiburon Golf Club (92%) and was 4-for-4 in getting his Pro V1x up-and-down from the bunker. “Yeah, there’s been a lot of talk… for the last few years, and there’s a lot of pressure, especially today when you get this close,” said Langer. “Then you have thoughts running through your mind, and you're going, wow, you're this close, you don't want to lose it now. But that's the wrong stuff to think. You've got to just focus on one shot at a time… I drove it very well, hit a lot of fairways, a lot of greens, and fortunately did better than anybody else.” THREE IN A ROW FOR NEW PRO V1 & PRO V1 x With Langer’s victory, NEW Pro V1 and Pro V1x golf ball players have won each of the first three events of the new 2023 PGA TOUR Champions season, with Steve Stricker (Pro V1x) and Stephen Ames (Pro V1) claiming the previous two events. PGA TOUR | Genesis Invitational Titleist Brand Ambassador Max Homa , playing a NEW Pro V1 golf ball and full bag of Titleist equipment , posted rounds of 64-68-69-68 to finish runner-up at 15 under par and earn his third finish of T3 or better in four starts to begin 2023. In seven appearances this season on the PGA TOUR, Homa has claimed a pair of victories and finished outside the top 20 only twice (his worst finish is T39) while climbing to No. 2 in the FedEx Cup Standings. His finish Sunday also moved him into No. 8 in the Official World Golf Ranking, his highest ever position in the OWGR. Three of the top 4 players at Riviera gamed a Titleist golf ball and 14 Titleist clubs, with three of the top 5 playing a 2023 Pro V1 or Pro V1x : Homa (Pro V1) , Will Zalatoris (Pro V1x) and Keith Mitchell (Pro V1) . In total 86 players teed up a Pro V1 or Pro V1x model at The Riv, more than five times the nearest competitor (16). HOMA’S DIALED IN WITH 2023 PRO V1 The Genesis Invitational marked Max Homa's third start playing the NEW Pro V1 golf ball. Over those three events, Homa is a combined 31 under par with one victory (Farmers Insurance Open), one runner-up (Genesis) and 10 rounds in the 60’s. He has been inside the top-5 of the leader board after 7 of his last 12 rounds while averaging 0.75 strokes gained on approach shots per round – nearly double the amount of strokes he gained on approach shots per round last season (+0.38). Following Sunday’s final round at Riviera, Homa is now in the PGA TOUR’s top-5 in Scoring Average (69.327), Strokes Gained: Total (+2.264) and Birdie Average (5.11). Homa made the switch to NEW Pro V1 in the days leading up to the Farmers Insurance Open. Before heading to Torrey Pines, Homa visited the Titleist Performance Institute in nearby Oceanside, where he worked with Titleist’s Director of Player Promotions, J.J. Van Wezenbeeck , and his swing coach, Mark Blackburn , to ensure his setup was dialed in for the upcoming stretch. It was during this session that Homa began testing the 2023 Pro V1 golf ball, putting the new model through its paces from wedges to driver. “In that scenario, we want to hit every wedge shot he’s going to hit, so it’s a full one, it’s a partial one. When we get to a 7-iron, we want to hit multiple shots of, ‘Hey, what’s your big 7-iron? What’s your short 7-iron?’ “ Van Wezenbeeck said. “We want to go to those shots that they’re going to hit in a tournament. We’ll move targets around, we’ll call shots, we’ll ask for a shot up against a wind. So he saw just how stable the golf ball was in the wind, and so it was a good testing day to be able to see all the different shots he would hit, but also in those wind conditions.” Advanced core technologies in NEW Pro V1 help lower long game spin without sacrificing short game spin, something that caught Homa’s eye as he looked to decrease his driver spin numbers. “When we got to the driver, we had an opportunity where he could use a little less spin, and speed’s always welcome – and we saw a little more speed, a little less spin,” Van Wezenbeeck said. With demanding tour setups requiring high-flying approaches that stop quickly on firm greens, however, the group started to focus in on the spin rates and performance with his longer irons. Testing showed that the 2023 Pro V1 allowed him to hit a higher, more stable ball with the stopping power required to hit it close. “While he’s not necessarily a high launch guy, he can get a little spinny,” said Fordie Pitts of Titleist Golf Ball R&D . “The new ball keeps that spin in a controllable area. He did have one concern when he was working at TPI, his 4-iron. Obviously with 4-iron you’re not generating a lot of spin with that club. The concern was, is that going to be a little too hot? His coach, Mark Blackburn just said, ‘Well hit one higher.’ And he hit one higher and sure enough it went up in the air and he’s like, ‘I’m good,’ and goes on to win the tournament.” That performance was highlighted during the final round of Farmers, where he used to his T100•S 4-iron to set up two key birdies on the par-3 11th and 16th holes. On the 213-yard 11th, Homa hit his approach to 12 feet, 8 inches and rolled in the putt for his fifth birdie of the day. He was trailing by a shot when he stepped to the tee at the 227-yard par-3 16th, the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Homa took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet, 1 inch from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 6 under for the day and 12 under overall, securing what would prove to be the clinching birdie. The shot highlighted a ball striking week for the books on Torrey’s South Course, with Homa gaining more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. COMPLETE TRUST Said Homa : “I haven’t been great at left pins, so this season when we had looked at that, we decided we were going to be aggressive to right pins and then left ones we were going to leave alone unless it feels real good.” “So I get back on that 11th hole and it’s a back right pin and it was a very good number and Joe and I were talking about maybe punching one up the middle and bouncing it back there and then finally we were both looking at each other. I'm like, ‘This is just a perfect high 4-iron. Why are we overthinking it?’ At some point, trust your swing and trust your equipment and we had put the new golf ball in that week and our big concern was it wouldn’t fly high and soft enough. And I had shown myself a few times early that week that it would, so I was like, ‘This is the one we hit.’ This is our bread and butter in a way. If you’re going to try to have an advantage over these other great players, you need to know where you need to take that risk, I guess, and that’s when it was.” “So that one, I hit differently. I put it up my stance and I trusted the golf club really to, as I mentioned a bunch of times how easy the club (T100•S 4-iron) is to hit and how much higher it launches, and I just let it get as high as I could in the air and let the wind take it over and that one came off great.” “But then the one on 16 was a completely different shot and this was a testament to the golf ball. It was a pretty big 4 iron for me into the wind but we had just worked on, I don’t know, a couple hours on the range about how the thing is going to fly flatter and it’s going to fly harder and I’m going to get a bit more out of it.” “So I was like, ‘Okay, I’m not going to try to smoke it, I’m just going to keep it flat.’ And again, all those things play into these big moments. You’re already so nervous and you know consequence. So once you get into a situation where you can eliminate so many variables. I know the ball’s going to fly like I want it to fly. I know this club is not particularly hard to hit, just go make the golf swing and see what happens.” “So it’s fun to hit both of those because those are my two favorite shots I’ve hit in a long time in a single round and to have them with relatively new equipment and a very new golf ball – I mean that was cool, to have it feel like a big team win in a way. In San Diego where we had been at TPI a bunch, so that was fun.” HOMA EXCELS ON GREENS AT GENESIS Max Homa led the field in Strokes Gained: Putting (+11.329) on his way to a solo-second finish at Riviera Country Club. Gaming his trusty Scotty Cameron Phantom X 5.5 tour prototype, Homa averaged a field-best 23.25 putts per round and 1.444 Putts per GIR, while finishing the week with a career-best 49 one-putts. Homa won the 2021 Genesis Invitational gaming a Phantom X 11.5 but made the switch to his current gamer four months after the victory. He has won four TOUR events since with his Phantom X 5.5, including back-to-back Fortinet Championships, the Wells Fargo Championship and last month’s Farmers Insurance Open. Said Homa on his switch to a Phantom X mallet: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them…” “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable…“ “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw…” “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.” NEW TSR DRIVER MOMENTUM CONTINUES Titleist continues to be the most played driver on the PGA TOUR with 44 players gaming Titleist drivers this week at Riviera, 19 more than the nearest competitor. NEW TSR was the field’s favorite model, with 22 playing TSR3 and 7 playing TSR2 . Four of the top 8 on the final leader board played a Titleist driver, including the eighth-place finisher, who made the switch to his to NEW TSR3 9.0° three weeks ago at Pebble Beach. This week, the 9-time PGA TOUR winner gained nearly three strokes on the field off the tee (+2.904) while ranking T1 in Driving Accuracy (67.86). He gained a season-high 1.67 strokes off the tee in Friday’s second round. Five of the top 9, and 11 of the top 19, players in the Official World Golf Ranking currently play a Titleist driver. ASIAN TOUR | International Series Qatar Andy Ogletree , playing a Titleist Pro V1 golf ball and NEW TSR2 driver among his Titleist setup, claimed his second Asian Tour title in nine starts with a three-shot victory in Qatar. Ogletree posted a tournament-best 6-under 66 in Round 3 to enter Sunday’s final round with a five-shot lead, cruising to his winning total of 7 under. What’s in the Bag | Andy Ogletree Golf Ball: Titleist Pro V1 Driver: TSR2 10.0° Fairway Metal: TSR3 16.5° Utility Iron: U505 3 Irons: 620 CB 4-9 Wedges: Vokey Design SM9 46.10F, 50.12F, 54.10S, 60.08M SUNSHINE TOUR | SDC Open J.J. Senekal (Pro V1) made birdie on No. 18 for a final-round 65, capturing a four-shot victory at Zebula Country Club. Senekal turned in four rounds in the 60’s (62-67-69-65) to post 25 under and win in wire-to-wire fashion. He played the par 5’s in 14 under for the week on his way to claiming his third career Sunshine Tour win. “It was very emotional,” Senekal said. “I put a lot of hard work into this starting from the beginning of last year. It all comes down to hard work. This means the world to me. I was knocking for quite a while now and this week was a good example of staying patient, playing good golf and knowing what to do and when to do it.” PGA TOUR AUSTRALASIA | TPS Sydney David Micheluzzi (Pro V1) was victorious in Sydney after posting a 25-under winning total, the lowest 72-hole score in Australian golf since 2004. The Victoria-native shot a final round 10-under 61, playing the last 10 holes in nine-under 30 with just 12 putts at Bonnie Doon Golf Club, to pull away for a four-shot victory in the mixed-gender TPS Series event. Eight of the top 10 players on the final leader board trusted a Titleist golf ball for the week in Sydney. … #TeamTitleist
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PGA TOUR | Farmers Insurance Open | HOMA WINS IN FIRST WEEK WITH NEW PRO V1 Max Homa put the NEW Titleist Pro V1 golf ball in play for the first time this week at the Farmers Insurance Open, leading the field in Strokes Gained: Tee to Green on his way to the sixth win of his PGA TOUR career. Homa decided to make the switch to 2023 Pro V1 following a visit last weekend to the Titleist Performance Institute , where he worked with his coach Mark Blackburn and J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions , testing the performance of the new model through the bag. A week later, Homa was on the 18th green at Torrey Pines, rolling his NEW Pro V1 in for birdie to win by two shots and move to No. 2 in the FedEx Cup Standings. Homa gained more than 10 strokes (+10.620) on the field over the three rounds on the South Course (where stats were tracked), gaining 4.595 of them during his closing 6-under 66. “With ’23 Pro V1 we saw Max’s ball speed jump a little bit off the driver with lower spin,” Van Wezenbeeck said. “It was flying great. He was even more consistent with his irons and the short game performance was as good as ever. It was a no brainer.” Homa is a longtime Pro V1 player, having used a Pro V1 model for all six of his PGA TOUR victories. “It is the best feel, most predictable, best spin rates for my game,” he said. “I’ve used it pretty much my whole life because I think it’s the best golf ball in the world.” What’s In The Bag: Max Homa www.instagram.com/.../ Golf Ball: NEW Titleist Pro V1 golf ball Driver: NEW TSR3 10.0° | Mitsubishi Tensei 1K Black 65 TX Fairway Metals: NEW TSR3 16.5° | Fujikura Ventus TR Blue 80 X and NEW TSR2 21.0° | Graphite Design Tour AD XC 9 TX Irons: T100•S 4-iron | KBS TOUR $-Taper 130 X, T100 5-iron | KBS TOUR $-Taper 130 X and 620 MB 6-9 | KBS TOUR $-Taper 130 X Wedges: Vokey Design SM9 46.10F | KBS TOUR $-Taper 130 X and Vokey Design SM9 50.12F, 56.14F, 60.04L | KBS Hi Rev 2.0 125 S Putter : Scotty Cameron Phantom X 5.5 tour prototype HOMA’S DECISIVE SWING ON NO. 16 – NEW PRO V1 + T100S 4-IRON Max Homa was trailing by a shot when he stepped to the tee Saturday afternoon at the 227-yard par-3 16th, the most difficult hole of the final round which was playing almost a half-stroke over par. There had been just one birdie made there the entire day. Homa pulled his T100•S 4-iron. took aim, then watched his 2023 Pro V1 fly toward the flagstick, stopping just 15 feet from the cup. It was the closest approach of the day on No. 16. He made the putt to get to 12 under, securing what would prove to be the clinching birdie. The shot highlighted a ball striking week for the books on Torrey’s South Course, with Homa gaining more than eight shots (+8.387) on the field with his approach shots, better than anyone else in the field. Having traditionally carried a full set of blade irons, Homa exchanged his 620 MB 4 and 5 irons last season for a T100•S 4-iron and T100 5-iron. The T100•S went in the bag for the first time a year earlier at the 2022 Farmers following a session at TPI. He added the T100 5-iron at The Genesis Invitational, two starts later. “I was down in San Diego with J.J., who was fitting me at TPI. And he said, ‘Hey, you should try this 4-iron. It’s a T100•S. It’ll be a lot easier to hit. It will launch a lot higher. So it’ll come down a lot softer. It’ll go a little bit farther in the air, but then shorter once it hits the ground.’ So I tried it and it was super easy to hit, especially if the lie’s not perfect. I think with the blades, if it’s sitting on a little downslope or sitting a little bit down, you’re not going to get any lift out of it. And it becomes just a club that you are hoping to hit near or maybe on the green. Now with this 4-iron, because of how much easier it is to hit, the forgiveness of it, it’s become a weapon, especially on par 5s.” “And then, like two weeks later, we’re sitting around, my caddie and I, Joe, thinking about how a 5-iron has started feeling similar to how that blade 4-iron felt. So we put a T100 in. It feels very, very easy to hit. I can work it a little bit, but it just comes down a lot softer. So those long par 3s, especially that 5-iron, has become a big deal to us.” HOMA WINS AGAIN WITH NEW TSR DRIVER & FAIRWAYS Max Homa's victory Saturday at Torrey Pines marked his second win since making the switch to his NEW Titleist TSR driver and fairway metals – and win No. 31 for TSR drivers across the worldwide professional tours. Homa immediately switched to his NEW TSR3 10.0° driver, along with TSR3 16.5° and TSR2 21.0° fairways, at last summer’s Genesis Scottish Open, his first start after the new models debuted at the Travelers Championship. “I actually like the sound quite a bit. Sounds like you’re smashing it, which is nice,” Homa said of his NEW TSR driver before he teed it up in Scotland. “I did notice that the spin didn’t change as much when you mishit it. The heel and toe strikes kept the spin a little closer to your good ones. That’s obviously something I think everybody would be happy to have. It’s a mile an hour faster for me, just ball speed. So, yeah. It just doesn’t feel like any reason not to use it. I hit basically only two types of golf shots with my driver, and they both are still flying very similar. So it feels like a no brainer.” Homa currently ranks 23rd in Driving Accuracy (66.2%) after finishing 2021-22 at 92nd (60.62%). He ended the 2021-21 season at 130th (58.44%). “I think really what changed, part my golf game – I drive the ball really well now, that’s a big advantage out here,” Homa said Saturday. “You don’t need to be in the short grass all the time, but you do need to be in it if you want to make birdies.” Homa also made a driver shaft change to start the year, moving to the Mitsubishi Tensei 1K Black, a featured stock shaft in the Titleist TSR driver lineup. Tensei 1K Black is a low-launch/low-spin model, built with 1K Carbon Fiber Weave technology to enhance feel and stability. HOMA MAKES IT FIVE VICTORIES WITH PHANTOM X It’s now five wins and counting for Max Homa with a Scotty Cameron Phantom X putter model in the bag. The run began at the 2021 Genesis Invitational, where Homa, gaming a Phantom X 11.5 , became the first player to win with a Phantom X model putter on the PGA TOUR. Four months later, he switched to the Phantom X 5.5 , which he used to win the last two Fortinet Championships as well as the Wells Fargo Championship last May. This week, Homa gained more than 4.5 strokes on the field putting (+4.595), ranking ninth for the week. He gained 3.46 strokes during the final round alone. Said Homa, on his switch to Phantom X: “I was just struggling with face control with my putter. So I tried a few mallets, ended up going with one of the Phantoms and it just felt like it swung a bit better. It didn’t feel like I needed to work so much with my hands to release the putter. And at that time that’s really what I needed and then I got hooked on them.” “I think you almost don't have to do as much with your hands, so you can just focus on the big muscles. And I feel like, especially with putting, especially when you’re nervous, that’s a huge part of being consistent and having a lot of repetition. I felt like that was something that I was missing. And when I switched to that, I felt like it just became a lot more predictable just because I could take out a variable.” “Speed control became much easier with the Phantom style. I felt like because of the weight of the head or just the way it swung, I just felt like it was a lot easier to control my putts from 15 to 25 feet. That’s where I’ve typically struggled. That’s definitely the most obvious impact I saw.” “I think we work a lot on alignment with my putting, with getting the face square to the target line and something about the way they set up, I feel like they’re very square. I feel like that’s helped, but I really do think that the speed control has been the main benefactor (to my wins), holing a couple extra 10 to 20 footers. And that typically is mostly speed based, less start line than the closer putts.” ‘CAM’S DAD’ AND HIS FOUR VOKEY WEDGES Max Homa was playing a fresh set of four Vokey Design SM9 wedges this week, built and stamped by Vokey Tour Rep Aaron Dill . Dill stamped each wedge with “Cam’s Dad.” On Saturday, Cam (Homa’s three-month old son) was there to see his dad lift the trophy. Homa plays 46.10F, 50.12F, 56.14F and 60.04L models. Said Dill: “When we started working together on his set matrix, Max was playing more bounce in his 60 (M Grind). When you ask guys the question, ‘Why do you have this grind and this much bounce’ a lot of times they’ll say, ‘I don’t know. It’s just kind of what I’ve always played.’ So spending some time with him, and digging a little deeper into how to build his set makeup, we realized that he was a little limited in the types of shots he could hit, especially greenside. I gave him an option that was a little bit less bounce, and he began to realize that ‘Oh my gosh, some of the shots that I was afraid to hit, I can hit those again.’ By taking some of that bounce away and giving him the thinner sole of the L grind, he can now fearlessly go to any shot that he’s facing and obviously pull off some miraculous ones.” “Max has a high bounce sand wedge (56.14F) and low bounce lob wedge (60.04L), and that combination gives him the ability to hit anything he wants. He was playing an M grind in the 60 before and he just had a little too much width. I think when you’re faced greenside with shots like some of those where you create lift in a hurry, you need to be able to open up the face and feel like you can slide through the ball easily. When you have a lot of sole width, it can be tricky to do that. So by giving him a little bit thinner sole, he can open it up. It sits nice and close, and he can just freely do the things that he needs to do, which is chip it in off the side of the green to win a championship.” “I think when you look at the correlation between the types of players who use an M Grind on the PGA Tour, they’re a little steeper. Max is a very shallow player. He’s very good at hitting low and high shots. But I think for him being a shallow guy, he doesn’t have to be too fearful about sticking into the ground. So he and (his coach) Mark Blackburn have done a terrific job of dialing in his short game and keeping him out of that style of shot so he can play a low bounce wedge and not have any discomfort with it.” DP WORLD TOUR | Hero Dubai Desert Classic | CHAMPION WINS AFTER SWITCH TO VOKEY WEDGES The winner of the Hero Dubai Desert Classic called his short game display “as good as I can remember” after adding two new Vokey Design SM9 wedges to the bag at the start of the week. The No. 1 player in the OWGR made the switch from competitive models to an SM9 56.10S (@ 55) sand wedge and a WedgeWorks SM9 58.06K (@ 59) lob wedge – getting up-and-down for birdie from 27 yards and 103 yards on Nos. 17 and 18, respectively, to win by one shot. “I think the way I managed my game [this] week, I think the short game display that I put on this week was as good as I can remember,” he said. “Some things I need to tidy up with the long game but overall, if I can win golf tournaments of this caliber not having my best stuff, it gives me a lot of confidence going forward.” The now three-time winner of the Dubai Desert Classic was a perfect 4-for-4 in sand saves and he ranked 11th in Scrambling (75%). “I didn’t have my best stuff today. I didn’t have my best stuff all week. But I managed my game well and being able to put it in good spots and get up-and-down when I needed to,” he said. In Round 1, the champion holed out for eagle on the par-4 8th from 116 yards in the native desert area with his new Vokey 54.10S sand wedge. “All I was thinking about was catching it clean,” he said. “My tendency out of those lies is to hit it a little bit heavy. As soon as I struck it, I knew it came out really nicely and it was right down the pin. Again, anything inside of 20 feet, I would have been happy with, so that was certainly a bonus. It was 116 yards, and I used a 54-degree wedge. Went down the grip a little bit just to make sure of the strike and just tried to put a good swing on it.” KORN FERRY TOUR | The Bahamas Great Abaco Classic Ben Silverman (Pro V1) won in his first start of 2023, making par in a sudden-death playoff on the par-5 18th to claim his second career Korn Ferry Tour win. Silverman made five birdies in his first nine holes of the final round to go out in 31. The Canadian held on to post 15 under, coming out on top in extra holes over Cody Blick (Pro V1x Left Dash) . Seventeen out of the 21 players finishing inside the top 20 positions on the final leader board played a Pro V1 or Pro V1x golf ball model. PGA TOUR AUSTRALASIA | TPS Victoria Hosted by Geoff Ogilvy Min A Yoon (Pro V1x) posted a final round 8-under 63 to win by one shot at the mixed-gender TPS Victoria event held at Rosebud Country Club. Yoon posted rounds of 67-66-64-63 to reach 24 under, with her hole-out eagle from the greenside bunker on the par-5 16th in the final round making the difference. Each of the top eight finishers played a Titleist ball , and Titleist was No. 1 in all recorded equipment categories. ... #TeamTitleist
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The tour-proven craftsmanship, performance and technology of Vokey Design SM9 wedges will now be available in a new premium all-black Titanium Carbide Vapor finish. Available globally on March 3 (while supplies last), Vokey SM9 Jet Black Premium wedges bring a fresh look to the most played wedges across the worldwide professional tours and with golfers everywhere. The all-new finish is built to last, thanks to a time-intensive heat-treated binding process that enhances durability. The wedges are paired with a Dynamic Gold Onyx S200 shaft and an all-black Tour Velvet 360 grip with BV Wings to complete the modern, sleek look. “A player has to love their wedge when they look down at it and finish plays a key role,” said Master Craftsman Bob Vokey . “Having confidence in your wedge at address is hugely important.” Jet Black Premium is available in all 23 Vokey Design SM9 loft, bounce, and grind combinations in both right and left-handed through custom order. SM9 TECHNOLOGY Ultimate in shot versatility Vokey SM9 wedges are the ultimate in shot versatility, featuring six tour-proven grinds. Finding the right grind to match your swing and playing conditions will give you the best turf interaction, contact and shot performance. Progressive Center of Gravity for precise distance & trajectory control The CG has been raised vertically by adding weight to the topline design, where a tapered pad at the back of the toe helps align the CG properly without being visible from the playing position – promoting a more controlled ball flight and solid contact. New patented Spin Milled process for maximum spin A new Spin Milled cutting process in the SM9 models – which includes tightening our allowable tolerances – produces consistently sharper grooves wedge after wedge, resulting in higher, more consistent spin. VOKEY WEDGE SELECTOR The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. Experience the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx . ADVANCED PERSONALIZATION AND CUSTOM OPTIONS Vokey Design SM9 wedges feature a modern, clean look, which provides a canvas for customization. The WedgeWorks custom options include: Six unique toe engravings Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each Custom paint-filled | Loft, Bounce and Grind markings and BV Wings logo SM9 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com FEATURED SHAFT & GRIP Shaft: True Temper Dynamic Gold Onyx S200 with BV – Black shaft band Grip: Golf Pride Tour Velvet 360 Black/Black with BV Wings AVAILABILITY & PRICING Vokey Design SM9 Jet Black Premium wedges will be in golf shops beginning March 3 for $249/wedge. ... #TeamTitleist
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Ultra Lightweight Designs for Effortless Distance and Launch New Drivers, Fairways and Hybrids Offer Speed and Launch for Moderate Swing Speed Golfers Titleist introduces the final additions to its breakthrough TSR metalwood family with the launch of the new TSR1 driver, fairway and hybrid. Engineered for the moderate swing speed player – those with driver swing speeds less than 90 mph – TSR1 promotes optimal launch conditions through an ultra-lightweight design, enhanced aerodynamics and strategically placed Center of Gravity (CG). The line is designed to bring these players effortless speed, distance and high launch without sacrificing forgiveness, looks or feel. TSR1 metals will be available for fittings and presale on Feb. 2 and in golf shops worldwide on Feb. 23. TSR1 Driver The TSR1 driver is built for ultra-lightweight speed and distance. According to industry research, the moderate speed player accounts for roughly one-third of all golfers worldwide. The TSR1 driver provides these players the launch characteristics and speed to deliver effortless added yards to every drive. As a maximum performance 460cc driver, TSR1 is roughly 40 grams lighter than TSR2, with weight savings coming from a lighter headweight, 40-gram shaft and lightweight grip. The elimination of excess weight, combined with improved aerodynamics and a similar “boat tail” shape to TSR2, helps golfers swing TSR1 faster through the air. Multi-Plateau Variable Face Thickness technology found in other TSR driver models assists in speed retention from off-center hits, while a deep CG almost perfectly centered to the face promotes higher launch and exceptional ball speed. “The TSR1 line represents a continued commitment to deliver speed to every style of player,” said Stephanie Luttrell, Titleist Director of Metalwood Development . “With the TSR1 driver, we found more speed and launch for the player through a lightweight design, better aerodynamics and our deepest CG ever in a Titleist driver.” TSR1 drivers feature MMT SpeedMesh shafts that play at under 40 grams in all flexes, offering ultra-lightweight speed paired with incredible stability and energy transfer at impact. TSR1 Fairway Metal The lightest and highest launching TSR fairway metal, TSR1 is designed to help moderate speed players get even more speed and launch out of every strike. TSR1 fairways have a larger footprint than the TSR2 offerings at 180cc, however, TSR1 is 20 grams lighter. An open hosel construction helps create a deeper CG placement that promotes higher launch and more forgiveness. TSR1 fairways also have a 15 percent higher MOI than their predecessor thanks to improved shaping and weighting. For golfers seeking to get the golf ball up in the air higher and faster, TSR1 is designed to do just that. “In designing TSR1 fairways, high launch was the top priority,” said Josh Talge, Vice President, Titleist Golf Club Marketing . “We wanted to make the highest launching and most forgiving fairway we could. The result makes for a seamless transition from TSR1 driver through the top end of the bag.” TSR1 Hybrid Built for golfers seeking distance and stability in their hybrid game, TSR1 hybrids achieve more speed and higher MOI through its enhanced profile and ultra-lightweight construction. A larger “wood-type” clubhead allows for a deeper CG placement and a more confidence-inspiring look at address. Despite the larger profile, the TSR1 hybrid’s design achieves performance gains without increasing swingweight. TSR1 hybrid shafts utilize a .335 fairway tip and are ½-inch longer than prior generations for increased speed and launch. “Keeping with the increased demand for higher lofted fairways from players, TSR1 hybrids are the most ‘wood-like’ hybrids we have ever made,” said Talge. “With a larger profile and a slightly longer shaft, TSR1 hybrids promote the speed and launch golfers may want from a fairway but with the added gapping flexibility to fit into the rest of the bag.” TSR1 Technology Ultra-Lightweight Configuration: TSR1 drivers, fairways and hybrids have been stripped of every non-essential gram of weight from head to grip to ensure the lightest possible build without sacrificing performance. Multi-Plateau Variable Face Thickness Design on TSR1 Driver: New VFT technology originally debuted in TSR2 , TSR3 (Speed Ring), and TSR4 drivers and is now featured in TSR1, optimizing speed retention on off-center strikes. Deep CG, High MOI: The center of gravity in each TSR1 model is positioned deep, raising MOI and maximizing high launch and ball speed. TSR1 drivers feature the deepest CG in a Titleist driver, now almost perfectly centered to the face, while the fairways’ open hosel construction and hybrids’ wood-type profile optimizes CG placement. Confidence-Inspiring Shaping: Larger footprints in both TSR1 fairways and hybrids offer maximum forgiveness at impact and confidence over the ball, while the updated shaping of the TSR1 driver sits better at address and aerodynamic improvements help swing it faster through the air. TSR1 Lofts Driver: RH: 9°, 10°, 12° | LH: 10° (9° and 12° custom only) Fairway: RH and LH: 3W (15°), 5W (18°), 7W (20°), 9W (23° | custom only) Hybrid: RH and LH: 4H (20°), 5H (23°), 6H (26°), 7H (29° | custom only) TSR1 Featured shafts TSR1 drivers, fairways, and hybrids come equipped with Mitsubishi MMT SpeedMesh shafts, designed for players looking for an ultra-lightweight setup with maximum speed and stability. Metal Mesh Technology (MMT) is made with lighter and thinner materials and applied to the tip section to maximize energy transfer. MMT SpeedMesh shafts have a total playing weight under 40g (woods) and 50g (hybrids) across all flexes, the perfect complement to the lightweight construction of TSR1. Shaft Specifications Driver and fairways: Mitsubishi MMT SpeedMesh 40 (Men’s) and 35 (Ladies) Hybrids: Mitsubishi MMT SpeedMesh 50 HY (Men’s) and 40 HY (Ladies) TSR1 Standard Lengths Driver: 45.75” (44.5” Ladies) Fairway: 43”, 42”, 41.5”, 41” (Ladies 1” under men’s stock build) Hybrid: 40.5”, 40”, 39.5”, 39” (Ladies 1” under men’s stock build) Grips Drivers: Golf Pride TV 360 Lite Gray Flat Cap Fairways: Golf Pride TV 360 Lite Plus Dark Gray Flat Cap Hybrids: Golf Pride Tour Velvet 360 No Paintfill Availability and Price New Titleist TSR1 drivers, fairway metals and hybrids will be available for pre-sale on Feb. 2 and in golf shops worldwide beginning Feb. 23 at $599 for TSR1 drivers | TSR1 fairways $349 | TSR1 hybrids $299. ... #TeamTitleist
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Popular Low-Bounce Option Becomes Seventh SM9 Stock Grind The unrivaled versatility of the Vokey Design SM9 wedge lineup will be adding even more shot making options with the introduction of the low-bounce T Grind , one of the most popular grinds on the PGA TOUR. Previously available only as a WedgeWorks custom order, the T Grind will now be widely available in both stock and custom options as an extension to the existing SM9 family. Offered in SM9 58.04T and 60.04T models, the T becomes the seventh grind in the SM9 matrix. Engineered by Master Craftsman Bob Vokey , the T Grind is built for players seeking to unlock ultimate creativity and versatility around the greens. As a low-bounce wedge with a narrow crescent surface and wider back flange, the grind allows for shot making under any condition. Players with shallow and precise deliveries, as well as those playing off firm conditions, will benefit from the T Grind’s sole design. Compared to the L Grind, SM9’s other low bounce option, the T Grind features a narrower forward sole and more aggressive heel, toe and trailing edge relief. “Wedge play is an art, and the T Grind brings out the best in the artist,” Vokey said. “The leading edge stays low to the playing surface as the wedge is rotated, which allows the golfer to hit a variety of shots from tight lies. This is the wedge that really made Vokey Grinds an important part of our process – and is still a great option to this day.” T GRIND ON TOUR The Vokey T Grind has continued to grow in popularity across the worldwide professional tours and is the lob wedge of choice for many of the game’s best players including Jordan Spieth , Justin Thomas , Cameron Smith , Will Zalatoris and Cameron Young . Nine different events during the 2021-2022 PGA TOUR season were won by players with a T Grind lob wedge in the bag, including Smith’s victory at the 150th Open Championship at St. Andrews. That week at the Old Course, the T Grind was so popular that Vokey Tour Rep Aaron Dill ran out of heads on the Titleist Tour Van. “The ‘T’ is a very versatile sole,” Dill said. “It is low bounce and it frees the golfer up to get under the ball easily when the turf feels firm, or where they are short-sided. The last thing you want in those situations is a grind that you don’t feel can help you pull off those shots. That is when the T Grind frees you up to hit those more difficult shots that require that loft.” Vokey Design has been the most played wedge on the PGA TOUR every year since 2004. SM9 TECHNOLOGY Ultimate in shot versatility Vokey SM9 wedges provide the ultimate in shot versatility through seven tour-proven grinds – F, S, M, K, L, D and T. Finding the right grind to match your swing and playing conditions will give you the best turf interaction, contact and shot performance. Progressive Center of Gravity for precise distance & trajectory control The CG has been raised vertically by adding weight to the topline design, where a tapered pad at the back of the toe helps align the CG properly without being visible from the playing position – promoting a more controlled ball flight and solid contact. New patented Spin Milled process for maximum spin A new Spin Milled cutting process in the SM9 models – which includes tightening our allowable tolerances - produces consistently sharper grooves wedge after wedge, resulting in higher, more consistent spin. VOKEY WEDGE SELECTOR The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. Experience the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx . ADVANCED PERSONALIZATION AND CUSTOM OPTIONS Vokey Design SM9 wedges feature a modern, clean look, which provides a canvas for customization. The WedgeWorks custom options include: Six unique toe engravings Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each Custom paint-filled | Loft, Bounce and Grind markings and BV Wings logo SM9 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com STOCK SHAFT and GRIP Shaft: True Temper Dynamic Gold S200 Grip: Golf Pride Tour Velvet 360 White LOFTS, FINISHES and BOUNCE Loft and Bounce: 58.04T RH/LH | 60.04T RH/LH Available in Tour Chrome, Brushed Steel, Jet Black finishes. Raw finish available for custom only. AVAILABILITY and PRICING Vokey Design SM9 T Grind will be available globally on March 10 for $179/wedge (Steel), $195/wedge (Graphite). FREQUENTLY ASKED QUESTIONS Q: Who is it for? A: The T Grind is perfect for players looking for low bounce and a narrow sole that hugs the ground. With maximum heel, toe, and trailing edge relief, it allows for ultimate shot-making versatility, in any condition. Q: What is the difference between the T Grind and the L Grind? A: Both grinds are considered low bounce wedges and require precise delivery, but the T Grind features a narrower forward sole (towards the leading edge) and more aggressive heel, toe, and trailing edge grind compared to the L Grind which allows the leading edge sits closer to the ground, especially on open-faced shots. The WW T Grind has a wider back flange (trailing edge) compared to the SM9 L Grind’s narrow back flange (trailing edge). Q: What is the difference between the T Grind and the WW Low Bounce K Grind? A: Both grinds are considered low bounce wedges but achieve low bounce with unique sole designs. The T Grind features an aggressive heel, toe, and trailing edge grind with the bounce focused towards the leading edge, whereas the WW Low Bounce K Grind features a very wide, highly cambered (rounded) sole similar to the SM9 K Grind with the bounce spread across the entire sole. ... #TeamTitleist
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New lightweight shaft offerings make great wedge play accessible to all golfers Vokey Design SM9 wedges featuring lightweight steel and graphite shafts will be available at retail beginning March 10 worldwide, providing more in-store options for moderate swing speed players. The SM9 lightweight featured shaft program is aimed at players who may gain better control around the greens with a shaft profile consistent throughout their bag. For golfers who prefer lightweight shafts in their irons, having wedge shaft options at retail is a critical part of finding the right wedge and improving their wedge play. “Every golfer has a unique swing and requires a unique wedge,” said Master Craftsman Bob Vokey . “Finding the right option for your swing type can allow you to hit any kind of wedge shot, in all conditions. Playing the right shaft can make a massive difference in performance.” Featured shafts for Vokey SM9 Lightweight include KBS Tour Lite 95 (wedge) and Tensei AM2 Red (regular, ladies). KBS Tour Lite is a lightweight steel shaft designed for players seeking additional spin and precision control in their wedge game, while Tensei AM2 Red is a graphite, high-launching shaft for players looking for more control from their scoring clubs. SM9 TECHNOLOGY Ultimate in shot versatility Vokey SM9 wedges provide the ultimate in shot versatility through seven tour-proven grinds – F, S, M, K, L, D and T. Finding the right grind to match your swing and playing conditions will give you the best turf interaction, contact and shot performance. Progressive Center of Gravity for precise distance & trajectory control The CG has been raised vertically by adding weight to the topline design, where a tapered pad at the back of the toe helps align the CG properly without being visible from the playing position – promoting a more controlled ball flight and solid contact. New patented Spin Milled process for maximum spin A new Spin Milled cutting process in the SM9 models – which includes tightening our allowable tolerances - produces consistently sharper grooves wedge after wedge, resulting in higher, more consistent spin. VOKEY WEDGE SELECTOR The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. Experience the Vokey Wedge Selector tool at: https://www.vokey.com/tools/wedge-selector-tool.aspx . ADVANCED PERSONALIZATION AND CUSTOM OPTIONS Vokey Design SM9 wedges feature a modern, clean look, which provides a canvas for customization. The WedgeWorks custom options include: Six unique toe engravings Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each Custom paint-filled | Loft, Bounce and Grind markings and BV Wings logo SM9 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.Vokey.com FEATURED SHAFTS and GRIP Shafts: Lightweight Steel | KBS Tour Lite (wedge). Graphite | Tensei AM2 Red (Regular and Ladies) Grip: Golf Pride Tour Velvet 360 White | Ladies: Golf Pride Tour Velvet 360 White Flat Cap U58R LOFTS, FINISHES, BOUNCE Loft and Bounce : KBS Tour Lite 95 (Wedge): 50.08F | 52.08F |54.10S | 56.08M | 56.10S | 56.12D | 58.14K | 60.12D Tensei AM2 Red (Regular): 50.08F | 52.08F |54.10S | 56.10S | 58.14K | 60.12D Tensei AM2 Red (Ladies): 52.08F | 54.10S | 56.10S | 58.14K | 60.12D Available in three finishes – Tour Chrome, Brushed Steel, Jet Black AVAILABILITY AND PRICING Vokey Design SM9 Lightweight wedges will be available globally beginning March 10 at $239/wedge (Steel) and $255/wedge (Graphite). ... #TeamTitleist
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PGA TOUR | Hero World Challenge Viktor Hovland (Pro V1) posted a 16-under victory total with rounds of 69-70-64-69 to win by two shots and successfully defend his title in the Bahamas. Having started Sunday’s final round with a three-shot lead, Hovland made three birdies on his front nine to extend his lead to five shots at the turn. Cameron Young (Pro V1 Left Dot) finished solo third at 12 under, completing a 1-2-3 finish for Titleist ball players. The win marked Hovland’s fourth worldwide win in the last 13 months, and he rises to No. 9 in the Official World Golf Ranking after this week’s result. HOVLAND ON THE CONSISTENCY OF PRO V1 “I just always grew up with the Titleist Pro V1 feel and always loved it. There was not a thought in my head that occurred, ‘Oh, I should maybe try a different ball.’ Why would I? I was really happy with the consistency. I think there’s always been this consensus that you go in the pro shop and you buy a sleeve of balls, you’re going to get the same ball as the last time you bought the sleeve of balls. I think that consistency gives you that reassurance that you know what you’re going to get.” HOVLAND ON HOW HE MARKS HIS PRO V1 www.youtube.com/watch “I usually just put a line on it, a black line, because I cannot putt without this, literally cannot aim, so I usually just try to get it as square as I can, fill up the whole area. I usually just leave it at that. I see a lot of guys put a bunch of circles or just random stuff on there. I feel like if I just have a black line, that's unique enough because usually everyone else puts other stuff on there, so I just keep it simple. I usually just play with [numbers] one, two, three or four. It doesn't really matter to me.” DP WORLD TOUR/PGA TOUR OF AUSTRALASIA | ISPS Handa Australian Open Adrian Meronk (Pro V1) closed in 4-under 66 to claim his second career DP World Tour win. Meronk, who took the lead on the front nine, extended his advantage with a key birdie on No. 15 and punctuated his victory with a 72nd hole eagle to post 14 under. Twenty-three birdies and two eagles for the week in the Melbourne Sandbelt was enough to give Meronk a five-shot win over Adam Scott (Pro V1) , and he was the only player in the field to finish double-digits under par. Alejandro Cañizares (Pro V1) and Haydn Barron (Pro V1x Left Dash) earned exemptions into the 151st Open Championship at Royal Liverpool with finishes of T4 each at 7 under. Barron finished birdie-eagle on the 71st and 72nd hole to vault up the leader board and secure his first career Open Championship appearance. TITLEIST TOPS COUNTS AT AUSTRALIAN OPEN Titleist was the top choice of more players across every major equipment category, including golf balls , drivers , fairway metals , hybrids , utility irons , irons , wedges and putters . In fact, there were more Titleist drivers, utilities, irons, and wedges in play in their respective categories than all other brands combined. Titleist recorded four equipment sweeps over the 2021-2022 PGA TOUR season. DP WORLD TOUR/SUNSHINE TOUR | The Investec South African Open Championship Thriston Lawrence (Pro V1) won his home country’s national open, posting 16 under for the week after a clutch par on No. 18 locked up a one-shot win. Lawrence recorded rounds of 64-67-67-74 and made 26 birdies over the course of the week in Johannesburg, South Africa. The victory was Lawrence’s second in 2022 and the third of his career. Six of the top 8 finishers on the final leader board teed up a Pro V1 or Pro V1x model. JAPAN GOLF TOUR | Golf Nippon Series JT Cup Hideto Tanihara , playing the all-new 2023 Pro V1x golf ball, came from four shots back in Sunday’s final round to defend his title at the JGTO’s season finale. Tanihara posted a bogey-free 5-under 65 final round to finish at 12 under and win by one shot. The victory was Tanihara’s 17th JGTO title, with his last win coming 12 months prior at the very same event. Gaming the NEW Pro V1 golf ball, last week’s champion Chan Kim was one of three players who finished one shot back from the winning score. BACK-TO-BACK WINS FOR 2023 PRO V1 & PRO V1x ON JGTO Tanihara’s victory marks consecutive victories for NEW Pro V1 and Pro V1x on the Japan Golf Tour after Chan Kim's record-setting performance last week at the Casio World Open Golf Tournament. Kim, who began playing the new model just last week, has now recorded finishes of 1 and T2 since making the switch. 2023 PRO V1 & PRO V1x MOST PLAYED IN JAPAN Eight players teed up the all-new Pro V1 and Pro V1x models in this week’s limited field event, making 2023 Pro V1 and Pro V1x the most popular Titleist ball model. The total was also equal to the nearest competitor’s total number of golf balls at the season-ending event on the Japan Golf Tour. CHINA TOUR | Mitsubishi Electric Open Bowen Xiao (Pro V1) made four consecutive final round birdies on Nos. 14-17 to capture his second career China Tour title. Xiao closed in 4-under 68 to post a 6-under victory total and win by three shots. Nine out of 11 players finishing in the top 10 and ties teed up a Titleist golf ball this week at Suzhou Taihi Golf Club. PGA TOUR LATINOAMÉRICA | 116 VISA Argentina Open presentado por Macro Zack Fischer (Pro V1) won for the first time on PGA TOUR Latinoamérica, shooting 18 under for the week to win by one shot. Fischer was one of two players in the field to shoot all four rounds in the 60’s (69-66-67-68). His bogey-free 4-under final round clinched the victory. ... #TeamTitleist
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PGA TOUR | Butterfield Bermuda Championship Seamus Power earned his second career PGA TOUR title Sunday in Bermuda, a week after switching to the all-new Pro V1x golf ball. Power, who put 2023 Pro V1x in play for the first time at last week’s CJ Cup, opened the week with three consecutive 65’s to take a share of the lead with PGA TOUR rookie Ben Griffin (Pro V1) heading into the final round. The 35-year-old Irishman closed in 1-under 70 on a blustery Port Royal Golf Course to finish the week at 20 under and win by one shot. Power, who moves to No. 32 in the Official World Golf Ranking, led the field with a tournament-record 28 birdies while hitting 75% of his greens in regulation. Fifteen of the top 18 players on the final leader board played a Titleist golf ball . POWER CLAIMS FIRST WIN FOR NEW 2023 PRO V1 x With his victory in Bermuda, Power claimed the first win for the NEW 2023 Pro V1 and Pro V1x models on the PGA TOUR. Power tested NEW Pro V1x for a week at home before putting the new model in play for the first time last Thursday at Congaree. Power had previously been playing Pro V1. “It’s been excellent,” Power said. “I was delighted trying it [the week before CJ Cup], tested all week, loved it. Played lots of golf with it and very, very happy with it. “For me, it’s very visual,” he said. “When I swing and it comes off the face, if it comes out in the trajectory I feel it should, that’s a big positive for me, and that’s what I saw immediately. “It felt great off the tee with a little bit extra heat. If anything, I under spin my irons, so I’ve got that little bit extra spin (moving to Pro V1x). I didn’t give up anything around the green. I didn’t feel any noticeable difference with the noise off the putter face, so it was an easy change for me. Very excited about it.” Rookie Harrison Endycott put NEW Pro V1x in play for the first time this week in Bermuda, posting 62 in his first round with the new model. He finished the week at 14 under, earning his first top-10 finish (10th) on the PGA TOUR. Playing NEW Pro V1, Garrick Higgo posted a tournament record-tying 10 birdies in his final-round 7-under 64. Higgo first put 2023 Pro V1 in play at the Sanderson Farms Championship, where he led the field in birdies (24) and finished one shot out of the playoff. “I think the biggest thing was that it gave a similar feel to the 21V, but it was a lot faster,” Higgo said. “So that made me really excited because I played the par-5s pretty well last week. So if I could hit it long and straight, which I feel like with the V – with the less spin, more control – I hit it a lot straighter. So straight and far works.” POWER ON CONSISTENCY OF NEW PRO V1X, WINDY CONDITIONS IN BERMUDA Power made a tournament-record 28 birdies with his NEW Pro V1x golf ball over the four rounds at Port Royal Golf Course, while becoming the only player in tournament history to make three birdies in a single tournament at the course’s signature par-3 16th. Said Power in his post-round press conference: “I was absolutely fine with the wind the last couple days because I’ve been lucky enough to play here a few times and I’ve seen this course in a lot of different wind directions and I've seen how -- just a bit of experience. Even on 16, like I hit a very, very good shot aimed at the left hazard line. I’ve done it before here and it ended up online with the pin.” “It’s having a little bit of extra confidence knowing that my ball was going to come back and do what it’s supposed to do versus other guys, it’s hard to aim in the ocean and hit a shot. When you’re not used to doing it, you haven’t done it before, it’s hard to trust that it's going to come back, but I’ve played it before. I played here last year and the tee was back and you're hitting a long iron starting out into the ocean, same thing. You just learn to trust it a little bit more.” “Same with No. 8 today, you're very sheltered on that tee box, but I’ve played in that westerly wind before. Once it gets out past the tee it gets hammered and it gets hit hard and it goes left. So I hit a very confident shot starting to a right pin, starting probably 10 steps right of the pin, which normally I wouldn’t be comfortable doing, but I’ve been able to do it before here and just I knew the ball would come back if you just kind of trust it.” Last week at the CJ Cup, Power talked about the consistency he was seeing with his NEW Pro V1x. “That’s forever always been the biggest positive for me with any of the Titleist balls I’ve used over the last 15 years,” he said. “You never get one that doesn’t do what you expect it to do. And I mean, that’s huge for us. Especially when you get on a Sunday under pressure, knowing that if you hit it the way you want to hit it, you know what it’s going to do. You know how it’s going to react, year after year, tournament after tournament.” “I mean, one shot here and there can do all the difference. You get one that all of a sudden just knuckles through the wind, goes over a green, you maybe drop one or two shots, it can change a whole tournament for you. So to have that consistency and the confidence in it, I mean, it’s massive. Just knowing that’s one less thing you got to worry about.” TITLEIST SWEEPS MAJOR EQUIPMENT COUNTS IN BERMUDA Titleist was the overwhelming #1 golf ball and most played brand across all major equipment categories ( golf ball , drivers , fairways , hybrids , utility irons , irons , wedges and putters ) at the Butterfield Bermuda Championship, sweeping the counts for the first time of the 2022-23 PGA TOUR season and 28th time since the start of 2019. Last season, Titleist swept the counts four times, including the first-ever sweep at the TOUR Championship. Titleist remains the only brand to ever accomplish this feat on the PGA TOUR. This week in Bermuda: 106 players (80%) teed up a Pro V1 , Pro V1x , Pro V1 Left Dot or Pro V1x Left Dash golf ball, 11 times the nearest competitor with nine. Titleist was the most played driver with 45, 11 more than the nearest competitor, with NEW TSR drivers accounting for 32 (71%) of those drivers. There were more Titleist fairways (45) and hybrids (16) in play than any other brand, with TSR3 as the most popular fairway model and TSi2 the most played Titleist hybrid. 47% of the utility irons gamed in Bermuda were Titleist. T200 utility irons were the most popular with 31 in play, more than double the nearest competitor’s total number of utilities. Titleist was the most played iron (42) with more T100 iron sets in play (24) than any other brand’s total number of iron sets (20). With 224 gap, sand and lob wedges (59%), there were more Vokey Design wedges in play than all other wedges in the field combined. On the greens, more players used Scotty Cameron putters (49) than any other brand. T3 FINISHER EARNS BEST RESULT IN FOUR YEARS AFTER SWITCH TO TITLEIST After bookend rounds of 65, one of this week’s T3 finishers, the 2014 Ben Hogan Award winner and former World No. 1 Amateur, notched his highest finish since November 2018 after switching to 13 Titleist clubs from a competitive brand to start the 2022-2023 PGA TOUR season. Playing a Pro V1x Left Dash golf ball, NEW TSR driver and fairway, T100 irons and Vokey Design SM9 wedges, the former Stanford standout made 26 birdies over the 72 holes, posting rounds of 65-67-70-65 to finish the week at 17 under. So far this season, he ranks 18th in Strokes Gained: Off the Tee (+0.701) after finishing 64th in the same category last season. What's in the Bag? Golf Ball: Titleist Pro V1x Left Dash Driver: NEW TSR2 8.0° Fairway Metal: NEW TSR3 15.0° Hybrid: TSi3 18.0° Irons : T100•S 4 and T100 5-PW Wedges: Vokey Design SM9 50.12F, 56.12D, 60.08M DP WORLD TOUR | Portugal Masters Titleist Brand Ambassador Jordan Smith captured his second career victory on the DP World Tour, finishing a near-flawless week at 30 under. Smith’s final-round 8-under 63 earned him a three-shot, wire-to-wire win that featured three rounds of 63 or better (62-67-62-63). On Sunday, Smith made six birdies and one eagle while surrendering zero bogeys (and only three throughout the entire week). For the tournament, Smith ranked 10th in Stokes Gained: Approach (+1.28) and 8th in SG: Around the Green (+0.62), getting his Pro V1 golf ball up-and-down 77% of the time. Twelve of the top 14 finishers on the final leader board played a Pro V1 or Pro V1x golf ball model. What’s in Jordan Smith’s Titleist Golf Bag? Golf Ball: Titleist Pro V1 Driver: NEW TSR3 8.0° Irons: T100 3-4 and 620 MB 5-9 Wedges: Vokey Design SM8 46.10F, 50.08F, 54.10S, WedgeWorks 60T BACK-TO-BACK WINS FOR TSR ON DP WORLD TOUR, WINNER RANKS FIRST IN STROKES GAINED: OFF THE TEE Gaming a NEW TSR3 8.0° driver (Kaili White 70-TX shaft), Smith ranked first in Strokes Gained: Off the Tee (+1.14), averaging 299.5 yards while hitting 64.3% of his fairways. Sunday’s finish marked back-to-back wins for TSR drivers on the DP World Tour, following Yannik Paul's victory at last week’s Mallorca Golf Open after switching to a NEW TSR2 8.0° driver. With Smith’s victory, TSR drivers have now won 19 times across major worldwide professional tours since their debut at the Travelers Championship in June. SUNSHINE TOUR | Vodacom Origins of Golf Final Titleist ball player Combrinck Smit (Pro V1x Yellow) emerged victorious from a sudden-death playoff to capture his first career win on the Sunshine Tour. Smit made birdie on the par-5 18th to force overtime with Jake Redman (Pro V1x) , before sealing the victory with a par on the first extra hole. It marked the seventh straight win for Pro V1 and Pro V1x golf ball players on the Sunshine Tour, as 24 of the 28 events played this season have been won with a Titleist golf ball . AMATEUR | Asia-Pacific Amateur Championship The winner of the Asia-Pacific Amateur Championship trusted his Pro V1x golf ball, NEW TSR driver and full bag of Titleist equipment to a one-shot win at Amata Spring Country Club in Chonburi, Thailand. Closing in even-par 72 to finish the week at 13 under, the 21-year-old Australian champion overcame a three-shot deficit with nine holes to play, playing holes 11-15 in 4 under to climb to the top of the leader board. In addition to the AAC Trophy, the winner earned invitations to the 2023 Masters Tournament and the 151st Open Championship at Royal Liverpool. What’s in the Asia-Pacific Amateur Champion’s Titleist Golf Bag? Golf Ball: Titleist Pro V1x Driver: NEW TSR3 10.0° | Project X HZRDUS Black Gen 4 60 TX Fairway Metal: NEW TSR3 15.0° | Project X HZRDUS Black Gen 4 80 TX Utility Iron: T200 3 | Graphite Design Tour AD Hybrid DI-95 X Irons: T100 4-9 | KBS Tour 120 X Wedges: Vokey Design SM9 46.10F, 50.12F, 56.10S, WedgeWorks 60T | KBS Tour 120 X (46-50), KBS Tour 610 130 (56-60) Putter: Scotty Cameron Phantom X 5 tour prototype putter AMATEUR | East Lake Cup The world’s fourth-ranked amateur, Gordon Sargent , claimed the individual stroke play title after closing with a 4-under 68 at East Lake Golf Club. Sargent, who won the 2022 NCAA Division I Individual title in May as a freshman, also helped his team to their second victory of the fall season. What’s in Gordon Sargent’s Titleist Golf Bag? Golf Ball: Titleist Pro V1x Driver: NEW TSR3 9.0° | Tensei 1K Pro White 60 TX-Flex Fairway Metal: NEW TSR3 16.5° | Tensei 1K Pro White 80 TX-Flex Utility Iron: T200 3 (Utility Build) | Ventus Black HB 10 TX-Flex Iron: T100 4, 620 CB 5 and 620 MB 6-9 | Dynamic Gold X100 Wedges: Vokey Design SM9 46.10F | Dynamic Gold X100, Vokey Design SM9 52.08F, 56.10S | Dynamic Gold S300, and Vokey Design SM8 WedgeWorks 60T wedge | Dynamic Gold S400 Putter: Scotty Cameron 009M prototype ... #TeamTitleist
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Titleist introduced Pro V1 and Pro V1x golf balls with innovative Radar Capture Technology (RCT) last October. Developed by Titleist Golf Ball R&D engineers, the golf balls are designed to enhance the data capture of launch conditions in an indoor environment and deliver the most accurate information possible. Titleist has expanded its RCT options by adding the technology to the popular Pro V1x Left Dash and AVX models. This allows for full golf ball fitting experiences, as well as dedicated golfers using their preferred golf ball in an indoor location. The golf balls are available online and in selected golf shops immediately . Titleist golf balls with RCT technology improve the experience for dedicated indoor fitting specialists committed to a premium, precision fitting; coaches and instructors aiming to give their players even better tools to work with; and Tour professionals and all golfers seeking precision data capture from their indoor practice sessions. The performance of the RCT technology has been well received by instructors and fitting specialists who have experienced it over the past year. “Within just a few shots, I knew this golf ball was a game-changer," said Adam Kolloff, owner and Director of Instruction at Pure Drive Golf in Woburn, Massachusetts. The New England PGA Teacher of the Year in 2021, Kolloff created Pure Drive Golf as an indoor alternative for golf learning and fitting. He and his team rely exclusively on TrackMan launch monitors for their instruction, and together with RCT, he claims the indoor golf experience is more accurate than ever imaginable. The reason? Spin capture. "When you teach indoors, you're reliant on good data and feedback, because you don't have the luxury of seeing the full flight of the golf ball,” said Kolloff. “If you're getting erroneous data from your launch monitor, then it's very easy to go down a bad rabbit hole, looking for solutions to a problem that might not even exist. The best thing about RCT is that it doesn't matter how the ball is oriented, you just put the ball down in front of TrackMan and you get accurate spin numbers and a true picture of every shot that’s hit." “We’re excited to add Pro V1x Left Dash and AVX to the RCT lineup,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “The Titleist premium performance RCT golf balls combine the game’s greatest combination of speed, spin, and feel with new technology that more consistently captures precision golf ball data in an indoor setting.” RCT has also become popular at traditional clubs that offer indoor golf options. At Rhode Island Country Club in Barrington, Rhode Island, Head Golf Professional Kyle Phelps said the RCT golf ball performs exactly like the stock Pro V1’s he sells in the golf shop. “The great thing is when my Pro V1 or Pro V1x players come indoors, they're getting the same data and the same feedback they would when they hit outside. They can dial in distances for every club in their bags, work on technique and hit different shots – everything we typically do outside – but because we're able to see accurate spin rate, we can now say with certainty, 'Yeah, that shot was the result of the archer, not the arrow.' I am looking forward to doing the same with our Pro V1x Left Dash and AVX players.” ABOUT RADAR CAPTURE TECHNOLOGY (RCT) Titleist Pro V1 , Pro V1x , Pro V1x Left Dash and AVX RCT models offer the same design, quality and performance as stock golf balls but with the enhanced benefit of indoor radar signal capture: Pro V1, Pro V1x, Pro V1x Left Dash and AVX RCT do not require application of reflective spin markers or precision orientation , benefitting indoor-only and seasonal golf facilities that operate either a TrackMan simulator or Garmin Approach R10 device, enhancing the golfer experience. Spin is critical to deliver an accurate data set indoors, contributing to key data points such as peak height, angle of descent, carry distance, roll out, and overall distance. RCT has been validated with both TrackMan and Garmin Approach R10 to improve the spin detection algorithm to require less ball flight to measure spin rate, benefiting, in particular, high ball speed/low spin rate scenarios. All RCT ball models conform with USGA and R&A rules. Availability The new Titleist Pro V1x Left Dash and AVX RCT golf balls will be available through authorized Titleist trade partners, as well as titleist.com immediately for $64.99/dozen. ... #TeamTitleist
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The Next Generation of the Titleist Speed Project Offers the Fastest Titleist Drivers Yet The Open marked the third consecutive major championship in 2022 won by players trusting Titleist drivers for their success – and the first with the new TSR model. The TSR is the next generation of the Titleist Speed Project that began more than six years ago with the TS series and was followed by the popular TSi models. Available in golf shops worldwide beginning September 23 - with global fittings beginning today - the new TSR drivers are designed to bring more speed and distance to every golfer. “Titleist TSR represents the deepest, most complete, and most validated understanding of the tee shot ever held within our walls,” said Stephanie Luttrell, Director, Metalwood Development, Titleist . “Every aspect of impact has been considered, constructed and optimized in service of our singular desire to produce more playable distance from every swing. New TSR drivers take everything that made TSi the most played driver on the PGA Tour and pack even more performance into every head. From new face technologies to CG improvements and aerodynamic refinements, TSR helps the golfer unlock more speed.” Each of the three models - the TSR2 , TSR3 and TSR4 - provide distinct performance options for a variety of players. The TSR2 is a “max” performance driver offering the perfect combination of speed and stability, while the TSR3 provides speed and distance through precision tuning technologies such as SureFit Adjustable CG Track weighting. The TSR4’s adjustable weighting system allows for more control than ever over spin conditions. “With improved aerodynamics and player-preferred shaping, cutting-edge face construction technology, and refined adjustability, each TSR - based on our extensive player and robot testing - is faster in the air, longer off the tee, and straighter down the fairway than our previous generation drivers,” said Josh Talge, Vice President, Titleist Golf Club Marketing . “Going from TS to TSi was a major leap in performance. This step from TSi to TSR is even bigger.” Titleist Speed-inspired drivers have been the choice of more players and more champions on the PGA TOUR for four years running. The new TSR models made their debut at the Travelers Championship in June, where 18 players switched the first week it was available for competition. There were a combined 21 TSR models in play at The Open, where Cameron Smith edged runner-up Cameron Young by one shot, giving the Titleist TSR3 a 1-2 finish at the year’s final major. TECHNOLOGY OVERVIEW Advanced Aerodynamics: Since the inception of the Titleist Speed Project, Titleist engineers have continued to put greater emphasis on aerodynamics being one of the most essential routes to increasing clubhead speed. Among the refinements, TSR models feature a new ‘boat tail’ shape that houses swing weight, moving one more element of drag off the club sole. Multi-Plateau and Speed Ring Variable Face Thickness (VFT) Technologies: TSR drivers employ two new VFT constructions, each offering specific performance benefits engineered to work for different player profiles. The TSR2 and TSR4 feature a multi-plateau VFT face that is built inward, layer by layer, to create nearly constant CT across the entire hitting surface. This results in a more forgiving clubface for off-center strikes. The VFT construction of the TSR3 is found in its Speed Ring face, where Titleist engineers focused on centering the maximum CT/COR relationship into the sweet spot, helping players who find the middle of the face get even more speed off the tee. Player-Tuned Designs: The full TSR line reflects a single-minded focus on the golfer, including the look, feel and sound of each, which are a result of direct feedback from tour players and other discerning players. Aerospace Grade Titanium: Titleist continues to utilize the best-performing materials in the construction of TSR drivers, including premium aerospace grade titanium, which is employed by the likes of NASA and feature unique properties in terms of strength, recoil, and durability. CT Tested and Maximized: Every TSR driver is precision manufactured to the tightest tolerances and measured multiple times to ensure performance at the maximum allowable limit. SureFit Hosel Compatible: All TSR drivers feature Titleist’s patented SureFit hosel and are compatible with all Titleist TSi, TS, 917, 915, 913 and 910 models. TITLEIST TSR DRIVER MODELS TSR2 : For the player that tends to make contact across the entire face, TSR2 is the perfect combination of speed and stability, now in a more refined player-preferred shape. Designed for maximum performance for both on- and off-center contact. Improved aerodynamics make TSR2 faster through the air, and a reimagined look and redesigned toe shape improves face angle at address. A Multi-Plateau VFT face builds the face inward, layer-by-layer, to create consistent CT across the face with forgiveness and speed no matter the impact location. Optimized CG placement - lower and more forward than prior generations - increases ball speed and improves launch and spin conditions. 460cc head with adjustable swingweight and fixed CG location High launch, low spin | Standard Length: 45.5” Available lofts: RH | 8.0° | 9.0° | 10.0° | 11.0° | LH | 9.0° | 10.0° | 11.0° TSR3 : A player’s driver with optimal feel that provides speed, distance, and playability through precision tuning. Engineered for speed, distance, and playability with performance-tuned adjustability. A refined and reimagined SureFit Adjustable CG Track System allows players to position the CG exactly where they need and want it, customizing their ideal and exact setup. An advance in clubface technology, the TSR3’s Speed Ring VFT Face was created using a conical variable face thickness. This feature focuses the maximum CT/COR relationship into one central sweet spot. Continuing upon the success of TSi3’s 460cc shape, TSR3 maintains the tour-preferred shaping while adding subtle refinements to improve aerodynamics. Mid/high launch, low spin | Standard Length: 45.5” Available lofts: RH | 8.0° | 9.0° | 10.0° | 11.0° (custom) | LH | 9.0° | 8.0°, 10.0° (custom) TSR4 : For players looking to neutralize excess spin, TSR4 is the ultimate low-spin driver, now with added adjustability. The ultimate low-spin driver of which every detail, from sound to feel, is fine-tuned to meet the standards of high spin players. Features a multi-plateau VFT face, like TSR2, so that the entire hitting area is designed to capture consistent speed and distance. Two adjustable weighting options allow players to customize their spin profile: a heavier weight in the forward setting maximizes spin reduction, while moving the weight to the back creates more of a “TSR3.5” performance profile. 430cc with adjustable swingweight and CG location. Mid/low launch, low spin | Standard Length: 45.5” Available lofts: RH | 8.0° | 9.0° | 10.0° | LH | 9.0° FEATURED GRIP Golf Pride TV 360 No Fill Flat Cap 58R. Additional custom grips available. FEATURED AND PREMIUM SHAFTS With a fit for every type of player, TSR’s featured and premium shaft options represent a wide range of performance and swing profiles. Players can choose from four high performance featured shafts or upgrade to one of three premium Graphite Design shafts. Titleist offers an industry-leading number of custom shaft choices in addition to the lineups below: Featured Shafts: HZRDUS RED CB: A mid-to-high launch/mid-spin lightweight shaft with an active tip section featuring counter-balance technology. TENSEI AV BLUE with Xlink Tech: A mid-launch/mid-spin shaft featuring Straight Flight Weighting and Xlink Resin for increased bond strength, enhanced feel and durability. HZRDUS BLACK 4G: For players seeking spin reduction, this low/mid launch with low/mid spin shaft features a stiff butt and firm tip section to launch the ball lower. TENSEI 1K BLACK: A low-launch/low-spin shaft, built with 1K Carbon Fiber Weave technology to enhance feel and stability. Premium Shafts: TSR premium offerings include three shafts manufactured by Graphite Design and utilize exclusive TORAYCA carbon fibers to produce elite performance dynamics. All shafts are available in 50, 60, 70 and 80g. TOUR AD UB: For mid-to-high swing speeds looking for mid-launch with low/mid spin. TOUR AD DI: For mid-to-high swing speeds seeking mid/high launch with low/mid spin. TOUR AD IZ: For mid-to-high swing speeds looking to have high launch with low spin. TOUR VALIDATION Titleist has been the most played driver brand on the PGA TOUR four seasons running. Open Championship winner Cameron Smith and runner-up Cameron Young , the second-ranked driver on the PGA TOUR (SG: Off the Tee), each played Titleist TSR3 drivers at St. Andrews. Said Smith: “I’ve loved it. It’s faster … and I feel like especially the toe miss for me, I haven’t gotten as much curve out of it, which is obviously a good thing. It seems to be a little bit more consistent on my misses. I’ve put it right in play and it’s been great.” Will Zalatoris earned his first PGA TOUR victory at the FedEx St. Jude Championship with a TSR3 driver in the bag. Said Zalatoris: “The mishits for me were exponentially better. I was seeing mishits go about seven, eight yards farther. I have a lot of distance, but bringing it in left-to-right was something that was huge for me.” Zalatoris’ win in Memphis marked Win No. 4 for the new Titleist TSR driver models in the first eight weeks since making their PGA TOUR debut at the Travelers Championship. Playing a TSR3 9.0° driver, Joohyung "Tom" Kim captured the Wyndham Championship for his first career PGA TOUR title at the final event of the regular season. He earned both his PGA TOUR card and a spot in the FedExCup Playoffs with the victory. Kim made the new TSR3 his gamer following a visit to the Titleist Performance Institute, where he worked with Titleist Tour Rep Dino Antenucci . “I had been playing the TSi3 for the longest time and I thought I wasn’t going to change it, but after trying it at TPI, it was just so good that I had to put it in the bag, and it’s been working out really well. My percentage in the fairway has gone up and, yeah, it’s a keeper. Missed hits, solid hits, it just stays in the wind so well for me, that’s what I’ve had trouble with before and I thought I was going to use the ‘i’ for the rest of the season, but I put it right in the bag because I gained ball speed, gained swing speed, smash factor went up and holds it really well into the wind. So it was great.” J.T. Poston put his new TSR3 (9.0°) driver in play the first week it was available at the Travelers Championship, finishing T2 in Hartford. The following week, he won the John Deere Classic. Said Poston: “Can't say enough about it. It looks, feels, sounds awesome, and I picked up a little ball speed right away … My accuracy has been up. Even the mishits are going straight, which is nice, but they’re also getting out there just about as far as the ones that are hit out of the center.” More than 80 players on the PGA TOUR have already made the switch to TSR drivers – including Justin Thomas , who put a TSR3 driver in play to begin the FedEx Cup Playoffs. “The biggest difference is the spin,” he told PGATOUR.com: “When I heel it, it doesn’t spin crazy high and when I toe it, it’s somehow spinning a little more. It’s unbelievable in terms of misses.” At the first three PGA TOUR events TSR was available, the leader in SG: Off the Tee played a TSR3 ( Davis Riley | Travelers Championship; Cameron Davis | John Deere Classic; Max Homa | Scottish Open). Said Riley: “The overall look, the feel is awesome. It’s really good. The mishits are really good. I’m finding really consistent spin across the face no matter where I’m hitting it, so that you’re maxing out your carry numbers every time. It’s what you really want to look for. It’s not how good your good hits are. It’s, ‘How good are your bad hits?’ And just seeing that consistency across the face is really cool.” The No. 1 and No. 4 players in the Women’s Rolex World Rankings (as of 8/15) made the immediate switch to new TSR3 drivers at the Amundi Evian Championship. Said So Yeon Ryu , who also put the new TSR3 in play in her first opportunity at Evian, having gained 2 mph ball speed: “I don’t think you can find this kind of feel with any other brands. I always like the feel of golf balls staying with the club face a little longer, and then jumping. For me, that’s the feel I like, and so this is the perfect driver. I can have that perfect feel.” In the days leading up to the Western Amateur many of the game’s top amateurs had the opportunity to get fit for a TSR driver. A total of 37 players stepped to the first tee with their new TSR drivers in the bag – including the eventual stroke-play medalist – making the immediate switch at what is widely considered to be the toughest test in amateur golf. AVAILABILITY AND PRICE Titleist TSR drivers are available in golf shops worldwide beginning September 23 at $599 — $799 with a premium shaft option. ... #TeamTitleist
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Last week, 312 of the game’s elite amateurs arrived at New Jersey’s Ridgewood Country Club to compete for the U.S. Amateur Championship , the grand finale of the amateur golf summer. Of those players aiming to etch their name onto the Havemeyer Trophy – as well as the tee sheets of next year’s Masters Tournament, U.S. Open and Open Championship – a total of 87 percent (271) of them chose to play a Titleist golf ball . That group included the eventual U.S. Amateur Champion and runner-up, all four semifinalists, seven of the eight quarterfinalists, 57 of the 64 match-play qualifiers and three of the stroke-play co-medalists . A week earlier at the U.S. Women’s Amateur , 83 percent (130) of the field at Chambers Bay teed up a Titleist. Year after year, when the biggest titles in golf are on the line, the overwhelming majority of the game’s best players choose to place their trust in the performance, quality and consistency of Titleist golf balls : EVENT (2022) TITLEIST GOLF BALLS % FIELD NEAREST COMPETITOR % FIELD U.S. Amateur 271 87% 24 8% U.S. Women’s Amateur 130 83% 13 8% Augusta National Women's Amateur 62 86% 5 7% NCAA Men’s Championship 140 90% 9 6% NCAA Men's Regionals (6 sites) 385 86% 35 8% NCAA Women’s Championship 125 95% 3 2% The Amateur Championship (R&A) 240 83% 16 6% European Amateur 125 87% 10 7% European Ladies Amateur 129 91% 6 4% Australian Amateur 67 74% 9 10% Australian Women's Amateur 56 85% 6 9% Latin America Amateur 76 75% 19 19% KGA President Cup Men's (Korea) 190 70% 38 14% KGA President Cup Women's (Korea) 250 79% 21 7% U.S. Junior Championship 198 75% 39 15% U.S. Girls’ Junior Championship: 119 76% 17 11% Western Amateur 122 79% 18 12% Sunnehanna Amateur 85 82% 9 9% Northeast Amateur 74 82% 9 10% North & South Amateur 97 82% 10 8% Trans-Miss Amateur 131 91% 7 5% Pacific Coast Amateur 73 84% 7 8% St. Andrews Links Trophy 118 86% 7 5% Lytham Trophy 126 88% 5 3% Curtis Cup 14 88% 1 6% U.S. Amateur Four Ball 202 80% 32 13% Titleist Equipment Success on the PGA TOUR This season on the PGA TOUR , Titleist golf balls were teed up a total of 4,461 times in competition (72%), more than seven times the nearest competitor with 598 (10%). Titleist also topped every major equipment category on the PGA TOUR – leading the field in drivers , fairways , hybrids , irons , utility irons , wedges and putters – four times during the 2021-22 season, including this week’s TOUR Championship . Titleist has swept the equipment counts on the PGA TOUR a total of 27 times since the start of the 2019 calendar year, a feat that has never once been matched by another brand. The World's Best Amateurs Trust Titleist Complete trust of Titleist from tee-to-green also continues to be a theme at every level of competitive golf: Titleist was the most played golf ball , driver , fairway , hybrid , iron , utility iron , wedge and putter at the U.S. Amateur , The Amateur Championship (R&A) , Australian Amateur, Lytham Trophy, European Amateur , U.S. Junior Amateur and the six NCAA Men’s Regional Championships sites, among others. Titleist also swept the counts across this summer’s Elite Amateur Series events, which comprises seven of amateur game’s most prestigious titles: Sunnehanna Amateur , Northeast Amateur , North & South Amateur , Tran-Miss Amateur , Southern Amateur , Pacific Coast Amateur and Western Amateur . The concluding event of the Elite Amateur Series, the Western Amateur , also marked the beginning of the seeding and validation process for the NEW TSR metals, with players getting their first opportunity to play the new models in competition. A total of 37 players put NEW TSR drivers immediately in play that week, including the stroke-play medalist ( TSR4 8.0°), at what is widely considered the toughest test in amateur golf. Among that group was Vanderbilt’s Gordon Sargent , who is bringing his NEW TSR driver, Pro V1x golf ball and bag full of Titleist equipment to Paris this week as part of the U.S. team in the World Amateur Team Championship . Earlier this year, Sargent became the ninth freshman in history to win the individual trophy at the NCAA Championship, making birdie on the first hole of a four-man playoff to claim the title. In April, Anna Davis , playing a Pro V1x golf ball and 14 Titleist clubs , became the youngest champion in the event’s history at 16 years old. Davis, who started the final round at Augusta National two strokes off the lead, played Amen Corner in 2 under, with birdies at the par-3 12th and the par-5 13 th , on her way to a 3-under 69 and one-shot victory. She was the only player who finished the 54-hole event in red numbers, at 1 under (215). She had never stepped foot on ANGC until her Friday practice round. ... #TeamTitleist
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PGA TOUR | BMW Championship Titleist Brand Ambassador Patrick Cantlay won the BMW Championship for the second straight season, making birdie on the 17th hole Sunday at Wilmington Country Club on his way to a one-shot victory. Playing a Pro V1x golf ball and full bag of Titleist equipment, Cantlay became the first player to successfully defend a FedEx Cup Playoffs event, following last year’s playoff victory at Caves Valley. It marked the eighth-career PGA TOUR title for Cantlay, who finished the week 14 under after four rounds in the 60’s (68-68-65-69). For the week, he finished second in Strokes Gained: Tee to Green (+8.821), third in SG: Off the Tee (+4.011), sixth in SG: Approach (+5.173) and T2 in Scrambling (80%). Cantlay, also the defending TOUR Championship and FedEx Cup winner, enters next week’s finale at No. 2 in the FedEx Cup rankings. What’s in Patrick Cantlay’s Titleist Golf Bag? Golf Ball: Titleist Pro V1x Driver: TS3 9.5° | Mitsubishi Diamana ZF 60 TX Fairway: 915F 15.0° | Mitsubishi Diamana ZF 70 TX Hybrid: TS2 21.0° | Mitsubishi Diamana ZF 80 TX Irons: 718 AP2 (4-9) irons | True Temper Dynamic Gold 120 Tour Issue X100 Wedges: Vokey SM7 46.10F, 52.08F & SM9 56.08M (@57), WedgeWorks 60T wedges | True Temper Dynamic Gold Tour Issue S300 Putter: Scotty Cameron Phantom X 5 tour prototype SEVEN IN A ROW FOR TITLEIST GOLF BALL PLAYERS With Cantlay's victory, Titleist Pro V1 and Pro V1x golf ball players have now won seven consecutive events on the PGA TOUR and 31 times overall this season. On Sunday, Cantlay and fellow Pro V1x player Scott Stallings , who finished second by one shot, topped a leader board that featured Titleist golf ball players in six of the top-7 positions. CANTLAY ON PERFORMANCE, CONSISTENCY OF PRO V1 x www.instagram.com/.../ “Pro V1x has been the right fit for me because it's the best. I think it’s the best ball that I’ve ever played. I don’t think twice about it when I tee it up. I just know that it’s the best golf ball.” “I want the golf ball to feel consistent, so I want it to do the same thing the most amount of times over and over and over again. That way, it’s predictable. I think golf ball being a fixed variable for what I do is very important. There’s always equipment changes going on or tweaks to suit conditions or suit maybe holes in your game. And so, the golf ball being a constant opposed to also a variable is really important to me. And having it perform well when you hit it solid and when you mishit it slightly, and not seeing a big difference between spin numbers or launch numbers when you do inevitably miss a couple, that’s really important for shooting good scores.” “If you hit a 5-iron, even if you hit it out of the bunker and scuff it up a little bit, you’re still hitting the same 5-iron, so you don’t worry about that component. With golf ball, it’s not necessarily a sure thing, because it is a new golf ball every time you put it in. I might play six different golf balls in a round of golf. And so, the quality control I think is extremely important and something maybe that I take for granted, because I know how difficult it is to replicate something time after time after time. Not having even a percent difference between any of the golf balls in a dozen must be particularly difficult. It’s something that at this point, I don’t even think about. I trust that all the golf balls are exactly the same and are going to perform exactly the same. And that gives me a ton of confidence, so much so that I don’t even think about it when I switch golf balls out there.” 12 STRAIGHT WINS FOR VOKEY WEDGE PLAYERS ON PGA TOUR Playing a set of four Vokey Design wedges, Cantlay became the 12th-consecutive winner on the PGA TOUR to have at least one Vokey in the bag (and 32nd overall this season). He finished the week sixth in Strokes Gained: Approach (+5.173) and T2 in Scrambling (80%). “You’re always looking for a little edge on controlling distance and I was able to control the flight and distance really well with the SM9, and so it went straight in the bag,” said Cantlay, after making the switch to his new SM9 56.08M at the Sentry Tournament of Champions. (He put his SM9 WedgeWorks 60T in play for the first time at the Masters.) “When you’re testing a new wedge you want to see that it’s interacting with the turf the right way and is able to perform no matter what kind of shot you’re hitting. And I feel very comfortable that this wedge does that.” CANTLAY’S SUCCESS CONTINUES WITH PHANTOM X 5 A year ago at the BMW Championship, Cantlay – playing his Scotty Cameron Phantom X 5 tour prototype putter – gained more strokes putting (+14.6) than any player in a single tournament since they began tracking the statistic in 2004. The success has continued throughout 2022. Heading into next week’s season finale, he ranks third in One-Putt Percentage (43.33%), while leading the TOUR in Approach Putt Performance (lag putting). He’s second in Birdie or Better Conversion Percentage at 37.21%. Cantlay was a perfect 15-for-15 from inside seven feet on Sunday and was T-4 for the week in putting from 10-15 feet (57.1%), as he made it 21 wins for Scotty Cameron players this season on the PGA TOUR, more than any other competitor. Cantlay first switched to his Phantom X 5 mid-mallet model last April at the Zurich Classic, seeking added stability through the putter’s compact wingback construction. Three starts later, he used it to win The Memorial. “A little different for me, I switched over into a mallet,” said Cantlay, who for years had played a blade-style Newport 2 GSS tour prototype. “It’s more face-balanced, so it felt just a little easier to aim and it felt a little easier to swing just straight back and straight through. Launch conditions have been really good and I’ve been making some putts.” Cantlay’s Memorial-winning Phantom X 5 featured a double bend shaft without alignment features. Following the second round of the 2021 Northern Trust, Cantlay switched into his current Phantom X 5 configuration with a sight line on the topline (like the stock model). Around that time, Cantlay also began marking a line on his Pro V1x golf ball to help with alignment on short putts. DP WORLD TOUR | D+D Real Czech Masters Max Kieffer (Pro V1) won his first DP World Tour title, posting a final round 6-under 66 including a birdie on the 17th hole to win by one shot. Kieffer led the field in Strokes Gained: Around the Green (+1.86 per round), while finishing seventh in Scrambling (83.33%). Eleven of the top-12 finishers trusted a Titleist golf ball in Prague, while three of the top five gamed a NEW TSR driver, including Titleist Brand Ambassadors Tapio Pulkannen (TSR2), Louis De Jager (TSR2) and Zander Lombard (TSR3). LADIES EUROPEAN TOUR | Aramco Team Series Sotogrande Titleist Brand Ambassador Nelly Korda came from seven shots back to start the final round, closing in 5-under 67 to win by three shots. Fellow Titleist Brand Ambassadors Jessica Korda and Pauline Roussin-Bouchard finished in a tie for second. What’s in Nelly Korda’s Titleist Golf Bag? Golf Ball: Titleist Pro V1 golf ball Driver: TSi1 10.0° | Graphite Design Tour AD IZ 6 S Fairway Metals: TSi2 16.5° | Fujikura Ventus Red 70 S and TSi2 21.0° fairway | Mitsubishi Tensei AV Raw Blue 75 S Irons: T100 5-PW | Aerotech SteelFiber i80cw F4 Wedges: Vokey SM8 50.08F, 54.10S, 58.08M | Aerotech SteelFiber i95cw S Putter: Scotty Cameron Special Select Squareback 2 tour prototype PGA TOUR Champions | DICK’s Sporting Goods Open Padraig Harrington (Pro V1) posted three rounds of 67 or better – making just one bogey over his final 36 holes – to earn his second PGA TOUR Champions title of 2022. Harrington, 50, closed with a bogey-free 67 to win by three shots over Thongchai Jaidee (Pro V1x) and Mike Weir (Pro V1x Left Dash) , leading a 1-2-3 finish for Titleist golf ball players. Harrington made 20 birdies over the three rounds and finished the week 4th in Scrambling (86.67%) while going 2-for-2 in sand saves. CHAMPION WINS WITH NEW TSR DRIVER The winner of the DICK’s Sporting Goods Open gamed a NEW TSR3 9.0° driver, marking the first win on PGA TOUR Champions for the new TSR models. Over the three rounds in New York, he led the field in Driving Distance at 323 yards. KORN FERRY TOUR | Albertsons Boise Open Playing a Titleist Pro V1 Left Dot golf ball, the winner of the Albertsons Boise Open captured his first-career Korn Ferry Tour victory after posting a career-low 8-under 63 Sunday and emerging victorious from a three-man, all-Titleist playoff. The winner – who finished the four rounds at 21 under, along with Titleist Brand Ambassador Philip Knowles (Pro V1) and MJ Daffue (Pro V1x) – prevailed with a par on the first playoff hole at Hillcrest CC. Japan Golf Tour | Shigeo Nagashima Invitational Sega Sammy Cup This week’s winner on the Japan Golf Tour used a Titleist TSi3 driver (10.0°) and Vokey Design SM8 58-degree lob wedge, posting a final-round 67 to win by two. Tomoharu Otsuki (Pro V1) finished solo second after a closing 7-under 65. Asian Tour | International Series Korea Taehoon Ok (Pro V1) birdied the final hole Sunday to earn his first Asian Tour victory. Ok, 23, rolled his Pro V1 in from 5 feet for birdie on the 18th hole at Lotte Skyhill CC to close in 3-under 68 and finish the week at 15 under, one shot clear of Bio Kim (Pro V1x) . “I asked my caddie on 17 if he really thought I can birdie 18 and he said, ‘go for it’,” Ok said. “I have learned a lot by playing in the final pairings recently so that really helped.” It was a 1-2-3 finish for Titleist golf ball players, as Titleist Brand Ambassador Trevor Simsby (Pro V1x) finished another shot back in third. Eleven of the 14 players finishing T10 or better trusted a Titleist ball for the week. SUNSHINE TOUR | Sunbet Challenge Albert Venter (Pro V1) captured his second Sunshine Tour win while leading a 1-2-3-4-5 finish for Titleist golf ball players. Venter opened with a 9-under 63 on his way to a six-shot victory. Pro V1 players Ruan Korb and Titleist Brand Ambassador Estiaan Conradie finished second and third, respectively, with Titleist golf ball players claiming the top-five positions on the leader board. CHINA TOUR | Shenyang International Open Pro V1x loyalist Zihan She earned his first China Tour victory while leading a 1-2-3 finish for Titleist golf ball players. She, the only player to finish the week at even par, won by one shot over Jia Zhang (Pro V1x) . Yang Tong (Pro V1x) finished another shot back in third. Titleist golf ball players made up 11 of the top 12 finishers at Shenyang Century Golf Club, as 96 percent of the field trusted a Titleist golf ball. AMATEUR | U.S. Amateur The winner of the U.S. Amateur trusted his Pro V1 golf ball to a 1-up victory in the all-Titleist golf ball final at Ridgewood Country Club. The champion, ranked third in the World Amateur Golf Ranking coming into the week, hit his approach on the 36th hole to 12 feet and two-putted for the halve to claim the Havemeyer Trophy. The runner-up, playing a Pro V1x golf ball and 13 Titleist clubs, battled back from a 5-down deficit early in the day, birdieing the 35th hole to extend the match to No. 36. TITLEIST SWEEPS EQUIPMENT COUNTS AT U.S. AMATEUR Titleist was the overwhelming #1 golf ball and most played brand in every major equipment category as the field of 312 players chased history at Ridgewood Country Club. This season on the PGA TOUR, Titleist has topped every major equipment category three times, and 26 times since the start of the 2019 calendar year – a feat that has never been matched by any other brand. Titleist also swept the counts across this summer’s seven Elite Amateur Series events, the six NCAA Men’s Regional Championships and the U.S. Junior Championship. At the U.S. Women’s Amateur, Titleist was also the most played golf ball, driver (T1), hybrid , utility iron , wedge and putter . This week in New Jersey: A total of 271 players (87%) teed up a Pro V1 , Pro V1x , Pro V1 Left Dot or Pro V1x Left Dash , more than 11 times the nearest competitor (24) – including the champion, all four semifinalists, seven of the eight quarterfinalists and three of the stroke-play co-medalists. There were more Titleist drivers (121/39%), fairways (121 players/39%) and hybrids (36/40%) in players’ bags than any other brand – with a total of 285 (39%) total metalwoods in play, compared to 188 for the nearest competitor. Titleist was the most played utility iron with 118 (65%), more than five times the nearest competitor (23), with T200 (Utility Build) being the most popular model. Titleist irons were the top choice of U.S. Amateur contestants with 125 (40%) sets in play, more than double the nearest competitor (59). T100 irons were the most trusted model. There were more Vokey Design gap, sand and lob wedges (544/59%) in play than all other brands combined. More players trusted Scotty Cameron putters (102/33%) than any other brand, compared to 68 for the nearest competitor. ... #TeamTitleist
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LPGA TOUR | Palos Verdes Championship Marina Alex (Pro V1x) claimed her second LPGA victory Sunday in California, closing in 6-under 66 to win by one shot over the No. 1 player in the world and fellow Titleist golf ball player Jin Young Ko (Pro V1) , who also posted a final-round 66. Alex made six birdies over her final 14 holes Sunday, including a two-putt birdie at the par-5 16th that moved her into double digits under par (-10) and atop of the leaderboard. Meghan Kang (Pro V1) and Lydia Ko (Pro V1x) tied for fourth, while Ryann O’Toole (Pro V1x) ended the week in fifth, as every player in the Top 5 played a Titleist golf ball . Titleist Pro V1 and Pro V1x players have now won eight of the first 10 events played in 2022 on the LPGA. Titleist was the overwhelming field favorite for golf balls with 82% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 6%). WINNER MAKES SWITCH TO TS i 3 DRIVER; 4TH WIN FOR TS i ON 2022 LPGA The winner of the Palos Verdes Championship played a Titleist TSi3 driver, having switched from a competitive model to begin the 2022 season. It marked the fourth win for Titleist TSi drivers on the LPGA through the first 10 events this season, double the nearest competitor. The Palos Verdes champ made the switch to TSi following a pre-season session with Titleist fitter Scott Kraul in which she was only meant to test fairway woods. Kraul, having asked her to hit a few shots with her gamer to see the gapping with her 3-wood, noticed her contact was toward the heel and she was over-spinning it on her preferred shot shape (fade). Her miss was a pull left. In testing TSi3, Kraul fit her into a 9.0° loft in the B•1 SureFit Hosel setting (standard loft, -.75 degrees flat). She immediately began to make consistent contact in the center of the face. Her ball speed increased 1.5 mph on average and she maintained more consistent spin rates. As a result, she picked up an average of 5 yards carry distance. ANWA CHAMP MAKES CUT IN LPGA DEBUT Two shots outside the cutline as she stepped to the 16th tee on Friday afternoon in Palos Verdes, the winner of the Augusta National Women’s Amateur played her final three holes of Round 2 in eagle-birdie-par to make the cut in her LPGA debut. “I knew that I obviously had to make something happen to make the cut. I knew that I had to be kind of aggressive going into the last few holes,” she said. The ANWA champ gamed a Titleist Pro V1x golf ball and full bag of Titleist equipment, as she did last month in claiming one of the biggest titles in amateur golf, becoming the youngest champion in the event's history at 16 years old. What’s in the ANWA Champion’s Golf Bag? Golf Ball: Titleist Pro V1x Driver: TSi2 11.0° Fairway Metal: TSi2 16.5° & 18.0° Hybrid: TS2 23.0° Irons: 620 MB 5-PW Wedges: NEW Vokey Design SM9 50.12F, 54.10S, 58.10S Putter: Scotty Cameron Timeless tour prototype PGA TOUR | Mexico Open Titleist was the most played golf ball , driver , hybrid , utility iron , iron , wedge and putter at the Mexico Open, where eight of the top 10 – and 10 of the top 12 – finishers trusted at least one piece of Titleist equipment. That list includes PGA TOUR rookie and Titleist Brand Ambassador Brandon Wu , who matched Tony Finau (Pro V1 Left Dot) for Sunday’s low round of 8-under 63. Wu, who had his best week on the PGA TOUR (T2), played his final 36 holes in bogey-free 13 under par, making six birdies and an eagle over his final 14 holes Sunday. His closing 63 was the lowest score of his PGA TOUR career, as he set career-bests for a single round in Strokes Gained: Off-the-tee (+1.72) and SG: Tee-to-green (+4.07). “I played awesome today,” said Wu, who jumped 77 spots up the FedEx Cup Rankings to No. 73. “Tried to keep it easy, that was kind of the game plan with me and my caddie. Hit a lot of greens, hit a lot of fairways. The conditions were kind of tough especially towards the middle and the end of the round, there’s some tough holes with the wind, but yeah, I just tried to play my game and it was good.” Titleist was the overwhelming field favorite for golf balls with 78% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 8%). What’s in Brandon Wu’ Titleist Golf Bag? Golf Ball: Titleist Pro V1 Driver: TSi3 10.0° | Graphite Design Tour AD GP 7 TX Fairway Metals: TSi2 15.0° | Graphite Design Tour AD GP 8 TX and TSi2 18.0° | Graphite Design Tour AD DI 9 TX Utility Iron: NEW T200 (4) | Nippon NS Pro Modus3 Tour 130 X Irons: NEW T100 (5-9) | Nippon NS Pro Modus3 Tour 130 X Wedges: NEW Vokey Design SM9 46.10F, 52.12F, 56.12D, SM8 WedgeWorks 60.06K | Nippon NS Pro Modus3 Tour 130 X (46), True Temper Dynamic Gold S400 (52, 56, 60) Putter: Scotty Cameron 009M tour prototype RILEY ROLLING WITH NEW PHANTOM X PUTTER Titleist Brand Ambassador Davis Riley – playing a NEW Scotty Cameron Phantom X 7.2 tour prototype putter – led the field in Strokes Gained: Putting (+2.35 round) en route to his third Top 5-finish in his last five starts. His 40 one-putts were also the most of any player in the field. Riley has played a Scotty Cameron Phantom X putter model throughout his rookie season on the PGA TOUR, after switching to a Phantom X 11 late last season on the Korn Ferry Tour. He moved to the Phantom X 7.2 tour-only prototype at the Honda Classic, returning to the plumber’s neck he had played prior to the Phantom X 11 ( Newport 2 ). Said Riley on his Phantom X mallet: “Everybody’s going to mishit putts, even out here. When you’ve got those longer putts and you don’t hit it quite in the center, you want that forgiveness there to still get the speed that you’re trying to hit. And that’s the biggest thing is, it helps you when you off-center the hit, it’s still going to have the speed you’re expecting it to come out at.” KORN FERRY TOUR | Huntsville Championship Harrison Endycott (Pro V1x) won for the first time as a professional, sinking an 11-footer for birdie on the 18th hole Sunday to complete a five-shot victory. The Sydney, Australia, native opened in 7-under 63, tying the 18-hole tournament scoring record, and followed with rounds of 67-64-70 to seal the win. For the week, he led the field (T1) in Greens in Regulation at 80.56% (58 of 72) and was second in Scrambling at 78.57%. The win moves Endycott from 103rd to 12th on the KFT’s Regular Season Points List as he aims to secure a PGA TOUR card for next season. TITLEIST SWEEPS EQUIPMENT COUNTS For the fifth time this season on the Korn Ferry Tour, Titleist swept every major equipment category, with more players choosing Titleist golf balls , drivers , hybrids , utility irons , irons , wedges and putters than any other brand. Titleist was the overwhelming field favorite for golf balls with 78% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 12%). DP WORLD TOUR | Catalunya Championship Titleist Brand Ambassador Oliver Bekker fell just short in a six-hole playoff in Spain, earning his best finish of the season and sixth top-10 of 2022. Bekker – playing a Pro V1 golf ball, TSi3 driver, NEW T100•S irons and NEW Vokey Design SM9 wedges among his Titleist setup – has the third-best stroke average (69.21) this season on the DP World Tour. Titleist was the overwhelming field favorite for golf balls with 71% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 15%). PGA TOUR CHAMPIONS | Insperity Championship Steven Alker (Pro V1) won for the second time in three starts, posting rounds of 67-65-66 to win by four shots. Alker, the only player to shoot all three rounds in the 60s, returned from a two-hour weather delay Sunday by playing holes 11 through 16 in 6 under, including an eagle at the par-5 15th. It was the third-career Champions victory for Alker, who has finished T2 or better in four of seven events in 2022. Since Monday qualifying for last year’s Boeing Classic, Alker has played in 14 events, finishing outside the Top 9 only three times. Titleist was the overwhelming field favorite for golf balls with 71% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 13%). PGA TOUR AUSTRALASIA | Western Australian Open Titleist Brand Ambassador Braden Becker – playing a Pro V1x golf ball, TSi3 driver and NEW T100 irons among his Titleist setup – claimed the first victory of his PGA TOUR Australasia career. Becker posted rounds of 66-66-65-72 at Royal Fremantle Golf Club to finish at 19 under, one shot ahead of the defending champion – an amateur who plays a full bag of Titleist equipment. Titleist was the overwhelming field favorite for golf balls with 89% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 5%). What’s in Braden Becker’s Titleist Golf Bag? Golf Ball: Titleist Pro V1x Driver: TSi3 Fairway Metal: TSi3 Irons: NEW T100 (4-PW) Wedges: Vokey Design SM8 SUNSHINE TOUR | The Tour Championship Titleist Brand Ambassador Tristen Strydom won for the first time on the Sunshine Tour in a record-setting performance at the season finale. Strydom closed in 6-under 66 to finish at 21-under 267, claiming the record for the lowest winning total in the history of the Tour Championship. He broke the previous record of 19-under-par 269 set by Titleist Brand Ambassador Garrick Higgo in 2020. Pieter Moolman (Pro V1) took second place at 15 under, while Titleist Brand Ambassador George Coetzee finished third at 11 under. Titleist was the overwhelming field favorite for golf balls with 76% of the players teeing up a Pro V1 or Pro V1x (nearest competitor, 19%). What’s in Tristen Strydom’s Titleist Golf Bag? Golf Ball: Titleist Pro V1x Driver: TSi2 Fairway Metal: TSi2 Irons: T100 Wedges: NEW Vokey Design SM9 50°, 54°, 60° Putter: Scotty Cameron Newport 2.5 PGA TOUR LATINOAMERICA | Diners Club Peru Open Jose Toledo (Pro V1x) was the only player to shoot four rounds in the 60s as he cruised to a six-shot victory in Peru. It marked the second PGA TOUR Latinoamerica win for Toledo, who played the week in 67-64-69-66 to finish at 22 under par. IN THE NEWS | Masters Champ donating Vokey lob wedge for Augusta National display The 2022 Masters champion is donating his Vokey Design WedgeWorks Low Bounce K lob wedge to be displayed at Augusta National, according to a report this week by GOLF’s Jonathan Wall. Masters champions have donated one club from their winning setup to ANGC ever since the first tournament was played in 1934. The current World No. 1 played three Vokey Design wedges in his Masters victory, including the WedgeWorks 60.06K model he used to make a pivotal Sunday birdie on the par-4 3rd, chipping in from 29 yards left of the green. For the week, he finished T-2 in Scrambling (69.6%). When asked after the final round what he saw as his biggest strength that week, he said: “I had a lot of nice up-and-downs… If I was to pick one part of my game that excelled the most, I would say it was probably my lob wedge. Even today (Sunday), I had some really good up-and-downs in the beginning of the round and then just kept myself in position.” The Masters champ began making the transition to Vokey wedges from competitive models toward the end of 2020. He played a full set of three Vokeys for the first time at the 2021 Sentry Tournament of Champions in Hawaii, using 60A and 60T grinds for most of that season. At the 2021 Tour Championship, he asked Vokey Tour Rep Aaron Dill to build him a 60.06K after trying one being used by the reigning Olympic champion while in the short game area at East Lake Golf Club. “He hit it and loved it from the start,” Dill said. “He tried it in the bunker, from the rough, and tight cut Bermuda. He described the sole as forgiving and fast. He said it felt forgiving and at the same time gave him confidence to hit all the shots he wanted. He asked me to build one and it went right in play that week.” The K grind is among the most popular of all the available Vokey options, especially with amateur golfers who favor its wide, cambered sole, providing maximum forgiveness on greenside shots and out of the bunker. “He sort of traps everything. If you look at how he hits shots, most of his shots are low with a lot of spin,” Dill said. “So he has a lot of shaft lean. He’s got a descending blow, but I think for most shots, he just really wants to feel it cut, but also slide at the same time. And with a little bit wider sole, you get that sensation a lot of times. I think that’s really what he’s hoping for is just those two feels.” ... #TeamTitleist
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PGA TOUR | Farmers Insurance Open Six shots back to start the day, Luke List rolled his Pro V1 golf ball in for eight birdies during Saturday’s final round on his way to a playoff victory and first PGA TOUR title. List made seven of those birdies in his closing 6-under 66, the seventh one coming on Torrey Pines’ par-5 18th hole. In the playoff, matched up against Titleist Brand Ambassador Will Zalatoris , List birdied 18 again after hitting his third shot from 131 yards to 11 inches to claim the breakthrough victory. The 37-year-old List, who was making his 207th PGA TOUR start, ranked second in Strokes Gained: Around the Green (+.708) for Round 4, while finishing the week fourth in SG: Approach (+5.45). Zalatoris, who has now started 2022 with T6 (AmEx) and runner-up finishes, led the field in SG: Approach (+7.914), SG: Tee to Green (+12.445) and Scrambling (T1, 85.71%). Titleist golf ball players have now won six of the last seven events on the PGA TOUR. WINNER PLAYS NEW VOKEY DESIGN SM9 WEDGES The winner of the Farmers Insurance Open gamed three NEW Vokey Design SM9 wedges – 50.12F, 54.14F and WedgeWorks 60T – as more players in the field had NEW SM9 models in their bags than any other wedge. He first put the new models in play last week at The American Express, where SM9’s made their full-field debut on the PGA TOUR. In winning his first PGA TOUR title, he birdied Torrey Pines’ par-5 18th hole twice, thanks to a pair of clutch wedge shots. He hit his third shot in regulation, from 104 yards in the left rough, to 12 feet 11 inches. His third shot in the playoff, from 131 yards in the fairway, ended up 11 inches from the hole. Vokey Tour Rep Aaron Dill on winner’s SM9 setup: “He’s been very, very consistent with his wedge setup – 50.12F, 54.14F and 60T. We built him his SM9’s, he said everything looked great, we made sure everything was dialed in, and that was it. They went right in the bag.” “He chooses the 50.12 and the 54.14, just due to the fact that he does produce a nice divot. He is a little descending with it. And then in that 60 it’s kind of the opposite. He wants to be able to open up the face, he wants to feel like he has less bounce, especially in conditions like this, where he does get some baked out places where he needs to really have his wedge be versatile. And so for him, it’s kind of getting the best of both worlds. He needs a bunch of bounce in one club, and he needs very, very little in another. So I think that gives him the freedom to hit all the different wedge shots he needs to hit.” He ranked second in SG: Around-the-Green (+.708) for Sunday’s final round. For the week, he was fourth in SG: Approach (+5.45) and T8 in Scrambling (79%). WITB | Farmers Insurance Open Winner Golf Ball: Titleist Pro V1 golf ball Wedges: NEW Vokey Design SM9 50.12F, 54.14F | True Temper Dynamic Gold Tour Issue X100 and NEW Vokey Design SM9 WedgeWorks 60T wedge | True Temper Dynamic Gold S400 2015 PGA CHAMPIONSHIP WINNER MAKES SWITCH TO NEW SM9’S NEW Vokey Design SM9 wedges were the top choice of players at the Farmers Insurance Open with a total of 149 SM9’s in play, 63 more than the nearest competitor’s total number of wedges. That list included the winner of the 2015 PGA Championship, who finished T3. Like the champion, he also added three NEW Vokey Design SM9 wedges (52.08F, 56.10S and WedgeWorks 60T) to his bag last week at The AmEx – including the sand wedge he used to make a hole-out eagle from 117 yards at the par-4 14th during the final round. He made the switch to SM9 from competitive models after working with Vokey Tour Rep Aaron Dill . “I checked in with him last week (at The American Express) and he was getting the flights and tons of spin that he liked, and said they were going right in the bag,” Dill said. “I had sent him a 60L and a 60T because I wanted him to try both and see which one he liked the most. And he said the 60T is perfect. He wants the ability to have a little bounce on square face shots, but he also wants to open up the face and see it sit really close. He’s got this somewhat shallow approach, which I think is why he’s such a good ball striker with the long irons. He can hit it really high, which usually means he’s relatively shallow with the wedges. So he can get away with a little bit less bounce, but he wants to open up the face and see it sit really close. So he’s loving the 60T.” The second one is a 56-10. With the sand wedge he’s looking for more simplicity when it comes to the sole. He’s also looking for a little bit of relief, which is what makes the 56-10 with the S Grind a really good model. You’ve got your basic standard sole, but there’s a little ribbon on the back. And that’s just sort of the best of both worlds in the sense that he wants some fairway performance so he’s got the forward bounce, but he also wants to be able to take it greenside and open up the face and have it not sit too high, like the M Grind might. So it’s kind of a nice dual-purpose sole for him.” “Then he goes into a 52F with eight degrees of bounce. It’s an extension of the iron set – like a 10-iron. And he is just looking for sort of something that cuts through the ground and cuts through quickly, and that’s where the eight-degree works a little better and feels better than a 12 (degrees of bounce) might.” LPGA TOUR | Gainbridge LPGA at Boca Rio Lydia Ko became the youngest player since 1979 to reach 17 LPGA victories, rolling her Pro V1x golf ball in for two birdies over the last four holes at Boca Rio to win by one shot. Ko, 24, closed in 3-under 69 to edge out last week’s winner, Titleist Brand Ambassador Danielle Kang . Over the final 36 holes, Ko was 5-for-5 in sand saves, including her tournament-winning up-and-down for par from a greenside bunker on the 72nd hole. For the week, she finished T1 in greens in regulation (79.2%). KO’S SWITCH TO 2021 PRO V1 x Lydia Ko switched to the 2021 Pro V1x golf ball late last season at the Walmart NW Arkansas Championship, following a trip to the Titleist Performance Institute to dial in her golf ball performance with Jeff Beyers, tour consultant for Titleist Golf Ball R&D . Ko, who had been playing a Pro V1x Left Dash , told Beyers she was looking for more spin, specifically mid irons, full wedges and around the green. “During our session at TPI we found that 2021 Pro V1x was giving Lydia exactly what she wanted in terms of flight and spin throughout the bag and gave her the added spin she felt she needed in her mid-irons and various wedge shots,” Beyers said. “As well as she had been playing with Left Dash, it looked like ’21 Pro V1x was going to be an easy transition and give her that extra control she wanted.” WINNER PLAYS TS i DRIVER; 1-2 FINISH FOR TS i DRIVERS The winner of the Gainbridge LPGA played a TSi3 9.0° driver, which she put in play for the first time last week at the LPGA’s season opener. She made the switch to TSi3 – currently the most played driver on the PGA TOUR – from a competitive model, following an offseason fitting session with J.J. Van Wezenbeeck, Titleist’s Director of Player Promotions . “She had a great year last year, but as always, during the offseason she was looking for areas to improve,” Van Wezenbeeck said. “When we looked at her statistics, her driver accuracy didn’t really reflect how good she was with the other clubs in her bag. And so when we started evaluating, one of the things we found is that she had a mishit that was incredibly low spin. So we worked on increasing spin a little bit, and finding something that could stay in the air a little bit better with her shot shape. In testing TSI, we found a driver that was straighter and felt better to her, but also was 2mph faster ball speed.” Her win marked the second consecutive victory for TSi drivers to start the LPGA season, following Danielle Kang’s win last week with the same model (TSi3 9.0°). Kang finished second this week, one shot behind the winner – making it a 1-2 finish for TSi drivers in Boca Raton. Said Kang, on her TSi3 driver: “This Titleist driver, I absolutely love it. I used to play a competitor for a long time, but when I first hit this TSi3, I never felt better compression on the face, on the ball. My misses narrowed down. The dispersion of the driver was more compact, so I loved that feel. And driver’s really important because I really value being in the fairway so that I can utilize the irons. So I really like to be able to attack pins. I’m an aggressive player, and where I position myself off the tee is really important.” DP WORLD TOUR | Slync.io Dubai Desert Classic Viktor Hovland trusted his Pro V1 golf ball to an improbable comeback victory in Dubai, claiming his first Rolex Series title while moving to No. 3 in the World Ranking. It marked the third victory in five starts for Hovland, who closed in 6-under 66 – the best round of the day – with a birdie-eagle-birdie finish. His 3-hole, 4-under finale was highlighted by a “2” at the 359-yard par-4 17th, where he drove the green and rolled his Pro V1 in for eagle from 33 feet, 4 inches. He holed a similar length putt for birdie at the par-4 16th, and two-putted for birdie at the par-5 18th to force a playoff at 12 under with fellow Pro V1 player Richard Bland , who finished birdie-birdie to shoot 68. Hovland won with a par on the second playoff hole. HOVLAND’S FOURTH WIN WITH 2021 PRO V1 The Dubai Desert Classic marked Viktor Hovland’s fourth victory worldwide since moving to the 2021 Pro V1 golf ball in late April at the Zurich Classic. Hovland, who closed out 2021 with back-to-back victories at the World Wide Technology Championship at Mayakoba and Hero World Challenge, decided to make the switch after using the ball on the range and during short-game practice at TOUR events, having noticed faster ball speeds with the driver and more control into and around the green. Said Hovland: “Around the greens I was able to get more spin, which is huge when you’re playing greens that are firm and fast. I don’t care how high you are launching it, you need spin to get the ball to stop. So, that was a big thing. But then as well with the driver, I started to notice the ball speeds were a little higher, and it wasn’t like it was just coming off hotter with more spin. It was faster and, if anything, maybe spinning a hair less with the driver. So overall, I picked up a couple of extra yards, which is nice. And then with the longer irons going into greens, I didn’t feel like it was under spinning or anything. It still maintained that very similar look as what I’ve been used to. So I thought it was great. At the end of the day, you need to hit the shot. But it helps when you have a ball that can optimize what you’re doing. If you can put the same swing and get another extra couple of yards off the tee, that’s huge because you literally just got better like that.” Hovland on the consistency of his Pro V1 “I just always grew up with the Titleist Pro V1 feel and always loved it. There was not a thought in my head that occurred, ‘Oh, I should maybe try a different ball.’ Why would I? I was really happy with the consistency. I think there’s always been this consensus that you go in the pro shop and you buy a sleeve of balls, you’re going to get the same ball as the last time you bought the sleeve of balls. I think that consistency gives you that reassurance that you know what you’re going to get.” How Hovland marks his Pro V1 “I usually just put a line on it, a black line, because I cannot putt without this, literally cannot aim. So I usually just try to get it as square as I can, fill up the whole area. I see a lot of guys put a bunch of circles or just random stuff on there. I feel like if I just have a black line, that’s unique enough because usually everyone else puts other stuff on there, so I just keep it simple.” KORN FERRY TOUR | The Bahamas Great Abaco Classic Playing a Pro V1 golf ball, Brandon Harkins earned his first Korn Ferry Tour title on the second hole of a playoff with Zecheng Dou (Pro V1x) . It was the first win in a PGA TOUR-sanction event for Harkins, who turned professional in 2010. He closed in 4-under 68 to force the overtime session with Dou at 18 under, as every player in the Top 6 played a Titleist Pro V1 or Pro V1x golf ball. A month ago, Harkins and his wife Rachel celebrated the birth of their second son, Hunter. “It’s unbelievable. I’m starting to get a little bit emotional,” Harkins told PGATOUR.com. “This is for my wife and my two boys at home. My wife means the world to me, and she is the most supportive person I've ever met. She just always pushes me to be better, and she’s the best mom to our boys (Jackson and Hunter). This win, it feels great, but you know what, it’s for them, it’s for my family, my mom, my brother, everyone. Can’t wait to get home and give them a big hug.” SUNSHINE TOUR | Vodacom Origins of Golf Final Titleist Brand Ambassador Martin Rohwer claimed his second win on the Sunshine Tour, closing in 2-under 70 Sunday at Sun City to win by two shots over fellow Brand Ambassador Tristen Strydom . Strydom leapt up the leaderboard with a Sunday 64. WITB | Martin Rohwer Golf Ball: Titleist Pro V1 Driver: TSi2 10.0° Fairway Metal: TSi2 15.0° Hybrid: TSi3 18.0° Irons: 620 MB 4-9 Wedges: Vokey Design SM8 52.12F, 56.10S, 60.08M ... #TeamTitleist
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PGA TOUR | Hero World Challenge Playing a Pro V1 golf ball, Viktor Hovland holed his second shot for eagle from a greenside bunker on Albany Golf Club’s 14th hole, his third eagle of the week at the drivable par-4, on his way to a Sunday 6-under 66 and one-shot victory in the Bahamas. Hovland, who started the day six shots off the lead, made it back-to-back eagles after sinking a 30-footer for 3 on the par-5 15th. Hovland’s short birdie putt on the par-4 16th capped a three-hole, 5-under stretch that vaulted him to the top of the leaderboard, where he would remain. The win was Hovland’s second in a row, following last month’s victory at the World Wide Technology Championship at Mayakoba. HOVLAND’S THIRD WIN WITH 2021 PRO V1 The Hero World Challenge marked Viktor Hovland's third victory worldwide since moving to the 2021 Pro V1 golf ball. Hovland – now No. 7 in the World Ranking – decided to make the switch in late April at the Zurich Classic, after using the ball on the range and during short-game practice at TOUR events, having noticed faster ball speeds with the driver and more control into and around the green. Said Hovland: “Around the greens I was able to get more spin, which is huge when you’re playing greens that are firm and fast. I don’t care how high you are launching it, you need spin to get the ball to stop. So, that was a big thing. But then as well with the driver, I started to notice the ball speeds were a little higher, and it wasn’t like it was just coming off hotter with more spin. It was faster and, if anything, maybe spinning a hair less with the driver. So overall, I picked up a couple of extra yards, which is nice. And then with the longer irons going into greens, I didn’t feel like it was under spinning or anything. It still maintained that very similar look as what I’ve been used to. So I thought it was great. At the end of the day, you need to hit the shot. But it helps when you have a ball that can optimize what you’re doing. If you can put the same swing and get another extra couple of yards off the tee, that’s huge because you literally just got better like that.” HOVLAND ON PRO V1 CONSISTENCY “I just always grew up with the Titleist Pro V1 feel and always loved it. There was not a thought in my head that occurred, ‘Oh, I should maybe try a different ball.’ Why would I? I was really happy with the consistency. I think there’s always been this consensus that you go in the pro shop and you buy a sleeve of balls, you’re going to get the same ball as the last time you bought the sleeve of balls. I think that consistency gives you that reassurance that you know what you’re going to get.” HOW VIKTOR HOVLAND MARKS HIS PRO V1 “I usually just put a line on it, a black line, because I cannot putt without this, literally cannot aim. So I usually just try to get it as square as I can, fill up the whole area. I see a lot of guys put a bunch of circles or just random stuff on there. I feel like if I just have a black line, that’s unique enough because usually everyone else puts other stuff on there, so I just keep it simple.” WINNER’S HOLE-OUT EAGLE: PRO V1, 60-DEGREE VOKEY WEDGE In addition to his Pro V1 golf ball, the winner of the Hero World Challenge gamed a Vokey Design SM8 WedgeWorks 60T wedge, which he used to make a key hole-out eagle from a greenside bunker on Albany GC’s driveable par-4 14th hole Sunday. “The bunker shot on 14 was not very easy. The ball was sitting down and I was contemplating hitting more out to the right so I would give myself more green because if it comes out dead with no spin, it’s rolling off the green,” the winner said in his post-round press conference. “But I decided to just give it some extra speed, which has kind of been one of the things I’ve been struggling with around the greens. If it’s a high-pressure situation, I tend to hit it soft and kind of, you know, punt it more instead of going for the open face and hit it hard and I decided to do that there and it worked out.” LPGA | LPGA Final Qualifying The opening four rounds of the 144-hole LPGA Final Qualifying tournament concluded Sunday with Titleist golf ball players occupying the top six, 13 of the top 15, and 33 of the top 35 positions on the leaderboard. Seventy-four players made the cut, moving on to next week’s final 72 holes on the Robert Trent Jones Golf Trail. The top 45 players will receive LPGA membership for the 2022 season with the remainder receiving Symetra Tour status. The current leader – the reigning 2021 SEC Player of the Year from the University of South Carolina – plays a Pro V1x Left Dash golf ball, TSi3 10.0° driver, TSi2 15.0° fairway, NEW T200 3-iron, 620 CB 5-9 irons and four Vokey Design SM8 wedges. SUNSHINE TOUR | South African Open Rolling his Pro V1x golf ball in for birdie from 20 feet on the 72nd hole, Titleist Brand Ambassador Danie Van Tonder claimed his national Open by a single stroke over countryman and fellow Titleist Brand Ambassador Oliver Bekker . Van Tonder – playing a full bag of Titleist equipment, including NEW T100 irons – made eight birdies in his closing 7-under 65, including two in the final three holes to card Sunday’s lowest round. The South African Open is among the oldest open golf championships, having first teed off in 1903. Typically co-sanctioned by the DP World Tour (formerly European Tour), the tournament went ahead solely as a Sunshine Tour event following Covid-19 international travel restrictions. Eighty percent (125) of players at Sun City relied on a Titleist golf ball for their success, more than five times the nearest competitor (16). What’s in Danie Van Tonder’s Titleist Bag? Golf Ball: Titleist Pro V1x Driver: TSi3 8.0° Fairway Metals: TSi2 13.5° & 18.0° Irons: NEW T100 3-PW Wedges: Vokey Design SM8 WedgeWorks 50.08F, 64W Putter: Scotty Cameron Futura 5MB tour prototype JAPAN TOUR | Golf Nippon Series JT Cup Playing a Scotty Cameron Select Golo S tour prototype putter, the winner of the Golf Nippon Series JT Cup made a par-saving putt on the 18th hole Sunday to win the Japan Tour’s season finale by two shots. He finished fourth in putting average (1.712) while claiming his second victory in the last four starts. KIM TOPS ORDER OF MERIT Pro V1x loyalist Chan Kim , who claimed the Golf Nippon Series JT Cup in 2020, topped the Japan Tour’s Order of Merit. Kim finished the 2020-21 combined season with eight top-6 finishes and three wins, with two of those victories coming in the last two months. Kim recently finished T-15 at the PGA TOUR’s Zozo Championship. He’s also played in the last three major championships, making the cut at the PGA Championship (T-23) and Open Championship (T-53). PGA TOUR LATINOAMÉRICA | 115 VISA Argentine Open Jorge Fernandez-Valdes , playing a Pro V1 golf ball and full bag of Titleist equipment, closed in 2-under 70 to win the the PGA TOUR Latinoamérica’s 2021-22 season opener by three shots. The win – the fourth of his career on tour – earned Fernandez-Valdes a spot in the Open Championship at St. Andrews next summer. What’s in Jorge Fernandez-Valdes’ Titleist Bag? Golf Ball: Titleist Pro V1 Driver: TSi3 10.0° Fairway Metal: TS2 15.0° Utility Iron: 716 T-MB (2) Irons: 620 CB (4-6) and 620 MB (7-PW) Wedges: Vokey Design SM8 52.08F, 54.14F, 58.08M Putter: Scotty Cameron 009M tour prototype ... #TeamTitleist
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PGA TOUR | TOUR Championship Titleist Brand Ambassador Patrick Cantlay won the PGA TOUR’s biggest prize Sunday in Atlanta, making birdie on the 72nd hole to secure a one-shot victory in the TOUR Championship and lift his first FedEx Cup. Playing a Pro V1x golf ball and full bag of Titleist equipment, Cantlay capitalized on his No. 1 seed, courtesy of last week’s playoff win at the BMW Championship, with four rounds in the 60’s to complete a wire-to-wire victory. Cantlay, who shot 69 or better in his final 15 rounds of the season, was dialed in until the end. He hit his final drive of the season 360 yards down the middle of East Lake’s 18th fairway, followed by a 6-iron approach from 218 yards that finished just inside 11 feet (the TOUR’s average for proximity to the hole from 200-225 yards is 42 feet). For the week, Cantlay hit 76% of greens in regulation (T1), while finishing the week second in Strokes Gained: Tee to Green (+6.45). He played the three Playoffs events in 50 under par. Three of the top-four finishers in the FedEx Cup Playoffs played a Titleist golf ball . Kevin Na (Pro V1x) – who made just one bogey the entire week, the fewest all-time in a FedEx Cup finale at East Lake – finished third after four rounds of 67 or better, while Titleist Brand Ambassador Justin Thomas finished fourth, his fifth-consecutive Top 10 at the TOUR Championship. TITLEIST IS TOP CHOICE OF PLAYERS ON 2020-21 PGA TOUR Titleist was the top equipment choice of players – and champions – this season on the PGA TOUR: Titleist was the most played golf ball , driver , hybrid , utility iron , iron , and wedge across the 51 events played during the 2020-21 PGA TOUR season. At five events, Titleist swept every major equipment category (golf balls, drivers, fairways, hybrids, utility irons, wedges and putters), a feat that has never been matched by another brand. Titleist golf ball players won a total of 36 times, more than seven times the nearest competitor with five. More PGA TOUR winners (15) this season played a Titleist driver than any other brand. (Nearest competitor: 12.) Titleist irons were in the bags of 12 winners this season, tied for the most wins of any brand. 30 winners this season had at least one Vokey Design wedge in their bag. Scotty Cameron putters were used to win 18 TOUR events, six more than the nearest competitor (12). WHAT’S IN PATRICK CANTLAY’S BAG? Golf Ball: Titleist Pro V1x Driver: TS3 9.5° | Mitsubishi Diamana ZF 60 TX Fairway: 915F 15.0° | Mitsubishi Diamana ZF 70 TX Hybrid: TS2 21.0° | Mitsubishi Diamana ZF 80 TX Irons: 718 AP2 (4-9) irons | True Temper Dynamic Gold 120 Tour Issue X100 Wedges: Vokey Design SM7 (46.10F, 52.08F, 56.08M) & SM8 (61° Proto) | True Temper Dynamic Gold Tour Issue S300 Putter: Scotty Cameron Phantom X 5 tour prototype LPGA | Solheim Cup Titleist is the overwhelming most played golf ball at the Solheim Cup, with 21 of the 24 competitors – 11 of 12 on Team USA and 10 of 12 on Team Europe – playing a Titleist Pro V1 or Pro V1x golf ball. Titleist is also tied at the top in drivers (6) and iron sets (6) at Inverness, while there are nine players with Vokey Design wedges in their bags, more than any other brand. KORN FERRY TOUR | Korn Ferry Tour Championship Titleist Brand Ambassador Joseph Bramlett made six birdies over his final nine holes to post a four-shot victory in the Korn Ferry Tour’s season finale and secure his 2021-22 PGA TOUR card. Bramlett – playing a Pro V1 golf ball, TSi3 driver and fairway, NEW T100 4-iron and Vokey Design SM8 wedges among his Titleist equipment – closed with weekend 7-under 65’s to finish atop the KFT Finals 25. Of the 25 players who earned TOUR cards through the KFT Finals, 19 play a Titleist golf ball , while seven use Titleist equipment tee-through-green. Bramlett joined fellow Brand Ambassadors Hayden Buckley (Pro V1) , Josh Creel (Pro V1x) and Peter Uihlein (Pro V1x) in booking their tickets to the 2021-22 PGA TOUR on Sunday in Indiana, along with Christiaan Bezuidenhout (Pro V1) , Sahith Theegala (Pro V1) , John Huh (Pro V1x) , Dawie van der Walt (Pro V1) , Austin Cook (Pro V1), Justin Lower (Pro V1x) , and the player who finished 20th on the Finals 25 playing Pro V1x Left Dash . Brand Ambassadors Bronson Burgoon (Pro V1), Vincent Whaley (Pro V1) and Callum Tarren (Pro V1x) locked up their cards last week along with Alex Smalley (Pro V1x) and Scott Gutschewski (Pro V1x Yellow) . Aaron Rai (Pro V1 ), J.J. Spaun (Pro V1x) and Matthias Schwab (Pro V1x) earned their cards two weeks ago in the first of the three KFT Finals events. WHAT’S IN JOSEPH BRAMLETT’S BAG? Golf Ball: Titleist Pro V1 Driver: TSi3 10.0° Fairway Metal: TSi3 16.5° Irons: NEW T100 4-iron, 620 CB 5-8 & 620 MB 9 Wedges: Vokey Design 46.10F, 50.08F, WedgeWorks 54.08M, 60.04L EUROPEAN TOUR | DS Automobiles Italian Open Just as his identical twin brother did the week prior, the winner of the DS Automobiles Italian Open switched from a competitive model to a Scotty Cameron putter and won on the European Tour. This week, the winner of the Italian Open switched to a Scotty Cameron Teryllium T22 Fastback 1.5 tour prototype on his way to a one-shot victory in Rome, his first on the European Tour. Last week in Switzerland, his brother switched to a Scotty Cameron Special Select Masterful Tourtype SSS putter and claimed a one-shot victory at the Omega European Masters, his third European Tour victory. The Danish 20-year-olds are the first brothers to win back-to-back-events on the European Tour. JAPAN TOUR | Fujisankei Classic Shugo Imahara (Pro V1x) closed in 7-under 64, coming from three shots back to start the final round, to win by four shots and claim his fifth Japan Tour victory. KOREAN TOUR | BIZPLAY-Electronic Times OPEN Kyungnam Kang (Pro V1) claimed his 11th-career KPGA tour title with a birdie on the first hole of an all-Titleist golf ball playoff. Kang topped a leaderboard that featured nine Titleist golf ball players in the top 10 positions. Titleist was the top choice in golf balls (99/66%), drivers (64/42.7%), fairways (65/38.2%), hybrids (97/42.73), irons (66/44%), wedges (263/63.8%) and putters (69/46%), sweeping every major equipment category. FORME TOUR | Rolling Green Championship Titlest Brand Ambassador Andrew Yun – playing a Pro V1x golf ball and 14 Titleist clubs – followed a third-round 4-under 66 with a final-round 5-under 67 to rally for a two-shot victory. Yun entered the final day four shots back of the lead, with 34 holes to play due to weather delays. He made 10 birdies and only one bogey to record his first-ever victory on a PGA TOUR-sanctioned tour. WHAT’S IN ANDREW YUN’S BAG? Golf Ball: Titleist Pro V1x Driver: TSi3 10.0° Fairway Metals: TSi2 15.0° & 21.0° Utility Iron: U•500 4 Irons: 620 CB 5-9 Wedges: Vokey Design 46.10F, 52.08F, 56.08M, prototype 60T wedges Putter: Scotty Cameron Phantom X 5.5 tour prototype AMATEUR | U.S. Senior Amateur Championship Playing a Pro V1x golf ball and two Vokey Design SM8 wedges, the winner of the U.S. Senior Amateur claimed his first USGA title with a 1-up victory in the championship match at the Country Club of Detroit. It was the 36th start in a USGA Championship for the 59-year-old from West Des Moines, Iowa, who earlier this summer also won the Senior Amateur Championship. He becomes only the third player to win both the U.S. and U.K. national senior titles. All eight players who advanced to the quarterfinal round played a Titleist. Pro V1 or Pro V1x golf ball. TITLEIST IS TOP CHOICE AT SENIOR AM At the 2021 U.S. Senior Amateur, more players trusted their performance to Titleist than any other brand. Of the 156 players competing at the Country Club of Detroit, Titleist was the top choice in golf balls , drivers , hybrids , utility irons , irons , and wedges . A total of 137 players teed up either a Titleist Pro V1 , Pro V1x , Pro V1x Left Dash , AVX or Tour Speed golf ball, more than 15 times the nearest competitor (9); Titleist was the most played driver (46 players), with 78% of the Titleist drivers in play being TSi models. Titleist irons were in the bags of 47 players – with T100 models as the field favorites – compared to 27 for the nearest competitor; There were 238 Vokey Design gap, sand and lob wedges in play, more than four times the nearest competitor (56). ... #TeamTitleist
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PGA TOUR | BMW Championship Titleist Brand Ambassador Patrick Cantlay – playing a Pro V1x golf ball and bag full of Titleist equipment, including a Scotty Cameron Phantom X 5 tour prototype putter – rolled in an 18-footer for birdie on the sixth hole of a sudden-death playoff to claim his fifth TOUR victory and earn the No. 1 position heading into next week’s FedExCup Playoffs finale. Cantlay, who carded three 66’s along with a Friday 63 to make the playoff at 27 under, is now the only player to win three times this season on the PGA TOUR. For the week, Cantlay hit 58 of 72 greens in regulation (81%) at Caves Valley and led the field with 31 birdies. CANTLAY’S HISTORIC PUTTING PERFORMANCE WITH PHANTOM X 5 Gaming a Scotty Cameron Phantom X 5 tour prototype putter, Cantlay gained more strokes putting (+14.6) than any player in a single tournament since they began tracking the statistic in 2004. He made 537 feet of putts over the 72 holes of regulation, the longest of any player on the PGA TOUR this season by a margin of 30 feet. Cantlay added another 33 feet, 6 inches of putts in the playoff, putting him over 570 feet (longer than 1 ½ football fields) for the week. Cantlay first switched to the Phantom X 5 mid-mallet model at the Zurich Classic in late April, seeking added stability through the putter’s compact wingback construction. Three starts later, he used it to win The Memorial. “A little different for me, I switched over into a mallet,” said Cantlay, who for years had played a blade-style Newport 2 GSS tour prototype. “It’s more face-balanced, so it felt just a little easier to aim and it felt a little easier to swing just straight back and straight through. Launch conditions have been really good and I’ve been making some putts.” Cantlay’s Memorial-winning Phantom X 5 featured a double bend shaft without alignment features. Following the second round of last week’s Northern Trust, Cantlay switched into a similar Phantom X 5 configuration with a sight line on the topline (like the stock model). Cantlay has also begun marking a line on his Pro V1x golf ball to help with short putts (see below). “I have been working with the guys over at Scotty Cameron all year since I got into this new putter,” Cantlay said Sunday after his victory. “Finally have one that feels absolutely perfect, and I can’t thank those guys over at Scotty Cameron – Paul Vizanko and Jose [Hernandez] – enough. They just sent me a ton of putters, and I got the magic one now.” www.instagram.com/.../ CANTLAY ON HIS PRO V1 x , NEW MARKING FOR ALIGNMENT With one event left in the 2020-21 PGA TOUR season, Cantlay is currently ranked fifth in Strokes Gained Tee-to-Green (+1.41), while leading the TOUR in Scrambling at 67.7%. His win Sunday marked the 35th win by Titleist golf ball players this season, seven times the nearest competitor (5). “I play the Pro V1x golf ball. It’s the best ball for me, it goes long off the tee and still has the right feel and precision around the greens,” Cantlay said. “Trying to optimize your numbers off the tee is huge and as long as it has that right feel and spin around the greens, that’s what I’m looking for.” Cantlay – who marks his Pro V1x with a combination of several dots around the play number and on the T’s and I’s in “Titleist” – has also begun marking a line on the side of his ball to help with alignment on some short putts. “That’s new, and I use it on shorter putts if they don't have very much break,” Cantlay said Sunday. “I thought it just maybe got me a little more specific on the really straight short putts, and I don’t use it on very many putts, but I think it’s helping a little bit on three-to-five footers.” WHAT’S IN PATRICK CANTLAY’S BAG? Golf Ball: Titleist Pro V1x Driver: TS3 9.5° | Mitsubishi Diamana ZF 60 TX Fairway: 915F 15.0° | Mitsubishi Diamana ZF 70 TX Hybrid: TS2 21.0° | Mitsubishi Diamana ZF 80 TX Irons: 718 AP2 (4-9) irons | True Temper Dynamic Gold 120 Tour Issue X100 Wedges: Vokey Design SM7 (46.10F, 52.08F, 56.08M) & SM8 (61° Proto) | True Temper Dynamic Gold Tour Issue S300 Putter: Scotty Cameron Phantom X 5 tour prototype EUROPEAN TOUR | Omega European Masters The winner of the Omega European Masters switched this week from a competitive mallet model to a Scotty Cameron Special Select Masterful Tourtype SSS putter, after testing the Newport-style blade during the practice rounds. His closing 7-under 63 featured just 26 putts, the last one a 9-foot birdie putt on the 72nd hole to claim the one-shot victory and his third European Tour title. KORN FERRY TOUR | Nationwide Children's Hospital Championship Titleist Brand Ambassador Bronson Burgoon – playing a Pro V1 golf ball, TSi4 driver and NEW T200 3-iron among his Titleist equipment – posted four rounds of 69 or better to finish T2 and move into the top spot on the Korn Ferry Tour’s Finals 25 points list. The finish secured Burgoon his PGA TOUR card for the 2020-21 season by crossing the 210-point threshold the KFT is currently using as its fail-safe number for players to finish inside The Finals 25. Burgoon was one of five Titleist golf ball players to secure their PGA TOUR cards Sunday, joining Alex Smalley (Pro V1x) , Callum Tarren (Pro V1x) , Vincent Whaley (Pro V1) and Scott Gutschewski (Pro V1x Yellow) . Aaron Rai (Pro V1) , J.J. Spaun (Pro V1x) and Matthias Schwab (Pro V1x) locked up their TOUR cards at last week’s KFT Finals opener, with the remainder of the Finals 25 cards to be determined next week. JAPAN TOUR | Sansan KBC Augusta Scott Vincent (Pro V1x) posted a final-round 4-under 68 to win by one shot and claim his first Japan Tour title. The win follows Vincent’s 16th-place finish in Tokyo while representing Zimbabwe. SUNSHINE TOUR | Vodacom Origins of Golf - Sishen Titleist Brand Ambassador Alex Haindl claimed the fifth victory of his career on the Sunshine Tour, closing in even-par 72 to win by one shot. WHAT’S IN ALEX HAINDL’S BAG? Golf Ball: Titleist Pro V1x Driver: TSi2 11.0° Fairway Metals: TSi3 16.5° & TSi2 21.0° Irons: NEW T100 (4-9) Wedges: Vokey Design SM8 46.10F, 50.08, 54.08, 60.04 Putter: Scotty Cameron Newport AMATEUR | U.S. Senior Amateur Championship At the 2021 U.S. Senior Amateur, more players are trusting their performance to Titleist than any other brand. Of the 156 players competing at the Country Club of Detroit, Titleist is the top choice in golf balls , drivers , hybrids , utility irons , irons , and wedges . A total of 137 players are teeing up either a Titleist Pro V1 , Pro V1x , Pro V1x Left Dash , AVX or Tour Speed golf ball, more than 15 times the nearest competitor (9); Titleist is the most played driver (46 players), with 78% of the Titleist drivers in play being TSi models. Titleist irons are in the bags of 47 players – with T100 models as the field favorites – compared to 27 for the nearest competitor; There are 238 Vokey Design gap, sand and lob wedges in play, more than four times the nearest competitor (56). ... #TeamTitleist
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To make the best performing and highest quality golf balls in the game even better, we changed every aspect of the new Pro V1 and Pro V1x – from core to cover. The gains you'll experience in Distance , Spin and Feel are a direct result of the feedback we received from golfers just like you. No detail was left to chance, from the new dimple patterns that optimize flight for each model, to the new sidestamps that put the final premium accent on the most important piece of equipment you'll rely on this season. The sidestamp is a printed marking on the equator of the golf ball that identifies the specific model and differentiates it from all other balls. A unique sifaxpnde stamp is a pre-requisite for any ball to be listed on the USGA's Conforming List of Golf Balls and there is a wide variety of characters, spaces, shapes and symbols that golf ball manufacturers can use when they submit new sidestamps for approval. The original 2001 Pro V1 golf ball featured a simple, block print sidestamp. Before Pro V1, not a great deal of detail went into the block letters of the sidestamp. But in the early 2000's, we began to see an interesting trend. Many players were orienting their golf balls and using the sidestamp as an alignment aid. Some players used the sidestamp on the tee, aligning their body lines parallel to the sidestamp and using it to start their drives on target. Even more players were using the sidestamp on the greens, as a straight-line reference to more precisely aim their putts. Other players were even augmenting the sidestamp. Titleist Brand Ambassador Brad Faxon is credited as being one of the first players on tour to use a permanent marker to draw a line through the sidestamp, a practice that a majority of players have adopted today. (Check out how Brad marks and uses his Sharpie line in the following video:) www.youtube.com/watch As far back as 2002, Pro V1 sidestamps incorporated arrows to accentuate the use of the sidestamp as an alignment aid, but in 2007, based on feedback from players on tour, we went a step further. Both the 2007 Pro V1 and Pro V1x featured a new alignment system called A.I.M. (Alignment Integrated Marking) that gave players a bold straight line in addition to arrow heads. The combination provided a strong visual that made it easy for players to orient the ball and improve their aim and alignment. Both the 2007 Pro V1 and Pro V1x (pictured) featured Titleist's A.I.M. sidestamp advancement. Since then, we've invested even more time and resources to sidestamp development. In 2018 we offered enhanced alignment logo options for the first time on Titleist.com and they quickly became the most popular logos in our custom library. For the new Pro V1 and Pro V1x , we created dozens of potential new sidestamp concepts and in April of 2020, we conducted a broad player research study that polled nearly 15,000 golfers. And as Senior Golf Ball Product Manager, Frederick Waddell explained, a wide variety of players were consulted. "Our 2020 study included over 400 PGA, Korn Ferry, LPGA and Champions tour players, more than 600 PGA club professionals and nearly 13,000 members of Team Titleist. It was important for us to learn how all golfers view and use the sidestamp. We knew that it was becoming a more significant feature of the golf ball, but only when the survey results came in did we truly understand the full scale. Today, over 80% of golfers are using their sidestamp at some point during the round to help with their aim and alignment." The results of the study revealed a wide variety of player preferences, but among the choices presented for consideration, one design – a simple outlined bar and arrow point combination/variation – was the clear favorite. In fact, "simplicity" was a common theme expressed by many players in the comment sections of the survey. Particularly among tour players, it was important that we preserve the clean and elegant aesthetics of the Pro V1 that golfers have come to appreciate. "I prefer to have a clean looking ball. Most guys use their own markings anyway. Best to leave a clean slate for everyone to do as wanted." – Anirban Lahiri, PGA "Simple is the best!" – Jenny Shin, LPGA "The cleaner the better." – Willie Wood, PGA Tour Champions slideshow.titleist.com/.../1234.xml On the flip side, there was also a large contingent of players who felt that a simple sidestamp enhanced with additional alignment features could be useful: "I liked the side stamp with lines on top and bottom as well." – Jimmy Walker, PGA "There is nothing worse than strolling up to your ball on your first hole and realize you're about to smear your fresh sharpie line you put on 4 mins ago.... love the concept of the lines already there." – Piri Borja, Korn Ferry "Have always loved the ball... would make it easier with those lines already there since I wont have to try and make a straight line on the ball." – Rafael Campos, PGA "Like the addition of the track lines." – Ben Martin, PGA slideshow.titleist.com/.../1233.xml So how did we satisfy the wishes of both groups of golfers? We decided to make them both – a simple, clean sidestamp to please the traditionalists and a version with enhanced alignment for the players who favor a stronger visual reference. "Operationally, we now have the ability to accommodate much more customization," said Frederick Waddell. "Just as our goal is to provide golfers with a variety of performance options (by giving flight, feel and spin options in Pro V1 , Pro V1x , AVX and Pro V1x Left Dash ), we also want to provide golfers with preference options, whether it's the color of the golf ball, custom play numbers, logo artwork and custom imprinting and now, most recently - custom alignment options. It's just another way we can make the golf ball truly yours and help you play your best golf possible." • • • In addition to standard dozens, we also offer enhanced alignment sidestamps as a stock option for the new Pro V1 and Pro V1x . Want even more help getting lined up? Click here to view our complete library of enhanced alignment logo options and start your custom order today. #Team Titleist
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PGA TOUR | The Genesis Invitational Max Homa emerged from an all-Titleist Pro V1 playoff with Tony Finau Sunday at Riviera, winning the event he first attended with his father as a 2-year-old, the event that he said was “why I fell in love with golf.” Homa, who grew up about 30 miles away from The Riv in Valencia, Calif., trusted a Pro V1 golf ball and bag full of Titleist equipment, including a NEW TSi3 driver, Vokey SM8 wedges and a NEW Scotty Cameron Phantom X 11.5 Tour Prototype that he put in the bag last week. After closing with a five-birdie, no-bogey 5-under 66 to force the playoff, Homa said “I'm very proud of how I played. I don’t know if I missed too many shots and for that I would think young me coming here as a kid would be very proud.” It was his second PGA TOUR victory. The Top Choice at Riviera Titleist was the top choice of players across every major equipment category at The Genesis Invitational – golf balls (80/67%), drivers (35/29%), fairways (55/31%, T-1), utilities (22/49%), hybrids (17/34%), irons (32/27%), wedges (177/52%) and putters (42/35%). WHAT’S IN MAX HOMA’S BAG? Titleist Pro V1 golf ball, TSi3 (9.0°) driver with Alidla Rogue Black 130 TX shaft, TS3 (15.0°) fairway with Alidla Rogue Black 80 TX shaft, TSi2 (21.0°) with Graphite Design Tour AD XC 9 TX shaft, 620 MB (4-9) irons with KBS TOUR S-Taper 130 X shafts, Vokey Design SM8 46.10F, 50.12F, 56.14F, 60.04L wedges with a KBS TOUR S-Taper 130 X shaft on the 46°and KBS Hi Rev 2.0 125 S shafts on the 50°, 56°, 60° wedges, and Scotty Cameron Phantom X 11.5 Tour Prototype slideshow.titleist.com/.../1235.xml TRUSTING TS i EN ROUTE TO VICTORY Homa was one of 32 players in the field gaming a NEW Titleist TSi driver, more than any other model in play at Riviera, as Titleist continues to be the most played driver this season on the PGA Tour. Homa, who plays a TSi3 9.0° (Alidla Rogue Black 130 TX), finished second in Strokes Gained: Off the Tee. Homa was one of three TSi driver players to finish in the Top 5, in addition to Cameron Smith ( TSi3 10.0°, Project X HZRDUS Smoke Yellow 60) as well as the recent winner of the European Tour’s DP World Tour Championship (TSi3 9.0°, Mitsubishi Tensei AV Orange 65 TX shaft). HOMA FINDS SUCCESS WITH NEW PHANTOM X 11.5 Homa became the first player to win with a NEW Scotty Cameron Phantom X 11.5 after putting the tour prototype in play for the first time last week at Pebble Beach. Homa, who had used his trusty Futura T5W all but two weeks since the 2019 Waste Management Phoenix Open, finished 9th at Pebble and 7th at Riviera in Strokes Gained: Putting. He was also third this week in Putts Per G.I.R. Earlier this week at Riviera, Homa told Page it was the putter “I’ve kind of been looking for.” “I work a lot on alignment in my putting and I feel like [the Phantom X 11.5] is very square, it’s a lot easier to line up for me,” Homa said. “I also like a milled face... I feel like I get more feel of where I’m hitting it on the putter face. It’s better feedback for me. It was kind of a no brainer right when I got it – I also wasn’t putting particularly great, so it was kind of perfect timing – it’s easy to aim and the face feels a little bit more like my older blade putters.” CAMERON SMITH’S NEW SCOTTY Cameron Smith put a NEW Scotty Cameron Phantom X 11.5 tour prototype in play at The Genesis after testing it for the first time earlier in the week. Scotty Cameron Tour Rep Drew Page had a couple of the new Phantom X models with him on the putting green during Tuesday’s practice round when Smith asked if he could roll a few putts with the 11.5. A few minutes later, Smith asked Page if he could build one up to his specs. “Yeah, I’m going to take this,” he told Page. (Smith finished fourth, three shots out of the playoff.) “The 11.5 was just very stable and swung really nice for him. He felt like he didn’t have to do too much with it – he just had to pull the club back and it did the rest for him,” Page said." KORN FERRY TOUR | Lecom Suncoast Classic slideshow.titleist.com/.../1236.xml Hayden Buckley played a Pro V1 golf ball, NEW TSi3 driver, T100 irons and Vokey Design SM8 wedges to claim his first Korn Ferry title, winning with a birdie on the first hole of a sudden-death playoff after starting the week as the first alternate. Buckley, playing in his rookie season on the KFT, did not find out he was in the event until approximately 15 minutes before his 7:17 tee time Thursday morning. He hurried to the driving range and hit 10 balls before teeing off – on his way to an opening 3-under 68. Buckley played on the Mackenzie Tour-PGA TOUR Canada in 2019 after four years on the golf team at the University of Missouri, where he started as a walk-on and graduated with the program’s lowest scoring average. NEW PRO V1 & PRO V1 x DEBUT ON KFT The first event on the Korn Ferry Tour’s 2021 calendar was also the first chance for players to put the NEW 2021 Pro V1 and Pro V1x golf balls in play, with 47 players immediately switching to the new models. TSi DRIVERS ARE TOP CHOICE Titleist was the most played driver at the event with 42 players. Buckley, who averaged 312 yards off the tee, hit 83% of his fairways and had the event’s longest drive at 384 yards, was one of 39 players who teed up a NEW TSi model. WHAT’S IN HAYDEN BUCKLEY’S BAG? Titleist Pro V1 , TSi3 (9.0°) driver with Diamana CK Pro white 70 TX shaft, TS3 (15.0°, 18.0°) fairways with Diamana CK Pro White 80 TX shafts, T100 (4-PW) irons and Vokey Design SM8 50.07F, WedgeWorks 54.08M, 60.08M wedges with True Temper Dynamic Gold X100 shafts (on both his irons and wedges). ... #TeamTitleist
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Titleist has consistently promoted hybrids as scoring clubs — as opposed to rescue clubs — and the NEW TSi2 and TSi3 hybrids represent a new standard within the category. E ngineered for golfers seeking long iron replacements, the se new hybrids offer two distinct looks and performance options , including improved adjustability, sound and feel . The new hybrids complete the popular TSi metals line, complementing the TSi2 and TSi3 drivers and fairway metals , which have gained considerable momentum across the worldwide professional tours and in the marketplace since their November introduction . Both models feature Carpenter 455 forged faces. The tremendously forgiving TSi2 is the ‘workhorse’ hybrid , maximizing performance by providing high launch and easy distance for players with a sweeping delivery. The larger , classic profile is designed for players who prefer the look of a fairway metal. The TSi3 hybrid s are distinctly different in looks, adjustability and performance from the TSi2. Designed with a compact, squarer toe and very little face progression , t he fast-launching TSi3 hybrids feature a similar SureFit CG Track Technology system as the new TSi3 fairway metals, allowing the ability to manipulate adjustability towards the toe or heel. The TSi3 hybrids , designed with direct feedback from Titleist tour staff , offer mid-launch, precise distance , and iron-like control, especially for players who hit down on the golf ball. “ One of the key point s of difference in fitting and performance between the new Titleist TSi hybrids and the competition is the level of adjustability we offer, especially in the TSi3,” said Josh Talge , Vice President, Titleist Golf Club Marketing. “W e all stress that golfers should be custom fit for drivers and irons, so why not hybrids? The golfer may need or want to increase or decrease loft, add a degree upright or make the club flatter. T h ose adjustability options are available with the new TSi hybrids and we think that , in combination with outstanding performance , sets these hybrids apart.” Titleist has been the overwhelmingly most played hybrid s on the PGA Tour since 2014 , and according to J.J. Van Wezenbeeck , Director of Player Promotion, nearly 60 percent of current players are gaming their hybrid in a non-neutral setting. “That is a really important statistic,” said Talge. “ Given the significant number of players adjusting their hybrids at the highest level of the game, the need is even greater as you go down the pyramid . It is further proof we are improving the options and opportunities for all golfers - many of whom prefer or require hybrids – and helps them to play better and enjoy the game more.” An extension of the Titleist Speed Project that began over three years ago , the new Titleist TS i hybrids combin e the explosive speed , distance and advanced technology of TS i metalwoods . T he new TS i 2 and TS i 3 hybrids will allow golfers to replace their long irons with even more speed, launch and precision . FREE TRIAL & FITTINGS Beginning February 1 7 , golfers can experience the new Titleist TS i hybrids by attending a Titleist Fitting and Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide. To find an event, or book a free fitting with a Titleist Fitting Specialist, visit https://www.titleist.com/fitting/appointments . T S HYBRID PERFORMANCE & TECHNOLOGY The improved performance of TS i hybrids is driven by the innovative Titleist Speed Chassis, featuring technologies originally developed for drivers and fairways and now optimized for each hybrid shape: Thin, fast face : The fastest hybrid face Titleist has ever made delivers faster ball speeds and increased forgiveness. Optimized Weight Distribution . The c rown and face thicknesses create a lower C G for higher launch and lower spin. The resulting increase in MOI creat es a powerful combination of speed and stability. SureFit Hosel Technology . Both TSi2 and TSi3 hybrids feature Titleist’s patented SureFit hosel with 16 independent loft and lie settings, plus headweight adjustability to create a more consistent and optimized ball flight through precision fitting. SureFit CG Track Technology. The TSi3 hybrid models offer three unique positions – Toe (T), Neutral (N) and Heel (H) – to adjust clubhead CG and fine-tune ball flight. After adjustment, the new track design disappears into the sole of the club to allow for smooth turf interaction through impact . TSi2: High launching, mid/low spin wood-type hybrid Features headweight adjustability (same as TSi2 driver and fairways) TSi3: Flatter trajectory, lower-spin iron-type hybrid Features headweight and SureFit CG track adjustability in three positions , the same as TSi3 fairways . Loft Options: TS i 2 – RH: 1 8 º , 21º, 2 4 º | LH: 18º, 21 º, 2 4 º | TS i 3 - RH: 1 8 º, 2 0 º | LH: 18 º, 2 0 º SureFit Hosel : Compatible with Titleist TS, 818, 816, 915 hybrids FEATURED SHAFTS The TSi featured shaft lineup extends to TSi hybrids with four aftermarket models developed by the game’s top shaft manufacturers using insights from Titleist’s industry-best motion capture and consumer testing . The featured shaft options include: Tensei AV White RAW 90 HY (low launch, low spin) HZRDUS Smoke Black RDX 80 HY (low launch, low spin) Tensei AV Blue RAW 75 HY (mid la u nch, mid/low spin) Kuro Kage Black DC 5G 55 HY (high launch, moderate spin) FEATURED GRIP Golf Pride TV 360 Gray Flat Cap 58R TS i HYBRIDS ON TOUR TS i hybrids made their PGA Tour debut at The American Express in January and were quickly put into play by some of the world’s best. In fact, the TSi3 shape was inspired by work at the Titleist Performance Institute with brand ambassadors Charley Hoffman and Webb Simpson . They liked a design between a utility iron and a smaller headed hybrid and the result was the new TSi3. AVAILABILITY Titleist TS i2 and TSi3 hybrids are available in golf shops worldwide beginning Feb. 26 and will retail for $ 279.
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The introduction of the new Titleist TS i 4 driver provides golfers seeking ultra-low spin performance with the advanced speed and distance gains that have made Titleist TSi2 and TSi3 the most played driver models this season on the PGA Tour. T he new TS i 4 , the driver choice of Adam Scott , Russell Henley and Richy Werenski , among others on the PGA Tour, is engineered to be a high-speed , ultra - low spin design – challenging the notion that a driver designed for extreme spin reduction can’t produce th at level of ball speed. “The TSi4 fulfills the ultra-low spin product within our TS i lineup,” said Stephanie Luttrell , Director of Titleist Metalwood Development . “F or th ose players that need aggressive spin reduction to improve their distance, we now have that product in the TS i lineup. ” The Center of Gravity (CG) is the lowest in the TSi family of drivers and it is also the most forward. That allows the driver to deliver less dynamic loft and less spin at impact , providing that low spin promise . A higher Moment of Inertia (MOI) in the TSi4 also contributes to a hig her launch, overall trajectory, and produc es more distance for that target player. At 430cc, with a very classic, small pear-shaped profile and improved sound and feel, the TSi4 is also the most workable of all TSi drivers. “In general , high spin comes from players that either come over the top , have a steep attack angle, or are adding significant loft at impact ,” said Luttrell. “ So , th e TSi4 i s not strictly reserved towards high speed players, but absolutely dedicated towards all golfers who require spin reduction in order to improve their distance by producing a longer, more piercing ball flight.” ATI 425 AEROSPACE TITANIUM FACE Faster in the air and faster at impact, all Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs – including a new ATI 425 Aerospace Titanium face construction never before used in golf – that combine to produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever. From the top of the swing, TSi’s player-tuned aerodynamics propel the clubhead faster toward the golf ball. At impact, the extremely powerful ATI 425 face launches the ball with added speed. High inertia properties produce an extremely stable clubhead, providing players with more consistent speed and spin across the face for longer, straighter drives . ATI 425 Aerospace Titanium is a unique material that delivers superior strength, elasticity and durability versus the conventional titanium alloys used in golf. The exceptional ductility of ATI 425 (30 percent higher than 6-4 Titanium) allowed engineers to produce Titleist’s fastest driver face, while maintaining the durability properties required for consistent maximum performance. Made by a single foundry in Pittsburgh, ATI 425 was initially developed for ballistic armor applications and has since been used in many aerospace and commercial aircraft solutions, including jet engines and NASA’s Phoenix Mars Lander. Titleist is the only company in golf that uses this material . PLAYER-TUNED AERODYNAMICS & SOUND The improved shaping of the TSi 4 allows the club head to move faster through the air and deliver more power at impact. The TSi4 has been aerodynamically engineered to reduce drag up to 6 percent (versus prior generation TS 4 model), increasing club head speed for greater ball speed and distance. MULTI-DIMENSIONAL STABILITY While golfers often equate “high MOI” with heel to toe forgiveness, Titleist R&D employs a more holistic approach to MOI design. TSi optimizes sole to crown performance by producing higher inertia values versus the prior generation TS models and deliver s more speed and a tighter launch and spin range up and down the face. TSi’s speed-optimized MOI works in concert with a low and deep CG position to drive faster ball speed with a high launch, low spin trajectory and exceptional stability for greater distance consistency. PERFORMANCE-TUNED ADJUSTABILITY The TSi4 feature s Titleist’s patented SureFit hosel with 16 independent loft / lie settings, plus headweight adjustability (in two-gram increments, ranging from -4g to 4g) to create a more consistent and optimized ball flight through precision fitting. CT TESTED AND MAXIMIZED Every TSi 4 driver is precision manufactured to the tightest tolerances and measured multiple times to ensure performance is at the maximum allowable limit. U LTRA-THIN TITANIUM CROWN The thinnest cast titanium crown in the game allows weight to be redistributed low and forward for reduced spin . STREAMLINED SHAPE The aerodynamic design of TS i 4 – featuring a 430cc classi c, pear shape – reduces drag, a llowing golfers to swing faster for increased club head speed and more distance. LOFTS RH - 8.0, 9.0, 10.0 | LH - 9.0 FEATURED SHAFTS Golfers can choose from t wo featured shafts – HZRDUS Smoke Yellow 60  (Lo w launch/low spin) and TENSEI AV White RAW 65 (Low launch/low spin). Titleist also offers an array of custom shaft options that can be viewed at: https://www.titleist.com/golf-clubs/specifications FEATURED GRIP Golf Pride TV 360 Gray Flat Cap 58R FREE TRIAL & FITTINGS G olfers can experience the advanced speed of the new TS i 4 drivers , beginning February 17 , by attending a Titleist Fitting Day or Trial event (including Titleist Thursdays) being held at hundreds of locations nationwide. To find an event, or book a free TS i metals fitting with a Titleist Fitting Specialist, visit https://www.titleist.com/fitting/appointments. AVAILABILITY AND PRICE Titleist TS i 4 drivers will be available for pre-sale beginning February 17, 2021 and in-shop on February 26, 2021 | MAP: $549
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Building up on the overwhelming momentum and immediate success of the popular TSi2 and TSi3 metals, Titleist introduces the new, comprehensive TSi1 family , engineered for the moderate (less than 90 mph) swing speed player seeking increased club and ball speed with control off the tee and from the fairway . The moderate swing speed player represents approximately 30 percent of all golfers making the TSi1 metals an important offering to maximize their performance potential. The new TSi driver s , fairway metals and hybrids will be a vailable for fittings beginning February 17 and in golf shops on February 26. TSi1 DRIVER “With the new TSi1 driver, we focused on how to deliver even more speed than we did with the original TS1 for that player,” said Stephanie Luttrell, Titleist Director of Metalwood Development. “We maintained the launch, spin and draw bias, while successfully accomplishing our goal of increased club and ball speed with the combination of new aerodynamic head shaping, higher inertia and moving the CG closer to face center.” An Ultra - Lightweight 460cc driver, the TSi1 is almost 40g lighter than standard drivers. It is high launching with mid spin and is the most draw bias ed Titleist driver through CG positioning . B y reshaping the head, engineers were able to mov e the CG closer to face center , which resul ts in more ball speed versus the original TS1. “It's important that we look at the overall weight of the driver,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “For this audience, the moderate speed play er , they are going to perform better with a lower overall club weight. Secondly, it has a ll of the attributes of the TSi2 and TSi3 in terms of material, aerodynamics, and all of the CG locations, but we're doing it with a lighter weight head. The combination really gives that total performance to the player for whom it was developed.” Like the TSi2 , TSi3 and TS i 4 drivers, the TSi1 also features the ATI 425 Aerospace Titanium Face. Faster in the air and faster at impact, all Titleist TSi drivers push the boundaries of speed through advanced engineering and material breakthroughs . This new face construction has previously never been used in golf and helps produce the longest, straightest, best-looking, and best-sounding Titleist drivers ever. Made by a single foundry in Pittsburgh, ATI 425 was initially developed for ballistic armor applications and has since been used in many aerospace and commercial aircraft solutions, including jet engines and NASA’s Phoenix Mars Lander. Titleist is the only company in golf that uses this material. “What I am most excited about, is the fact that this product absolutely takes Titleist speed to another level for the moderate speed player,” said Luttrell. “Not only does it deliver incredible trajectory, but it also maximizes the ball speed. And with its lightweight configuration, all those golfers are going to experience greater consistency, as well as maximizing their club speed.” TSi1 FAIRWAY METALS “ One of the things that we heard pretty regularly when we launched TS1, was golfers really liked it and they wanted a fairway to go with it,” said Talge. “We know this moderate swing speed player is a sweeper and need s help with launch, so we developed a low profile set of TSi1 fairway metals . Some of the moderate swing golfers we tested said they could never even play a fairway before they hit the new TSi1. They picked up speed, they picked up launch angle, and the mid-spin design ke pt the ball in the air longer.” T he TSi1 fairway metals are a true lightweight setup – almost 50 grams lighter tha n standard fairway metals . This was accomplished by taking 10 grams of weight out of the head while maintaining the MOI at the same level as the TSi2 fairways. To accomplish that, the CG depth is positioned further back which contributes to higher launch. Like the driver, lightening up the overall weight for fairway metals delivers the club speed, brings more ball speed, and gives that player a lot more playability and consistency. “We have seen many tour players put higher lofted fairway metals, especially 7-woods , in the bag since the introduction of the TSi line,” said Talge . “While the TSi1 is not a tour product, the interest in them by players at the highest level has exposed an opportunity to expand to the moderate speed player and offer higher lofted fairways (15º, 18º, 21º, 23º) , which we have never done before. ” The TSi1 features an Aldila Ascent 40 g lightweight shaft offering, a lightweight Golf Pride grip, and the head is 10 g lighter. By taking 40 to 50 grams out of the overall club weight, the TSi1 is a perfect fairway metal option for slow to moderate swing speed golfers. TSi1 HYBRIDS “The TSi hybrid is a totally new shape for Titleist,” said Talge. “This is the perfect complement to the lightweight TSi drivers and fairways. It has a bigger sole, the highest MOI , and is the most forgiving of any hybrid we’ve ever made . It has an extremely low CG and is 20 grams lighter than a standard hybrid .” The larger profile, ‘wood-type’ TSi1 hybrids are engineered to deliver high launch and mid- spin , and feature a 455 Carpenter Steel Forged Face. It also has a deeper CG for high MOI and exceptional stability and speed across the face. The Titleist TSi1 hybrids range in lofts from 20º to 29º. In testing, m oderate swing speed players preferred it, especially when they were able to generate more club speed and more distance. TS i 1 ULTRA- LIGHTWEIGHT CONFIGURATION From clubhead to grip, TS i 1 metals have been strategically engineered and weighted to deliver maximum launch and distance at moderate swing speeds . By bringing TS i technology into this extremely lightweight configuration and adding a slight draw bias, Titleist been able to produce dramatic benefits for this group of players. “ Anytime you can give someone more clubhead speed, the ability for them to generate ball speed is there ,” concluded Luttrell. “ What separates TS i 1 from other competitive lightweight metals is that we haven’t had to make sacrifices, particularly with MOI and adjustability . E verything about TS i1 - from the tech nology package , to the tour-inspired look s , to sound and feel – delivers on the promise of Titleist Speed for this family of metals .” TS i 1 TECHNOLOGY & PERFORMANCE   Ultra-Thin Titanium Crown on TSi1 Driver . T he thinnest cast titanium crown i n the game allows weight to be redistributed for optimal driver performance at moderate swing speeds. Streamlined Shape s . The aerodynamic design s reduce drag, allowing golfers to swing even faster for increased clubhead speed and more distance. Optimized Weight Distribution . TS i 1’s deep CG location s ha ve been optimized to generate the   launch and spin needed by moderate speed players to carry the ball f a rther , while maximizing off-center ball speed through high MOI properties . I n dustry-leading adjustability . Titleist’s patented SureFit Hosel , featuring 16 independent loft and lie settings, provides additional ball flight optimization through precision fitting . TSi1 LOFTS Drivers: RH - 9.0º, 10.0º, 12.0º | LH - 10.0º Fairway Metals: RH - 3W, 15º | 5W, 18º | 7W, 20º | 9W, 23º (custom only) | LH - 3W, 15º | 5W, 18º Hybrids: RH - 4H, 20º | 5H, 23º | 6H, 26º | 7W, 29º | LH - 5H, 23º | 6W, 26º FEATURED SHAFTS Golfers can choose from ultra-lightweight featured shafts which complement the TS i 1’s design goal of high launch and effortless distance : Drivers: Aldila Ascent 40 (S, R, R2) | 35 (R3) Fairway Metals: Aldila Ascent 40 (S, R, R2) | 35 (R3) Hybrids: Aldila Ascent 55 HY (S, R) | 50 (R2) | 40 (R3) GRIPS Drivers : Golf Pride Tour Velvet 360 Flat Cap Lite | Men’s : 31g | Ladies: 26g Fairway Metals : Fairway Metals: Golf Pride Tour Velvet 360 Lite | Men’s : 31g | Ladies: 26g Hybrids : Golf Pride Tour Velvet 360 Lite+ Flat Cap | Men’s : 44g | Ladies: 35.5g TITLEIST FITTING DAYS AND TRIAL EVENTS Beginning February 17 , g olfers can experience the entire TSi1 metals family by attending a Titleist Fitting Day or Trial event (including Titleist Thursdays) at locations nationwide. To find an event, or book a free TS i metals fitting with a Titleist Fitting Specialist , please visit:   https://www.titleist.com/fitting/appointments AVAILABILITY The new Titleist TS i 1 drivers , fairway metals and hybrids will be available for pre-sale on February 1 7 and in golf s h ops on February 2 6 . PRICING TSi1 drivers: $549 | TSi1 fairway metals: $299 | TSi1 hybrids: $279
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Team Titleist caught up with Harris English after his playoff victory at the Sentry Tournament of Champions where the former Georgia Bulldog secured his third title on the PGA TOUR, and lead the way to a 1-2-3-4 finish for Titleist golf ball players. Looking back at his win in Kapalua, it’s easy to assume that the defining shot of English’s third-career victory was his second shot on the 72nd hole – a 3-iron from 273 yards that landed 10 feet from the flagstick at Kapalua’s downhill 18th and ultimately forced the playoff. But according to English, he had one better: “Obviously, that [3 wood] was probably the most crucial because kind of my back was up against the wall. I had to make birdie there to get in the playoffs and I knew what I had to do. But, really some key shots leading up to that moment came when I got on a really good birdie run on 11, 12, 13, and the shot I hit on the 13 was probably the best of the day. I think I had probably 140 yards to the flag. The wind was pumping in my face and I just said, ‘I'll knocked down the eight iron and let the winds hit it’. And I hit it to probably two feet or three feet. I just have a lot of trust in the golf ball that it was going to do what I wanted to do.” “And, I hit the shot exactly what I wanted to do and trajectory was awesome. Came out low. Didn't balloon in the wind. And, I mean, that was probably one of the hardest holes in the back nine. And for me making birdie there, hitting it at two or three feet and have a tap-in birdie. I mean, that was huge. And, that kept my momentum going to then put me in the position to try to make eagle on the last hole to win the tournament.” Total Trust “I have total trust in the golf ball that I'm playing. With the Pro V1 , I mean, I've practiced with it every day. I have Pro V1's back home at Sea Island that I hit balls with, that I chip and putt with. I mean, that I have 100% confidence in the ball that I know it's all on me — I have to execute. In those key moments coming down the stretch on the back nine, trying to win a tournament, I have total trust, total confidence in my golf ball to where it’s not even on my mind if the golf ball is going to perform. I know if I do my part, if I execute, if I see the shot and can hit the shot, I know the ball is going to perform just how I think it should. The ball is going to perform how I think it should and be super consistent. And, that's what I think Titleist and the Pro V1 in general is best at is consistency. I mean, I never have to think about the ball not performing. I know the ball is going to do its job every time. I just have to execute on my part and everything else will work out." “I mark it with a red Sharpie, obviously Georgia Bulldog red. But in the past, probably, I don't know, three, four years pretty consistently, I put a line under the Titleist and then I make a T. So, I put a line under the Titleist and then go vertically down kind of through the number so it makes a red T on it and I aim with that. I like the perpendicular line, and I don't necessarily try to aim the ball exactly perfect every single time. I just make it in general, say a right edge putt. It just kind of gives me a general sense of where I'm aiming and it helps me out. I pretty much do it on every single putt.” How did you find the Pro V1 was best for your game? “I like taking the golf ball and starting [the fitting process] really from the putting green backwards. I know a lot of people said it, and Tiger does that. But, it has to feel good around the greens because that's really where you're going to be hitting it the most. I mean, the sound coming off the putter, the feel coming off the putter, how the cover feels on chipping. Also, sound and feel go hand-in-hand for me. And if it doesn't sound good, if it doesn't feel good on the putting and chipping, then I then can't take it to start hitting irons or drivers with it. I mean, that's the first key for me is it has to feel good before then I can start dialing it in with wedges and irons and driver with the spin and trajectory. But moving, it feels unbelievable around the greens.” “I feel like I can hit the spinny chip, the one hop and stop grab, and then I can take a pitching wedge and bump and run. I feel like I can hit every shot around the green that is called for out on the PGA Tour, and I liked the trajectory of it coming out lower. I know the Pro V1 does that more than the Pro V1x. Lower and more spin for me is always good because I'm not looking to really spin it low off the tee. I'm not looking to gain 15 or 20 yards. I'd rather have the feel around the greens. And with my wedges and irons, I'd rather have that and give up maybe some spin off the tee then I would have that low spin off the driver and be able to gain a couple more yards.” ... #TeamTitleist
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Went out with my 14 year old early in the year. Little did we know the memory we were going to have that day. Having a pretty rough day up to that point we roll up to hole #5. Hole #5 was 148 yard par 3. Pulled out my 7 Iron (hitting slightly into the wind). Shot felt great and was nice and straight. I heard it hit the flag and said great I wonder where that’s going to roll to. My son says “I think you hit a tree” (obviously used to golfing with the old man lol). As we walked up onto the green I do a 360 and couldn’t seem to find my ball. I though “no way”, looked in the hole and as you can see IT WENT IN! Instead of a round in the clubhouse we choose a round of blizzards from Dairy Queen. I will cherish that memory made with him for the rest of my life as I hope he does too!
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Went out with my 14 year old early in the year. Little did we know the memory we were going to have that day. Having a pretty rough day up to that point we roll up to hole #5. Hole #5 was 148 yard par 3. Pulled out my 7 Iron (hitting slightly into the wind). Shot felt great and was nice and straight. I heard it hit the flag and said great I wonder where that’s going to roll to. My son says “I think you hit a tree” (obviously used to golfing with the old man lol). As we walked up onto the green I do a 360 and couldn’t seem to find my ball. I though “no way”, looked in the hole and as you can see IT WENT IN! Instead of a round in the clubhouse we choose a round of blizzards from Dairy Queen. I will cherish that memory made with him for the rest of my life as I hope he does too!
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My wife & I moved to Arizona for 6-months with the purpose of getting our handicaps down (I’m a 9.9). I’ve made significant changes to my swing in the last two weeks and my progress wasn’t where I wanted. My new swing looked better than the previous bob-n-sway swing, but I was loosing some distance. I felt confident, though, when I stepped up to the 3rd hole at El Rio GC in Mohave Valley. With 9-iron in hand, I took aim and put every element of a great golf swing into motion. The ball flew higher than normal, like it’s supposed to. And, like a slow motion replay, I watched as it floated thru the air, dead on target, until we heard the clank of the ball rattle the cup on the fly. That it stayed in the cup with foam in it was even more amazing. I normally wouldn’t hit a #13-ball, but it was the last box of Titleist ProV-1Xs on the shelf. Thanks Titleist for making a great ball for my third hole-in-one!
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My wife & I moved to Arizona for 6-months with the purpose of getting our handicaps down (I’m a 9.9). I’ve made significant changes to my swing in the last two weeks and my progress wasn’t where I wanted. My new swing looked better than the previous bob-n-sway swing, but I was loosing some distance. I felt confident, though, when I stepped up to the 3rd hole at El Rio GC in Mohave Valley. With 9-iron in hand, I took aim and put every element of a great golf swing into motion. The ball flew higher than normal, like it’s supposed to. And, like a slow motion replay, I watched as it floated thru the air, dead on target, until we heard the clank of the ball rattle the cup on the fly. That it stayed in the cup with foam in it was even more amazing. I normally wouldn’t hit a #13-ball, but it was the last box of Titleist ProV-1Xs on the shelf. Thanks Titleist for making a great ball for my third hole-in-one!
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In a disappointing 2020, my wife and I decided to get away for a few days. Unfortunately, the weather in Scottsdale didn't cooperate and the highs were only in the mid-50s all week. Great for golf but not so great for lounging next to the pool. My wife went gallery shopping in Old Scottsdale and I decided to play a round at the Phoenician. I was paired with a total set of strangers and it was a beautiful cool day for a round of golf. Having never played the course, I was playing rather conservatively. We stepped up to the elevated tell box on #11 - a Par 3 playing 156 from the Phoenician tees. The pin was up front so it was probably playing more like 130 yards. One of my playing partners had honors and he stuck his tee shot about 4 feet from the pin. It was a beautiful golf shot. Up next, I took my 9 iron (brand new T300s) dropped my ProV1x on the tee box and took aim. I took a nice smooth and swing and struck the ball beautifully. We all knew from the ball flight that it was going to be a great shot. The ball practically landed on my playing partners ball, but rather than sticking - I got about three or four feet of roll that took the ball right to the cup and in. Because #11 is elevated, we had an amazing view. The ball went in. There were high fives all around and I was thrilled there were others there to witness and to snap a photo or two. The first thing I did was call my wife and I really wished she could have been there. We hiked Camelback the next day and had a great view of #11 on the Phoenician course.
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It feels surreal to get two hole-in-one's in one year, and even more so with titleist golf balls. The third hole at Buchanan Fields is a forced carry 150 yard shot that requires a left-to-right ball flight. I aim at a bunker to the side of the green and hit a draw that went straight at the pin, and went in. An amazing moment after thanksgiving.
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October 18th at Mill Creek Golf Club in Churchville, NY. Hole #6 playing 198 yards with a 20MPH cross-wind. Decent sized green protected by a large group of bunkers on the right and partially in front. Wind forced me to aim at the bunkers. With a #4 hybrid, the wind blew the ball back at the center of the green, the ball bounced on the front edge, bounced again and then hit the flag and dropped straight down. The four of us started screaming like children. The heads of other golfers on the course started popping up like Prairie Dogs because we were screaming so loud.
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On September 7th 2020 I stepped on the 15th tee in the final group of our local end of year tournament. This tournament is a 2 day Chicago point tournament. I wasn't having the best day of golf but I was hitting my driver very well. I stepped on the 15th tee box of Riverside golf course, that from the tips plays 360 yards. We had a small gathering of other tournament players following our group that had already finished their round. I hit my tee shot with a baby fade with a fairly strong right to left helping wind. My playing partners said nice drive and I responded by saying "I cant hit it any better than that". We started to drive up to the green and a gentleman was just off the side of the green with his hands in the air. He was yelling IT WENT IN! Obviously I didn't think the ball actually went in but as I got closer to the green I could see a deep ball mark embedded in the green. At this point I hopped out of the cart and started jogging to the hole. Thats when I saw it. IT WAS IN! In the Chicago tournament format I was awarded 16 points for the double eagle/Albatross. This hole alone pretty much won me the tournament! I just wanted to say thank you to all the people at Titleist. All the time and effort that goes into design and production doesn't go unnoticed by me. This is something I will remember for the rest of my life and something I'll be able to tell my kids someday. I look forward to purchasing a new ProV1s each year! And I won't be switching anytime soon. Course: Riverside Golf Course Pocatello Idaho Hole: #15 Yardage: 360 yards Date 9/07/2020 Brock Buffat 612 W Sanford St Idaho Falls ID 83402 208-241-8812
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It was a beautiful October Sunday in Caldwell Idaho. The afternoon temperature was about 65゚ with light winds. We were playing in a small skins game along with a group against group 2 ball. The hole was playing a 187 yd with slightly Quartering wind coming from about 2 to 8. My natural shot is about a 5 yd draw so taking the wind into consideration My aiming point was about 8 to 10 yd right of the flag. After impact I looked up and saw my ball on a good line, we were all watching it in my brother stated that it was bending too much, Maintaining my pose as I watched the ball glancing up at the ball looking at the flag glancing up at the ball Looking at the flag, It sure looked good, as we watch the ball maintain its line at the stick, it was hard to tell really how close I was as there is a small berm that Shields the front side of the green. We knew it was a good shot we just didn't know how good that it was. The group were competing against run the following T Box, But they were just as curious as we were on how close a was. As Greg I got closer to the green and he kept looking for the ball we all looked at each other and said "Did that go in?" Once Greg finally got to the green he looked back to us on the tee Box raised his hands up in the air clapped him together and Pointed his finger to the ground, at this point there is a lot of hooping and hollering and a lot of High fives and fist bumps! After playing golf for 44 years I finally got my hole in one!
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I don’t deserve to have 3 hole in ones. It took me 50 years to get the first one and 9 years to get two more. Each one was with a Titleist Golf ball. This one was Was with an AVX which I think is Titleist’s best golf ball. I am hitting more club to go less distance but at least every once in a while they are going exactly where I am aiming. Thanks Titleist!
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Hole #17 at Purgatory Golf Club in Indiana. I was 100 yards out. 10-15 mph cross wind. I pulled out my T300 gap wedge. I was aiming right side of the green as the pin was behind a bunker. Hit the ball flush and watched as the wind pushed it back left towards the pin. We couldn’t see hit the green as the bunker blocked our view. One of the group asked which club I hit and I said “my in the hole club.” We walked up to the green and I assumed it rolled off as the greens were hard. We didn’t see it in any rough or backside bunker. So, I went to look in the hole and there it was! I ran back to the cart to get my phone so I could record and take pictures. It was exciting.
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I was playing the last round of an annual golf trip. Our last stop was Bryan Park to play the Champion's Course, which is a group favorite year in and year out. We arrived at the 14th hole that has the lake in the background. We lasered the pin at 200 yards and I pulled my Titleist TS2 19 degree hybrid that I was fit for back in February. My playing partner, Brian, told me "Put a smooth swing on it because you've been hitting that club good all weekend". I took aim right at the flag and fired away on my Pro V1x. The ball started out fading a little bit right into the crosswind coming from the lake. As the ball reached it's apex, the wind had aligned it perfectly. It landed about 12 feet in front of the hole and rolled perfectly along the quick, Bermuda greens. Our biggest fear was that the ball had settled behind the flag and we just couldn't see it. A quick check with the rangefinder showed that the ball had indeed disappeared and the celebration ensued. Looking forward to chasing more in the future with my TS2 and Pro-V1x combo!!
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I don’t get to play much golf due to work schedule and twin toddlers. So I savor the time I do get to play, especially since I usually always play with my dad. He’s played golf since his twenties, and I love that we can share this. He has never had a hole in one, despite his lowest insect being around 10. On August 19th, 2020, we were playing at our local course as a last minute decision since I didn’t need to work an OT shift I thought I’d have to. We were at Blue Rock in Vallejo CA on the west course. I’d been playing fairly well. My index is a 15, but coming down. I’m always working on my swing since I don’t get to play that consistently. On the 13th hole I found something that was comfortable while being able to keep my wrist in a good position throughout the swing. We got the the 15th, par 3 140 yards downhill into the wind, playing closer to 132. I am playing the AP3’s and I love them. Soft feel, forgiving when missing the middle, long, and nice to look at. No complaints. I pulled my pitching wedge. It was a good distance for my PW, but looking at everything, I’d rather be a little short than long on that hole since it has a pretty sever drop off in back. My 9 iron is normally 148-152, so I didn’t want to make the mistake of long. Line up aiming just to the right of the flag since my most common mistake is a slight pull, and that aim point should keep me on the green if the pull were to happen. Took the swing and made perfect contact. Well, maybe a yard pull, but for me that is perfect. I’ll take that on any shot. While the ball was headed to the green, my dad says “that’s a good line, could be good”. It’s been really smoky here in Northern California so he had a hard time seeing it all the way to the hole. I have better vision so I was tracking it the whole way. My response was “if it has the distance”. It landed pin high about 6 inches to the right of the pin, one hop to the left a little and spun in. I watched it go in and heard it hit the flag stick. Couldn’t tell what kind of velocity it still had, but it didn’t bounce off or lip out, it just stuck. It was a great shot and a great day. Hole in one is fantastic, but just icing on the cake of time spent with my dad.
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I am 9 years old and just started taking golf lessons. My dad and stepmom took me to a par 3 golf course to practice while my twin brother was playing baseball. Dad was trying to help me on my chipping and putting. I was having a hard time focusing, so on the 11th hole he told me that he would give me $100 if I got it on the green. I ended up hitting a tree. He let me have a redo and told me he would still give me $100 if I got it on the green. I aimed and hit the ball and the next thing I knew, it went in the hole. Everyone started congratulating and cheering for me. I was so happy.
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I stepped onto the tee with a 7 iron in hand and felt a wind change in direction against me along with a back right pin position at 145 yards so went back to my cart and pulled a 6-iron without hesitation. I aimed just outside right edge of the green and hit the shot with a nice high draw and watched my Pro-V1 ball hit the right side of the green and spin 2-3 feet to the left and disappear into the cup. My friend Nick called it and said it's "in the cup" and the four of us cheered. I still had doubts that the ball might have been hiding behind the pin until I drove up toward the green. I was obviously ecstatic as I felt it was a well struck golf shot and one of the best shots I've ever hit off a Par 3 tee plus get to see it go into the cup. What a great golf memory for this avid senior golfer. Thanks Titleist!
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It was a very windy day when I started my match on the golf league. For the first 2 holes it was dusty and very windy, by the 3rd hole it was better and then by the 4th hole the weather was perfect for a day with a high of 104 F. The golf course is located at El Paso and it is a desert course. I used my 6 iron on hole number 3 and 4 with good shots to the green. By hole number 5 it was breezy from left to right. We were playing a match play on the league and the other guy had a great shot on that par 3. So I decided to go with a 6 iron aiming to the center of the green trying to get a little help from the wind since the flag was on the back and to the right. I felt my swing perfect and the ball went straight on my aiming line. it was going towards the flag but we couldn't see it from there because it is on the back. We got into the green and my playing partner saw it inside the hole screaming to me. It was a great feeling. The best feeling in golf !!! Great swing with a great golf ball. Pablo Diaz
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My mom taught me the game back in '67. A gallon of gas was .34 cents and as any 8 year old I wanted to help Dad cut the lawn. He said "take this gas can up the gas station and fill it up, should be one gallon". Well... I did and took that extra 1 cent and bought a Bazooka bubble gum! Ah, what a summer this would be. I thought about helping dad cut the lawn this summer now that I was 8!.But, when I got back, my mom was putting her golf clubs in the trunk. I said "what is that your doing?" "Golf!" she said.. "Want to play?" I was hooked ever since then that summer! Wel,l I caddied at Rolling Green Country club in Arlington Heights ILL. as my dad did in '41. Played golf on the High school team and for a brief time in college. Got married, pumped out 2 kids, worked and retired. Now after 3 years (retired) I get my first hole in one. This during some very trying times, Covid-19. It was a cool but sunny day at the Steeple Chase Golf course in Mundelein IL. After a not so thrilling 41 on the front, I teed off on ten, hit to 10 feet and narrowly missed my birdie. Ho hum a par. Not feeling any different than any other day golfing, I lazered the pin, 121 yrds. Playing the Blue tees, the 11th hole of the day. With 114 to cover the water (a pond) and a touch of wind (a little down wind) I teed up my Titelist Pro v1 and took aim. The pin was up front right corner. No one really goes at that pin as 10 yards right of green is death in the woods. I teed up on the right side of the tee took aim at the pin just 5 yards to the right (I normally hit a5- 10 yard draw). I figured the worst I could do was hit the center of the green. Well, to my amazement the ball never left the pin. It came straight down th flag pin pole . "Clank"! We both saw in hit the pin about 2 feet up and straight down SLAM DUNK! I couldn't't believe it.
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On May 3rd, 2020 at Blythfield Country Club your company helped me achieve my first hole in one in my career. What really made it even more special was that it happened on what was supposed to be my college graduation day. Hole 3 at Blythfield Country Club presents a 138-yard uphill par 3. On this day it was playing into the wind, so I decided to pull out my favorite weapon. My Titleist 714 AP2 9 iron. Standing over my Titleist 14 ProV1, I aimed 5 yards right of the pin to play my baby draw. As I swung and made contact, I saw where it was headed, right at the pin. With it being an uphill hole I was unable to see where it ended up, but I heard it hit the pin. With all that is going on with COVID, I didn't think it had a chance of staying in the new and improved halfway down holes. However, when I came over the hill, there it was. Sitting in the cup. Able to see just half the ball. What an exhilarating feeling! I wanted to reach out to Titleist, my forever favorite golf brand, and let you guys know that your company was part of a memory that I will remember forever. While it was unfortunate that I was unable to spend my graduation day as I had hoped, I'm glad that I was able to get my first hole in one with the help of your brand. Thank you, Titleist! - B.M
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In the era of covid-19 and social distancing, I had my first ever 'hole in one' at my 'home' course. Late in the afternoon I decided to walk 9 and headed over to the golf course. I was by myself and the parking lot was empty. I'm enjoying the walk but not playing especially well, matter of fact, it was pretty sketchy! I get to #7; par 3, 142 yards according to my gps. The self talk goes something like this, 'just start over, make a good, full but smooth swing'. The flag was middle of the green on a two tiered green. I aimed to split the difference between the top tier and the flag. When I struck the ball with my Wilson Tour FG 100 PW, the contact was so pure, I said out loud, to nobody, while the ball was in the air, 'd***, I hit that REAL good!'. I admired it for a long time because it was right on the line I picked. It hit the green, took a fairly health first bounce, angled a little to the right toward the flag which is how the green is sloped, took a tiny second bounce, hugged the green and rolled about 6 inches and disappeared into the cup. I know my eyes got big and I yelled 'oh my god!'. Then I muttered, 'oh my god'. I often run to the course at the spur of the moment to get as much golf in as I possibly can. I love this game and have played it hard for 20+ years. It's beat my brains out a good bit over those years and on this day, it gave me a thrill and another heart break all within the 10 seconds from the crack of the pitching wedge, to the realization that my first hole in one was not, in fact, a hole in one at all! But I still love this game and I love to play it with prov1 golf balls! I used this photo to make a post on facebook with the hashtag #canigetawitness!
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It was windy out there in Rochester, Michigan today. Blackheath Golf Club is a Links-Style Golf course 15 miles North of Detroit. I have played Blackheath many times in my now five year span as a golf-addict. Today however... Today was different..... Today, I got my first Hole-In-One!!!!!!!! I was playing with a foursome consisting of two brothers, their cousin, and myself. We had just come off the uphill, dog leg right, par-five eleventh where I snuck away with a two putt par using my Titleist Scotty Cameron Futura X5 Dual Balance. As we made our way to the twelfth tee box, the wind was steadily blowing in from the north-west; due south-east. The twelfth green is almost directly south of its tee box, so the wind was helping us a bit and coming across right-to-left. I used a range finder to get a yardage of 156 yards (slope not accounted for) With the wind helping a bit, I grabbed my Titleist Ap1 9 iron. I have been hitting my 9 iron 155 yards this season, but it was a little cold out today and my 9 iron was only flying 145.... but with the wind helping, and with 156 to the pin.... I figured it would be the correct club choice. I teed up my Titleist Tour Soft ball on the left side of the tee box and aimed 5 yards to the right of the green (about 15 yards to the right of the pin). I intended to hit a baby draw (my stock shot) and I figured I’d let the right-to-left wind bring it back into the pin the rest of the way. I swung, then looked up to see the flight-path of my shot. I had hit it just as intended! My 5 yard draw was shaping in the air and I was waiting for the wind to help bring the ball back the rest of the way... but it didn’t... because this is golf. My ball bounced off the fringe on the right side of the green. Except, this is golf!!!! It was the perfect bounce!!!! My draw shape had made the ball spin directly left after the first bounce off of the fringe!!! The ball bounced left and disappeared behind a grass-lipped bunker. By the time we could see the ball come out from behind that lip.... it was rolling directly at the hole at the pace of a perfectly-hit 5 foot putt!! The pace of the ball rolling happened slowly enough for everyone in my group to direct the ball... yell at the ball, coach the ball!! Go in... GO IN!!!!!!! And then the moment happened. The ball dropped ever so perfectly into the cup! The course is tightly wound so I’m sure our collective yelling carried around to every player on the course at the time... LETTTSSSS GOOOOOO!!!!!!! On the walk to the thirteenth tee box, I was in disbelief of what had just happened. When I stepped onto the 13th tee box, my arms felt like jello. The next four holes I went bogey, triple bogey, bogey, double bogey. And there it was.... the game of golf, right there once again, in the flesh. Golf. Although a triple-bogey 7 on the card doesn’t look half as bad when it’s next to a 1 with two circles around it! :) Thanks for the confidence Titleist!!!
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Right after California gave golf courses the “ok” to open back up, I heard a course in brea, California was open and ready to play. Birch Hills golf course, somewhere I’ve never played before, I called for a tee time Friday, April 24th @11:38am. Showed up to the course a little early, walked in to check in and pay. I started to getting a little excited to play, do to this lockdown, anything to get outside was a treat. Gave the club house my name and time, NO WHERE TO BE FOUND ON THEIR RECORDS. Seems like they double booked me with an already completed 4sum. After some time they finally let me play. Hole 7, 97 yards, titleist 56degree wedge, and a titleist proV1 ball. Because of the virus the course removed the flag sticks from the holes and raised the hole about halfway up to easily reach down to pick up your ball without touching the flag or cup edge. So looking out into the distance at the green and there is no flag to be seen, just green. A general target. So I hit the ball, aimed straight at the green, felt great about my shot. As I walked up to the green there was some disbelief on how close I thought my ball was too the hole, Not realizing my ball was actually in the hole! “HOLE IN F***** ONE!” I shouted, calling my brother right away. A beautiful pin high divot, with that classic proV backspin, right into the hole! Took a few minutes to sink in but what an amazing feeling. I’m a retired ice hockey player and love golf because of the similarities to a golf swing and a slap shot. The mental workout and just golf alone, such a difficult game that demands consistency. Has been a great new hobby obsession of mine away from the ice rink. Making a hole in one is something most pro golfers never achieve, so to make one myself is truly an honor. #holeinoneclub
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Me and 3 other buddies were playing at Cascades golf course at Crystal Springs NJ. We got to the fourth hole on the second time around, 9 hole course, and it was not turning out to be a great scoring day. Last time around, I used a pitching wedge and I landed just a little short of the green. This is a hole where you have to carry a giant empty ditch in the ground so I barely got over but was ok. I decided I was going to go up a club and aim more towards the left and try to take the slope on the green down to the pin. I teed up and did a nice gentle swing and it landed perfectly on the slope. The ball caught the slope and made it's way towards the pin. As a golfer, you always think there is a chance it can go in but the second it hit the pin and disappeared I was in disbelief. I asked "Did it go in?" My friends didn't need to answer because they were to busy yelling and then I got my answer. It was a memorable experience and I used the ball shown and will forever keep it.
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https://youtu.be/hKyPFj_Q_Q8 We would all agree that the best players in the world share the common trait of being very consistent. On most shots, the golf ball does just what they ask of it and even when they do miss, they don't miss by much. That kind of consistency is something we all aspire to, but unfortunately many of us sabotage our progress because we’re not patient enough. We look for that quick fix, that magical short-cut. It’s tempting to chase the latest swing fad or buy that latest training aid, but as Titleist Staff Instructor Justin Parsons shares in the video above, golfers in search of consistency are much better served by developing some good, basic habits and staying the course. “My advice,” Justin told Team Titleist, “is to target a few key fundamentals and be regimented in your approach. Find little routines and methods that work for you and then stick with them. Of course, you can always work on improving your swing and develop new techniques, but do it within the framework of a consistent setup, consistent alignment, consistent ball position and a consistent pre-shot routine. Being able to do those things the same way, all the time, is the best way to add to your overall consistency.” Check out the videos below, in which Justin covers each of these crucial areas in more detail. Be patient and practice these basic skills until they become second nature. You’ll soon see that your golf ball is much more obedient than it used to be. Thanks for the help, Justin! To learn more about Justin and the instructional programs he offers, check out the Performance Center section on the Sea Island Resort website. Check Justin out on I nstagram and Twitter , too! • • • https://youtu.be/6MB-0CQZZ48 Consistent Aim and Alignment To aim properly, both your clubface and and your body need to be properly aligned to the target. By far the most efficient way of aligning your clubface is to use an intermediate target. Pick out something small, two to three feet in front if your ball and in direct line with your target (a leaf, pebble, imperfection in the turf, etc.) Align the clubface square to that object and send the ball straight over it. Practice by putting a golf tee out in front of you when you practice and get used to flying your golf ball right over the tee. To establish proper body alignment, become acquainted with your lead shoulder as you aim your clubface and address the ball. Get familiar with where your lead shoulder is positioned in space, relative to your target. As you glance from your ball up at your target, be aware of your lead shoulder in your peripheral vision. You’ll develop a sense of when your lead shoulder appears too far away from the target (open alignment) and when it’s too close (Closed alignment). Soon you’ll learn to use your lead shoulder to orientate and dial in your body alignment. And when your body alignment is correct, your swing direction, your club path all have a much better chance of being consistent. • • • https://youtu.be/ML-hIAsK19w Consistent Ball Position Ball position can move around a great deal in short period of time. Sometimes it’s purposeful – you might move the ball further back in your stance, for instance, to hit a lower trajectory shot – but sometime ball position can stray without your being aware of it. This is dangerous because to strike the ball cleanly, you want your ball to sit right above the natural low point of your swing arc. On an iron shot, if the ball is positioned forward of that low point, your club will strike the turf before you make contact with the ball, resulting in a fat shot. If the ball position is back behind the arc’s low point, the club is still on its downward path as you make contact. Often times, the lower portion of the clubface will contact the ball, not the center. The result is a thin shot. Though we may not be consciously aware that our ball position is off, we humans will do whatever it takes to hit the ball. This usually involves making a compensation in our swing in order to reach the ball, wherever it’s lying. This could be a early cast, early extension or a lateral slide, but no matter what the move, it’s an extra complication that is difficult to repeat and leads to inconsistencies. To safeguard against wandering ball position, Justin recommends establishing a baseline. By using an alignment rod and building a routine for establishing proper ball position, you’ll always have a way to self-correct if things get a little off-track. • • • https://youtu.be/3AHg7JtSHl8 Consistency in the Prelude to the Hit Watch a professional golf tournament and you’ll quickly notice that players settle into shots and pull the trigger in a wide variety of ways. Yet, despite the different waggles and shirt tugs between players, they are all remarkably consistent when it comes to their own individual routines. In fact, Justin has timed many of the world’s best and he’s found that tour player pre-shot routines are consistent down to the mili-second. Why are elite players so precise in their pre-shot choreography? Because once they commit and take that first step forward in hitting a shot, they are on auto-pilot, in a mental state that gives them the best possible chance of hitting great shots consistently. The good news is that getting into this state of relaxed focus is a trainable skill. It takes no special athletic ability to build an effective pre-shot routine. It just takes some experimentation with what works best for you, followed by many committed repetitions of the segment of the pre-shot routine that Justin calls the “prelude to the hit”. To practice effectively, Justin suggests timing your prelude. Go through your pre-shot routine the next time you hit balls and use the stopwatch on your smart phone to monitor the time it takes from your first prelude step forward to the ball to when your club strikes the ball. Work on matching that time from shot to shot and soon, you’ll have a routine that gets you in the same rhythm and mental state every time - a big time secret to hitting consistent golf shots. #TeamTitleist
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If you've been looking for more consistency in your golf game, you've probably been told that you have to start with sound fundamentals. They're the building blocks, the foundation upon which the whole golf swing is built. It can be confusing, though, because there's a lot of debate over which elements are fundamentals and which are simply preferences. So let's start first with the definition of the word: fundamental (noun) [ fuhn-duh-men-tl ] def: a basic principle, rule, law, or the like, that serves as the groundwork of a system; essential part.* By definition then, a golf fundamental is essential, something you can't do without. If you don't have a secure grip on the handle, for example, it's going to be difficult to move and control the club. If you don't set up to the ball in a way that allows your body to move athletically, you can't expect to swing the club with much authority. And if you don't have a reliable way to aim the clubface, the ball isn't going to fly towards your target very often. Pretty logical, but it's also very easy to get misled by the exceptions to the rule. We see the club champion who plays every shot off of his back foot, or the kid who can carry it 300 yards with a grip that looks like he's revving up a motorcycle throttle. We figure we can freelance, too, and ignore the tried and true basics. Usually it's not long before we find ourselves in trouble. So what's the truth as it relates to golf fundamentals? For some expert advice we reached out to Skip Guss , a decorated teacher who played on the PGA Tour and worked alongside legends like Bob Toski, Jack Grout and Sam Snead. Skip boiled it down very simply: "Deviation leads to compensation." Yes, you can learn to play with an unorthodox grip or stance. You can let your right elbow fly or your left elbow chicken-wing. But it makes it harder. You're introducing additional moving parts to a machine that's already complicated enough. Your best bet according to Skip? Start from square, start from neutral, with the simplest motion possible. As Skip says: "Simple is efficient and efficient is repeatable. Repeatable is just another word for consistent." And he added one important insight - golf is not like riding a bike. Over time, we all deviate. We all fall into bad habits. This is why players on tour are so reliant on alignment sticks - they're constantly monitoring their alignment and aim fundamentals to make sure they're not drifting too far from square and neutral. You need to stay on top of the building blocks in your game, too. To help reinforce proper fundamentals, scroll through the following Do's and Don'ts from Skip on grip, posture and alignment. Devoting some time to these basics in the off-season will pay some big dividends this spring. We hope you enjoy these tips. For more great content and to learn more about Skip's teaching, visit the GolfRite website . Thanks, Skip! • • • Golf Grip Fundamentals slideshow.titleist.com/.../1141.xml "Good players do very little with their hands. Poor players do too much. A good grip allows you to hold the club lightly, which allows your hands and wrists to be soft, which in turn allows the club to hinge, release and accelerate with tremendous speed through the ball. 'Release' means to let go. You can't release something if you have a death grip on it." - Skip • • • Golf Posture Fundamentals slideshow.titleist.com/.../1142.xml "Good golf posture is athletic posture, so be an athlete. When you address the ball, feel poised to move like a defensive back in football, an infielder in baseball or a tennis player returning serve. The ready positions you get in in those sports are very, similar to the way you should stand to the golf ball." - Skip • • • Golf Alignment Fundamentals slideshow.titleist.com/.../1143.xml "Alignment is a railroad track. There are two parallel lines. The outside rail is the target line. The inside rail, which is parallel to the outside rail, is the body line. Aligning your body parallel to the target line is neutral. It gives you the best chance to start the ball on target." - Skip • • • Pre-Shot Routine Fundamentals slideshow.titleist.com/.../1144.xml "A well crafted pre-shot routine allows you to apply your good fundamentals in a fluid, dynamic way. It frees you up so you're not thinking about the fundamentals at all. You're focused exclusively on the target and the shot you're about to play. A great analogy for how your pre-shot routine should feel is dancing. If you're at a wedding and you ask your wife to dance, you don't march her out like a robot, freeze in place, and then wait for the next song to play. You're already feeling the music and getting into rhythm as you make your way to the dance floor. Feel the rhythm of your shot and as you grip the club, pick out your target, align your clubface, settle into your stance and pull the trigger - do it all in that rhythm." - Skip Team Titleist * Definition courtesy of dictionary.com
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Playing at Ahwatukee Counry Club, reaching hole #8 par 3 playing 203 yards against the wind, pulled a 20 degree hybrid and take dead aim. Hit my titleist AVX ball solid, playing partnes reacted great shot and asked are you on the green and I said its on without seeing exactly where it landed just because the way I hit the shot it feels perfect. Driving towards the green and no ball was in sight, i checked the back bunker and nothing in it so my cart buddy shouted check the hole, I walk and look at the hole and with my calm way says it's in the hole, my playing partner pulled his cell phone and took this picture because he say he never seen anyone hit a hole in one in person playing golf for 30 plus years
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https://youtu.be/UIbW1Cdou2E Every component of the new Titleist Velocity golf ball has been engineered for maximum velocity, including new aerodynamic and core technologies that deliver the longest, best performing Velocity yet. Golfers can also experience the speed of Velocity in style, with three new matte color options (Pink, Green and Orange) added for 2020. Available in golf shops worldwide beginning January 22, 2020 , new Velocity has been improved through comprehensive golfer feedback and new innovations developed inside the Titleist Golf Ball R&D labs: ••• What you need to know about the New Velocity: • The invention of a spherically-tiled 350 octahedral dimple design produces a more consistent, high-flying trajectory for longer distance. • Velocity’s engine – a larger, higher speed LSX core – generates fast initial velocity with extremely low spin on all full swing shots to help golfers get every last yard. • The increased core size also adds spin for greater stoppability on approach shots. “Velocity golfers love distance, and they never stop asking us for more yards,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing . “But we know they’re also trying to shoot lower scores, and distance is only one part of that equation. The advancements our engineers have made to Velocity’s aerodynamics package and high-speed core technology are meaningful. Golfers can take aim from farther away – confident that if they put a good swing on it, they’ll have the extra distance to reach the green with the ball flight to stop it there.” The new Velocity is manufactured by Titleist associates at Titleist’s owned-and-operated Ball Plant 2 in North Dartmouth, Mass., ensuring the most consistent performance and quality in every dozen and every ball. • • • slideshow.titleist.com/.../1130.xml New Matte Color Options The improved performance of 2020 Velocity is enhanced by three new color options featuring a high optic, vibrant matte finish. Golfers can now choose from Matte Pink , Matte Green and Matte Orange (with play numbers #00-11-22-33), in addition to standard white (with play numbers 1-4). Each matte finish has been developed and validated by Titleist R&D to maintain exceptional light stability and durability throughout the course of play. • • • Velocity Performance & Technology The new Titleist Velocity delivers longer distance, extremely low long game spin, high flight and greater iron stoppability through the following key technologies: • New Larger, Higher Speed LSX Core delivers fast speed with extremely low spin on full swing shots for deep downrange distance. The increased core size also adds spin for greater iron stoppability. • Fast NaZ+ Cover formulation is designed for speed and playable greenside feel. • New Spherically-Tiled 350 Octahedral Dimple Pattern provides a high ball flight with greater aerodynamic consistency for enhanced long game distance. • • • Availability New Titleist Velocity golf balls are available in golf shops worldwide beginning Jan. 22, 2020. Visit the Velocity product page for full details on the new 2020 Titleist Velocity golf balls. Customize your own new Velocity golf balls with the My Titleist customizer . #TeamTitleist
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Split Sole, Hollow Head Design Maximizes Performance for Moderate Swing Speeds The new easy-launching, super distance Titleist T400 irons are designed to provide moderate swing speed golfers with the most forgiving Titleist experience possible . Available for fittings Feb. 27 (and in golf shops March 27), the new Titleist T400 irons utilize an advanced split sole design, super-thin face and wide body, hollow head construction fortified by extreme amounts of high-density tungsten to help golfers effortlessly launch it higher and hit it farther. The addition of T400 to the strikingly new line of Titleist T-Series irons – joining the T100, T100 • S, T200 and T300 models – ensures that every player is able to experience the engineering ingenuity and breakthrough performance that has made Titleist the longstanding #1 iron on the PGA Tour. “T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs . “There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.” T400 PERFORMANCE & TECHNOLOGY Designed to help moderate swing speed players score lower, the new T400 irons maximize performance on every shot through the following key technologies: Wide body shape with advanced Split Sole design provides optimal turf interaction for a smooth and easy strike. Hollow head construction produces an extremely high MOI that maximizes forgiveness on off center shots. Extreme High-density tungsten weighting (up to 100g per head) creates a low CG, working in combination with a super-thin forged SUP-10 L-Face Insert (5-7 irons) to produce explosive launch off the turf. Progressive set design – with progressive blade lengths, sole widths and hosel lengths – delivers optimal CG positioning with preferred shaping through the set. Lightweight materials – with stock grip and shaft options – promote increased swing speeds for longer distance. FREE TRIAL & FITTINGS Beginning Feb. 27 , golfers can experience the performance of T400 irons by attending a Titleist Fitting and Trial event (including Titleist Thursdays ) , being held at hundreds of location nationwide. To find an event, or book a free T-Series iron fitting with a Titleist Product Specialist, golfers can visit https://www.titleist.com/fitting/appointments . LIGHTWEIGHT STOCK SHAFTS & GRIP T400 offers premium lightweight graphite and steel aftermarket options to help moderate swing speed players maximize performance. The Mitsubishi Fubuki MV IR – MV stands for “ Maxiumum Velocity” – produces higher ball speed through its ultra-lightweight iron-specific graphite design. The steel True Temper AMT Red offers tour-proven ascending mass technology, with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control. • Graphite: Mitsubishi Fubuki MV IR | Mid-High launch, mid spin | 50g • Steel: True Temper AMT Red | High launch, mid-high spin | 95-107g (3g per club) In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge. T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+ , weighs in 9 grams lighter than the T-Series stock Tour Velvet 360 model. T400 AVAILABILITY New Titleist T-Series T400 irons will be available in golf shops worldwide beginning March 27, with fittings beginning Feb. 27.
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This week, twenty-four of world's best players will put the finishing touches on a memorable year of golf, as the United States squares off against a determined International squad at the Presidents Cup. Royal Melbourne will serve as the backdrop for the 13th staging of this biennial competition, testing players with its dry, firm fairways, daunting green complexes and lightning-fast putting surfaces. The Americans are hoping to secure their 11th victory since the inaugural competition in 1994, but their twelve opponents from around the globe (excluding Europe) have history on their side. In 1998, the last time they won the Cup, the Internationals did it here at Royal Melbourne, dominating the U.S. side 20½-11½. While the final outcome is still anyone's guess, one thing is for certain as the fourball and foursome matches get underway in Victoria – more players will trust a Pro V1 or Pro V1x than any other golf ball at the 2019 Presidents Cup. With bragging rights and national pride on the line, 15 of the 24 Presidents Cup competitors will be teeing up a Titleist, including Justin Thomas , Patrick Cantlay , Webb Simpson , Tony Finau , Gary Woodland , Adam Scott , Louis Oosthuizen , Sungjae Im , Abraham Ancer , Byeong-Hun An , Cameron Smith , Joaquin Niemann , C.T. Pan and Haotong Li . And as we settle in for some match play fireworks, we wanted to share some of the reasons WHY . So we reached out to players and our golf ball expert on Tour, Fordie Pitts , for some exclusive insights into why the only choice is Pro V1 or Pro V1x. Titleist Tour Reps J.J. Van Wezenbeeck (left) and Fordie Pitts (center) discuss spin numbers on a Titleist golf ball prototype with Titleist Brand Ambassador Webb Simpson (right). Why Pro V1? Why Pro V1x? Fordie's official title is Tour Consultant for Golf Ball R&D . He's is on the road more than 30 weeks out of the year, traveling to stops on numerous tours and working closely with players, acting as a conduit between them and Titleist product development teams back in Fairhaven, Mass. "Players are always looking for that competitive edge," Fordie explained, "and in R&D, we're always working on things, trying different things based on their feedback. We've got so many players in the world, and everyone's a little bit unique. You need to have options for these guys. Some guys are low spin, some guys are high spin. Some guys are lower speed, lower flight, whatever the case may be, so we've got to make sure we can cover everyone. But regardless of whether a golf ball flies higher or lower or spins more or less, it has to perform the same way every time for a player. It has to be consistent." There are a couple potential reasons why a ball may not be consistent, or perceived by a player to be inconsistent. It could come down to the manufacturing process and a company’s ability to make the same ball each time. At Titleist we take painstaking efforts (90+ quality checks for Pro V1 and 120+ for Pro V1x) to ensure we have the tightest controls and the best quality assurance of any golf ball manufacturer. We believe it is one of the things, and maybe the most important thing, that separates us from our competitors. We do everything we can to make sure each ball is made the same and performs the same as the last one. But, as Fordie explained, inconsistencies in a player's game could also come from a golf ball that's a poor fit. "If a player uses a ball that spins too much, or too little, and that player starts to see performance that is unexpected, then he'll likely change his swing or technique to get that ball to do what he wants. This is the exact opposite of what fitting is supposed to do. We want to adjust the golf ball model to optimize what the player does naturally, so he can swing the club without making any compensations. It’s why we check in with players every week to make sure they aren’t getting any surprises. It needs to be consistent and predictable. Because we all know what one shot may mean in a round of golf for a tour player… earnings, championships won or lost, Team Cups won or lost and perhaps even a player’s job security!" • • • Justin Thomas (United States): Pro V1x "I think a lot of it for me, which I learned through the fitting process was it needs to feel right around the greens. I need to be able to chip with it and I need to like the sound it makes, the feel it produces. And I need to like the feel when I putt, as well. The Pro V1 was a great ball. I drove it probably the best I've driven it since I've been on tour. That little bit more spin was big for my driver. And kind of narrowing that window that I was hitting it in. But the Pro V1 felt soft to me. And with a softer ball, I felt like maybe I need to putt it harder. It's weird but it's just kind of how the mind works. My speed wasn't very consistent with putting. And that was something I struggled with. And looking back at it, it was like, 'okay, this ball is great, but because of the sound around the greens and putting it's not right for me'. I like that click when I chip and putt, just the way you can hear it a little bit. So Pro V1x turned out to be the better all-around choice for my game." Fordie: During our day of fitting down in Florida, the new Pro V1 was providing Justin with that little bit of extra spin he was looking for. It was helping him hit it higher and hold greens better with the longer irons and it was giving him a little better greenside control, too. But this is why you have to keep checking in with players. Justin played Pro V1 for a number of tournaments at the start of the year and then started to notice an issue with the softer feel. In the longer run, a Pro V1x construction was the better fit. I'm glad he gave Pro V1 a try, though. Now he knows exactly why Pro V1x is the right fit for his game. And now we also have some useful data and feedback that we can use to develop new protoypes down the road in R&D. Sometimes it just takes a while to get the whole picture. Click here to learn more about Justin's golf ball testing process. ••• Adam Scott (Australia): Pro V1 "I'm looking for probably more spin than most people today, but it's what I'm used to. I turned professional with a balata golf ball and my golfing DNA roots are way back there really. I'm making myself sound old, but you can't change your golf DNA too much if you want to bring out your best assets. The balata, that spun a lot, it was hard to get that drive under 3000 rpm and I taught myself how to produce very low spin, so I need a bit more high spin in the ball. When you have some speed and some power, which I'm fortunate to have, you have to balance that with control, and you get that through spin. And I think Pro V1 compliments that by launching it in the window I'm most comfortable with and my golf swing and the other variations you can make in equipment. And I do believe that to perform consistently well at the biggest events, which are generally the toughest and more firm ground conditions at the majors, that control really plays a big factor in your performance. So I definitely gear some of my equipment set up to those events. Though I have only one major, my performance over the last decade in the majors is as consistent and as anybody else's on a tour across maybe about 40 events." Fordie: For years Adam told us he prefers soft feel and spin in his golf ball. Then, a few years ago, like so many players, he chased distance. So he tried Pro V1x and while he played decent at times (top 10’s in 4 of 18 events) and did increase his driving distance the overall results were not as strong as Adam would have liked. When it was told to Adam that we had a Pro V1 that was more in line with his preferences we hit on a much better fit for Adam's game without sacrificing on distance. Now he has a lower flight, a much softer feel and a ball that suits his style. And the results show. He's had 9 top-10s in 2019, a runner-up at The Memorial and he was right in the mix on the final day at both the PGA Championship (T8) and the U.S. Open (T7). ••• Patrick Cantlay (United States): Pro V1x "It's not about finding the longest golf ball, or the softest golf ball, or the golf ball that you can control your wedge distances with the best. It's about trying to find something that's like an eight and a half or better out of ten in all the areas, because you have to hit all those golf shots to perform. And I feel like the Titleist golf ball always is a top performer in every category. So I'm not necessarily looking for it to be the longest or the spinniest or the softest around the greens. But it definitely is the best combo of all of those. So, I was practicing a little bit with JT (Justin Thomas) this year and I noticed that his golf ball – it was a Pro V1 prototype – went through the wind and held it's trajectory a little better than the 2015 Pro V1x that I was playing. It didn't balloon up in the wind. So I asked Fordie what he thought. So we tried it out and it seemed that I would lose a little distance with the V and I didn't necessarily like how much lower it was. But that's when we started talking about moving potentially into the 2019 Pro V1x and then I tested the 19X, it felt almost identical to the 15X and yet it brought my spin just a little bit down. Not a lot but still enough where I noticed a little bit of a difference. It was basically a seamless transition. I hardly noticed any change in numbers, change in distance one way or the other. But it felt like my golf ball had a little better control, especially in windy conditions. I think controlling your golf ball in any element is the biggest thing for me. So if I hit a shot, and it feels like 152 and there's 10 miles an hour breeze into me and then I think that's going to affect it, I don't know, 6 yards or whatever, I want to know that it's going to go the 146 and not have it do anything weird. Especially if I have maybe just a slight mishit because I think a lot of golf balls do really well if you strike right out of the middle of the face and you get the right launch and everything. But the Titleist golf ball, even on a little mishit, your number doesn't get too much different. Especially when that's magnified in a breeze or a rain or a weird condition. Fordie: At the WGC-Match Play, when Patrick tested the Pro V1 prototype that Justin Thomas was using, we noticed Patrick’s spin rates to be on the higher side and we agreed that a ball with slightly less spin would actually be better. After hitting a few shots with the new 2019 Pro V1x with different clubs Patrick agreed that he needed to take it out on the golf course and give it a thorough test. We went to the course together and found that Patrick was able to hit all his shots with an improved, more efficient flight and he immediately put it in play that week. He didn’t make it to finals, but he went on a nice tear after that - played well at Augusta (T9), had a T-3 at RBC and the PGA Championship and then he won The Memorial. He also finished runner-up at the BMW and had 9 top-10 finishes for the season. • • • Louis Oosthuizen (South Africa): Pro V1 "I've always been a Pro V1x guy, but when I changes to a new set of irons, somehow in the wind, it just got very spinny, the X. I'm obviously used to the feel around the greens, the nice check and everything, but with my irons, especially in windy conditions, I lost a lot of ground into the wind, and couldn't control it as much. I said to my caddy, "I need to test the normal Pro V1. So I played Pro V1 back at my home course, and liked the feel. The feel was really, really nice, a softer feel on the club. Saw some really good numbers with my irons that I really liked. So at Muirfield Village I just started playing with it, and it was really windy that week. It was just a day and night difference on ball flight. I could control the Pro V1 a lot better in the wind. Distance control comes from ball flight. Can you hit the same ball flight all the time? When you can, it's so much easier to control your distance. So yeah, for us, consistency is everything. The last thing you want to see is standing there and all of a sudden you're hitting a 7-iron six, seven yards further than your last six, seven 7-irons. You want to see those numbers really close to each other the whole time. The Pro V1 also helped in my wedge game. I've changed my wedges before to try and get less spin on a 90, 80-yard shot, and a 100-yard shot, because I sort of spun it way too much. I want to control it a little bit more, so I fight to take spin off. But when I switched to Pro V1 that problem immediately went away. Especially if the greens are a little softer than normal, where it just spins so much that you can't really control it. If it's a tucked away pin, and you've got a sand wedge, you need to be able to not spin it more than three, four yards. Yeah, that problem wasn't there anymore. I got used to Pro V1 pretty quickly, and I felt it was really good move." Fordie: When Louis won at The Old Course he used a Pro V1x, and he's played X for most of career. He's always preferred a soft feel, though, and after the PGA Championship he began testing with Pro V1 and made the switch. He had a real nice showing at the U.S. Open, tying for 3rd with Adam Scott. He had a top-10 at The Northern Trust and just finished 3rd at the WGC-HSBC, so the V is working well for him heading into the Presidents Cup. • • • Webb Simpson (United States): Pro V1 "The last thing you want to be doing on a tough hole, with water or trouble, is thinking about what is my golf ball going to do here? Is it going to spin, is it going to fall out of the air? But I've been playing this Pro V1 model now for a good two years, maybe longer, two and a half years. And that's never the feeling I have. I never have to guess or think about, what this ball is going to do. Which is a really good feeling. For me, flighting the ball is really important. Some guys don't flight it at all, they just hit the same trajectory every shot. I definitely want the ability to hit it high and low. If can't flight it the way I want, low enough, I won't use that golf ball. I would say I curve it as much as about anyone on Tour besides Bubba Watson. I love seeing the ball curve. I feel like hitting it right to left almost gives me a six and a half iron, a seven and a half iron, an eight and a half iron. If I really want to turn the ball over, I can add yardage. And then to be successful consistently on tour, I found that you have to be able to work it both ways. I'm not naturally a cutter, but I've learned that for most right pins, I need to hit a cut shot. And that's something that's developed the last couple of years and I can count on the Pro V1 when I want to work it. It certainly feels good in the fairway knowing whatever side the pin is on, I'm able to get at it starting at the fat side of the green." Fordie: Just before the RSM Classic in November, Webb expressed an interest in getting more peak height and spin than he was seeing with his Pro V1. So at the beginning of the week, he tested the new 2019 Pro V1x. Conditions were very calm Monday and Tuesday and his early testing went very well. So he decided he'd give the X a try in the Wednesday pro-am. Well, on Wednesday it started to blow. Webb teed off on the first hole with the Pro V1x and hit it right down the middle of the fairway. He had an 8-iron into the hole with the wind in his face. He played his standard shot, trying to keep it a little lower –and the ball got caught up in the wind and came up well short of the green. Given Webb's launch conditions, ball flight is really important and in windy conditions, he has better distance control with a lower flying ball. Because Webb was surprised by that result (and perhaps a little spooked with the tournament starting the next day) Webb decided that he should stick with his Pro V1 for now. He switched back to Pro V1 and finished runner-up at that event. It just goes to show that you have to test in all conditions. It also illustrates maybe the biggest factor when it comes to ball fitting. The ball can't surprise you. You have to be able to predict its performance on every shot. • • • Cameron Smith (Australia): Pro V1x "I didn't need to do a lot of testing with the new Pro V1x, really. I trusted the golf ball straight away, hit a few golf shots, obviously played around with it on the golf course a little bit. And it went straight in the bag. I did get a little bit more speed with driver, which I'm happy to take. Also with my longer irons, I managed to keep the spin rate down a little bit, which has always been a little bit of a problem of mine. So then my shots into the wind just become a lot more easy. I hit a few golf shots, obviously played around with it on the golf course a little bit, but I trusted the golf ball straight away. And it went straight in the bag." Fordie: Cam is one of the easiest guys we work with. He's a mid-spin player, a good ball striker and he's kind of unflappable. He's just progressed into each new generation of Pro V1x very easily. It's a great fit for his speed and delivery so the best policy is 'don't fix it if it ain't broke'. • • • Gary Woodland (United States): Pro V1 "When I decided to switch back to Titleist, I had my game in a spot where I was pretty good, but I needed to find a golf ball that's perfect. My coach Pete Cowen was like, 'You got to find more spin.' The ball I was playing wasn't enough. I struggled in a gust. On golf courses that were firm, where you need to hit it high, I struggled because I didn't have enough spin. The Pro V1 was amazing to me because it spun, but also, I didn't lose any distance, and that was the biggest key for me. I switched right before the U.S. Open. And I won it. Around the greens it's unbelievable, way better than the ball I was playing before. With my iron play, I'm able to hit more shots now because I have more spin to work the golf ball. That's been huge. I grew up in Kansas, so I grew up playing in a lot of wind. No spin was great when I was a kid because it went through the wind. It went a long way, but I couldn't control it distance-wise. So out here when I like to hit three quarter shots and knock down shots, I couldn't get the ball high enough. When I hit long irons, when I'm trying to hit it hard. Under the gun when pressure gets going and I have a lot of speed, now the ball starts going too far. The inconsistency was the big deal. With the Pro V1, every time I look up it comes out of the exact same window. That's the consistency that you get. There's no surprises. Out here when you're playing, you know, our careers are on the line. You need the golf ball to go where you want it to go and no surprises is a big deal. I think when I had low spin, I had some surprises. I don't have any surprises anymore." Click here to learn more about Gary's switch to Pro V1 . Fordie: During a conversation with Gary during the week of Torrey Pines, he mentioned playing with Charley Hoffman in the QBE Shootout and that he liked the performance of the Pro V1 golf ball that Charley was playing at the time. He said he noticed a bit more spin but that it still had good flight and distance. We discussed the characteristics of the ball but it wasn’t until the week of the Masters that Gary came to us and asked for some product to actually test. We provided a couple of options for him (one of which was the Pro V1 ball from Charley and the QBE) and after testing it at home he put it in play straight away. After finishing 8th at the PGA Championship, Gary went on to win the U.S. Open with some incredible shotmaking thanks in part to this Pro V1 golf ball. • • • Ben An (Republic of Korea): Pro V1x "The golf ball has to do everything. Everything. It has to go far. It has to be controllable and it has to be consistent. All those things have to be on the mark and I think the Pro V1x does it all. I think it's the best equipment in the game. I've been playing it for a decade now and it's brought some great success, I've got great memories. I switched to the new Pro V1x as soon as it came out. It was spinning definitely less than the previous X, which I wanted to see. So, it's perfect. The product continues to improve and become more consistent." Fordie: Ben is a lot like Cameron Smith. Pro V1x is just a good fit for him. With his speed, the higher flight of X really allows Ben to launch it. He was among the longest players on Tour in 2019. He finished 3rd at the Wyndham Championship and has already had three more top-10 finishes in the new season. This could be a big year for Ben. • • • Tony Finau (United States): Pro V1 "I want speed. I always wanna hit the ball further. That gives me even more of an advantage and the Pro V1 gave me more speed without sacrificing control. I hit a cut. That's my go-to shot. When I get a right-to-left wind, it's a green light for me. I like to slide that fade right up against the wind and I know just how it's going to neutralize the spin. I can take dead aim and my ball is going to curve just the right amont and land soft." Fordie: Tony was one of a number of players who came to us having previously played a competing golf ball. Like many high-speed players, Tony has to keep a close eye on spin. In fact, earlier this year Tony had been testing a new prototype with a Pro V1x construction. It had a lower spin profile and though it looked great on the launch monitor and off the tee, when Tony took it to the course he'd get an occasional iron shot that would fly way too far, like a mini-flier. Those shots into the green are where tour pros make their living, so we quickly switched gears to Pro V1. His iron shots regained the proper amount of spin and he had a great season, especially in the big events. He was runner-up at the WGC-HSBC, T-5 at The Masters and 3rd at the Open Championship. He performed extremely well at the last Ryder Cup, too. He's definitely a player to keep an eye on at Royal Melbourne. • • • Sungjae Im (Republic of Korea): Pro V1x Fordie: We're still trying to get a good feel for Sungjae on the golf ball side. It's clear that he's a very talented player. And he's only 21. He was the top graduate from the Korn Ferry Tour in 2018, and Rookie of the Year on the PGA Tour this year. He led the Tour in Birdies and Eagles, plus a few putting categories. Pro V1x has been working well for him so again, we're not going to mess with success. But we're looking forward to getting to know him better in 2020. • • • Thanks, Fordie and good luck to all of #TeamTitleist at the Presidents Cup! Click here to take a closer look at the Titleist clubs that Team Titleist will be relying on at Royal Melbourne .
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https://youtu.be/usUZKX3xmW8 You may think that working the ball, curving and shaping shots on command is something that only highly skilled players need to worry about. Simply hitting the ball straight is ambitious enough, right? But as Titleist Staff member Tom Patri notes in this video, what if you find yourself blocked behind an obstacle, like a tree? Sure, you could take your medicine and pitch out sideways back onto the fairway, but what if a curving shot would easily find the green? What would it be worth to you to have that ability? Well, you're in luck, because Tom has the answer for you, free of charge. We spent some time with Tom at Titleist's Manchester Lane Test Facility and as he shows us, you don't have to change your swing one bit to curve the ball right-to-left or left-to-right. You just need to align your body and your club face accordingly. It's All About Alignment The key to curving a golf shot is adjusting where the club face is pointing relative to the path of the swing. For a straight shot, as you address the ball, your club face should point directly at your target. If you were to trace a line from your club face to your target, you would want to align your feet, knees, hips and shoulders parallel to that line. By aligning your body this way, you'll naturally swing the club on a path directly down your target line. As long as your club face is square at impact, you'll produce a straight shot. To hit shots that curve, you simply want to tweak this setup alignment and as Tom shows in the video, alignment sticks are a great tool to help paint the proper picture. Tee up the golf ball as you start out and use the sticks as visual aids (or place two clubs down and use the shafts as your guides). On a straight shot, your alignment sticks will resemble train tracks. The stick that matches the line of your toes will be parallel to the stick that points where your your club face is aimed. ••• How to Curve the Golf Ball Left-to-Right To curve the ball left-to-right (a fade for a right-handed player), cross the alignment sticks as Tom shows in the video. The more you cross the sticks, the more the ball will ultimately curve. For a fade, first aim your club face along the stick that points where you want your golf ball to land (this should be your final target). The second alignment stick should be pointing left of the first and in line with where you'd like to the flight of the ball to start out. Align your feet, knees, hips and shoulders parallel to this second alignment stick. From here, simply make your normal swing down your foot line. This combination of a swing path going left and an open club face will impart clockwise sidespin on the ball, making the ball curve from the left back to the right. ••• How to Curve the Golf Ball Right-to-Left To curve the ball right-to-left (a draw for a right-handed player), keep your club face alignment stick pointing where you want the ball to finish (this should be your final target), but move the second alignment stick so that it crosses the first and points to the right of your target. Aim your club face square to the stick that points where you want your golf ball to land. Align your feet, knees, hips and shoulders to the right of your target, parallel to the second alignment stick. From here, simply make your normal swing down your foot line, in the direction of where you want your shot to start its flight. This combination of a swing path going right and a closed club face will impart counter-clockwise sidespin on the ball, making the ball curve from right of the final target, back to the left. We hope you enjoy the tip and to learn more about Tom and the instructional programs he offers, check out his website at http://tompatri.com as well as his Facebook , Twitter and Instagram channels. Check out Tom's social media channels, too. Facebook : https://www.facebook.com/tom.patri.3 I nstagram : https://www.instagram.com/tompatrigolf/ Twitter : https://twitter.com/TomPatri #TeamTitleist
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https://youtu.be/P-H-1z-Q-JU During the exclusive short game experience that they presented for Team Titleist members, WedgeCraft co-founders Layne Savoie and Dr. Rob Neal clarified some aspects of the short game that are confusing for many players. For example, did you know that if you open the leading edge of your wedge 45°, the ball won’t necessarily fly 45° to the right (for a right-handed golfer)? The golf ball actually flies perpendicular to the loft plane (where the face of the wedge is pointed) and this can be manipulated by swing path as well as how the player raises or lowers the handle of the club. In this excerpt from their clinic at Titleist’s Manchester Lane Test Facility, Doc demonstrated this phenomenon with the help of a magnetic lie angle tool that he attached to the face of a Vokey SM7 lob wedge. Understanding the relationship between club face, club path and lie angle is critical in order to aim properly, particularly on finesse shots that require more loft. As Doc and Layne explain and demonstrate, the best wedge players in the world have two preferred methods that you can experiment with and introduce to your own game to hit high lofted shots that stop on a dime. Want to take a closer look inside the Team Titleist WedgeCraft Short Game Experience? Click here for a full recap of all the action . And to learn more about Layne and Doc and the wealth of wedge play knowledge they’ve assembled, please visit WedgeCraft.com .
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Lanto Griffin: Pro V1 golf ball, 917D2 driver (10.5°), TS2 fairway metal (16.5°), U510 utility iron (2), T100 (4-9) irons, Vokey Design SM7 Raw Finish pitching (46.10 F Grind), gap (50.12 F Grind @ 51°), sand (54.10 S Grind @ 55°) and lob (60.08 M Grind) wedges. You could see this coming since the dawn of the new PGA TOUR season. Just a few short weeks after earning a return trip to the TOUR, Titleist Brand Ambassador Lanto Griffin played four solid rounds at A Military Tribute at The Greenbrier, finishing 13th at the season-opener. He followed that up with a T-11 performance at the Sanderson Farms Championship and two additional top-20 finishes at the Safeway Open and the Shriners Hospitals for Children Open. If you followed the Korn Ferry Tour last year, you'd recognize the consistent play as nothing more than a continuation of the steady excellence that Lanto exhibited throughout 2019 – a year that saw him post 11 top-25 finishes including a win at the Robert Trent Jones Golf Trail Championship, and finish 5th in the Korn Ferry Total Points Standings. It seems that every week he has been knocking at the door, as he is the only player to post 5 top-20 finishes or better. This past Sunday, Lanto kicked it in, capturing his first PGA TOUR victory at the Houston Open. His one-shot win was a doubly happy occasion for Griffin because the runners-up in Houston were two of his good friends (and fellow Korn Ferry graduates ), Mark Hubbard (Pro V1, TS2 9.5° driver , 915Fd 15.0° fairway metal, 816H2 19.0° hybrid, 716 T-MB 4-iron and 716 MB 5-9 irons, Vokey Design SM6 46° pitching and 50° gap wedges, SM7 56° sand and prototype 60° lob wedges) and Scott Harrington (Pro V1x). Their joint performances validated for each of them that they belong on golf's biggest stage. The day after his breakthrough win, Lanto was kind enough to phone home to Team Titleist and we've shared some excerpts from the conversation below: Q: On Sunday, Mark Hubbard was actually your playing partner. What was it like coming down the stretch with him? Lanto: It was huge. Mark and I have been good friends for a couple of years, but we haven't played a ton of golf together. And we were walking up 13 and we were tied for the lead. It kept us both kind of pushing each other. So I don't think I could've got a better pairing. His caddie's a really good friend of my caddie, and so we just had a really good time. It almost felt like a practice round. We were out there just feeding off each other, and we talked the whole day, and it was cool. Q: And how about Scott Harrington? He was also right there. Lanto: Yeah. Scotty's also a really good friend of mine. Obviously we've played on the Korn Ferry Tour together, and I think it was walking up either 17 or right after I hit the tee shot on the 18, I asked my caddie where we stood – I don't like to look at scoreboards, just because my mind's pretty analytical. And if I knew exactly where I was, every position, I'd be thinking about it. But I wanted to know if there was anybody behind me or in front of us that had already finished that we had to worry about – so I asked my caddie, "Do I need to worry about anybody else other than Mark?" And he said, "Scott Harrington is at 13-under on 18." And I was like, "Oh my God. Let's go." I was so happy for him and I was lucky, too. Watching his putt on 18, it looked like he buried it, but it burned the edge. But that still gave him a two-way tie for second and for where he's been, 38 years old and a rookie, I couldn't have been more happy for Scotty. And for Mark. You know, we all wanted to beat each other, but we're also very happy for each other's success. It was pretty cool that the three of us finished 1-2-2 and we all should be on tour together again next season. Q: After making it to the PGA TOUR in 2017-18, you lost your card, but then earned it back this season. Now you're exempt on TOUR through 2021/22. How would you describe the last couple years? Lanto: It was all about perseverance. I remember I made the last eight cuts of the PGA TOUR season in 2018, and I played a lot of tournaments in a row, and I didn't keep my card at the Korn Ferry final. So I had three months off last winter, and I really wasn't beating myself up over my game. I knew that kind of lit a fire under me going into the Korn Ferry season this past year, and so I actually took two or three months off last fall. I didn't want to make swing changes. I didn't want to tinker, I didn't want to... I didn't change anything. So coming into this year I was fresh, I was hungry. And when you get a taste of the PGA TOUR, it's hard to go back because it's such a dream playing out there every week. So I had all the motivation I needed internally to have a good year and get back on TOUR, and now to be a PGA TOUR winner and have a job out here for the next three years is an absolute dream come true. Q: What was it like coming down the stretch in Houston? Lanto: On 18, I'm really proud that I stuck to my plan. I know a lot of guys will just aim left at the edge of the water and hit a cut back into the fairway. Well, a couple years ago I was struggling with a two-way miss off the tee. And so I started cutting my driver pretty much religiously. And I'm comfortable now, but I'm not quite ready to trust it under big pressure. So instead of taking a risky line, I talked to my caddie about aiming at the left edge of the bunker out in the middle of the fairway. My line was actually 10 yards right of that, further right than what I told him, and I hit it dead straight. It was actually a really good tee shot. I wasn't going to take water left into play. So the rough was my fairway there and I knew by playing the hole that way the worst I would do is bogey, which still gets me in a playoff. When I first played on the PGA TOUR, I was way too aggressive. I was convinced that I had to make a ton of birdies and so there weren't many pins that I wasn't aiming at. But it's part of the learning process, when to be aggressive, when to play smart. Q: Let's talk a little bit about your equipment. You play Pro V1. What's your process for choosing the right ball? Lanto: I rely a lot on the Titleist guys when making changes. Their opinions matter a ton to me. Obviously, at the end of the day it's my decision whether I want to play it, but I've never hit a Pro V1 that I didn't like. And when a guy like Jeff (Jeff Beyers, Tour Consultant for Golf Ball Performance) tells me, "This is a perfect ball for you, for your spin numbers, and your launch, and everything with the driver through the wedge and putter", I'm going to try it. And if it feels good, I'm going to stick with it. Working with Jeff I know that the Pro V is the perfect ball for me from a launch and spin perspective. If I'm not playing well, I've never once been like, "Eh, this golf ball just doesn't fit me." I usually take it on myself that I need to get better on my end. I know it's not the golf ball's fault. I don't really think about the golf ball, which is probably the best thing you can have – not having to worry about your equipment. You just worry about what you're doing. Q: Do you have any superstitions around your golf ball? Do you mark it certain way? Lanto: Yeah, last year, before the Robert Trent Jones, I asked my girlfriend, Maya, to mark some Pro V1s for me. She put an "M" over the Titleist script. I won the tournament, so that's my mark now. I have the "M" and a line through the sidestamp. I also put two small lines perpendicular to that line for putting. I use a line on every putt. Funny story from Houston, though. So anytime a ball gets scuffed up a little bit, I like to give it to a kid. I remember growing up at my home course, when you'd find a Pro V it felt like Christmas morning. So anytime I see a kid and I'm switching balls, I give it out. And walking off the 11 green, I made a bogey. And so I marked up a new ball and put it in my pocket, and I saw a kid by the roadside. I tossed him a ball, and when I went to tee up on 12, I noticed my ball had a little scuff on it. So I gave the kid the brand new one I just marked up. I didn't want to back off and get a new one, so I just played it. Mark and I laughed about it walking off the tee, but I hit two great shots in there on 12. Hit it to nine feet and had a good look at birdie. Q: How important is it to play a ball that performs consistently? Lanto: Consistency is the number one thing for us. If we have a constant, we don't have to worry about a shot reacting differently from one day to the next. I've talked to a lot of the product developers. We sat down. We had an hour conversation at the Travelers two years ago with all the guys from R&D. And just hearing how much love and time... and technology goes into the golf ball. The quality control is incredible. So you never grab a sleeve of balls and feel like, "Man, this feels different than the last sleeve I had." It feels the same every single shot. That's what every professional golfer and every amateur should be looking for. Q: You recently made the switch to T100 irons. How did that transition go? Lanto: If you're comfortable looking down at an iron or a club in general, that gives you confidence to begin with. So that's the first thing I look at. If I like looking down at it, I'm going to try it. They brought out the T100s in Omaha at the Pinnacle Bank on the Korn Ferry Tour and so a couple of the Titleist guys were there. They brought the irons out and I hit – and this is true – I hit four balls with it and I was like, "All right, they're going in." So I hit four balls with them on the range and I went out and played with them and I haven't thought about it since. That should tell you how good they are. The thing with Titleist is they're not going to bring out a club until they've tested it thousands of times. That gives players a lot of confidence knowing that the changes they make... it's not a gimmick to sell clubs. The technology is actually going to help you play better. We know that if we like the way it looks, it's going to do what we want it to do. Q: You have a unique finish on your T100s. How did you get your hands on them? Lanto: When I saw the launch for the T100s I immediately... I mean, they looked awesome. And on Instagram I saw Cameron Smith had a set of the black irons so I reached out to the guys at Titleist and I asked them, "Am I eligible for those?" And they said "Right now we're very early in the process with the black irons and they're only available to PGA TOUR players." So, I worked on them enough to where Dino (Dino Antenucci, Titleist Golf Club Representative on the Korn Ferry Tour) talked to the right person and got me a set of them and they immediately went into play. Looking down, the black irons just fit my eye. And obviously, my iron play has been great the last five, six weeks with them. Q: We spoke with Dino Antenucci recently about our Korn Ferry graduates and he told us that 'Lanto's just got to hug. He's not going to shake your hand. He wants to hug.' What's your relationship like with the guys out on the Titleist Tour Van? Lanto: My relationship with the Titleist guys is pretty special. They're like family to me. (Korn Ferry Tour Representative) Jim Ohlsen. He gave me a shot in 2008 when I was in college. And you know, me and Jimbo, we still talk all the time. I'd go in the Tour Van mainly just to take a break from the range and go hang out with the guys. I'd go in there every once in a while to check my lies and lofts to make sure that the gaps are the right or if I need some fresh wedges, but usually it was just going in and catching up. I'd be on the road five, six weeks in a row, so it was nice having that family. The Titleist family, we're all friends. We're not talking golf the whole time. We're in there talking about, where'd you eat? Where are you staying this week? You want to grab dinner? You have to check out this movie I saw. That type of deal. It kind of feels like you are at home when the guys are there. The players out there, we have our family and our team, but the Titleist guys are there every single week and anything we need, they're ready to help. It's a cool atmosphere. It's really special to be part of. • • • Thank you, Lanto and congratulations on your maiden PGA TOUR victory. Wishing you continued success throughout the 2019 season! #TeamTitleist
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After rolling 14 feet, four inches and into the cup on Medinah’s 18th green Sunday –sealing Justin Thomas’ BMW Championship victory and sending his career PGA Tour win total into double-digits –JT’s Pro V1x golf ball took one more short, but sweet, journey. Soon after that final putt dropped, Justin pulled the ball from his pocket and without hesitation sent it flying into his father's hands. To be sure, the effort was well played, adding to the week's list of successful up-and-downs. “I just flipped it to him,”Justin said. The delivery is instinctive, at this point, more than 135 victories later, with Mike Thomas in possession of a Titleist from each of his son’s wins dating back to elementary school. This particular Pro V1x, marked with Justin’s customary four University of Alabama-inspired red dots around the play number, will join the collection on display in the pro shop at Harmony Landing Country Club in Goshen, Kentucky, where Mike is the head PGA Professional. Less than 24 hours after lifting the trophy at the BMW Championship, and pushing his way to the top of the FedExCup Playoffs entering this week’s finale, Justin gave Team Titleist a call to talk about his 10th PGA Tour victory and the swings he'll remember most –half of them, to no surprise, from his course-record 61 on Saturday: Round 4, No. 13 (Par 3, 248 yards), Tee Shot: twitter.com/.../1163189827069759488 Feeling the pressure of fellow Titleist staffer Patrick Cantlay cutting into his lead, Thomas hit what he called “one of the best golf shots, like overall golf shots I've hit in a really long time.”With his MB 5-iron, JT played for “a little bit of a cut,”and let the wind take it right of the hole, coming to rest 14 feet, 9 inches from the cup. He made it for birdie. “The 5 iron that I hit on Sunday on 13 was one of the most flush shots I've hit in a long time. It was a pretty pressure situation at that point. It was just the sound that it made and like a really nice shallow divot. It just was pure. A long iron makes a lot different sound on a good iron shot than like a 9 iron, just because you're not as steep. But it was just a really good, shallow divot and was just the perfect ball flight. It was nice.” Round 4, No. 12 (Par 4, 469 yards), Fourth Shot: twitter.com/.../1163187038050537472 “The putt that I hit on 12 yesterday for par was probably the most important put that I made all week. It was huge,”said Thomas, who plays a Scotty Cameron Futura X5 model. “It was about a 15 footer up hill, a little bit right then left. Patrick had already made par so the lead would've gone down to two again if I would've missed it. The greens were quite a bit slower yesterday from the rain, and I struggled to get the ball to the hole. I kind of told myself to hit it and just made it right in the middle." Round 3, No. 16 (Par 4, 485 yards), Second Shot: twitter.com/.../1162852968603017217 From 179 yards on the left side of the fairway, JT pulled his Titleist MB 8-iron — the same club he used to ace No. 16 this year on Masters Sunday –and played for a slight cut. His Pro V1x landed a few yards in front of the hole, took two small hops, checked and rolled into the hole for eagle. “There’s something about that club,”Thomas said. “I know that if I strike the ball properly then I always have a pretty good idea of how it's going to react. If we're being real picky, it probably landed like a yard farther than we wanted. We’re trying to land it at like (four yards) short. But obviously it panned out just fine.” Round 3, No. 14 (Par 5, 603 yards), Fourth Shot: twitter.com/.../1162848307800092674 The longest birdie drought of JT’s Saturday 61 (3 holes) ended with a 22-yard chip-in from a tricky lie in the rough left of the 14th green. With little green to work with, Thomas opened the face on his Vokey 60.12 K grind and lofted his Pro V1x into the air. The ball settled quickly a couple yards fromn the pin and rolled in. “The chip-in on 14 was nice with my 60. That K Grind is great in pretty much every condition. I was short sided, but with the green being that soft, I was able to just lob it up in the air and let it land and roll.” Round 3, No. 10 (Par 5, 577 yards), Second Shot: twitter.com/.../1162834147670450176 With 259 to the pin, JT took aim with his trusty 915Fd 18-degree fairway. He launched it high, twirled his club then marched down the fairway, a clear signal he’d made the swing he wanted. The ball landed about 25 feet in front of the hole, hopped and released to two feet, 11 inches, for a tap-in eagle. “That 5-wood was really, really good. The wind was a little off the left and I just kind of slided it in there to a couple feet. To start the day, every shot that I was hitting was pretty much how I envisioned it or how I wanted it. So when you get going like that, you just kind of want to keep the hammer down.” Round 2, No. 15 (Par 4, 320 yards), Tee Shot: twitter.com/.../1163206137061216256 JT said he hit “three really good 3-woods”on 18 the final three rounds, but the most memorable came on Friday afternoon –when he roped his Titleist TS3 15-degree fairway 298 yards down the fairway, 23 yards to the hole, leaving him an easy up-and-down for birdie. “That one Friday on 15 was really, really sweet. I mean, it was just an absolute bullet that probably went 20 yards off the ground, just a little low cut and it rolled up there almost on the green.”
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We actually weren't sure we would even play that day. Storms were rolling through northern Michigan when we arose that morning, and the greens fees at Kingsley Club are not inexpensive. As we drove through Traverse City, the skies brightened and the four of us got more excited about our prospects. The four of us were myself, my wife Amy, and Dan and Anita Watson. Friends from our home Club: Country Club of Detroit. We were all up North for the Fourth of July week and had played golf at a couple other venues on Sunday and Monday. Kingsley Club was our last round together, and would prove to be a memorable one. Amy and I had played the course before, but the Watsons had not. A fore caddy is required if you take a cart - which the Watsons did. Amy and I both had our own caddy for the round. We teed off at 2pm behind the Members who were playing that day. It is a tough course with domes greens and lots of undulations, and a few blind shots. The first hole is a tough uphill par 4, and none of us did very well. In fact, after four holes my round was looking quite poor, but we continued to enjoy the beautiful surroundings and the serenity of being out on the course. We arrived at the #5 Par 3 blue tees, with the flagstick measuring 190 years away into the breeze. My caddie suggested playing it 200 yards, so I instinctively chose my png ISI 5 wood (yes, a vintage club from the mid-90's) and took my aim and stance. The hit was a good one, flying to the right of the flagstick, We couldn't see the hole as there was a bit of a berm in front of the green. The ball bounced and kicked a bit to the left. I looked to see if it would run out to the left on the green we could see, but it never appeared. Dan then teed off and made a good shot, as did Amy from the forward tees. Anita's ball was short of the green. Dan and Anita beat us to the green on their cart as Amy and I were walking up. Only two balls were visible on the green - within 5 or ten feet from the hole, with Anita's ball clearly short off the green. One caddy opined that perhaps Amy had hit her ball too well, but Dan reported that no, Amy's ball was on the green - as was his. DRAT! I thought. My ball must have gone long and landed in the trap behind the green. As I crossed the green, I looked toward the hole as I have done on other occasions knowing the ball would not be in the hole, but there it was; resting at the bottom of the cup. I was taken aback. Could it really be my ball? But the blue "V" I used to mark the Pro V1x was clearly visible. I had made a Hole-in-One. It was an unreal feeling, with everyone whooping and hollering. My wife had the presence of mind to take my picture as I plucked the ball from the hole. Anita chipped up to the green, Dan and Amy both made par, and we moved on to the next hole. So now I knew I would be memorializing the scorecard, and was motivated to make sure I came in with a decent score. My play improved markedly from the initial four holes and I walked away after 18 with an 85. Pretty good for a guy who is happy when he breaks 90. By the time we got back to the clubhouse, all the Members were gone, so there was no one to buy drinks for - except us. It is still hard to believe I actually made a hole-in-one. A thrill of a lifetime.
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My name is Brad Hamann, and I am thrilled to share my hole-in-one story! It happened yesterday, August 12, 2019 at Saddlebrook Golf Course in Indianapolis, IN. I was with my friends Scott McLaughlin and Mark Brouwer. I was on the tee box of Hole #8, which is a Par 4. I used a Titleist Pro-Titanium 975J Driver, which is a club that my father-in-law had given me years ago. I remembered Scott telling me that my aim was a little off on the previous hole, so I consciously remember adjusting my stance when I hit the drive. Hitting the ball felt really good, and I knew I solidly hit it. I took the next 5-10 seconds watching the ball until it disappeared right at the green. As we drove up to the green, I could not see my yellow golf ball anywhere. Mark asked, "Are you going to look in the cup?" I told him that this would be highly unlikely, especially on a Par 4. It was a shorter Par 4, though, but I was looking everywhere around the green. No sign of it. I watched Mark approach the pin and he SCREAMED! He screamed, "There is yellow in there!! That is your ball!" I said, "You are totally joking. You are kidding me, right?!" Oh my gosh, I could not believe what I saw! Scott and Mark immediately took pictures, and we spoke to Jackson Krauter, the GM and Director of Golf. We wanted to make sure you were aware that I used the Titleist Pro-Titanium 975J Driver on my first ever hole-in-one, and on a Par 4 at that! What an amazing feeling and experience! I would be thrilled to send you any other information you need to have this registered with Titleist. What a driver, what a shot, what a hole-in-one! Thank you!
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On August 6th, in Ojai, California, I was playing in league play. (Sundowners is a 9 hole league that’s been going on for 30 years. The format is a Stableford style competition). Our group arrived at the Par-3 16th and took aim. Normally I always hit a 7-iron cut into this green no matter what but a member in the group shot it with his range finder and the number SCREAMED 8i. I stepped up at after waiting an eternity for the 5some in front of us to get off the green. Hit my normal cut and my immediate reaction was that it was short, the pin was just off the front left trap, bounced once on the left side and rolled in for my first hole-in-one. My life as of late has been a real struggle, and this gave me a real optimism for all aspects of my life. I really hope that this is a catalyst for all things going forward. Golf has the incredible ability to bring immense joy coupled with real aggravation and pain. I was using a Pro V1 number 99 and I’ll only hit that ball from now on. Thank you, Titleist, I will be brand loyal for the rest of my life ( as a New Englander I have always been TEAM TITLEIST).
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https://youtu.be/mBJTKcr92S4 Links Style Bank Shot The dog days of summer are here. Sun-baked fairways can do wonders for driving distance, but firmer, faster conditions can also present a whole new set of unexpected challenges. Consider, for example, the case in which you short-side yourself around the green. In the springtime and fall, missing an approach on the "wrong" side of the hole is rarely a huge issue. Greens are typically soaked with moisture and receptive enough to hold short shots and keep them in check. In late July and August, however, leaving yourself short-sided can be a recipe for disaster. That pitch shot that left you a tap-in for par in May is now trampolining on its first bounce and jetting across the green. Your gimmee is now a 50-foot two-putt to save bogey. Speed kills when you don't have a lot of green to work with. Fortunately, we had the foresight to squirrel away some valuable resources that may come in very handy now that courses are playing their speediest. Leading up to this year's Masters, Titleist staff member Cameron McCormick was kind enough to share a number of specialty shots that players would need to rely on at Augusta National, including several shots like the Links Style Bank Shot above, that are particularly useful in situations where you've left yourself short-sided – an all-too-common occurance at The Masters and one that becomes more difficult for all of us as the temperature rises. Give these escape shots from Cameron a try and let us know how they help you to avoid those big numbers when you're on the wrong side of the hole this summer. And to bring your game from good to great, and from great to world-class, be sure to check out the instructional programs Cameron has to offer at Altus Performance . ••• Keys for the Carom Shot into the Bank Setup – more pressure in lead foot. Lean the shaft forward at address with the ball position back of center. Aim to bump the ball into a point mid-way up the slope. Keep the hands ahead of the club head through impact to make contact with the ball first and generate spin. Accelerate through the shot but finish low to keep the ball low. The ball will ricochet up the slope and bounce a second time near the top of the slope, where the spin on the ball will take hold and slow its pace as it releases to the hole. “If you opt for a bank shot, it’s risky to use a low-lofted club because you’re relying on the slope alone to kill the ball speed. Instead, use a higher-lofted wedge that you can still deloft and hit low. The wedge lets you put a lot more spin on the golf ball, which will help the ball to grab and release gently once it reaches the top of the bank.” - Cameron ••• Wide, Sliding Spinner https://youtu.be/CBhaSx_bC7Q Keys for a Low-Flying, High-Spin Escape Club selection - consider a high lofted wedge with less bounce if you’re consistently playing on very firm, tightly mown turf. Widen your stance to promote a flat swing arc. Work the handle back and through with very little hinge – promotes a flat trajectory and lots of spin to stop the ball quickly once it hits the green. “Many holes at Augusta National feature immense false fronts. Hole No. 14, “Chinese Fir” is a good example. If you fire at a right pin on your approach and come up short, you’ll watch in agony as your ball rolls down a massive shoulder to a tightly mown collection area. To get up and down you need a lot of spin and you also need a shot that reliably allows you to cover the proper distance, so you don't find yourself rolling down the slope again.” - Cameron ••• Dead-Handed Bunker Technique https://youtu.be/MHEJrYCV5zM Keys for a Bunker Shot that Stops on a Dime Setup – more pressure into lead side to ensure that the club bottoms out closer to the ball. Lots of loft on the clubface – want the club face to work against the bottom cover of the ball vs. letting the energy get into the core. Use lots of speed, but swing wide on the backswing, without much wrist-*** and stop short in the follow-through, almost a 9 o’clock to 3 o’clock action. Think of tugging a tablecloth off a table quickly enough to leave the plates and silverware on the table. “Working with very limited green, you need a shot out of the sand that stops quickly. Spin is the key and the secret to getting a lot of spin from the sand is to be fast and shallow. What you want to establish is the opposite of the chunk-and-run, where you chop down steeply and take a lot of sand. In that shot, the ball almost knuckles as it comes out and rolls a good deal when it hits the green. As you’ll see in my practice swings, the dead-handed technique takes just a small sliver of sand in the divot and gets the clubface to apply much more spin to the cover of the ball.” - Cameron ••• Front Loft Wedge Technique https://youtu.be/BX3Ke9cG1T8 Keys for a Reliable Lob that Stops Short Set up with a neutral base and establish loft at address. Not a lot of hinge on backswing. Hand action through impact is the key – let the club head move under the handle and release past the hands. Feel like your trail hand is tossing the ball underhand up to the hole. Ensures that you apply enough force to carry the appropriate distance and it allows you to control the ball once it lands with a combination of trajectory and spin. “Juniper”, the 6th hole at Augusta National, provides a great example of how well the course employs slope and green contour as a defense. When the pin location is back right on this downhill, 180-yard par-3, players have to land a mid-iron shot inside an area the size of a picnic table. If they come up short, the ball will hit a steep slope and roll all the way off the front of the green to a collection area that presents a similar challenge to the one they just faced on the tee. To recover, you can putt it, or bump it into the bank, but employing the front loft technique improves your odds of getting the golf ball to stay back up on the shelf.” – Cameron • • • Team Titleist BONUS: Click below to check out another great Masters-inspired tip from Cameron: Downhill Wedge Off a Tight Lie
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Open Championship golf tests every aspect of a player's game and demands multiple solutions, so for a variety of links golf-related tips, we reached out to Titleist staff member Trillium Rose, who shared her take on a few situations that you'll likely face. Enjoy these tips from Trillium and let us know ow they help your game. Please also be sure to check out her Instagram page and explore Trillium's website for more instructional content, as well as Titleist social media channels. Lag Putting: 100-Foot Putt View this post on Instagram A post shared by Trillium Rose (@trillium_rose) on Jun 28, 2019 at 9:01am PDT Keys for Long Putts To roll the ball farther, swing the putter back farther. Maintain the same tempo that you use on a putt of any other length. Match the length of your follow-through to the backswing. "It's not uncommon to find yourself faced with some very long putts in links golf. The greens can be very large and the fairways are so firm that putting from off the green is often a good option. The biggest issue I see when golfers have long putts is that they try to hit the ball too hard, with a quick, jabby stroke. Instead, simply lengthen your backswing and match the follow-through." – Trillium • • • Lower Launch Angle With Irons View this post on Instagram A post shared by Trillium Rose (@trillium_rose) on Dec 7, 2018 at 1:45pm PST Keys for Controlling and Lowering Launch Start with small half swings – hands about thigh-height – to ingrain the proper feeling of the club shaft leaning forward at impact. Keep your grip pressure light enough to have some feel. You want some give in the wrists without scooping. Match the length of your follow-through to the backswing. "When the wind gets up, like it does at the Open Championship, you're going to have a very difficult time if you scoop or cast the club. In the wind, you need to flight the ball lower and the only way to do that is to deloft the club a bit through impact. Look at the players at Portrush this week and you'll see all of them leaning the clubshaft forward through impact to drive the ball under the wind." – Trillium • • • Aiming Tips 101 View this post on Instagram A post shared by Trillium Rose (@trillium_rose) on datetime="2019-07-15T19:31:25+00:00">Jul 15, 2019 at 12:31pm PDT Keys for Aiming Properly Use alignment rods when you practice, both full swing and in the short game. Lay one stick on the ground ahead of your ball, in line with your target. Set a second alignment rod down, parallel to the first and close to your feet, so you can align your feet and body sqaure to the taget. "On links courses, because the terrain is often very uniform looking, it can be difficult to pick out specific features to aim at. As you practice with your alignment rods, get used to spotting something – a blade of grass that stands out or a leaf or pebble – just ahead of your ball and on your target line. Align your clubface to that spot and then get into your stance. This will serve you well, whether you're playing in The Open or in your Sunday foursome." – Trillium • • • De-Lofted vs. Closed View this post on Instagram A post shared by Trillium Rose (@trillium_rose) on Jul 18, 2019 at 2:15pm PDT Key for Hitting the Ball Low "When you try to lower your launch, make sure you keep the club face square as you lean the handle forward. I see may players try hit the ball lower by closing the face (turning the toe to the left for a right-handed player). If the face is closed at impact, the ball may fly a little lower, but it's also going to start left of the target line." – Trillium Remember to check out other Titleist Tips ! ••• Team Titleist
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So I'm sharing this story on behalf of my dad. He is 71 years old and has been golfing ever since he was 11. We decided at the last minute to go play golf on the Fourth of July at our local golf course. The 7th hole is an uphill par three that usually plays with wind on your face and this day was no exception. My Dad was second to hit and when he lined up his shot it was no surprise that he was going right after the flag. The one thing he has always told me is that no matter how difficult the hole is or the shot may be, he will always aim for the flag. He took his shot which was a perfect draw through the wind. As we approached the green we only saw one ball on the green and so we thought that mine had rolled through. Once we saw that the ball was mine i told him to check the cup and sure enough there it was. After 60 years of playing golf, my Dad finally got his first hole in one!
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https://youtu.be/IUX7rbva1gA In order to drive the golf ball far with optimal launch and spin, it's necessary to deliver the driver on a slightly ascending angle of attack. To do this, you have to position your body in a way that allows you produce this slight uppercut in your swing. The key to driving distance can be found in your spine angle. In the video above, Titleist staff member Michael Breed demonstrates how establishing the correct tilt will let you launch the ball higher, with less spin, for maximum distance. How to Hit Your Driver Farther Hit your drives further by understanding the relationship of your spine and shoulders to the ground. Imagine the shoulders and spine create a T- shape, aim to have your lead shoulder pointed slightly up toward the sky not with your shoulders parallel to the ground but. We hope you enjoy these insights and to learn more about Michael, visit his Website . For more instruction, make sure to check out A New Breed of Golf on Facebook and make sure to follow Michael on Twitter and Instagram , too! And don't forget to check out more tips for getting the ball in the fairway off the tee . ... #TeamTitleist
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Earlier this week, Titleist welcomed a new member to the TS driver family, the ultra lightweight TS1 , designed specifically for players with moderate swing speeds. Now players who need help generating club head speed can experience the explosive ball speed and distance gains that have made Titleist TS2 , TS3 and TS4 the most played driver models this season on the PGA Tour . Available for fittings beginning June 20 (and in shops June 27) , the new TS1 offers the technological benefits developed through the Titleist Speed Project in an incredibly light 275-gram package. Through this strategic trimming of weight, TS1 maximizes launch and distance for moderate swing speeds, while maintaining the precision fitting capabilities of Titleist’s SureFit Hosel and a high MOI for stability and forgiveness. “There are so many golfers that can benefit from the performance of TS1,” said Josh Talge, Vice President, Titleist Golf Club Marketing . “For seniors, women, juniors – really anyone who is the moderate swing speed player – TS1 is an absolute powerhouse. You can swing as smooth and easy as you want and the ball just takes off. The distance just feels effortless.” The result of a two-year Titleist R&D mission, the Titleist Speed (TS) Project deconstructed the driver and rebuilt it from scratch, designing greater speed into every detail. The immediate, runaway success of TS2 and TS3 models on Tour and in the marketplace allowed Titleist Golf Club R&D to explore helping a wider range of golfers. They identified an opportunity to extend the TS family with two specialty models - TS1 and the TS4, which debuted on tour in April . TS1 and TS4 are not replacements for TS2 and TS3. Rather, they are complimentary models designed to maximize performance for two very specific subsets of players - golfers who need help generating swing speed and those who need help to reduce spin. The vast majority of golfers will continue to be best fit into TS2 or TS3 . “With our four new TS models – TS1, TS2, TS3 and TS4 – we know that any golfer who walks into a fitting can find a Titleist driver that will max out their speed and performance,” Talge said. • • • TS1 ULTRA-LIGHTWEIGHT CONFIGURATION From clubhead to grip, TS1 has been strategically engineered and weighted to deliver maximum launch and distance at moderate swing speeds: • The 275-gram overall weight (shaft dependent) – an incredible 45 grams lighter than the TS2 model, with an 8-gram lighter head weight – generates faster clubhead speeds. • Ultra-lightweight stock shafts – Fujikura Air Speeder and MCA Fubuki MV (Max Velocity) – weigh in at 40 and 45 grams (L flex: 35 and 39 grams), respectively, delivering high launch for effortless distance. • An extremely light 32-gram Golf Pride Tour Velvet 360 Lite grip is 20 grams lighter than the standard model. (Undersize model is 26 grams, 18 grams lighter than standard undersize). “TS1 is designed for golfers who have a driver swing speed of approximately 85 mph and below, and are averaging about 220 yards or less off the tee,” said Stephanie Luttrell, Director, Metalwoods Development, Titleist Golf Club R&D . “By bringing our TS technology into this extremely lightweight configuration and adding a slight draw bias, we’ve been able to produce dramatic benefits for this group of players.” “Anytime you can give someone more clubhead speed potential, the ability for them to generate ball speed is there. What separates TS1 from other competitive lightweight products is that we haven’t had to make sacrifices, particularly with MOI and adjustability,” Luttrell said. “Everything about TS1 – from the technology package to the tour-inspired look, sound and feel – makes this a TS driver and delivers on the promise of Titleist Speed.” • • • TS1 TECHNOLOGY & PERFORMANCE The innovations used to drive ball speed and distance in TS2, TS3 and TS4 drivers have been optimized for TS1’s ultra-lightweight 460cc Speed Chassis (available in 9.5, 10.5 and 12 degree lofts): • Ultra-Thin Titanium Crown . The thinnest cast titanium crown in the game allows weight to be redistributed for optimal performance at moderate swing speeds. • Thinner, Faster Face. The fastest face Titleist has ever made, a refined Radial VFT (variable face thickness), increases ball speed and forgiveness. Every TS driver face undergoes a 100% CT inspection to ensure speed performance is at the maximum allowable limit. • Streamlined Shape . The aerodynamic design reduces drag, allowing golfers to swing even faster for increased clubhead speed and more distance. • Optimized Weight Distribution . TS1’s deep CG location has been optimized to generate the launch and spin needed by moderate speed players to carry the ball farther, while maximizing off-center ball speed through high MOI properties (similar to TS3). • Industry-leading adjustability. Titleist’s patented SureFit Hosel, featuring 16 independent loft and lie settings, provides additional ball flight optimization through precision fitting. TS1’s SureFit Weight allows for head weight adjustability (from -4g to +6g in 2g increments). • • • PREMIUM STOCK SHAFTS Golfers can choose from two ultra-lightweight premium stock shafts which complement the TS1’s design goal of high launch and effortless distance: • The Fujikura Air Speeder 40/35R3 (high launch/mid high spin) – the highest-launching shaft in the Titleist shaft matrix – is latest version of Fujikura’s successful Air Speeder ultra-lightweight driver shaft line. The reduced weight enhances swing speed, while proprietary design and material technologies maintain strength and stability. S, R, R2 (Senior) flexes: 40 grams | R3 (Ladies) flex: 35 grams. • The Mitsubishi Fubuki MV 45/39L (mid high launch/mid spin) – delivers “Max Velocity” through its ultra-lightweight core structure and Straight Flight Weighting (SFW) technology, which promotes long and straight flight in lightweight driver shaft options. S, R, A flexes: 45 grams | L flex: 39 grams. • The TS1 stock club length is 45.75 inches (Ladies: 44.5 inches). FREE TRIAL & FITTINGS Beginning June 20, golfers can experience the speed of TS1 and the entire TS metals family by attending a Titleist Fitting Day or Trial event (including Titleist Thursdays) being held at locations nationwide. To find an event, or book a free TS metals fitting with a Titleist Product Specialist, golfers can visit https://www.titleist.com/fitting/appointments . AVAILABILITY The new Titleist TS1 drivers will be available in fitting locations June 20 and in golf shops June 27. Available lofts: 9.5 (RH), 10.5 (RH/LH), 12.0 (RH). • • • BONUS CONTENT: Josh Talge recently joined Johnny Wunder on the GolfWRX podcast to talk all about Titleist golf clubs, including the new TS1 and the TS metals family. Click below to listen in: api.soundcloud.com/.../630947175 #TeamTitleist
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The date was Sunday the 26th of May in Highlands, North Carolina. I was playing golf at the Old Edwards Course with my father, brother, and brother-in-law. We were playing this round of golf just the day before Memorial Day to celebrate America and our brave men and women who have served and are serving our country. And what better way to celebrate Memorial Day than to play a round of golf in the best country on earth. Old Edwards is a beautiful mountain course at 4,500 ft. of elevation in Highlands, North Carolina. My round was going well so far, and then I stepped up to the 4th tee box which was a 171 yard par 3. I grabbed my 8 iron and my Titleist Pro V1 and set up for the shot. With a powerful swing and a baby draw, the ball flew perfectly to the hole. And then with a short bounce and roll, the golf ball round around the cup almost 360 degrees and fell to the bottom. We all lost it! We screamed so loud that the members at the clubhouse could hear us. At the end of the day, no matter the overall score, I made an incredible memory with my family on Memorial Day weekend of 2019. Thank you to the incredible Titleist Team for their incredible products! I share this memory with you too!
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https://youtu.be/L_POi4mj25E Having distance off the tee is certainly an advantage, but hitting it miles won't mean a thing if those drives are long and crooked. Finding fairways at Bethpage Black, for example, requires strategic thinking off the tee on the part of players. The dogleg designs used by A.W. Tillinghast on many of the holes on the Black Course bend left-to-right and right-to-left to test the ability of players to hit shots of every shape, knowing that skilled players will curve the ball to fit the shape and direction of the hole. Fading the ball, curving it left-to-right on a hole that doglegs left-to-right greatly improves the chances of hitting and holding the fairway. Those holes are infinitely harder for players who can only draw the ball (curving the ball right-to-left for a right-hander). But what if you're among the many players who can't work the ball on command like the pros? What if your natural shot only curves one way? Well, we have good news, because Titleist staff member Mark Blackburn shared how to tee the ball off without changing your natural swing mechanics. It just takes a little understanding of your own ball flight and some new thinking as far as where you should place the ball within the tee box. How to Hit the Fairway Off the Tee The shape of your natural ball flight should influence where you place your ball when you set up on the tee. By considering where your swing naturally carries the ball through its flight path, you can maximize your chances of finding the fairway off the tee. Understand Your Tee Shots Many players setup right in the middle of the tee box regardless of their typical shot shape. If your natural swing leads to a slice or a hook off the tee, it may be best to align yourself on the far left or right of the tee box and aim down one side of the fairway. Tee Box Positioning You can, and should, utilize the full width of tee boxes during the course of a round. By creating angles off the tee that are more favorable to your natural shot shape, you take trouble out of play and fairways seem wider. So next time you’re approaching a tee box, consider your shot shape and take advantage of the full width of the tee box and maximize your opportunity to get into scoring position. Enjoy the video above and let us know if Mark's strategy for lining up your tee shots helps you to find the short grass more often. To learn more about Mark's teaching and to take your game to the next level at The Blackburn Golf Academy, visit Blackburn Golf . ... And for additional tips to help you play better on long, demanding courses like Bethpage Black, check out the following: Mark Blackburn - Driving Efficiency and Boosting Ball Speed Justin Parsons - Getting Strategic on Long Par-3 Holes Jack Druga - How to Use the Bounce on Your Sand Wedge Jonathan Yarwood - Whip It for More Driver Speed Mark Crossfield - Use the Ground for Longer Golf Shots #TeamTitleist
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https://youtu.be/dxb6ATfqvI0 Putting, perhaps more than any other aspect of the game of golf, is a blend of art and science. The best putters are technically skilled but also imaginative. They have an innate sense for reading greens and can clearly visualize the line that their golf ball needs to track upon. To complement this intuitive side of putting, it's crucial that the tool you use to roll the ball allows you to connect properly to your chosen line and faithfully start the ball on that correct heading. The putter must help you to align properly. New Scotty Cameron Phantom X mallets provide a variety of alignment options ranging from triple milled sight dots to continuous, brightly colored lines, new flange setups and wider toplines. These precise visual guides have been carefully integrated into each Phantom X model to turn your feel and perception into confident aim. Enjoy the video and scroll through the gallery below to see how each model's alignment options can help you hit your mark as you step into each putt. slideshow.titleist.com/.../992.xml CLICK HERE for an overview of each Scotty Cameron 2019 Phantom X putter model. • • • #TeamTitleist
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https://youtu.be/wC2LlyvLhFQ Short Game √ Full Wedges and Short Irons √ As he continues his evaluation of new 2019 Pro V1 and Pro V1x golf balls, Justin Thomas is following the Titleist approach to golf ball fitting to a tee, starting around the green and moving back. With a solid understanding of how each ball performs on chips, pitches and green-light approaches with the scoring clubs, Justin and team now take a look at how the new V and X perform with mid-irons. As Tour players face longer approach shots with their 7-, 6- and 5-irons, the ability to control trajectory and work the ball becomes a much more important consideration. On approaches with the shorter irons, players like Justin are aggressive and will typically take dead aim at pins. With longer iron shots, though, players tend to aim for the fat part of the green and curve the ball right or left to work the shot closer to tucked pins. Similarly, players will often adjust their trajectory on mid-iron approaches to access hole locations, flighting shots down to attack pins in the back sections of greens and hitting higher approaches to front pin locations. When Justin executes his mid-iron shots perfectly, he expects any ball to give him plenty of birdie opportunities. But golf is really a game of misses. When Justin doesn't pull off a mid-iron shot exactly as he planned, the wrong ball could leave him bunkered, in thick rough or worse. The right ball, 2019 Pro V1 or Pro V1x, will still leave him on the putting surface. #ProvingIt
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https://youtu.be/2LzowmplcMs In the first phase of his recent golf ball testing session, Justin Thomas started around the green , evaluating how the new 2019 Pro V1 and Pro V1x golf balls performed in the short game. Once Titleist Tour Consultant for Golf Ball Performance, Fordie Pitts , recorded JT's results and feedback, it was on to phase two - full shots with wedges and short irons. Using a Trackman launch monitor to capture flight data on each shot, Justin worked through a variety of shots to see how well he could control the distance, trajectory and spin with his Vokey wedges and his 718 MB 9-iron and 8-iron. Titleist Director of Club Promotion on Tour, JJ Van Wezenbeeck , stayed greenside with a walkie-talkie, watching each shot land and relaying back to Justin and Fordie where each ball landed and how it reacted and spun on the putting surface. The world's best short iron players are sensitive to their launch window, and want to see their golf ball fly through a specific section of the sky that they picture as they visualize an approach shot. However, in Titleist R&D, we've learned that angle of descent is just as important when it comes to the scoring clubs. If the angle of descent is too low, the ball will skid and bound forward, towards the back of the green. If the angle is too high, the ball will strike the green and spin backward, towards the front and sometimes even off of the green. In this part of the golf ball evaluation Justin's team is looking for a piercing flight (with a touch more spin) that descends into the green at an angle that will result in shots that Drop-and-Stop TM . This is a hallmark of Pro V1 and Pro V1x performance in which the ball comes to rest very close to where it first impacts the green. The 2019 Pro V1 or Pro V1x model that provides this will give JT the freedom to take dead aim and know that a well executed shot is going to result in a great opportunity for birdie. #ProvingIt
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https://youtu.be/BcP6LPdICSY When it comes to putting, there are two schools of thought: 1) Let the putter head rotate and swing on an arc. Or, 2) Keep the face square and make the path of the putter stay on the target line. If you fall into the second camp of thinking, Titleist Staff Member Michael Breed has a great drill for grooving the feeling of a "square-to-square" stroke with the aid of a gear tie, an inexpensive gadget that you can find at your local home improvement center. And if you're looking for more exclusive instruction from Michael Breed, check out his other Quick Tips. Putting Gate Drill Dime Drill for Accurate Putting Proper Alignment for Consistency Mark Your Golf Ball to Hole More Putts Proper Weight Shift for More Distance Block the Hole Putting Drill More Solid Contact in your Golf Swing Proper Aim on the Putting Green #TeamTitleist
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https://youtu.be/lA7yzd_XSi4 For any putt the moment of truth arrives at a point about four inches from the back of the ball. Your putter has to be traveling down your target line at this crucial juncture for any chance of success. Luckily, all you need to ingrain the correct path is two sleeves of golf balls, as Titleist Staff Member Michael Breed shares in this simple “gate” drill. And if you're looking for more exclusive instruction from Michael Breed, check out his other Quick Tips. Grooving a Square-to-Square Putting Stroke Dime Drill for Accurate Putting Proper Alignment for Consistency Mark Your Golf Ball to Hole More Putts Proper Weight Shift for More Distance Block the Hole Putting Drill More Solid Contact in your Golf Swing Proper Aim on the Putting Green #TeamTitleist
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The Club At Sunrise In Vegas. Well after have an power packed night on the strip,waking the next morning, feeling reluctant about fulfilling my obligation to play a round of golf I went out and had one of the most relaxing game ever. Taking my medicine when needed and being patient we approached the 15th hole the wind was blowing from right the GPS read 156yards to the center. In most cases I would have grabbed a pitching wedge but I chose the 9 iron instead and told myself to swing easy I took aim at the green to draw the shot I took in a breathe and exhaled it slow and started my back swing and whoosh the ball sailed off the face of the club pure, Andy spoke out, look at the movement on that shot! The ball hits 8 ft from the pin and rolls in.... The Group explodes..... Great shot Ken I've never witnessed a hole in one personally that made my Week Dale exclaimed..... .
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https://youtu.be/xO3QHXUkXuc Have you ever missed a putt because you just had to take an early peek? When you look up too soon, your head moves ever so slightly, changing the path of the putter and rolling your golf ball offline. To combat this natural tendency Titleist Staff Member Michael Breed shares a great drill that will keep you steady over the ball and help you convert more important putts. All for the price of a dime. And if you're looking for more exclusive instruction from Michael Breed, check out his other Quick Tips. Grooving a Square-to-Square Putting Stroke Putting Gate Drill Proper Alignment for Consistency Mark Your Golf Ball to Hole More Putts Proper Weight Shift for More Distance Block the Hole Putting Drill More Solid Contact in your Golf Swing Proper Aim on the Putting Green #TeamTitleist
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My name is Daniel Gard and this is the story of my first hole in one. I started playing golf 5 years ago and I went from a guy who just swung as hard as he could every swing to an actual golfer who planned out his shots. The day started like any other getting up and going to work to sit behind a computer screen, but little did I know that this day I would accomplish something that I had only seen on TV. I am a member at Lambert's Point golf club in Norfolk, VA and have played the course countless times over the past two years. That day I was only playing a few holes on my lunch break and was walking the course by myself. When I walked to the 8th tee box a gentleman that was coming off the 7th green invited me to join him for the last two holes. We started talking as there were to players ahead of us on the green finishing their putts. After Mike had hit his ball stepped to the tee box and went through my pre-shot routine, took aim, and swung my club. The shot felt great coming off the face of my club and never left the flag stick in the air. My Pro V1 landed on the green bounced once two yards short of the hole and released. I don't think that I blinked or breathed as I watched the ball making its way to the hole. When it dropped into the hole I looked at Mike and he smiled and said "I think that went in", to which I responded "I think you're right either that or it rolled over the hill" with a chuckle. As we walked to the green I tried to calm myself down by making small talk fully expecting to see my ball just beyond the flag. As I walk onto the green I look up and see the two players ahead of us standing on the tee-box holding up one finger, and no it was not that finger, and pointing towards the hole. Upon seeing my ball in the hole I immediately apologized to Mike and did a celebration dance on the green. I do know that hole in one's are a very rare thing and that everything has to go perfectly for a player to get one. I have also been told that they are more lucky than skill. To all of the people that say this I would say that it is less likely to hit a hole in one if you hit it in the water then if you give yourself a chance by putting it on the green. Thank you for reading my story and I hope to read how you got your hole in one soon.
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https://youtu.be/h7RIxDaXOj4 There are two components to consistency in golf - being able to repeatedly make clean contact with the golf ball and being able to send the ball predictably toward your target. To do this you need to aim the clubface and align your body in a consistent way and in this tip, Titleist Staff Member Michael Breed shows how a simple T-Square made from PVC pipe will help you to aim properly, groove a repeatable swing and make solid contact on every shot. And if you're looking for more exclusive instruction from Michael Breed, check out his other Quick Tips. Grooving a Square-to-Square Putting Stroke Putting Gate Drill Dime Drill for Accurate Putting Mark Your Golf Ball to Hole More Putts Proper Weight Shift for More Distance Block the Hole Putting Drill More Solid Contact in your Golf Swing Proper Aim on the Putting Green #TeamTitleist
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